Intellicast

Welcome back to Intellicast! On this week’s episode, Jason Inderhees joined Brian Lamar and Producer Brian as guest co-host. The guys kick off the episode discussing some current events, including some Joe Burrow and Bengals talk, as well as the Houston Astro cheating scandal. They then discuss PureSpectrum’s announcement of their new respondent scoring system, PureScore. You can find more about the announcement here. (http://www.mrweb.com/drno/news29163.htm) While many people have put out their predictions for 2020 (including us), Brian and Jason take some time this episode to dive into some of the predictions that Greenbook put out a couple of weeks back. They touch about 10 of the ones they found the most interesting, and give their opinions. We then get to know more about Jason, having him go through the 4 P’s. He even came prepared with a few new P’s for us! This is an interesting episode that won’t disappoint! Come out and see Brian Lamar, Tony Brown, Mary Draper and Mike Holmes in Atlanta at

Welcome back to Intellicast! On this week’s episode, Brian Lamar is joined by Producer Brian to talk about the latest in the market research industry, some current events, the latest thing they are watching. The episode kicks off with a discussion about the latest market research news, including the launch of Oasis Intelligence, a new cannabis insights firm in Los Angeles (http://www.mrweb.com/drno/news29131.htm), Measure Protocol’s latest hire (http://www.mrweb.com/drno/news29148.htm), and the latest privacy announcement made by Google (https://www.research-live.com/article/news/google-announces-privacy-changes/id/5063872). The guys then switch gears with a new segment where they are discussing the latest thing they are watching, including the Bachelor, The Witcher, and more. Finally, Brian Lamar gives his preview of the Insights Association GLC Winter Meeting coming up later this week in Miami. He talks about some of the activities that are planned, some of the speakers he is looking forward to and

Welcome to season 3 of Intellicast! Kicking off the episode, Brian makes a couple of big announcements regarding the future of both Intellicast and Poll Party. After the announcements, he and Producer Brian are joined by special guest host, Tony Brown. Tony joins to discuss the latest market research news, including Facebook’s latest fine for data misuse, which leads to a bigger conversation around data privacy and people are going to view it, especially with new legislation like CCPA coming into effect. The guys also discuss the news of Sir Martin Sorrell speaking at the upcoming Insights Association CEO Summit in Miami. They also discuss the recently announced large investment Dynata and Medicys Ltd. made in sample blockchain specialist, Measure Protocol, and whether 2020 is the year we see large strides in the practical application of blockchain in the sample industry. After the discussion of the industry news, we switch gears and have Tony answer the 4 P’s to get to know him better. This is a

And we’re back with part 2 of the Best of 2019! In this episode, Adam and Brian revisit interviews with Andrew Cannon of GRBN, David Butler of Pure Spectrum, Ted Waz of The Opinion Economy, and Roddy Knowles of Alpha. In Andrew’s interview, he chats with Adam and Brian about how he got started in market research, how he started GRBN, and he gave us a preview of his 2019 SampleCon presentation! The guys are then joined by David Butler! David talks about his start in market research as well as his recent promotion at Pure Spectrum. They also take some time to discuss the announcement video that Pure Spectrum released in April about their new Mars panel. Ted Waz chats about his start in market research and what led him to start The Opinion Economy. They discuss the evolution of blockchain, and his perspective of the market research industry based on the recent string of mergers, acquisitions, and investments, and what he expects going forward. In the final interview, the guys welcome back Roddy “Hot Rod” Kn

Happy Holidays! In this series we are going to be revisiting some of our favorite interviews from this year. This episode includes interviews with Rachel Alltmont of SampleCon, Thania Farrar of Burke, and Priscilla McKinney of Little Bird Marketing. In Rachel’s interview, she gives a preview of the upcoming SampleCon conference, and touches on gamification, respondent experience, global conversations, and new additions to the SampleCon board. This is a great preview for Samplecon 2020 coming up in February! Thania chats with Brian about how she got her start in market research and her new role at Burke as Senior Vice President of Client Service. She also discusses her role as leader of the Cincinnati chapter of Women in Research (WIRe) and the upcoming goals she has for the chapter. She also gives a preview of the Cocktails and Networking event at MRMW. This episode also includes a new Mount Rushmore and Thania reveals her hidden talent. The guys also get to chat with Priscilla McKinney who tells them abo

Welcome back to Intellicast! Adam and Brian are back from their travels and have a jam-packed episode. Kicking things off, the guys dig into the latest market research news, including Measure Protocol and Kantar Profiles winning at the MRS/ASC Awards, Kantar launching Express Surveys on Kantar Marketplace, and the biggest news of the week, Melanie Courtright being named CEO of the Insights Association. The guys then give a recap of their travels. Adam starts off by giving us a recap of the DIY Conference he attended in New York last week, and what he took away from it. Brian then gives a recap of the Future of Insights Summit at UGA he spoke at last week in Athens, GA. (Check out our 3-part speaker series of this event: Part 1, Part 2, Part 3) The guys then switch gears and discuss the upcoming new privacy legislation, The California Consumer Protection Act, scheduled to take effect at the beginning of the new year. They talk about the potential implications to market research and touch on where organ

Welcome back to the Poll Party! Kicking off this week’s episode, Adam and Rory discuss the recent announcements that have changed the Democratic Primary field, including Kamala Harris dropping out and Michael Bloomberg entering. They also review a couple of new national polls on the Democratic field, the first from Taubman (https://watson.brown.edu/taubman/files/taubman/imce/taubman_national_f2019 %281%29.pdf) and the second from Politico/Morning Consult (https://www.realclearpolitics.com/epolls/2020/president/us/2020_democratic_presidential_nomination-6730.html). A big topic of conversation is comparing the 2 polls, and why they are should different results, and the different methodologies used for each. Rory and Adam look at the Politico polling tracking over time, and how polls should be looked at over a longer period of time to look for trends rather than a spot in time, similar to tracking studies for brands. In the next segment, Rory gives us an impeachment polling update, looking at the summaries

Are you ready for a new episode of Poll Party? We have a jammed-packed episode this week! The episode starts off a Democratic primary update, specifically the latest Monmouth poll (https://news.yahoo.com/buttigieg-rises-iowa-lead-democratic-185005984.html) that has Mayor Pete leading the pack in Iowa with 22%. Adam and Rory then switch gears and discuss a recent article from Knowable Magazine (https://www.knowablemagazine.org/article/society/2019/election-polls-arent-broken-they-still-cant-predict-future) that talks about how election polls aren’t broken, but shouldn’t be the end-all in predicting an election. The article discusses how close races, swing voters, skewed sample, and other factors come into play. It also discusses the move to a hybrid poling approach, the same approach that we have discussed in previous episodes, and was a main topic at this year’s AAPOR conference. We then get into a topic that is close to our resident Kentuckian, Adam, the Kentucky Governor’s race and how the polls com

Welcome back! We have a very special episode of Intellicast for you this week. Joining us for his second appearance (If you know the first – you are a loyal listener!) is good friend of the podcast, and new Head of Research at Alpha, Roddy Knowles. The guys discuss how Roddy got his start in market research, and how it led it to his new job at Alpha. Roddy also gives us some details on what Alpha does. We also get into a discussion on where Roddy thinks the industry is going, especially in the area of speed to insights. The guys then discuss Roddy’s involvement in industry associations, including the Southeast Chapter of the Insights Association, and how he makes time for it with his busy schedule. Then it is time for some fun. Adam plays music bingo with Roddy to see if he can guess his musical tastes. We then get a great book recommendation and find out Roddy’s hidden talent. Finally, instead of a Mount Rushmore, we get a great list of Everglades from Roddy on the worst survey question types

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019. In part 3 of this series, we are joined by another pair of special guests. First up, is Remy Denton, Director of Research for SKIM. Remy starts off telling the guys how she got her start in market research. She then lets us in on some of the cool things she is working on at SKIM. Adam and Brian then talk to her about being named to Greenbook’s Future’s List this year, and what it means to her. The conversation then turns towards the upcoming Future of Insights Summit. Remy gives us a preview of her presentation “(Woman vs. Machine – Human vs. AI Experiment”. She and Brian also discuss if there are any nerves going into the conference, especially since it is with a lot of peers who graduated from the MMR program. We then get to know Remy more person

The original is back! We have a jammed packed episode of Intellicast this week. In the first half of this week’s episode, Rory Dineen, co-host of Poll Party, joins Adam and Brian to discuss the latest market research news, including Twitter’s ban on political ads, and the new community features Measure Protocol has rolled out. With the news of Mitt Romney’s Twitter alter ego Pierre Delecto, the 3 discuss burner accounts in a new installment of Best/Worst. Rory also brings a Poll Party segment to Intellicast and gives Brian a special quiz of the week. Adam also gives a recap of the Corporate Researchers Conference he was at a few weeks ago in Orlando. In the second half of the episode, we are joined by Joel Bacall, Associate Director of The Silk Initiative. The guys discuss how Joel got his start in market research, what led him to move from London to Shanghai to join the Silk Initiative, what the organization does, and how he works in market research into his consulting practices. Joel also gives some

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019. In part 2 of this series, we are joined by another pair of special guests. First up, we are joined by Brianna Sylver, President, and Founder of Sylver Consulting. The guys discuss how Brianna got her start in market research, and what led her to found Sylver Consulting. They also discuss the approach Sylver Consulting takes to research and how it puts a focus on design. Brianna then give us a preview of her presentation at The Future of Insights Summit in December. We then get into the fun stuff! We get to know Brianna a bit more, including some of her recent music choices, a new research rant, and a new Mount Rushmore! In the second half of the episode, we are joined by Dr. Ari Zelmanow, Research Lead at Twitter and the world’s only consulting detective of c

It’s time for a new episode of Poll Party! This week, Rory and Adam kick off the episode by taking a look at a recent CNN/SSRS phone poll on impeachment that found 50% of Americans support both impeachment and removal from office. They discuss the methodology behind the survey, some of the changes in results from past waves, and explore why the results are the way are. They then tie it together with a recent poll by the New York Times and Nate Cohen that focused on six key swing states, and why the results differ from the CNN poll. Here are the details of the CNN/SSRS poll (https://www.cnn.com/2019/10/22/politics/cnn-impeachment-poll-trump-ukraine/index.html) and the New York Times poll (https://www.nytimes.com/2019/10/21/upshot/polls-impeachment-battlegrounds-Trump.html) They then switch gears to the Democratic primaries, with a focus on a recent USA Today poll on the Iowa Caucuses. The poll found that Mayor Pete had jumped 7 points since June. Adam and Rory discuss what may have caused the change in

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019. In part 1 of this series, we are joined by two special guests. First, we have UGA MMR Board Member and Founder of MMR Live, Tricia Houston. The guys discuss how Tricia got her start in market research, what led her to start MMR Live, and the approach they are taking to research. They also discuss her involvement with the MMR program at the University of Georgia, including her position on the board and her participation with the steering committee. Tricia then gives the guys a high-level preview of what to expect at the Future of Insights Summit. Don’t think we forgot the fun stuff! After the preview, Brian and Adam have some fun getting to know Tricia more, including some of her recent music choices, a new research rant, and a new Mount Rushmore (honestly,

Welcome back to Intellicast! We have an interesting episode for you this week. Kicking the episode off, Brian and Adam have a deep discussion around what has occurred over the last couple weeks in regards to the NBA, China, and the Hong Kong protests. They delve into what has occurred, including LeBron James’ recent tweets on the subject, and they discuss the business ramifications, not only to the NBA but other industries. They also tie it back to market research and the possible studies that are going on by the NBA and other organizations about the current political climate with China and Hong Kong. In the second half of the episode, Adam is joined by Market Cube’s Chief Revenue Officer, Ted Pulsifer, and Senior Vice President, Alex Leger. They discuss how each got their start in market research, the different paths of growth Market Cube’s pursuing, and what is next for Market Cube. We then get to learn more about Alex and Ted as we ask them the 4 P’s, including a new Mount Rushmore of movies and

Are you ready for a new episode of Poll Party? In this episode, Rory and Adam start the episode taking a look at the myriad of polls that have been released since the impeachment inquiry was announced. They start by looking at the early polls conducted immediately after the announcement, and then another group of polls that were released about a week after. You can read about the early polls here: https://fivethirtyeight.com/features/what-the-first-few-post-ukraine-polls-say-about-impeachment/ And the later polls here: https://news.yahoo.com/polls-trump-impeachment-support-on-the-rise-50-percent-155653413.html;_ylt=AwrEze2CmZRdTmsAKAJXNyoA;_ylu=X3oDMTEybnY3amdnBGNvbG8DYmYxBHBvcwMxBHZ0aWQDQjg3MDVfMQRzZWMDc2M- They also discuss the Ipsos poll that was discussed on Good Morning America about how people feel about reaching out to a foreign leader, and if people were surprised. (Check out the poll here: https://www.ipsos.com/en-us/en-us/news-polls/abc-trump-ukraine-call) Finally, they discuss Bernie Sander

Welcome back to Intellicast – we have a jammed packed episode for you this week! Priscilla McKinney, CEO (and Momma Bird) of Little Bird Marketing is our guest this week. She sits down with Adam and Brian to discuss how she got her start in agency work and what led her to start Little Bird Marketing. They discuss making an impact and how she and Little Bird are making an impact by bringing agency and marketing to the market research industry. They also discuss her podcast Ponderings From the Perch, why she started it and what listeners can learn from it. Priscilla and the guys then get into some fun stuff where we learn about her taste in music, a book she would recommend, and her hidden talent. We then get into our Mount Rushmore of museums. Stay with us, it’s pretty cool. Prior to the great interview, the guys kick the episode off with a new Best/Worst where they taste-test the Impossible Whopper versus the original Whopper. They then jump into a discussion on Comer’s Law, a recent blog put out

Welcome back to Poll Party! This week new hosts Rory Dineen and Adam Jolley take over for Adam Dietrich fulltime. They kick the episode off discuss some of the latest polling and public opinion news, including Nate Cohen’s tweet thread on the consistent of online polls recently compared to phone polls. They then discuss the comments made by Frank Luntz on how he thinks $2 billion is going o be spent on just 6% of the population in the 2020 election, and how this goes back to the conversation from the last episode on if we should only target certain competitive areas with polling. They then discuss the most recent Democratic debate and talk about the shifts in the poll that have occurred, and if it has really changed anything in the race. Rory brings up a new poll of the week, this time stepping away from political candidate polls and focusing on a public opinion tracker run by the Kaiser Family Foundation on the favorability rating of the Affordable Care Act. To close out the episode Rory and Adam i

After a week of traveling, we are back with a new episode of Intellicast! On this episode, Adam and Brian talk about the latest in the market research news, including Voxpopme’s new round of investment, the latest from ESOMAR’s 2019 Global Market Research Report, and more! The guys then get into where they were last week, include Brian’s recap of the Insights Association – Great Lakes Chapter Fall Meeting in Detroit, and Adam’s trip to Boston for the New England Chapter’s End of Summer Party. The episode is capped off with a new Best/Worst, this time on drive-thru convenience stores, and a new Mount Rushmore of energy drinks! Enjoy! Give us your feedback, reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. You can sign up for the Insight Illumination event presented by the Greater New York chapter of the Insights Association by visiting their website: https://www.insightsassociation.org/event/insight-illumination-pre

The original is back with a new episode! Brian and Adam kick the episode off discussing the latest in market research news, including Ray Poynter’s new job with Potentiate, the Insights Association’s CEO search, and more. In addition to a new rant from Brian on data quality, and a listener submitted Mount Rushmore, the guys introduce a new segment. Let Intellicast get you into the weekend! You can join the conversation by reach out to the show at Intellicast@emi-rs.com, on Twitter at @Intellicast1, or you can leave us a voicemail or text us at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices