Intellicast

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by the founder and CEO of Focus Forward and FF Transcription, Kim Harrison. Kim talks about how she got started, and the path she took to grow Focus Forward into the business it is now. This lead Kim and Brian to reminisce about transcribing focus group data years ago from VHS tapes. Kim tells a story about the earlier years about how her Dad used to drive a route to pick up and deliver tapes in the early days of Focus Forward. Kim then gives a preview of an upcoming new feature to Focus Forward and FF Transcription, AI-powered transcription. The new service will allow for a quicker turnaround of transcriptions, but it will be a much lower cost. In the next section of the interview, Kim talks to Brian about the efforts she and her team undertook pivot when the pandemic hit. In particular, Kim talks about how they addressed their call center facility and changing it from an in-person place to a virtual facility.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Jason Inderhees to discuss the upcoming 2021 market research conference schedule. The guys start by discussing the overall conference landscape for 2021, including the approach this year where some are still being held virtually, some taking a hybrid approach, while others are hoping to hold in-person. They also touch on some of the new events that have started due to the pandemic, including the weekly lunch sessions that Jamin Brazil puts on. Jason and Brian then talk about what they are looking forward to with in-person events, including a few specific events like IIeX and Quirks. In the last segment, Jason and Brian give a preview of the upcoming 2021 edition of The Sample Landscape Report. They talk about what is new for this year, and why it is important for anyone conducting quantitative research to read it. Thanks for listening! Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Colson Steber, the Co-CEO of Communications for Research and Ag Access. Colson first joined us last April, right at the high of the shutdown due to the pandemic. In that episode, he talked about the impact it was having on his business, and how he and his team were working to stay afloat. Today, Colson gives us an update on what has occurred since then. Colson starts off revisiting the impact he was facing during that time, including his work in progress dropping 70%. He then gets into a bit more detail around the additional hurdles he was facing during this time. Before you think this episode gets too down in the dumps, it is a good story with a good ending. Colson then gets into the pivots he and his organization have made over the last 8 months that have allowed them to build their own “v-shaped comeback”. He talks about how he was able to use PPP loans to keep his entire team, and then focus resources to p

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dive into what’s been going with the stock market, the latest market research news, and more! Kicking off the episode, the guys discuss the big story from last week – GameStop, AMC, WallStreetBets, and the stock market. They give their perspective on what’s going on, what other stocks are being impacted, and what they think will happen. They both agree this is probably something that can unite us all. Next, the guys move onto the latest market research news. First off, they discuss the Qualtrics IPO that took place last week during all of the other craziness. They talk about how the price rose above what initial asking, and what Qualtrics ended being valued at by the end of the first day of trading. In the next story, Brian and Brian discuss the new insights consulting agency that 20/20 Research and Schlesinger Group launched called Aspen Finn. Producer Brian then gives an update about the story on Behaviorally that was talked

Welcome back to Intellicast! Today’s episode is a news-filled one! Brian Lamar and Producer Brian kick it off by talking about a couple of branding changes that occurred last week. First, the guys talk about the new omnibus services launched by Directions Research called Xcelerant. They then talk about PRS In Vivo US rebranding as Behaviorally. It leads to a conversation about how they have tied their focus into their name. Next, the guys talk about some new data privacy and legislation news. First, they discuss California’s new law, A.B. 2257, that wants research respondents to be treated as independent contractors and for incentives to be meet the minimum wage. This leads to a long discussion on the potential impact to online researchers, including whether this will lead to an increase in professional respondents, will it improve data quality, or will it be a driver to a respondent scoring system. In the second story on this topic, the guys talk about the announcement from CES from executives of 3

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Arundati Dandapani, Chief Editor and Intelligence Officer at the Market Research and Intelligence Association (MRIA-ARIM), to discuss the recent MRIA seminar she organized last week. The seminar, called Are Polls Obsolete? Boosting Trust, Accuracy and Data Quality in Research, brought in an all-star line-up to discuss polling, the state of the industry, understanding how sampling and biases can impact results, the public perceptions of polling, and even the future of it. It featured both academics and industry experts. We kick off the episode with Arundati and Brian giving a recap of the seminar, including what led her to organize this event, and the goals she had in mind for the event. She then gets into the attendees and the engagement she had throughout the seminar. This leads into a conversation on the feedback she has received about the event overall and the speakers. They also talk about what Arundati wou

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by EMI’s Mary Draper. If you a frequent listener, you’ll remember Mary from last season’s episode that kicked off the obsession with Publix. Mary gives us an update from her recent trip to visit not 1, but 3 different Publix over the holidays. After the great update, we dive into the latest marketing research news. In the first story, we discuss the Confirmit and FocusVision merger, and the potential impact on the survey programming space. In our next story, they discuss Research America’s purchase of Segmedica and how it looks like they plan to grow in the pharmaceutical industry. In the second the last story, Brian, Mary, and Producer Brian discuss Samplechain hiring Matt Gershner away from Greenbook to be their new Chief Strategy & Revenue Officer. After the news, Mary and Brian talk about best practices for managing a sample provider network. Mary discusses the processes she has put into place as EMI’s Netw

Happy New Year! We are back with a new season of Intellicast! Kicking the episode off, Brian Lama and Producer Brian, talk about getting back into the swing of things and the on-going discussion of what this year’s intro music will be. They play both options and hope that listeners will give some feedback on their preference. (You can send feedback to Intellicast@emi-rs.com, on Twitter @Intellicast1, or text us at 513-401-5463) Next, the guys discuss the big news from Qualtrics and its potential implications. They guys then have a lengthy conversation about 3 big storylines from 2020, including how the market research industry responded to the pandemic, the renewed focus on data quality, and all the name changes that went on. Producer Brian then springs a surprise topic of the 2020 polling on Brian and they discuss it as well. Finally, Brian gives a quick preview of the upcoming MRIA (Market Research and Intelligence Association) event Are Polls Obsolete? Boosting Trust, Accuracy, and Data Quality i

Welcome to Part 3 of the “Best of Intellicast 2020” series! In this episode, we are looking at highlights from our Data Quality series. Rather than full episodes, we’ll be revisiting snippets of our interviews with Owen Hanks, Paul Neto, and John Martin of Measure Protocol [0:02:10- 0:15:05], Terry Crawford of MMR [0:15:15- 0:32:45], Steve Barnard of The Link Group [0:32:50- 0:44:50], and Tia Maurer of Proctor and Gamble [0:44:55- 0:53:25]. Tune in to hear about: - Respondent Transparency - Current Quality Measures - Survey Experience - Biases - Changing Attitudes and Behaviors - Criteria Used to Remove Potential Bad Data - Healthcare Research - Quality of Open Ends - Fraud - Ghost Completes - The Future of Data Quality in Market Research This episode of full of great interviews and insights into data quality and the future of the market research industry. It’s also a wrap for Season 3 of Intellicast and this crazy year! See everyone in 2021! Got a suggestion or feedback? Reach out to us at In

We’re back with Part 2 of the Best of Intellicast 2020! In this episode, Brian and Brian revisit interviews with Damon Jones of Burke and Shannon Frazier of Directions Research. [0:01:30- 0:43:35] In Damon’s interview, Brian and Damon discuss their involvement in the Great Lakes Chapter of the Insights Association and how Damon started at the Insights Association as well as the various roles he has held over the past 18 years within the organization. Brian and Damon are also members of the Diversity and Education Committee and talk about the importance of diversity within market research. It’s a topic they’re both truly passionate about! In the second half of the interview, they chat about Cincinnati sports! [0:44:35- 1:38:50] Shannon’s interview starts with a discussion of SampleCon, which she, Brian, and Mary attended the previous week. They talk about some of the key themes of the conference including data quality, blockchain, and the state of the industry. This is a great conversation because you get

Brian Lamar and Producer Brian are taking some time off, but don’t fret, we have a couple of episodes for you where we will revisit some of our favorite interviews from this year. In part 1 of our “Best of” episodes, we revisit our interviews with Jeremy and John Zogby of John Zogby Strategies and Chris Powell of Talmetrix. [0:01:32- 0:36:10] In the Zogby interview, Jeremy and John discuss The Main St./ K St. IntelligenSEER. They talk about ideas for it, how it came to fruition, and the goals they have for it going forward. This leads to a great discussion on how quickly the world is changing and the need to understand what people think will come next. This is an interesting interview to listen to in retrospect of the election. [0:37:15- 1:11:20] Chris chats with Brian and Brian about Talmetrix’s focus on employee engagement and Chris’s background. They also discuss employee engagement research and the difference between employee satisfaction and employee engagement. Employee engagement research has mo

Welcome back to Intellicast! On today’s episode - the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day. It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided to the attendees. Next Producer Brian gives some of his key takeaways from Insights Marketing Day, along with some of his favorite sessions. If you missed Insights Marketing Day, you’ll want to tune in! We have released a new whitepaper, Strategic Sample Blending: The New Best Practice for Tracking Studies. You can download your copy here: https://emi-rs.com/strategic-sample-blending-the-new-best-practice-for-tracking-studies/ You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annua

Welcome back to this special episode of Intellicast! On today’s episode, we are joined by three great guests to give us a preview of the 2020 Insights Marketing Day! (6:15) Our first guest is Jeffrey Hayzlett, Chairman, and CEO of C-Suite Networks. Jeffrey joins Brian Lamar to discuss C-Suite Network and the podcast network, C-Suite Radio. Jeffrey talks about the different shows on the podcast network, its analytics available, and how podcasters can monetize their podcasts. This discussion is a great preview into the insights that Jeffrey will be providing on the upcoming panel, Everything You Want to Know, But are Afraid to Ask About Podcasting. Jeffrey also talks about some of the other events and perks of C-Suite Network, including their weekly virtual get-togethers. You can connect with Jeffrey by email at Jeffrey@c-suitenetwork.com, or on LinkedIn here: https://www.linkedin.com/in/hayzlett/ (23:23) Our second guest is Danielle Blugrind, Senior Consumer Insights Manager at Roku. Kicking off the in

Welcome back to Intellicast! It has been a couple weeks, but we are back at it with a news filled episode! The guys kick off the episode discussing the recent news about the COVID-19 vaccines, and what that means to the world overall, the potential end to the pandemic, if it means we’ll have in-person conferences this year, and if consumer behavior will take another drastic change. The guys then turn to the latest market research news, starting with Thriveplan rebranding as Alpha-Diver. They then discuss the announcement from Apple about a new anti-tracking feature they are getting ready to roll out, and how it could impact the market research industry. The next two stories kind of go hand in hand. They talk about a recent Kantar report about the drop in market research budgets in the UK, and a WARC’s report on the decline in the global ad market both due to COVID-19. Brian and Producer Brian then talk about Leger’s new acquisition of SmartPoint Research, and the Insights Association launch of the IDEA c

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined for a third time by Jeremy Zogby, Partner at John Zogby Strategies. Jeremy and the guys discuss how difficult polling is, the results of the 2020 election (at least where it stood on Thursday), and how their poll stood up compared to others that were out there. (Hint: It was closer than most!) Jeremey and Brian also discuss the townhall Jeremy and his father, John, held last week just prior to the election. Jeremy talks about the turn time from fielding to presenting, as well as talks about some of the organizations that were in attendance. Throughout the conversation, the guys talk about polling overall, and Jeremy compares their poll to some of the others out there. He also talks about how polling is not just a science, but that art needs to be included. If you want to watch the townhall from the Monday before the election, click here: https://johnzogbystrategies.com/town-hall/ You can also download all 11

Welcome back to Intellicast! To be completely honest, we went down some deep rabbit holes on this one. Brian Lamar and Producer Brian kick the episode off by talking about the newly announced partnership between EMI and SampleChain. Brian talks about what it entails and how it is going to impact the future. Then the guys dive into non-EMI-related market research news. First, we recognize the winner of the MRX Diversity Champion Award, Damon Jones. Brian talks about some of the efforts that Damon has been involved in that has led him to win this award. You can hear more about it here. Next, Brian and Brian talk about the announcement that Ryan Smith, co-founder of Qualtrics, has agreed to purchase the Utah Jazz. This leads to a discussion of potential new speakers for the new X4 conference, will X4 attendees get to go to a game as part of the event, and potential new names for the Jazz – all market research related. The guys then discuss the new funding that Toluna has secured, the recent reorganiz

Welcome back to Intellicast! We have a great new episode for you. Brian Lamar and Producer Brian kick off the episode discussing Brian’s involvement in his local government and some of the activities he has been involved in. The guys then dig into the latest marketing research news. The first story they cover is Paradigm’s acquisition of the Tellwut panel assets. The next few stories continue the rebranding/naming segment we have had the past few weeks. We talk about how SurveyGizmo has rebranded as Alchemer. Then we turn our attention to the investment Clovis Point Capital has made in NinjaCat. The guys then discuss a recent article about how 40% of CMOs said their most significant challenge of the next year is to understand consumer behavior and what changes are permanent versus temporary. That dovetails nicely with the next story on how two-thirds of global brands plan to invest in their brands in the next 12 months, despite the pandemic. Finally, the guys discuss the recent news from Amazon and the

Welcome back to Intellicast! We have a special episode for you today. Joining Brian Lamar and Producer Brian is Courtney Sandfoss, a member of EMI’s business development team and our Chief Health Officer. We kick off the episode discussing some of the latest market research news. We start by discussing the new Top 50 Report, formerly the Honomichl and Gold. The team then discusses the comments by Leah Kennedy of BT about resisting the call of faster insights, and how it impacts not only the qualitative side but also the quantitative side. They then touch on the recent changes to Schlesinger’s executive suite. In the last news story, Courtney, Brian, and Producer Brian talk about Facebook’s recent announcement about halting political advertising after the US election. All three were a bit skeptical about the motives around this, and if Facebook would actually hold to that pledge. In the second half of the episode, Brian, Courtney, and Producer Brian have a deep discussion around mental health and the ma

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Chris Powell, CEO of Talmetrix. Talmetrix captures, connects, and correlates disparate talent data to generate relevant insights that improve employee experience, engagement, retention, performance, and employer brand reputation. Kicking off the interview we talk with Chris about Talmetrix and their focus on employee engagement. It then shifts to Chris’s background and what led him to Talmetrix. Chris talks about some of the other organizations he worked with, including Scripps Network, Voya, Marriott, Deloitte, and Northwestern University. The guys then switch gears and talk about employee engagement research. They discuss the difference between employee satisfaction and employee engagement and how that impacts an organization. Chris also touches on how employee engagement research has changed because of COVID, and why it is important to measure engagement now as many organizations are still having their employe

Welcome back to Intellicast! We have a jam-packed news episode for your today. Brian Lamar and Producer Brian kick off the episode with a quick recap of the first presidential debate. Producer Brian probably summed it up best by calling it a true representation of 2020. The guys then dive right into the news – and there’s a lot! First, they touch on Research For Good’s new Chief of Staff, Rich Silva. Then they turn to the news of a new panel being launched by Confirmit and the Institute for Jewish Policy Research. This actually leads to a discussion on whether more religion-based panels will start to pop up or not. In the next story, the guys talk about the latest acquisition by Dynata, as well as the new integrated insights system, GEODE / AI, launched by Burke. The guys switch gears a bit and then talk about the new Centre on Artificial Intelligence and Data Analytics for Science, Business and Society launched in Paris. They talk about the partnering companies involved and wonder about the impact t