Market Proof Marketing: New Home Builder Marketing Insights

Kevin, Andrew and Jackie have an extended story time to discuss different communication styles they've seen and heard from builders in the last few weeks. Some strategies have been solid; others not so much. The post Ep 94.5: Communication (Done Carefully) is Key appeared first on Online Sales and Marketing for Home Builders - DYC.

Rich Binsacca, Editor-in-Chief of Professional Builder magazine, joins Kevin to discuss what builders around the country are experiencing and challenges they face in the current climate. The post Ep 94: A Bird’s-Eye View with Rich Binsacca appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin speaks with Spencer Powell, host of Builder Funnel Radio, about keeping the ball moving during uncertain times, and if and how builders should podcast. The post Ep 93.5: Should You Podcast? with Spencer Powell appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin and team recap the very latest in rapidly shifting market conditions and how they impact home builders. The post Ep 93: Builder Survey, iBuyers and Social Ads appeared first on Online Sales and Marketing for Home Builders - DYC.

Updates on the current conditions and what marketers and builders need to be considering plus answers to audience questions. The post Ep 92.5: Skate To Where The Puck Is Going appeared first on Online Sales and Marketing for Home Builders - DYC.

Short bonus episode of the audio from our FB Live on Friday, as well as additional thoughts from Kevin since then as things progress. Show notes may be updated later – wanted to get this out quickly. More insights and opportunities coming in the Market Proof Marketing Facebook group including the opportunity to join in […] The post Ep 92: Fed Rate Cut and FB Live Audio appeared first on Online Sales and Marketing for Home Builders - DYC.

Kody Smith, President of NoviHome, explains his suite of app-based products that make the new home sales process less complicated for agents and create a more memorable experience for customers. The post Ep 91: Registering Walk-In Traffic in the Year 2020 with Kody Smith appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin ponders how coronavirus might impact the home building industry, and suggests a few ways builders can adapt to changes in consumer behavior. The post Ep 90: Preparing for Coronavirus appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin is joined by Mike Lyon and Jen Barkan to talk shop about live chat. Learn what you REALLY need to have a successful online chat program. The post Ep 88: So You Want to Use Live Chat? Consider This First appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we are joined by Melanie Deziel, one of the world's leading experts in native advertising and branded content, to learn how to bring our brand stories to life. The post Ep 87: Bring Your Brand Story to Life with Melanie Deziel appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin speaks with John DiJulius, who literally wrote the book on customer service, about how to create a culture of exceptional service within any organization. The post Ep 85: Creating a Customer Service Culture with John DiJulius appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin and Andrew record live from the International Builders' Show in Las Vegas! They discuss their favorite show moments, including a new breakout star. The post Ep 84: Live from IBS 2020 appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. The post Ep 83: Attribution Analysis with Kirk Williams appeared first on Online Sales and Marketing for Home Builders - DYC.

Abbie Mirata from ApostleTech discusses why builders should focus on building, integrating & improving their internal systems for more trackable success. The post Ep 82: CRM Success with Abbie Mirata appeared first on Online Sales and Marketing for Home Builders - DYC.

Happy New Year from Do You Convert! For our first episode of the year, the DYC marketing team discusses what we're most looking forward to in 2020. The post Ep 81: Looking Forward to 2020 appeared first on Online Sales and Marketing for Home Builders - DYC.

It's the Market Proof Marketing Christmas Edition! This week we go back in time and play the top three most downloaded episodes of 2019. The post Ep 80: The Top Episodes of 2019 appeared first on Online Sales and Marketing for Home Builders - DYC.

Based on pure data, one analytics company is declaring Facebook organic reach dead for brands. What's a social media marketer to do? The post Ep 79: The Death of Facebook Organic Reach for Brands appeared first on Online Sales and Marketing for Home Builders - DYC.

We're joined by Ben Keal with Private Communities to discuss what drives lifestyle consumers (45-65+) to consider and buy new homes. The post Ep 78: Understanding Lifestyle Buyer Behavior with Ben Keal appeared first on Online Sales and Marketing for Home Builders - DYC.

Holiday season is here, which means the DYC team is traveling all over the country and enjoying time with family! This will be a shorter episode, but packed with food for thought from our second article on digital advertising effectiveness. Story Time: (1:04) Becca is building a Thanksgiving table in one weekend

The post Ep 76: Creating Desirable Customer Experiences with Lynne Davis appeared first on Online Sales and Marketing for Home Builders - DYC.