Intellicast

Welcome back to Intellicast! We have a special guest joining Brian Lamar and Producer Brian this episode – Howard Fienberg of the Insights Association. If you don’t know who Howard is (you should), he is the market research industry’s lobbyist in Washington DC helping ensure that our industry’s perspective is taken into account with lawmakers. He joins the guys to talk about data privacy legislation and a few other topics.  Kicking off the episode, Howard gives Brian Lamar and Producer Brian some insights into what a lobbyist actually does, and what his day specifically is like.  They then get into a deep discussion around data privacy legislation, including CCPA, the upcoming CPRA, as well as other state-level data privacy laws that are being proposed or that are going into effect soon. As part of this discussion, Howard gives us the inside details on why a federal data privacy law is not likely to come any time soon. He also gives some advice to market research firms on what they should be doing to stay com

Welcome back to Intellicast! Brian Lamar and Producer Brian are back to kick off season 5. The guys kick off the episode talking about Ryan Smith’s recent purchase of the Major League Soccer Team in Salt Lake City, Real Salt Lake. Both guys discuss how it is a dream to be able to buy a sports team. Next, the guys jump into recent market research news. In the first story, the guys talk about Nielsen’s new deduplicated ad measurement platform called Nielsen One Alpha. The guys discuss how they think this is the future of ad measurement since people are using different screens to consume content, or even using multiple screens at once. Next, the guys discuss a new acquisition by Numerator. What was a pleasant surprise for the guys was that it was Numerator that made the acquisition, not Kantar. Next, Brian and Brian touch on the Cint/Lucid acquisition being finalized. They both talk about how quickly it closed. This naturally leads to some speculation on what Patrick Comer might be up to next. In the last news s

Are you ready for Part 3 of the Best of Intellicast Season 4 series? In this episode, we’ll be revisiting interviews with Mike Adamson of Merkle and Alex Millet, and Lindsey Bartel of BrandTrust. [3:36-32:48] In Mike’s interview, he gives us some insight into his background and how he became a digital strategist at Merkle. He also shares some details on Merkle’s new cookie-less audience targeting tool and leads a discussion on the customer journey process as well as the role market research plays in that journey. Mike talks about the importance of both quantitative and qualitative research when it comes to a well-rounded customer journey and gives examples of what can happen when either component is missing. [32:49-1:80:20] Alex and Lindsey kick off their interview with a discussion on the importance of having trust in brands which leads to a discussion of their unique methodology for researching trust in brands called Narrative Inquiry. Lindsey and Alex also chat about the impact of open-ended questions on q

We’re back with Part 2 of the Best of Intellicast Season 4 series! In this episode, Brian and Brian revisit interviews with Judith Passingham of ESOMAR and Lynn Adelmund and Laura Finklestein of Trifecta Research. [2:26-34:28] Judith’s interview starts with a discussion of her background in market research and what led her to her current role as Chair of the Professional Standards Committee for ESOMAR. Judith then takes a deep dive into the updated ESOMAR Questions for Users and Buyers of Online Samples, what the document is, and how it should be used by sample buyers. [34:29-1:03:32] Our interview with Trifecta Research kicks off with Laura and Lynn giving some details about how they ended up at Trifecta and what their market research backgrounds have looked like. This tees up a great conversation on how the market research industry has changed throughout their careers. Lynn and Laura also chat about Omnibus research, how we’re seeing more requests for this type of research and best practices for this method

Happy Holidays! Brian and Brian are taking some time off, but never fear! We’re back with another year of “Best of” episodes for you. You know the drill: in each episode, Brian and Brian will revisit some of our favorite interviews from the past year. So, let’s get started! In Part 1 of our Best of Intellicast Season 4 episodes, we’ll be revisiting interviews with Colson Steber of Communications for Research and Ag Access, Dan Fletcher of Research Defender, and Chuck Miller of DM2. [3:22-23:31] Colson’s interview kicks off with a trip down memory lane to the last time he was on the podcast in April of 2020, the height of the pandemic. This sets the tone for the rest of his interview where he discusses the hurdles he faced leading his company through COVID, the launch of Ag Access, completely moving their call center to remote work and turnover challenges that ultimately lead to the lowest turnover rate the organization has ever seen! [23:32-55:00] In Dan and Chuck’s interview, they discuss data quality trends

Welcome back to Intellicast! On today’s final episode of season 4, Brian Lamar and Producer Brian are once again joined by Andrew DeCilles to talk abput some market research news and other goings-on in the industry. [1:15] The episode kicks off with the guys reminiscing a bit about the last 4 seasons as we are about to enter season 5. Everyone gives their best Intellicast memory, as well a few memories of episodes we’d like to forget! [8:03] After a stroll down memory lane, the guys switch gears and take a bit of a different approach to the news than they normally do. They discuss the increase in mergers and acquisitions over the last couple of months and discuss the impact it has had not only recently, but also how this trend is likely to continue into 2022. It also leads us down a path of the funding behind companies and how it could lead to a battle behind the scenes of what is right for research versus what is right for the stakeholder. It is a super interesting conversation. In the last segment of today’

Welcome back to Intellicast! We have a great guest joining us this episode. Joining Brian Lamar and Producer Brian is the Co-Founder and CEO of Informed Decision Group, Colin Valdiserri. The episode kicks of with Colin talking about his background and what led him to the market research industry. The conversation naturally turns to how Colin and Susie (the other co-founder) started Informed Decision Group. It is a really interesting story of how a side hustle turned into a full-time job.  Next, Colin gives the guys a great overview of what Informed Decision Group does, including shopper insights, virtual aisles, eye tracking, among other things. Colin also mentions that they own the virtual aisle technology and white label it for other researchers.  Colin then gives us some details about their new partnership with Schlesinger Group to bring their virtual aisle technology to more researchers through Schlesinger. In the last part of the interview, we switch gears and get to know Colin a bit better with a new ed

Welcome back to Intellicast! We have a fun episode for you today! Joining Brian Lamar and Producer Brian is Andrew DeCilles again to talk some latest market research news. [4:05] The episode kicks off with the guys discussing a recently released research report from Adverity that found one-third of CMO’s lack trust in their marketing data. This led to a discussion about what could cause that, and why it might be happening. Producer Brian gives his perspective as the marketing guy on where he would fall if asked this. He talks about how he puts his trust in the source of the data, and its consistency in his measure of trust. [10:23] The guys then move on and talk about Leger’s acquisition of the Vancouver-based full-service firm, Insights West.  [11:39] In the next news story, Brian and Andrew discuss some more big news from the sample arena. This time the major investment Prodege received by Great Hill Partners. This actually leads to a broader debate about whether the data a panel provides changes when they

Welcome back to Intellicast! Joining Brian Lamar and Producer Brian are Gabby Blados and Tony Brown of EMI to talk about the Quirks New York conference they attended last week. [2:03] Starting the episode off, Brian Lamar and Producer Brian touch a couple of breaking news items. First, they touch on Directions Research and their new acquisition of Aimpoint. They then touch on Schlesinger’s latest acquisition of Methodify and Ask Canadians from Delvinia. [4:25] We switch gears and talk about the Quirks New York Conference with Tony and Gabby. Tony kicks it off by giving his high-level impressions of the conference. He talks about how great it was to see people face-to-face again. [5:46] Gabby then jumps in and gives us her perspective, both of the overall conference, her experience with it being her first large conference, and how it differed from the GLC local conference she attended earlier in the fall. [8:23] Gabby and Tony then take turns talking about some of their favorite sessions and key takeaways they

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian and joined once again by Andrew DeCilles to break down the latest news from around the market research world. The episode kicks off with Brian Lamar giving an update on his campaign to be re-elected as a township trustee. (Hint – He won.) He gives a little background on what life has been like for the past couple of weeks while he has been campaigning, as well as giving some inside knowledge he learned along the way. [5:34] Next up, the guys move a what is probably the second biggest market research news story that has happened over the past week – Zendesk acquiring Momentive. Brian and Andrew breakdown the acquisition and what they hope to see come out of it, including possibly a new hybrid quant/qual tool based on the combined technology of SurveyMonkey and Zendesk. [11:07] In the next story, we talk about the recent news by Suzy to hire 40 new positions for a newly established tech hub in Wilmington, North Carolina. Brian comme

Welcome to an emergency episode of Intellicast. We had some big news drop today that we felt we had to discuss – even pulling Brian Lamar in on his day off to record.  News dropped that Cint acquired Lucid for nearly a billion dollars in cash and stock. Andrew DeCilles and Mary Draper both join Brian Lamar and Producer Brian to break down this huge market research news story. Andrew gives his perspective on the deal itself and how the two companies complement each other in terms of their approach and technology. Mary jumps in about 14 minutes into the discussion to talk about the impact to the sample landscape and other panels. She also digs into how it can help address some of the current issues in the industry like high duplication, and limited sample supply. Everyone then gives their thoughts about whether this brings the question of programmatic sample versus traditional sourced sample into a bigger focus, and whether we will see a market decision on what buyers actually want – lower cost, higher quality,

Welcome back to Intellicast! Brian Lamar and Producer Brian are riding solo on this episode, discussing the latest market research news. [2:56] Kicking off the episode, the guys touch on the news of Nielsen combining their streaming measurement solutions into a single measurement suite. They talk about how this streamlines things for Nielsen, but also how it seemed kind of late. [5:18] Next, Brian and Producer Brian talk about 2 recent Momentive stories, the first on the potential “boardroom battle” with investor Legion Partner Asset Management. They guys postulate why Legion could be pushing for Momentive to sell itself, and the impact it could have. The second Momentive story they touch is in the news of the new integrations Momentive has for its GetFeedback platform. [10:08] The next story they guys cover is Alida’s new Series D funding. They talk about the investment, and how it is following the trend of more money coming into the industry. [11:00] In the next story, Brian and Producer Brian talk about Yo

Welcome back to Intellicast! We have a very timely episode for you this week. With all of the issues going on with different brands, and what seems to be a loss of consumer trust, we brought on a great group of guests to discuss measuring brand trust and why it is so important. Joining Brian Lamar and Producer Brian is EMI’s Andrew DeCilles, as well as Alex Millet (Managing Director) and Lindsey Bartel (Senior Analyst) both of BrandTrust to discuss trust in brands. [1:37] The discussion kicks off with some recent news around what is going on with Southwest and the canceled flights, and how they seemed to be endangering their consumer trust. This leads directly into why brands should be measuring trust as part of their research mix. The group also touches on the impact COVID has had on trust in brands. [5:49] Next, Alex and Brian talk about why it is important to understand trust as a brand. Alex talks about the 3 components of trust the BrandTrust looks at: Capabilities, Intent, and Vulnerability/Reciprocity.

Welcome back to Intellicast! We have a jammed-packed news episode for you today. Jason Inderhees joins Brian Lamar and Producer Brian to help break down all the latest market research news. Kicking off the episode, the guys discuss a couple of acquisitions in the industry, Ipsos buying InfoTool and Zappi purchasing Data Quorum. Next, Brian and Jason break down the new Virtual Aisle solution from Schlesinger Group. Producer Brian throws out what could be a million-dollar idea tied to the solution. The guys then touch on David Karp joining DISQO, and what it could possibly mean for their growth initiatives in the coming years. Next, Brian, Jason, and Producer Brian discuss the news that Nielsen lost their TV measurement accreditation from the Media Ratings Council. They touch on the history of Nielsen’s TV measurement, and what it could mean for the industry and the TV measurement marketplace. They also touch on the statement that Nielsen’s CEO put out in response to losing their accreditation as well as other

Welcome back to Intellicast! On today’s episode, we have interviews from our live session at the Insights Association Great Lakes Chapter Fall Conference, as well as some post-conference interviews as well.  Kicking off the episode, Beth Teehan and Gabby Blados of EMI join Brian Lamar and Producer Brian to give their perspectives of the conference, from both a presenter (Beth) and a first-time conference attendee (Gabby). They discuss what it was like to be at an in-person conference for the first time in nearly 2 years. Beth then discussed the panel she was on that focused on strategies for going back to the office. She was surprised to find that Emi was farther ahead than many other firms. In our next interview, we are joined by Lindsay Bach-Moore, the Director of Research & Insights at Moore Research and the President-Elect of the Great Lakes Chapter of the Insights Association. Lindsay chats with Brian Lamar about her involvement with the GLC and being at the conference in person. They also briefly touch

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Lisa Wilding-Brown, the new CEO of InnovateMR. Lisa joins us for the second time this year to discuss her promotion to CEO. We start by talking about the process of putting her hat in the ring for the role, and the process she went through to be named. This includes some discussion around how normally when a company founder steps back, they usually bring in an outsider to lead the company, but how this was not the case here. Then we talk to Lisa about what some of her personal and professional goals are in her role as CEO.  In the second half of our interview, we discuss diversity and inclusion in the market research industry (one of Lisa’s passions) and how Lisa being named CEO will help further this initiative. We also touch on the broader impact it will have on the market research industry. This is a great interview with a leader in the market research industry! You can connect with Lisa on LinkedIn. If you haven’

Welcome back to Intellicast! We have a special episode for you this week. We are joined by two special guests, both of whom will be part of Insights Marketing Day, coming up on September 29, 2021, in Chicago. In our first interview, we are joined by Michelle Gansle, the Vice President of Global Strategic Insights at McDonald’s. We talk with her about her background and how it led her to her current role at McDonald’s. We then discuss her participation on the panel “Everything You Wanted to Know From a Corporate Researcher, But Were Afraid to Ask” at Insights Marketing Day.  Michelle gives us a few tips for working with corporate researchers, as well as some advice to people who are trying to sell to her and other corporate researchers. She also talks about how they determine their research goals and priorities, and what they look for in a partner to help execute. We then bring back the 4 P’s to learn a bit more about Michelle, including her proficiency in languages, her love of travel, as well as some of the

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk about some of the latest market research news, and give a preview of the upcoming Insights Associations Great Lakes Chapter (GLC) Fall Conference coming up on September 8-10.  The episode kicks off with the guys discussing the news that friend of the podcast, Lisa Wilding-Brown, being named the new CEO of InnovateMR.  Next, the guys discuss DISQO’s new $85M capital increase through Series B funding. Brian Lamar talks about how the amount of money can help really accelerate DISQO’s plans. Brian and Producer Brian then discuss the news that the UK plans to reform GDPR data rules post-Brexit. They talk about how this will probably further complicate the already complicated world of data privacy. They also both opine that they wished that the UK would just stick with GDPR. In the last news story, the guys talk about Qualtric’s new Brand Impact Simulator. In the second half of the podcast, Brian Lamar gives a preview of the upcomi

Welcome back to Intellicast! We have a great episode for you today! We are joined today by Mike Adamson, Digital Brand Strategist with Merkle. Also making a return is Andrew DeCilles. The episode kicks off with Brian Lamar, Mike, and Andrew talking about Mike’s background and how he ended up a Digital Strategist with Merkle. They also cover a bit about what a “Digital Strategist” does. The guys then chat about Merkle’s cookie-less audience targeting tool, Merkury, and the news that it had been added to ActionIQ. Mike gives us some background on the tool, and it leads to a discussion about how the data it derives will be crucial in the near future. This actually leads us into a discussion about the Customer Journey Process. Mike starts off by letting us know what actually the process is, what goes into developing one, and how organizations/clients use it. They then discuss the role research plays in developing the customer journey process, both qualitative and quantitative. Mike talks about how both methods of

Welcome back to Intellicast! Jason Inderhees returns for this news-filled episode. Apologies right up front, we had a slight audio issue with this episode. The episode kicks off with the guys catching up a bit on some current events, then they jump right into the latest market research news.  First off, they discuss the latest Dynata acquisition, and what the addition of inBrain means for their platform. Next, the guys talk about the new partnership between ScreenEngine and Dstillery for a new audience targeting solution. They then dive into the news that Nielsen is providing wearable devices to panel members to help improve their panel experience. Brian and Jason speculate on what it could mean for future advancement of integrating data from wearables, and Producer Brian has a million-dollar idea. They then touch on news from Communicus, Toluna, and Momentive. In our last news story, the guys talk about the new cannabis panel comprised of weed enthusiasts and gatekeepers launched by QuestionPro. The guys the