Market Proof Marketing: New Home Builder Marketing Insights

Whoa! Kevin delayed this episode seeing the light of day for a few weeks after it was recorded… too much travel scheduled in May and June to edit and publish. Mike Lyon comes back to talk about all the details surrounding him selling his own home using only Facebook, Zillow, and BoxBrownie. You won’t believe […] The post Ep 54: Real Estate Chaos – Close To Home With Mike Lyon appeared first on Online Sales and Marketing for Home Builders - DYC.

Marketing your own house (or those of friends and family) has never been easier thanks to two simple tools that work together amazingly well. Also this week… someone you all know and love is joining the team at Do You Convert, Andrew has a house update, and we talk a bit more about Facebook and […] The post Ep 53: Selling Houses On The Side appeared first on Online Sales and Marketing for Home Builders - DYC.

Are design studios simply a fad, or an integral part to how home builders provide an exceptional experience while also increasing their profit margins? Jane Meagher – the president of Success Strategies joins us this week to share a few of the lessons she’s learned from being involved in over 150 studios across North America! […] The post Ep 52: Design Studios with Jane Meagher appeared first on Online Sales and Marketing for Home Builders - DYC.

By all accounts the existing home industry is in a state of chaos. Every week brings new headlines, new initiatives to try and change the system, and huge competitors locking horns as they try to dominate the new era of real estate. It is fascinating to watch, and also an inside look into what is […] The post Ep 51: Existing Home Industry In Chaos appeared first on Online Sales and Marketing for Home Builders - DYC.

Jeff Shore joins us for our 360 conversation as we celebrate our 50th episode! You’ll likely learn things about Jeff you’ve never known before – and also his perspective on the difference between sales and marketing. PLUS – how does he REALLY feel about “dare to compare” worksheets? Story Time  Jackie is excited about some […] The post Ep 50: Celebrating 50 Episodes with Jeff Shore! appeared first on Online Sales and Marketing for Home Builders - DYC.

With all the rule changes Facebook just rolled out taking away even more targeting options… what’s a home builder to do? Setup and use conversion campaigns of course! We’ll walk you through what they are, how they work, and step-by-step setup. We’ve been using them for a while now, and now it’s time to let […] The post Ep 49: Convert To Conversion Campaigns For More Conversions appeared first on Online Sales and Marketing for Home Builders - DYC.

Are you listening to your customers? Really listening? Paul Cardis, the Founder and CEO of Avid Ratings joins us to talk about how important truly listening to your customers is, and how he’s focused on doing it the right way. Oh, and he’ll also explain how not to get your Google My Business account banned […] The post Ep 48: Are You Listening To Your Customers? with Paul Cardis appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin’s back from Guatemala to share his insights from The International Builders’ Show. Then, Andrew and Kevin share their answers to several questions they were either asked from the stage or right after they finished their talks. We’ve picked specific ones we think are beneficial for everyone to hear the answers. Have a question you […] The post Ep 47: Real Questions from IBS2019 appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin’s out of the country, so the team hijacked the studio to produce their own episode discussing everything that happened at this year’s International Builders’ Show. The post Ep 46: Team DYC Hijack (IBS Review Special) appeared first on Online Sales and Marketing for Home Builders - DYC.

We decided to embed the Ad Doctor with one of our builder partners for 60 hours so he sees the gritty reality of what it’s like to be a marketing and sales leader on the front lines. Hear what surprised him, and how his outbound calls as a fill-in OSC went. We’ll also go behind […] The post Ep 45: The Ad Doctor’s 60 Hours As A Builder appeared first on Online Sales and Marketing for Home Builders - DYC.

Amazon seems to be eating the world. So what does it take for a new product launch on Amazon to be successful and stand out from the crowd? This week we talked with Andrew Morgans, the founder of Marknology – an Amazon Product Accelerator to find out. The parallels to a successful community launch may […] The post Ep 44: The Secrets of Amazon with Andrew Morgans appeared first on Online Sales and Marketing for Home Builders - DYC.

Have you ever wanted to have a “Buy Now” button on your homes? Our guest this week is making it happen! Matthew Slutsky – founder and president of BuzzBuzzHome joins us to talk about the evolution of the new home marketplace, and why outsourcing your sales and marketing efforts may not be a great idea […] The post Ep 43: Evolution Of The New Home Marketplace with Matthew Slutsky appeared first on Online Sales and Marketing for Home Builders - DYC.

How can you maximize the perceived value of the homes you build? It goes way beyond price and location for those who are willing to take the time to put in the work and partner with the right companies. Tim Rethlake will give you unparalleled insight into how much work goes into developing and marketing […] The post Ep 42: A Fireside Chat With Tim Rethlake appeared first on Online Sales and Marketing for Home Builders - DYC.

How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us to share his insights into 6 years as an OSC and what the next steps in his career path looks like. Story Time  […] The post Ep 41: OSC Straight Talk With Andy Gottesman appeared first on Online Sales and Marketing for Home Builders - DYC.

Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and the… missed opportunities? Story Time  Creepy ads are targeting Andrew (and his new home progress) Becca is feeling a bit left out […] The post Ep 40: A Tale Of Two (Pre-Start) Homes appeared first on Online Sales and Marketing for Home Builders - DYC.

The post Ep 39: Realtors & Reputation with Sean Carpenter appeared first on Online Sales and Marketing for Home Builders - DYC.

Kristin Duffy joins us to break down the why, the what, and the WOW from Zillow’s in-depth report on new home shoppers. For the best possible experience, go download your own copy first before hitting play. Story Time  Jackie wants to make sure any holiday campaigns are as clear as possible to your prospects Kevin […] The post Ep 38: Zillow Dishes On The Data with Kristin Duffy appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin is normally pretty calm and steady with his emotions, but this week he’s pretty darn cranky because of one particular news article. Why? The headline (and content) of the piece is potentially harmful to builders who decide to focus on what is being defined as “Killing It” but is actually an old benchmark that […] The post Ep 37: Headlines Can Be Deceiving appeared first on Online Sales and Marketing for Home Builders - DYC.

Does it feel like much has changed since 2015? When it comes to where website traffic is coming from for home builders – it certainly has! Overall, traffic and leads are WAY up, but where they are coming from is important to understand too. Story Time  Unlimited traffic to your site for only $35? Yikes. […] The post Ep 36: What A Difference 3 Years Makes appeared first on Online Sales and Marketing for Home Builders - DYC.

“My company or our homes just aren’t that interesting” and other common lies home builder marketers tell themselves. Shawn Van Dyke – a master of Instagram – is here to strip away all of your excuses. He built his current company almost exclusively using content creation and social media – and he’s going to tell […] The post Ep 35: Help! I’m Not Interesting! With Shawn Van Dyke appeared first on Online Sales and Marketing for Home Builders - DYC.