Intellicast

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian discuss IIeX, the recent Market Research Podcast Awards, the latest in market research news, and more. Kicking off the episode, the guys catch-up with each other and discuss some recent events taking place in their lives. They then give an update on Lincoln Merrihew, Susie Ribnik, and Tyler Farmer – all of whom where featured on episode 20. They were happy to announce that while initially impacted due to job loss from the pandemic, they are now all employed and doing great! In the next segment, Brian Lamar gives a quick recap of the virtual IIeX event that went on last week. Brian talks about some of the presentations he attended, the virtual set-up and how it compares to the live version, and the great job Greenbook and Little Bird Marketing did. That leads right into a recap of the Market Research Podcast Awards that were held on the evening of the first day of IIeX. Brian talks about the event and the top 3 podcast winners.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into the latest market research news. Kicking off the episode, the guys catch-up with one another, including a quick discussion around the current sports landscape, and which ones seemed to have gotten it right, and others that may not. The guys then jump right into the news. The first story they touch on is the launch of a new Tech Advisory Consumer Panel by Maru/Matchbox. Second, they discuss WPP’s latest earnings report. Both of them expected the announcement of a loss, but the actual number was a bit startling. In the next segment, they discuss a new report by McKinsey about “Zoomers,” a new nickname for 15-21-year-olds who they consider the anti-Millennial. The next story about the new partnership between DISQO and Gongos, leads a deep discussion from both of the guys around how COVID-19 may have impacted the current round of partnerships and other changes in the market research industry. In the next segment, t

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian dig into the latest market research news. The guys kick off the episode discussing Dynata’s purchase of the searchable insights platform, Sharpr. They discuss how Sharpr might be integrated into Dynata’s offerings, and what clients could expect from the platform. Next, they discuss ESOMAR’s announcement of the Insights Festival, taking the place of the 2020 Congress, and the new agreement between the Insights Association, MRS, and The Research Society. Next, the guys touch on the latest companies to employ OpinionRoute’s new CleanID solution. They also discuss the expansion of FocusVision’s Sample Marketplace. They guys also talk about the latest hire by Burke. In the second to last story, the guys talk about the class-action lawsuit filed against Oracle and Salesforce for violating GDPR. They talk about the potential repercussions and what they are looking to come out of the case. In the final story of the episode, Brian and B

Welcome back to Intellicast! On this episode, we are joined by Arundati Dandapani, Founder of Generation1.ca, and the Chief Editor of MRIA-ARIM. Before the interview with Arundati, Brian Lamar and Producer Brian kick off the show with a couple of games, all about Canada. Then we jump right into the interview with Arundati. We learn about her background in journalism, and what led her to Toronto and the market research industry. Arundati then talks about the multitude of organizations she is involved in, both in Canada and around the world. (Trust us, it’s a lot!) Then we dig deep in the Cannabis research that Arundati conducts, including some cool stats that surprised Brian Lamar, as what she has upcoming. In the final segment of the interview, we get to know more about the personal side or Arundati. We learn her hidden talent, and well as the top 3 summaries of books she has read in 2020. I f you are interested at all in Cannabis research, you don’t want to miss this episode. You can connect wi

Welcome back to Intellicast! On today’s episode, it’s a double dose of Brian’s and Jason’s! We are joined by special guest Jason Silver, Director of Business Development of Gazelle Global, to talk about selling in what is now the new normal. Jason Inderhees also joins Brian Lamar and Producer Brian. We learn how Jason Silver got into the market research industry, and what led him to his current role at Gazelle Global. He also gives us some insights into what Gazelle Global does. We then get into some sales talk, which surprisingly, is one of the first times we have focused on this topic. We talk with Jason Silver about how selling has changed due to the pandemic. Both Jason’s talk about the adjustments they have made to both their selling approaches, and their daily habits. This leads to a discussion about how their selling during the pandemic is easier or harder based on their selling styles. Jason then let us know about some of the adjustments he’s made as well as what he is looking forward to w

Welcome back to Intellicast! On this episode, Jason Inderhees joins Brian Lamar and Producer Brian to talk the latest in market research news. It kicks off with Brian Lamar giving a quick recap of a webinar he led around data quality. If you missed it, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_dbypCdpOSIahfVJ8BjbHGQ The guys then dig into the latest market research news, starting with a discussion around Delvinia’s launch of virtual panels, and what it could potentially mean to the future of respondents. The guys then discuss the new partnership between the MRS and Colour of Research. Brian and Jason then discuss the 2020 WIRe diversity champion award that is accepting nominations, as well as a new diversity webinar coming up from the Great Lakes Chapter of the Insights Association. You can register for the webinar here: https://www.insightsassociation.org/mrac/great-lakes-chapter/events The guys then give an update to the Qualtrics IPO story they discuss

Welcome back! On today’s episode, Brian Lamar and Producer Brian dive into the latest market research news. The episode kicks off with a discussion on the return of sports, and how the pandemic is impacting their return. This leads to a story from Producer Brian about a coronavirus scare he had at his house this past weekend. The guys then jump into some market research news, starting with the news of SAP spinning off Qualtrics. They also touch on the acquisition of SurveyHealthcareGlobus as part of the launch of Apollo Intelligence Corporation, Kantar’s Project Moonshot, OP4G implementing CleanID, and Ipsos’ first-half results. In the last segment, Brian talks about a couple of upcoming webinars Enjoy! If you are interested in registering for the upcoming webinar on July 30, A Prologue to the Future of America, with John Zogby Strategies, click here: https://us02web.zoom.us/webinar/register/WN_2CL1CZljRZeNKAmwAfrUbg If you want to join our upcoming webinar, Data Quality: Why You Should Care, on

Welcome back to Intellicast! We have a jammed-packed episode for you today – Jason Inderhees returns to discuss the GRIT report, market research news, and other current events with Brian Lamar and Producer Brian. We kick off the show with a really cool Publix update. Brian Lamar reached out and got some great tips from a Publix insider, including a secret website to see if chicken tender subs are on sale. You can visit it here: http://arepublixchickentendersubsonsale.com The guys then move into some market research news, including promotions at Directions Research and MarketVision, a new hire by Measure Protocol, and a new division launched at Schlesinger. They also discuss the rebrand of LRW to Material, which leads to a discussion on what potentially EMI could rebrand as. The news then turns a bit more serious as they discuss the recent search of the Hong Kong Public Opinion Office and its link to the new laws in Hong Kong. Keeping with the polling theme, the guys also discuss RavenPack’s new alternat

Thanks for tuning in to Intellicast! On today’s episode, we continue our series on data quality with special guest Andrew Moffatt, Chief Strategy Officer of OpinionRoute. Brian Lamar and Producer Brian get the show started discussing the launch of a new blog series, as well as catching up from the weekend. Andrew Moffat then joins the guys to discuss data quality. He starts off giving the guys his background and what led him and his partner to found OpinonRoute. He then gets into their beliefs around data quality, which led them to create CleanID, their data quality tool. Andrew then gives us more details on CleanID, how it works, and what it took to build the product. Brian and Andrew then discuss where they see the sample industry going, and how work to improve data quality will be involved. The guys then switch gears and discuss the COVID-19 research OpinionRoute is working on with AMC Global, and what led to the partnership. In the final segment of the interview, we get to know Andrew a bit be

Welcome back to Intellicast! We hope everyone had a good holiday weekend. On this episode, Brian Lamar and Producer Brian discuss the latest market research news over the past couple weeks, as well as catch-up on what they have been up to over the holiday. Brian Lamar even has a couple of new rants for us. Kicking off the episode, Brian Lamar and Producer Brian catch-up with one another after the long holiday weekend (longer for some than others!). Brian then gives an update on some upcoming Insight Association Great Lakes Chapter virtual events coming up over the next few weeks. Here is the list and the links to register: Evolving to a Work from Home Call Center Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-evolving-work-home-call-center How COVID-19 Has Affected Multicultural Consumer Behavior Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-how-covid-19-has-affected-multicultural-consumer-behaviors Susta

Welcome back to Intellicast! We continue our thought leadership series with another great guest! Joining Brian Lamar and Producer Brian is Tia Maurer, a Group Scientist for Product Research Testing at Proctor and Gamble. The interview kicks off with Tia describing a bit of her background, as well as her current role with Proctor and Gamble and where it fits in the market research industry. Then Brian and Tia jump into a detailed discussion on data quality, starting with Tia talking about a presentation she has given a few times over the years about the topic, and how it still applies today. Tia also gives some examples of how they do it at P&G, as well as some examples of the different types of fraud she has encountered. Tia then gives us an example of ghost completes, and how they are impacting the sample industry, and how brands view the problem. She then turns the example into a holistic view on how poor data quality and fraud is impacting how brands view sample suppliers. This leads to a discussion

Welcome back to Intellicast! We continue our special thought leadership series this week with another great guest. Joining Brian Lamar, Producer Brian, and Andrew DeCilles on this episode is Steve Barnard, the Senior Vice President at The Link Group, to discuss healthcare research. Before we jump into the interview, Brian Lamar confesses he got the Intellicast Twitter account suspended by changing the birthday settings. (Update: It’s now back up and running!) The revelation leaves Producer Brian a bit perplexed. We then jump into the interview with Steve. It starts with the guys learning about Steve’s background and what his current role is at The Link Group. We then jump into discussing healthcare research, starting off with a discussion if COVID-19 has had an impact, if there had been any changes in methodology, and if Steve had seen any changes in response rates. This leads into some tips on if certain questions should be included in the research. This leads to a discussion around The Link

Welcome back to Intellicast! We have another special episode for you. This week Brian Lamar, Producer Brian, and Andrew DeCilles are joined by Terry Crawford, the Senior Vice President of Operations for MMR, to have an in-depth discussion on data quality. The episode kicks off with Brian and Andrew discussing with Terry his background and his current role at MMR. This leads to the meat of the interview, where all three have a deep discussion around sample and data quality. It starts with a discussion with Terry where he believes good data comes from, and what he looks for in sample providers to work with. The conversation then turns into some of the methods and best practices that Terry and MMR go through to ensure the quality of their sample and the subsequent data. It includes a wide variety of measures, from different questions, systems, etc. Brian then brings up removals and the criteria that should be used to remove potential bad data. Terry gives us some great perspective on what to look for, an

Welcome back to Intellicast! We have another great episode for you. Today, Brian Lamar is joined by John Zogby and Jeremy Zogby of John Zogby Strategies. They discuss a new research report series that they have launched called The Main St. / K St/ IntellgenSEER. We learn what the idea was for it, and how it came to fruition. Jeremy and John also discuss some of the goals they have for it going forward. Jeremy then gives us a quick preview into some of the topics the first report covered, as well as what is going to be covered in the second report. This leads to a great discussion on how quickly the world is changing, and the need to understand what people are thinking will come next. In the final segment of the interview, Brian discusses the Zogby Report podcast with John and Jeremy, and what to expect next from it. This is a great interview. You can download your free copy of The Main St. / K St/ IntellgenSEER here. https://johnzogbystrategies.com/the-main-st-k-st-intelligenseer/ You can learn more

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian sit down to discuss the latest news from the market research industry. Brian Lamar kicks off the episode with a statement regarding the current protests going on around the globe. The guys then turn their attention to some market research news, starting with Research For Good’s new collaboration project. You can get involved with it here: https://lnkd.in/erF6SNM The guys also discuss the new partnerships that CINT announced last week with GfK and Survey2Connect, as well as Prodege’s acquisition of Upromise, and SurveyMonkey’s post-pandemic offering. In the last couple of stories, the guys discuss the Insights Associations’ lobbying of Congress for limiting liability for insights businesses, as well as the launches of TruthSet, as well as Mastercard’s new data and toolset. This is another great episode! If you are interested in joining us for our upcoming webinar, The Sample Landscape 2020: Trends and Insights on the Sample

Welcome back to Intellicast! On today’s episode, Brian Lamar recruited a new guest co-host for our interview. First off, joining us for the first time as guest co-host is EMI’s VP of Research Management and Overseas Team Lead, Katie Hock. Brian asked Katie to join this week’s episode because she has a prior work connection with our guest. Joining Katie and Brian is the CEO of SampleChain, Vignesh Krishnan. We kick off the episode finding out how Katie and Vignesh know each other, which is included in how he got his start in market research. We then discuss what led him to leave Lucid and start SampleChain, as well as what successes they have had so far. Vignesh also gives Brian and Katie a preview for what is next for SampleChain. In the second half of the podcast, we switch gears and have some fun with Vignesh. It should be known that Vignesh is a long-time listener of the podcast, and he came prepared! The fun starts with not one, but two new research rants from Vignesh. He then takes his turn with

Welcome back to Intellicast! We have a jammed-packed episode for you. Andrew DeCilles joins Brian Lamar and Producer Brian to talk the latest market research news, a new study on sports and its impact on society, virtual conferences and work-from-home fails. The episode kicks off with the guys talking how some sports leagues are starting to release plans to resume play and the economic and mental health impact of it. This leads directly into a discussion of a recent report by JWB# Media Insights on how essential sports is to Americans. The guys each give their perspective, not only of the results, but also their personal perspective (which differ greatly). The conversation takes a bit of a philosophical turn, where they guys talk how sports can be an escape for many and what that means during the pandemic. In the next segment, Brian Lamar gives us a new research rant that is very timely. In a turn, Andrew and Producer Brian actually push Brian on the rant, and it leads to a discussion about why researc

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian catch-up and discuss the latest in market research, current events, and more! The episode kicks off with the guys discussing a new study released by CNBC and SurveyMonkey on worker happiness that found 38% of Americans are happier now than before the pandemic. This then leads into a discussion of a recent music event by an artist that is near and dear to us – Prince. The Prince estate streamed one of his concerts from the 1980s on YouTube this past weekend, and needless to say, Brian Lamar tuned in (more than once). He gives Producer Brian a recap of the concert and some of his top moments. The conversation then turns to states starting to open back up, in particular Ohio. They discuss what they experience this weekend where restaurants and other businesses started to open in a limited capacity, and what it means. They also touch on how the opening will go and what is their own personal lines of doing things but remaining safe

Thank you for tuning in to Intellicast! On today’s episode Brian Lamar and Producer Brian and joined by EMI’s own Amy Carley! Amy joins the guys to talk about EMI’s new DIY sample platform, CONNECTOR. The episode kicks off with Amy and the guys discussing some of the recent market research news, including Vision Critical’s new insight app, Aha’s new QuickSprint studies, Measure Protocol’s new Passive Behavior Gauge, and WPP’s latest earning. They then discuss the recently released guidelines by the Insights Association for US research businesses to reopen, and how EMI is approaching it. Amy then gives the guys details on Connector, and some of its benefits. She also gives a preview of the upcoming webinar she is hosting about it coming up on Friday, May 15, 2020 at 11:00 AM EDT. You can learn more about CONNECTOR, and request a demo by visiting our website at: www.emi-rs.com/connector/. You can also register for our webinar on Connector by clicking here: https://us02web.zoom.us/webinar/register/WN_ZhuxDUI

Welcome back to Intellicast! We have a great episode for you today. Brian Lamar and Tony Brown are joined by Mike Nash, President of KS&R. They kick off the episode with a brief history of both Mike Nash and KS&R. Then Tony and Brian jump right into the interview with Mike. They discuss Thought Leadership, some of the best practices in conducting thought leadership, which companies should be doing thought leadership and why, and more. Mike then discusses the data collection around creating and producing a thought leadership piece of content, and what he and KS&R look for when they are working on a piece for a client, particularly around focusing on polarizing questions. Mike also discusses why Thought Leadership is so important in these current times, and why investment in it will pay dividends. In the second half of the interview, we get to learn more about Mike with a new round of the 4 Ps. We discover that Mike is a bourbon enthusiast and has been working on the perfect Old Fashion recipe. He’s also