Intellicast

Welcome back to Intellicast! We are joined but by not one, but two special guests this episode. Joining Brian Lamar and Producer Brian are Lynn Adelmund, VP of Market Research, and Laura Finkelstein, Senior Vice President, both of Trifecta Research. The interview kicks off with Lynn and Laura giving Brian some details on their market research backgrounds. We learn that both are more market research generalists with experience in both qual and quant, similar to Brian. Then Laura and Lynn talk with Brian about how they ended up at Trifecta Research, as well as some additional details about Trifecta. This includes the background on the name Trifecta, and how it ties into their approach to research. We then switch gears and discuss with Lynn and Laura how the market research industry has evolved over their storied careers. This is a great discussion that gave Brian Lamar a new perspective. We switch gears again and talk about Omnibus research. We start off by discussing how we are seeing more requests for this ty

Welcome back to Intellicast! We have a very special guest on today’s episode. Joining Brian Lamar and Producer Brian is Judith Passingham, the current Chair of the Professional Standards Committee for ESOMAR and one of the chief architects of the update to the Questions for Users & Buyers of Online Samples document. The episode kicks off with Brian and Judith discussing Judith’s background in market research, and what led her to her current role with ESOMAR. They then turn their attention to the updated ESOMAR Questions for Users & Buyers of Online Samples (Formerly the ESOMAR 28, and now nicknamed the ESOMAR 37). They discuss the background on what the document is, and why it is used in market research. They then discuss what led to the updates to the current document, and what some of the core changes are from the previous version. They also discuss how sample buyers should be using this document. Finally, Judith and Brian highlight the Metrics section of the document, which is entirely new. They talk about

Welcome back to Intellicast! On today’s episode, we give a recap of SampleCon 2021, cover some market research news, and discuss the Olympics. Kicking off the episode, Brian Lamar and Producer Brian chat about the Olympics, the events they are most enjoying, and ones they don’t quite understand how they are sports. (We are looking at you Horse Dancing) After offending equestrians everywhere, the guys jump into some market research news, starting with some funding news from Suzy. They touch on the first-half results from Ipsos, as well as the new cookie-less approach to ad tracking from Nielsen. Finally, the guys talk about the Insights Association’s IDEA Council, and the new inclusion toolkit they have released for market research firms. In the second half of the interview, Mary Draper joins the guys to give us a recap of SampleCon 2021. Mary and Brian discuss the top 3 trends from the conference, as well as what Mary took away from it. This is a great episode! Thanks for listening! If you have any questions

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover all the latest market research news, go off on a couple of tangents, and talk polling. Kicking off the episode, the guys talk about the upcoming (and last) Great Lakes Chapter of the Insights Association fall conference. Brian Lamar gives some high-level details on the changes that are being made to each chapter and why the Great Lakes Chapter is going away. Next, the guys get into a lengthy discussion around a recent Politico article, and AAPOR report that it is based on, that talks that the experts don’t know why the 2020 polls were so off, especially at the state level. The guys discuss response bias, non-response bias, and some other items that they felt impacted the results.  They then switch gears and dig into some of the recent market research news. First, they talk the news around some ownership changes, first at Cincinnati-based Garage Group, then at DJS Research in the UK. They then touch on the news that Kantar co

Welcome back to Intellicast! On today’s episode, we have a special guest joining us - Dan Fleetwood, President of Research & Insights Platform at QuestionPro. The episode kicks off with Dan sharing a bit about his background, how he got into market research, and what let him to QuestionPro. Brian Lamar and Dan then jump into the main topic of today’s podcast: Communities in market research. Dan discusses some of the challenges both the industry and clients are currently facing in the current environment. Dan also discusses some of the challenges providers are facing, and how to best educate clients to make sure they are getting the results they are looking for. Brian and Dan also debate the pros and cons of branded versus unbranded communities, and when each is better for a client. They also touch on how the opinions on communities have shifted in the marketplace. Dan also gives us some best practices for starting and running a community. It is great info for anyone looking to start one. We switch gears for

Welcome back to Intellicast! On today’s episode, EMI’s Network Quality Officer, Mary Draper, joins Brian Lamar and Producer Brian to give us a preview of SampleCon 2021. The episode kicks off with the three speculating on what it will be like since this will be the first in-person market research conference since the pandemic started.  Then Brian and Mary discuss the line-up of speakers and Mary discusses what sessions she is most looking forward to.  Some sessions Mary is looking forward to include: ·       Talent & The Insights Industry - Led by Katie Gross | Suzy ·       Future Proofing the Industry | Sima Vasa (Paradigm Sample), Mario Carrasco (ThinkNow), Rebecca Brooks (Alter Agents), Patrick Comer (Lucid), Bob Fawson (Dynata) ·       The Supply & Demand Landscape | Sandy Casey (Innovate), Corey Julseth (JD Power), Bob Fawson (Dynata), Aaron Platshon (Tap Research), Matt Hynes (Cint) If you are in the Los Angeles area (or not), there is still time to sign-up to attend SampleCon next week from July 12

Welcome back! We have a fully loaded news episode for you today. Kicking off the episode, Brian Lamar and Producer Brian talk about an incident with Brian Lamar at his other job as a township trustee. After some jokes about Brian getting visited by the FBI (if you are familiar with Cincinnati city politics, you understand), the guys jump into a boatload of market research news.  The first few stories the guys discuss all deal with SurveyMonkey, including their new launch as Momentive, their new CFO, and their new AI-based audience targeting solution. Next, the guys discuss the new unicorn valuation of Morning Consult, and what it means to the industry, Toluna’s launch of a new enterprise insights subscription, a new panel created by NORC and AARP, and a recent acquisition by Sermo. The next story about a recent acquisition made by consumer insights platform, DISQO, leads to a lengthy discussion about the trend in market research in combining first-party and third-party data. Brian and Producer Brian discuss w

Welcome back to Intellicast! It’s been a while, but we are back with a new episode and a returning guest! Joining Brian Lamar and Producer Brian today is now a three-time guest, Arundati Dandapani of The Canadian Research Insight Council (CRIC) and the Certified Analytics and Insights Professionals of Canada. Arundati joins the guys to give a preview of the upcoming CRIC webinar, The role of insights in knowledge management, data quality, and data diversity, coming up on June 30th at 12:00 PM EDT.  Arundati gives the guys some background on why the CRIC decided to hold the webinar on this topic, as well as some of the influences for her, and some of the overarching industry questions she is hoping this webinar can answer.  She and Brian then discuss the panel of presenters Arundati has lined up for the webinar (Or as she calls them the “A B C’s of data quality), including our own Brian Lamar! Joining Brian on the panel will be Andrew Granville, Chief Research Officer of Maru/Matchbox, and Crispin Beale, Senio

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined by Andrew DeCilles, Vice President of Client Services at EMI. The episode kicks off with the guys talking about the plague of Cicadas that are impacting Southwest Ohio right now, and the levels it is hitting each of the areas they live.  Then the guys jump into a deep discussion on some of the data quality trends that are currently impacting the quantitative market research industry. They discuss how the surges and lulls in demand created issues for recruiting budgets, and how that has led to quality problems impacting nearly all panels right now. They also touch on feasibility issues impacting the industry and how changes in the market have led to projects that maybe a year ago were easy or had good feasibility are now becoming hard to complete and vendors are coming back with feasibility much lower than they estimated just 6 months ago. In the second half of the episode, Brian, Andrew, and Producer Brian dig into

Welcome back to Intellicast! Today’s episode starts off with an announcement from Brian Lamar and Producer Brian that Intellicast is now part of C-Suite Radio! Producer Brian gives a bit of background on what C-Suite is and what is means for the podcast going forward. The guys then jump into a discussion on returning to the office and being there on a regular basis starting in June. They discuss how it will be a bit of an adjustment since they both have been working from home since the start of the pandemic, but how the return is different and more flexible.  Next, the guys talk about two different news items from SampleCon. First, that they will be holding SampleCon in-person July 12-14 in Pasadena, CA. Brian and Brian reminisce about when it was initially announced and how they both thought it was a big gamble given the state of affairs at that time. They are both glad they were wrong, and the gamble is going to pay off. Next, Brian Lamar talks about the fundraising initiative SampleCon started called, The

Welcome back to Intellicast! We have a bit of a different episode for you today. Angelica Jump from our team joins Brian Lamar and Producer Brian to talk about building a diversity and inclusion team at EMI. The episode kicks off with Angelica and the guys talking about why diversity is important to her, and what led her to get involved and want to lead this effort at EMI. Angelica talks about her background and how that has led her to be passionate about diversity. Angelica then tells the story of how EMI’s diversity team get its start, and how she went about gaining support and advice to build it from the ground up. Angelica talks about getting buy-in from executives, and how that helps get the support needed to make changes. Brian and Angelica then talk about the activities the Diversity team has done this year, as well as some of the additional activities it has upcoming. The conversation takes a small detour when Brian talks about the new Minority Access Partnership Program (MAPP) that EMI is a p

Welcome back to Intellicast! The guys have another great episode for you this week. Starting off, Brian Lamar and Producer Brian discuss the news that Kroger plans on testing drone delivery in Centerville, and how they feel about it. Next, they dive into the latest market research news. In the first story, the guys discuss the new umbrella company of Confirmit and FocusVision, Forsta. Brian talks about the meaning behind the name, while Producer Brian talks about the brand equity they were able to maintain by continuing to operate the individual brands. In the second story, the guys talk about Ipsos’ latest earnings report, and what it means for the overall industry. They also talk about the recent announcement that Alexis Nasard, the CEO of Kantar, is stepping down after only 4 months on the job. In what seems to be an ongoing topic over the last couple of episodes, the guys talk about the latest news to come from Numerator about a new omnichannel market share measurement system. In the next story, Bri

Welcome back to Intellicast! In today’s news-heavy episode, Brian Lamar and Producer Brian discuss the latest market research industry news and happenings. Before they jump into the news, Producer Brian goes on a bit of a rant about a new TV show he saw a promo for called The Laundry Guy, and honestly couldn’t believe it. This leads to a deeper discussion about no longer having any new ideas for TV shows. The guys then jump into some market research news, starting with SurveyMonkey’s newly launched brand and industry trackers. Next, the guys cover a couple of stories from YouGov. First, a new report from YouGov and The Centre for Economics and Business Research found that UK consumer confidence has reached its highest levels since August of 2018. This led to a discussion on how this data can be correlated to the US and other areas. Second, is YouGov’s new opt-in, cross-device tracker, and data marketplace. The guys then discuss a new report from the Institute of Practitioners in Advertising about how mar

Welcome back to Intellicast! We have another great episode for you this week. We continue our ongoing discussion on data quality; this time we have Dan Fletcher of Research Defender (formerly SampleChain) and Chuck Miller of DM2. The episode kicks off with a discussion with the guys about the trends they see in the industry around data quality. This covers everything from the shifts in the supply they were seeing over the back half of last year and even in Q1 of 2021 to the increase of data available to help identify potential fraud. This also leads to a discussion of some of the best practices for survey design for mobile devices and what some of the myths versus reality are in terms of best practices. The conversation then turns to where Dan and the team at Research Defender are currently seeing an uptick in fraud traffic come from. The guys then switch gears and discuss the impact Google eliminating third-party cookies will have on combating fraud. Dan talks about how it will be one less variable t

Welcome back to Intellicast! We have a great guest this week – Lisa Wilding Brown, Chief Research Officer of InnovateMR and newly elected ESOMAR Council member (among her many other titles). Kicking off the episode, Lisa and the guys discuss the recent ResTech conference that was held a couple of weeks back, and what it means for the market research industry. They dig deep into how the new branding can really help open up new investment into the industry. In the second topic, they discuss the newly announced combined leadership team for Confirmit/FocusVision. Brian and Lisa give perspective around the impact on market research, while Producer Brian talks about the business impact for the employees at both organizations. This leads into a deep discussion around the use of demographics and how they shouldn’t be used as a sole segmentation tool, but in coordination with attitudes, behaviors, and other resources to better segment audiences. Lisa talks about her hope to see how we ask demographics evolve, esp

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk the latest market research news, a deep dive into Google’s proposed replacement for third-party cookies, and the April Fool’s prank they played on the rest of the company at the most recent company meeting. Kicking the episode off, Brian Lamar and Producer Brian talk about the recent April Fool’s prank they played at the last EMI company meeting. It included items like selling Intellicast and partnering with other firms to sell banner ads on the website. You’ll have to listen to get a full appreciation of it. Next, the guys move onto some market research news. First, they discuss the latest acquisition by Schlesinger. They then discuss the new A(i)LIVE market segmentation tool launched by Hall and Partners. The third story they touch on leads to a deeper discussion about implications for not only market research, but the sample industry itself. Brian and Producer Brian discuss the announcement that Google is testing F

Welcome back to Intellicast! We have a great episode for you. On this episode, Brian Lamar and Producer Brian discuss the latest happenings in the market research industry, including news and some recent opinion articles. Kicking off the episode, the guys talk about a couple current events, like when they will be able to schedule their COVID-19 vaccinations. They then talk about how Producer Brian could best explain his job to a group of 6-year-olds during an upcoming career day at his daughter’s school. They then switch gears and talk about 2 recent events coming from ESOMAR. The first is a new update to their Questions To Help Online Sample Buyers, formerly known as the ESOMAR 28. They touch on the differences in the new document from the old one, and how it is a great update given how much the sample industry has changed over the last 9 years. In the second ESOMAR news story, they talk about the results of the recent ESOMAR council elections, including the new President, Kristen Luck, and counc

Welcome back to Intellicast! On today’s episode, Jason Inderhees joins Brian Lamar and Producer Brian to discuss all the latest market research news. Kicking the episode off, the guys talk about a recent video by Lisa Wilding Brown on Bob Lederer’s podcast responding to an article by Grey Matter. They guys were happy to see Lisa standing up for the sample industry and talked about how this type of lobbying is needed. You can get more details here: https://www.linkedin.com/posts/lisawildingbrown_response-to-more-dirty-secrets-of-online-activity-6770749885919625217-eIU- Next, the guys talk about InnovateMR’s new service, VisionSuite, and its various components. They then turn their attention to Imperium’s new automated respondent score called, QualityScore. Jason talks about the large number of new respondent or quality metrics that have launched recently, and how they all seem to have “score” in their name. He voices his concern that there it will be difficult from a client's perspective to understand th

Welcome back to Intellicast! On today’s episode, Michael Willens, Managing Director and Partner at Adler Weiner Research, joins Brian Lamar and Producer Brian to talk about the challenges in-person facilities have faced, along with the changes they have made to made clients and participants feel safe to return in in-person qualitative research. Kicking off the episode, Michael talks about the challenges his organization faced when the COVID lockdown began, and how he navigated it. This included how to navigate in different geographic regions where the restrictions differed. Michael then talks about the opportunity they uncovered during 2020 that has led to a lucrative new market for his organization. He also discusses the partnerships and relationships he developed over time and how he leveraged them during the crisis. The guys then talk about different industries they have seen either increase or pull back their research efforts, both from a qualitative and quantitative perspective. There are a few i

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian breakdown some of the recent market research stories, as well as some trending LinkedIn posts. Kicking off the episode, the guys breakdown the discussion that was occurring on LinkedIn around the lack of diversity on Clubhouse. It was first mentioned by AJ Keirans, and was highlighted again by Jamin Brazil. You can check out the post here. (https://www.linkedin.com/feed/update/urn:li:activity:6765825435956854784/) They then discuss the post from Kristen Luck about a recent article in the Guardian about how Dominic Cummings, a political strategist, and advisor to Boris Johnson, talked about polling companies. It brings up a discussion on the lack of advocacy groups in Europe to speak for the industry. You can check out the post and subsequent discussion here: https://www.linkedin.com/posts/kristinluck_dominic-cummings-witness-statement-on-public-activity-6767246468102410240-egK4/) Next, the guys talk about the recent IPO of Cin