Market Proof Marketing: New Home Builder Marketing Insights

The most popular ebook in our industry has been revised, expanded, and put into print! The new Presale Without Fail has hit the streets, and we’re going to dive in and share stories from the front lines of community launches around the country. Story Time  Andrew declares it to officially be “inventory home season.” Jackie […] The post Ep 34: The New Presale Without Fail appeared first on Online Sales and Marketing for Home Builders - DYC.

This week the DYC team discusses whether a stand-alone marketing calendar is an obsolete relic of the past, or a must-have document. Don’t hit delete on yours just yet – we’ll share the pros and (a lot) of the cons. Story Time  Andrew’s falling deeper in love with Amazon and their products. Becca’s building a […] The post Ep 33: Trash Your Marketing Calendar appeared first on Online Sales and Marketing for Home Builders - DYC.

This week Chris Hartley stops by to share his experience of leading sales and marketing teams from his predominately sales background. Hear what he’s found works best to keep sales and marketing working together and singing Kumbaya (or at least not trying to choke each other). Story Time  Jackie got a request from a new […] The post Ep 32: Helping Sales & Marketing Get Along with Chris Hartley appeared first on Online Sales and Marketing for Home Builders - DYC.

Warning! This episode is completely different. We hopped in the time machine, and went back to the 1980’s to celebrate the end of day 1 at the Online Sales & Marketing Summit. As a bonus, try to identify the songs playing in the background. Get ready for a fun and insightful peek behind the curtain… […] The post Ep 31: Live from the 80’s! (at the Online Summit) appeared first on Online Sales and Marketing for Home Builders - DYC.

Coming to this year’s Online Sales & Marketing Summit? You’re going to love this week’s show. Not coming? Don’t skip it just yet! Lots of good transparent conversation around the most important topics for new home marketers today awaits you… Story Time  An update on some BIG news for Andrew (and his neighbor) Kevin admits […] The post Ep 30: Your Official 2018 Summit Prep Show appeared first on Online Sales and Marketing for Home Builders - DYC.

This week Meredith Oliver stops by to talk about what builders struggle with when it comes to websites, digital marketing, and how to bring the latest technology into the model home. We’re also pretty sure you’re going to learn some new things about her that you might not have known before! (Sorry for the delay! […] The post Ep 29: The Digital Interpreter – Meredith Oliver appeared first on Online Sales and Marketing for Home Builders - DYC.

In today’s world branding sometimes gets a bad wrap for not attributing directly to sales results, and yet as A.I. becomes more powerful pure branding (storytelling) is likely to become even more important. Jenny NeSmith from EA Homes joins us to talk about the real-life tug of war between working in the “clouds” and working […] The post Ep 28: Branding Tug Of War (with Jenny NeSmith) appeared first on Online Sales and Marketing for Home Builders - DYC.

How to market proof your marketing is this week’s 360 topic. A topic we’re so passionate about – we chose it as the name of our podcast! Don’t succumb to the market conditions – you aren’t helpless! Story Time  Andrew bought a coffee grinder that he likes more than your home for sale page Kevin […] The post Ep 27: Market Proof Your Marketing appeared first on Online Sales and Marketing for Home Builders - DYC.

Storytelling is the new black for marketers everywhere, but shouldn’t how you tell your stories change with the technology that consumers are shifting to? Jeff Turner, North American CEO for immoviewer, joins us this week for our 360 topic discussion on telling great stories. It’s the longest MPM episode yet – because it was too […] The post Ep 26: Tell A Good Story – Or Die (with Jeff Turner) appeared first on Online Sales and Marketing for Home Builders - DYC.

The 5 P’s of marketing can fix pretty much all of your problems with sales results, however advertising (which is only 1 of them) can only do so much by itself. We’ll go in-depth on each and answer common questions about this must-use process for addressing areas of weakness. Small Talk A hilarious clip about […] The post Ep 25: Advertising Can’t Fix Stupid (5 Ps of Marketing) appeared first on Online Sales and Marketing for Home Builders - DYC.

Personalizing your new home is one of the main reasons people choose to build. So why is all that information locked away in your design studio? Shouldn’t there be a better way? Chad Bria with Envision joins us this week to talk about it. Small Talk Breaking down the stats on the over 8,000 downloads […] The post Ep 24: Let Them Build It & They Will Come appeared first on Online Sales and Marketing for Home Builders - DYC.

Lay down on the couch – the Dr is in. This week we’re diving deep into your brain (and ours) to uncover 8 things that can really trip you up. Story Time  Andrew has some tips for home builder videos (especially on social media) based on this gem: https://www.youtube.com/watch?time_continue=1&v=0uWGXw-q_WM Kevin is excited to hear that a […] The post Ep 23: Stop Screwing It Up! appeared first on Online Sales and Marketing for Home Builders - DYC.

We chat with Jackie Lipinski from American Classic Homes in Seattle. She came from outside the industry, and today is one of the top new home marketers in the country. Story Time  Andrew reminds us about an important detail to keep in mind with landing pages Kevin explains why everyone needs to stop advertising News […] The post Ep 22: Breaking In To Breaking Out appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we explain how you can – and how you can’t – steal from your competition using digital marketing efforts. Story Time  Kevin shows you Google Trend data can keep you from trying the impossible Andrew gives real data behind his challenge to everyone from last week’s show News FREE NEW TOOL – Home […] The post Ep 21: Stealing From Your Competition appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we break down keynotes and sessions from PCBC 2018 on an abbreviated episode – enjoy! Story Time  Andrew encourages you to simply elevate your standards to get better results Kevin shares an interesting thing that happened during his speaking session News FREE NEW TOOL – Home Builder Insights. See national and regional Google […] The post Ep 20: PCBC 2018 Spectacular appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we have one of the leading ladies of home building on – Alaina Money from Build Like A Girl, Garman Homes, Fresh Paint, and more. She’s always an open book – and we love that. Get ready for what is perhaps the most fun we’ve had on an episode yet! Story Time  Andrew […] The post Ep 19: Marketing Like A Girl appeared first on Online Sales and Marketing for Home Builders - DYC.

Home builders at times have a strained relationship with them, but in any market they can also be a great ally. This week we tackle the subject of working with brokers and agents from someone who has some unique experience doing it themselves. Story Time  Andrew shares that sometimes what you lose (targeting options in […] The post Ep 18: Broker & Agent Insights appeared first on Online Sales and Marketing for Home Builders - DYC.

You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive visualization tools, animation, and more! Story Time  Andrew is getting harassed by Google and Facebook reps – are you? Kevin is amused that Kroger […] The post Ep 17: Conversation on Visualization appeared first on Online Sales and Marketing for Home Builders - DYC.

A shorter episode for a shorter holiday week. What tools can you use to go beyond Google Analytics when looking for opportunities to improve your conversions & customer experience online? Story Time  Andrew reminds us not to overlook the obvious when trying to figure out why something isn’t selling well Kevin is surprised that many […] The post Ep 16: Website Stalker Options appeared first on Online Sales and Marketing for Home Builders - DYC.

Andrew is in Kevin’s basement for the first ever live studio recording of MPM. We recorded until 12:30am, which led to an attempt at a unique analogy for Google Analytics. Enjoy! Story Time  Andrew’s home keeps getting smarter – August Door Lock Kevin spent some time giving back in Guatemala with his family – Watch videos […] The post Ep 15: Analytics Like McDonalds appeared first on Online Sales and Marketing for Home Builders - DYC.