Market Proof Marketing: New Home Builder Marketing Insights

This special episode is extended story time with Kevin because his internet wouldn’t allow for a normal recording session to happen. Enjoy! Story Time: The Oakley’s begin the process of looking for their next home – and things don’t all go quite as expected The minimum standard for digital marketing keeps getting higher and higher. […] The post Ep 75: Extended Story Time with Kevin appeared first on Online Sales and Marketing for Home Builders - DYC.

Ryan Snarr with Destination Homes joins us this week to discuss the necessities and pitfalls of purely creative marketing work in home building. The post Ep 74: Getting Creative with Ryan Snarr appeared first on Online Sales and Marketing for Home Builders - DYC.

In this story and news-packed episode, Kevin, Andrew and Jackie go into depth on a few big topics. The post Ep 73: Warranty Woes, Political Ads, Big Data – Oh My! appeared first on Online Sales and Marketing for Home Builders - DYC.

Valuegraphics creator David Allison discusses how human insight around human values is how marketers will survive in a world dominated by automation. The post Ep 72: Rethinking Customer Values with David Allison appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin’s away so Andrew, Jackie and Becca take over the podcast! This week we speak with Quint Lears, the mastermind behind NewHomeSales.com and RELENTLESS: The New Home Sales Documentary, which has been viewed more than 33 thousand times on YouTube. We learn why and how he got started making videos, tips for going viral, how […] The post Ep 71: Behind the Scenes with Quint Lears appeared first on Online Sales and Marketing for Home Builders - DYC.

This week the DYC team discusses three big news ideas – where you should focus your efforts to get maximum ROI, how to plan a content marketing budget for 2020, and the sales tech debate: does new home sales need more or less marketing automation? Listen and weigh in… Story Time: (2:10) Andrew answers the […] The post Ep 70: ROI Strategy, Budget Planning, and the Sales Tech Debate appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we welcome our first ever repeat podcast guest! Steve Shoemaker is VP of Sales & Marketing for Ideal Homes in Oklahoma City. On Ep 68: Live from the 2019 Online Summit, Steve mentioned he was participating in the Parade of Homes and teased his reasoning behind it. Well… we couldn’t just get that […] The post Ep 69: Parade of Homes – Is it Worth It? with Steve Shoemaker appeared first on Online Sales and Marketing for Home Builders - DYC.

The post Ep 68: Live from the 2019 Online Summit appeared first on Online Sales and Marketing for Home Builders - DYC.

This week Kevin, Andrew and the entire DYC Team are in Chicago for the 2019 Online Sales & Marketing Summit! Kevin is solo for a quick news segment and to introduce this week’s guest: Justin Nolette, Marketing & Digital Sales Manager with Sterling Homes in Edmonton, CA. They talk progressive marketing techniques and the difference […] The post Ep 67: Marketing Canadian-Style with Justin Nolette appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we take a deep dive into unattended access. We mentioned it briefly on episode 62, but there were a slew of follow-up questions. The post Ep 66: Unattended Access – The Good, The Bad, The Future? appeared first on Online Sales and Marketing for Home Builders - DYC.

What happens when your pre-sale program goes a little too well? This week we talk with Carrie Rogiers, Marketing Manager for Fischer Homes, about how her model homesite became an overnight campground, and what her team did to accommodate the campers! Plus… #ChickenSandwichWars, Facebook special ad categories and more. (Apologies for the slight background noise […] The post Ep 65: Camping with Carrie Rogiers appeared first on Online Sales and Marketing for Home Builders - DYC.

There was so much interesting news to discuss on this episode that we didn’t even get to our planned topic of the week! Hear our take on iBuyers, organic search, more Facebook privacy options, and the curious deepfake trend. Plus, we had our first caller on the MPM podcast line! Hear her question and our […] The post Ep 64: News Blitz – iBuyers, Organic Search, Web Privacy and Deepfakes appeared first on Online Sales and Marketing for Home Builders - DYC.

What is mystery shopping's best and highest use? What do you do with the results? When should you NOT use it? In this week's episode, we chat with Leslie Jeter, President of Clear Evaluations, to demystify secret shops. From techniques to reporting, learn how mystery shopping has changed over the The post Ep 63: Taking the Mystery out of Mystery Shopping with Leslie Jeter appeared first on Online Sales and Marketing for Home Builders - DYC.

This week, Kevin and crew chat about one of our most-asked questions... "What's next in online marketing?" Plus, Mike Lyon makes a guest appearance to introduce a brand-new solution from Do You Convert for ALL builders and developers! Story Time (3:17) Kevin shares what can happen when a builder... The post Ep 62: Hot Topics and What’s Next in Online Marketing appeared first on Online Sales and Marketing for Home Builders - DYC.

Prospects are visiting your communities, homes are selling… things are “good enough” today. But are you investing in tomorrow’s homebuyer? On this week’s episode, we chat with Kevin Weitzel from Outhouse about anticipating future content needs of both builders and consumers, producing consistently exceptional content, and best practices in technology implementation and application. Story Time […] The post Ep 61: Online Content Challenges, Solutions & Advice with Kevin Weitzel appeared first on Online Sales and Marketing for Home Builders - DYC.

On this week’s episode we introduce Thaïs Cuffy, who manages everything content and event-related at Do You Convert! Thaïs has been in the new home industry for over 10 years, leading marketing efforts for a top sales and marketing agency and a leading software company. Learn her approach to content marketing, where she finds inspiration, […] The post Ep 60: Content Marketing with Thais Cuffy appeared first on Online Sales and Marketing for Home Builders - DYC.

There’s no substitute for hard work – in business or life. In this week’s episode, we talk to Chad Sanschagrin, owner of Cannonball Moments, to learn how he rose from knowing nothing about home building to becoming the #1 sales agent in the country for a large, national builder. His lessons of perseverance and discipline […] The post Ep 59: Swimming in the Deep End with Chad Sanschagrin appeared first on Online Sales and Marketing for Home Builders - DYC.

Is foot traffic as important as online traffic? Can it even be measured effectively? If so, what do we do with the data? On this week’s episode, we speak with Michael Guimarin, Enterprise Account Executive for Dôr, to answer these questions and more. We also address privacy concerns and trends when it comes to technology […] The post Ep 57: Measuring Walk-In Traffic with Michael Guimarin appeared first on Online Sales and Marketing for Home Builders - DYC.

Is there any way for Facebook to really control privacy settings? Or has it gotten too big for its own good? On this week’s episode, we explore these questions and more with Dennis O’Neil, president of ONeil Interactive. Dennis recently attended the F8 Facebook Developer Conference and shares what he heard straight from Zuckerberg himself. […] The post Ep 56: The Facebook Fear Factor with Dennis O’Neil appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin is out this week, so Andrew, Jackie and Becca have taken over the podcast! In the past year, they’ve each built a new home. They share where they are on their respective journeys, and how they really feel about the build process. Plus, they talk about getting creative with social media, homes with no […] The post Ep 55: Social, Confidence and Content – 3 Mini Topics appeared first on Online Sales and Marketing for Home Builders - DYC.