Intellicast

Welcome back to Intellicast! On this episode, we are joined by not one, not two, but three great guests, Owen Hanks, Paul Neto, and John Martin of Measure Protocol. This is a great interview that covers a ton of ground. We start off with a discussion on how they each got started in market research, which gives us probably the best “How I got started” story ever. The guys then talk about how they met one another, and what led them to start Measure Protocol, and how transparency is a key driver for them. We also discuss their newest solution, Passive Behavior Gauge, which launched earlier this week. We then get some breaking news from the guys, as they give us a sneak peek into a new solution called Measure QA, which launches next week. You’ll have to listen to learn more! Brian and the guys switch gears then and talk holistically about blockchain and what it is exactly. John then some great examples of not only what it is, but how they are applying it in market research. This leads to a discussion o

Welcome back to Intellicast! On today’s episode, Andrew DeCilles joins Brian Lamar and Producer Brian to discuss the latest market research news, current events, and more! The episode kicks off with a lively discussion about how states starting to open back up from their quarantines, and the potential implications that could mean to consumers, politics, and the economy. This leads to a recap and discussion of the latest market research new, starting with the CINT and P2Sample integration being completed. The guys also cover the new video focus group capabilities of FlexMR’s online qualitative platform and the latest earning reports by System 1 and Ipsos. The guys then discuss the latest survey results from the Insights Association about the COVID impact. This leads to Andrew talking about how what he is seeing in the industry from talking with his clients. It gives a unique perspective. In the last segment of the episode, we continue our interviews with job hunters in the market research space. Th

Welcome back to Intellicast! Brian Lamar and Producer Brian are all over the place on this episode. It kicks off with the guys talking about some recent news stories, including a cruise ship that had been at sea since January 5th finally coming into port, Optus moving to work-from-home full time, and Facebook’s plan to warn users over COVID-19 misinformation. The last story causes both of the guys to question Facebook, and why they hadn’t done that previously when the concern was misinformation around the upcoming election. This leads to a new non-research rant by Brian. (Something we haven’t featured in awhile) The guys then talk about the latest market research news, starting with a discussion about Schlesinger’s acquisition of 20/20 Research. They then touch on YouGov’s latest earnings reports, and some interesting statements they made in their financial releases related to the impact COVID-19 has had on them. They then talk about some recent board appointments by Veriglif and Women in Research. In t

Welcome back to Intellicast! This is a different kind of episode. We are all aware the market research industry has been hit hard due to the global pandemic, with organizations initiating furloughs, pay-cuts, and even layoffs. Everyone here at Intellicast knows what those affected by this are going through, and a little while back Brian Lamar put out an offer on LinkedIn for anyone who has had their job impacted by the pandemic, to come on Intellicast and get their name out there. His post caught fire, and we had several people reach out. This episode is a first of several where we sit down with people from different levels of the industry and learn more about them, their skills, and what they can offer to prospective companies. If you are in the market great talent, this is an episode you don’t want to miss! Our first interview (1:53) is with Susie Ribnik, formerly of Leiberman. Research Worldwide. Susie has over 20 years’ experience in the market research industry, in both qualitative and quantitative

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Colson Steber, Co-CEO of Communications For Research and the current President of the Great Lakes Chapter of the Insights Association. In the first segment of the interview, Colson discusses how he got his start in market research, and what led him to take over the family business. Colson also talks about the history of Communications For Research, and how it has evolved over the years. The guys then get into a deep discussion about how the current COVID-19 pandemic has impacted Colson’s business. Colson gets honest with Brian about the impact and the decisions he has had to make as he tries to weather the storm. It is a perspective that many are experiencing, but few are talking about. In the second half of the interview, we switch gears a bit. First, Brian and Colson talk about the Great Lakes Chapter of the Insights Association and the collaborative environment they have fostered. Then we get to know Colson better, includi

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Mark Menig, Chief Product Officer of PureSpectrum. We kick the interview off learning about how Mark got started in market research. He then sets the record straight on how he started in online sample. Mark then gets into his career journey that led him to PureSpectrum. Mark then give Brian a great overview of PureSpectrum’s new data quality tool, PureScore. He talks about the idea behind it, and what it has taken to make it a reality. In the second half of the interview, we get to know Mark more on a personal level. He and Brian talk about how neither of them can adequately describe what they do for a living when talking to family members. Mark’s response of a job like Chandler’s from Friends is spot on! We then discover Mark’s hidden talent, which includes a track and field sport you wouldn’t expect. He and Brian also talk about how ESPN is missing the boat by not running “The Ocho” all the time right now. This is a great

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian are joined by EMI’s own Courtney Sandfoss to discuss the latest in the market research industry. The episode kicks off with Courtney’s introduction and a possible family relation to Brian Lamar! They talk about their Kentucky backgrounds and EMI’s Fried Chicken Day. In the second segment, they discuss some current events, particularly Bernie Sanders and his suspension of the presidential campaign. The third segment is all about MRX News. The guys talk about how almost a third of qual agencies have moved most of their face-to-face work online in response to COVID-19. They also address some industry layoffs and whether insight companies should suspend non-compete agreements to those who have been laid off during the pandemic. Courtney and the guys then discuss working from home and suggestions for the research industry during this time. They wrap up the news segment with a discussion of Ipsos’s cost saving measures as Q1 result

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian sitdown to discuss the latest in market research industry. The guys kick-off the episode talking about some of the recent changes to the conference season, including IIeX being rescheduled, as well as NEXT going virtual, and how that may impact conferences in the future. In the second segment, the guys explore the all the research that is being put out around consumer behaviors, or panel performance related to COVID-19. They spend some time highlighting some of their favorites, as well as discuss how the different firms are differentiating their research. Here are the links to some of the research the guys discussed: • Directions Research (Link: http://directionsresearch.com/covid19/) • Pure Profile (Link: https://www.pureprofile.com/infographic-covid-19-how-daily-habits-are-changing/) • Edelman (Link: https://edl.mn/2vE1V7q) • ESOMAR (Link: https://www.esomar.org/covid-19) • LUCID (Link: https://luc.id/marketplacemetrics/)

Welcome back to Intellicast! On this episode of Intellicast, Brian Lamar and Andrew DeCilles are joined by Alex Millet and Lindsey Bartel of the research and strategy firm, Brandtrust. They dive into how Alex and Lindsey got started their start in market research, and what led them to Brandtrust. This leads to a discussion around the history of brand trust and what makes them unique in the market research industry. Alex and Lindsey then give the guys some insight on Emotional Inquiry and Narrative Inquiry, Brandtrust’s unique research methodologies. Emotional Inquiry is a unique qualitative methodology that helps brands get deep, rich insights. Narrative Inquiry is a unique methodology that blends both qualitative and quantitative research methods. It is really interesting! Brian, Lindsey, and Alex then discuss how the Coronavirus has impacted Brandtrust and them personally. In the second half of the episode, the guys have some fun with Lindsey and Alex and get to know them better. Starting off, Lin

Welcome back to Intellicast! Brian Lamar and Producer Brian kick off the show discussing how going virtual has been going, and if each other has gone stir crazy yet. They also touch on the adjustments both the industry is making as a majority of people are working from home, as well as the changes they have noticed in their neighborhoods. In the next segment, the guys discuss the latest news around COVID-19, including the new stimulus bill and how some of the announced components may impact those in market research. They also discuss the daily press conferences, particularly Ohio and Kentucky, and the new nicknames that they have been given. After the COVID-19 update, the guys dig into some market research news. First, they talk about the new partnership between ESOMAR and MRWeb for listing job opportunities. Then they discuss the Melanie Courtright and the Insight Associations’ lobby efforts in Washington to get assistance for the industry. In the final segment of the podcast, the guys try and have so

Thanks for tuning in to this episode of Intellicast! In this episode, Brian Lamar and Producer Brian, talk a variety of topics and try to find stories that don’t have to do with the Coronavirus. The guys start off the episode talking about the many different COVID-19 research and resources that the market research industry has put out over the last week. Moving into the market research news, the guys touch on the recent S4 Capital 2019 results, as well as some statements made by Sir Martin Sorrell in a recent Sky News interview. They also touch on the announcement by the US Census that they were pausing field operations, and what the impact could be. The guys then turn to some more fun topics. They give a few resources out there for people to check out while they are housebound, including the daily “Home Safari” by the Cincinnati Zoo. (You can watch on their YouTube page here: https://www.youtube.com/channel/UCE3VoxyYmyQCReOXk2ogsVg) Brian Lamar also gives a recap of Sunday’s ESPN The Ocho special, i

Thanks for tuning in to Intellicast! Today’s episode is a little different – Brian Lamar is joined virtually by Producer Brian. To kick off the episode, the guys discuss the latest news around COVID-19, including Greenbook’s projecting on the economic impact of the CPOVID-19 outbreak, WPP’s announcement for staff to work from home, and the MRBA announcement around financial support to market researchers impacted by the virus. The guys also discuss a round-up of polls on COVID-19 completed by FiveThirtyEight. The guys also discuss some of the actions that have taken place across the country to try and curb the spread of the virus. They then turn to some of the non-COVID-19 related market research news, including Jamie Baker-Prewitt’s new role at Burke, and a BuzzFeed report on Sensor Tower secretly harvesting internet activity through free VPN apps. Brian then dives into what may be a controversial topic for some – the soliciting of votes for the GRIT report. The conversation stems from a LinkedIn post fro

Welcome back to Intellicast! We have a bit of a different episode for you this week. On the first half of the episode, Tony Brown joins Brian Lamar to talk about some of the latest news in market research. They include Cint’s new CTO, and Dynata’s new partnership with CMNTY. Brian any Tony then turn their attention to COVID-19 and its impact on the market research industry. They discuss what they have seen so far in terms of what others in the industry are doing, what EMI is doing, and what they have seen specifically around research, the supply chain, response rates and any potential behavior or attitudinal changes. Normally that would have been the end of the episode, but there were some announcements and news that happened after we finished recording, that we felt we needed to discuss. So, in the second half of our episode, Andrew DeCilles joins us to discuss COVID-19 more and some of the additional announcements we have seen. We also discuss the postponement of Quirks Chicago, and what we think will

On this week’s Intellicast, Jason Inderhees joins Brian Lamar for a second time. The episode starts off with the guys discussing the postponement of the Qualtrics X4 Summit due to Coronavirus concerns, and how it might affect other upcoming conferences. They then talk about Schlesinger Groups’ acquisition of Market Cube, and what it means for the industry. And in the final news story of the week, the guys talk about Nationscape, a new public opinion research project through a partnership with USA Today, Democracy Fund and UCLA. In the second half of the episode, Jason gives us a recap of Quirks Brooklyn. This was Jason’s first time going to Quirks, and he was amazed by all the activities that went on around the conference. He also talks about the number of qualitative research topics and companies he encountered, including ones that promoted qualitative research as an add-on to quantitative. Jason also discusses his favorite session of the conference; Bad data is misinforming business decisions – Ho

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined by former Poll Party host, Rory Dineen. The episode kicks off with Brian and Rory catching up on some of the latest current events, including the latest on the coronavirus, the South Carolina Democratic Primary, and more. Rory then brings back the Poll Party segment, Quiz of the Week, to Intellicast. She has both Brian’s find out which TV show they should be one. (You can take the quiz here: https://www.buzzfeed.com/fiercewalrus49/tell-us-what-you-eat-in-a-day-and-well-tell-you-w-dxsrlyc0il) The results of the Quiz of the Week lead into a conversation with Rory and Brian about The Bachelor. In the second half of the episode, we dive into the latest market research news. We kick it off discussing Eric Salama separation from Kantar. We then touch on the acquisition of Confirmit by Verdane Capital and its impending merger with Dapresy. We then discuss the call by the Insights Association for changes to the CCPA.

Welcome back to Intellicast! In this week’s episode, Brian Lamar sits down with Jeremy Zogby, Partner at John Zogby Strategies. Jeremy talks about growing up surrounded by polling and politics, and how he knew he was going to work with his Dad, but took nine years to pursue teaching first. Brian and Jeremy then talk about what it was like for Jeremy to live in Prague, and the cultural differences he noticed, and how it has helped him later in his career. The conversation then turns to polling. They discuss the types of polling projects John Zogby Strategies works on during election season, not just around candidates, but also issues and how issues impact other areas. Jeremy also discusses what the future may hold for the organization. He also gives us some history of the Zogby organization, in what he says, “you won’t find on Wikipedia.” It is really interesting. Brian and Jeremy then discuss the 2020 election, the Democratic field, and who can bring the excitement factor that both Obama and Trump brought

Thanks for joining us for another episode of Intellicast! We cover a wide range of topics on this episode. Kicking off the show, Brian, Producer Brian, and new guest co-host Adam Clements, kick off the episode talking about some of the recent podcast feedback we have received, and a discussion on the recent Iowa Caucus. The guys then turn to the latest market research news, including data quality news from Maru/Blue and Imperium, some new hires by Directions Research and InnovateMR, Cint’s new brand unveiling, and more! We then learn more about Adam with a new installment of the 4 P’s, including how his interest in video gaming led him to pursue a career in market research. We find out about his eclectic taste in music, as well as his most embarrassing moment. At the 50-minute mark, we switch gears a bit and feature a couple of interviews that Brian recorded while he was down in Atlanta a couple of weeks ago for SampleCon. Our first interview is with Ted Pulsifer of Market Cube. He chats with Brian abo

We have a great episode of Intellicast for you! One of our favorite guests, Damon Jones, Vice President of Telephone Operations at Burke, joins us for a second time. He and Brian are both involved in the Great Lakes Chapter of the Insight Association and are both members of the Diversity and Education Committee. They discuss how Damon got started with the Insights Association and his roles he has held over the last 18 years with the organization. The conversation then turns towards the Diversity and Education Committee, and the importance of diversity within market research, and how that topic shined at the recent GLC Winter Meeting. Damon also talks about the diversity initiatives that are going on at Burke. This topic is something that Damon is truly passionate about, and as you listen to this episode his passion for this topic will truly shine through. At the 30-minute mark, we switch gears and discuss another topic that Damon is passionate about, Cincinnati sports, specifically the Bengals. We talk

We have a special episode of Intellicast for you this week! Brian Lamar is joined by not one, but two special guests. Joining him in the co-host seat for this episode is Mary Draper, Senior Research Manager and Network Quality Officer for EMI. They are also joined by Shannon Frazier, Sample Manager for Directions Research. The three of them were all in Atlanta last week for SampleCon and the conference is the main topic of discussion among the three of them. They start with a discussion on some of the key themes of the conference this year, including specific presentations they liked. They cover topics like data quality, blockchain and the state of the industry. It is a great conversation because not only do you get it from a sample supplier and buyer perspective, but also from the perspective of long-time SampleCon attendees and a first-time attendee. The group then talks about what they would like to see at future SampleCons, both in terms of content and actions. Then the show switches gears. Bri

Welcome back to Intellicast! This week Brian Lamar and Producer Brian sit down to discuss the latest market research news, the start of conference season, and have a conversation with EMI’s intern on what she is learning about market research in school and how it compares to her learnings on the job. Kicking off the episode, Brian and Producer Brian discuss the sudden passing of Kobe Bryant, his daughter, and the 7 others from the helicopter crash, and give some thoughts on how it has impacted them and some of their memories of Kobe. They then switch gears and discuss (what seems should be a new segment) the latest news about the number of personal data breaches reported in the EU since GDPR went live. You can get the full story here (https://www.research-live.com/article/news/160000data-breaches-reported-under-gdpr/id/5064272) They then discuss the start of conference season, with Brian Lamar giving his recap from his trip to Miami for the Insight Association Great Lakes Chapter’s Winter Meeting. Check