Intellicast

Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian share some recent EMI updates from the past six weeks (We know you missed us!) and some news stories from the market research industry. The first EMI update is the launch of our Sample Quality Optimization Rating. We held our webinar last week—if you’re having FOMO from missing it, don’t stress. You can watch it on-demand anytime. We’re also excited to announce we’ve been named a Top 25 Insights Association Market Research Firm! The guys share what it means to be in the Top 25 and how we made the cut. After that, Brian and Brian jump into the latest market research news starting with the ESOMAR Top 50 report. They take a deep dive into the report and discuss some of the companies that made the list. In the second story, they chat about Qurious Insight, a new data firm launched by Andrew Mofatt, Mark Slobe, and several other former Dynata, Nielsen, and Kantar employees. Schlesinger and Maru have also partnered for a new venture called

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian delve into a couple of big news stores out of the market research world.  Kicking off the episode, to guys discuss what they go up to during the Fourth of July holiday, which leads down a bit of a rabbit hole around fireworks and what is the appropriate amount of time around the holiday people should be setting them off. Then the guys jump into a couple of big market research news stories. First up, the guys discuss the news of Engine’s rebrand to Big Village. They talk about what the vision of the rebrand might be and how it will apply to their overall offerings and position in the marketplace. In the second big story, Brian and Producer Brian talk about the announced merger between GfK and NielsenIQ that was announced on Friday, July 1. They talk about how it seemed like the two companies were trying to sneak this news in at the start of a holiday weekend. They also discuss how the merger seems like a good fit for both companies

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into the latest news from around the market research industry. The start of the episode is a bit more personal than normal as Producer Brian talks about how his son (Blake) broke his wrist over the weekend by falling off the monkey bars. He tells how Monday was a bit of a whirlwind finding out that his wrist was broken and getting it casted, leading to some serious storms that hit the Cincinnati area that evening. Brian Lamar then gives a full recap of the Scurry that he, Producer Brian and 2 others from EMI participated in a couple of weeks back. They reflect on the types of activities they had to do, their competitive spirit for it, the results, and the team building that took place. The guys then turn to some market research news. First, the guys discuss the news that Dynata is acquiring Branded Research. Brian gives his thoughts on the acquisition and how he sees it fitting into the overall Dynata ecosystem. Next, the guys

Welcome back to Intellicast! On today’s episode we are joined by a couple of powerhouses in the market research industry; Steve Schlesinger and Ted Pulsifer of the Schlesinger Group. Steve and Ted join the guys to clear up some of the questions the guys have had about their acquisition strategy and their goals. The interview kicks off with Ted giving a bit of detail on how life has changed since he was last on, specifically around joining the Schlesinger Group family and what it has meant to him and the former MarketCube business. Ted talks about how one of the benefits is how he can really drill in on specific items rather than having to wear multiple hats. We then turn it to Steve. Before we jump into the talk of acquisition strategy, Brian and Steve talk about Steve’s recent experience at SampleCon in Los Angeles. Steve gives us his opinion as a first-time attendee, and as someone who has traditionally spent most of his career in qualitative research. Next, Steve gives some perspective on the strategy he u

Welcome back to Intellicast! Brian Lamar and Producer Brian are both super excited about this episode. Joining us today is Tim Cornelius, Director of Audience Operations at QuestionPro and the CEO at P3 Technology. Also joining is EMI’s own Angelica Jump, who is not only a Research Manager, but lead’s our Diversity and Inclusion committee. Tim joins us today to discuss inclusivity and accessibility of market research, particularly for people with disabilities. (If you attended IIeX this year, this should sound familiar, Tim presented on this topic there.) The episode kicks off with Tim discussing his background in market research, which naturally leads to how he became so passionate about making research more inclusive for people with disabilities, and how it led him to found P3 Technology. Tim and Brian get into a bit more detail about P3 and what they bring not only to market research but to the business world at large. When Tim talks about how he became passionate about this topic, he tells us a great stor

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian catch you up on the latest market research news. Kicking off the episode, Brian Lamar and Producer Brian talk about a couple of upcoming events that will be happening over the summer in the market research world. They then jump into the market research news. The first few happen to be sample industry-related. They start off by discussing the new partnership between InnovateMR and CloudResearch to address data quality. Next, they talk about the latest acquisition by Schlesinger Group, this time Opinion Capital, a Canadian-based programmatic sample provider. They keep the sample industry news rolling by touching on the news that PureSpectrum acquired Dalia’s sampling technology. Next, they discuss DISQO acquiring Feedback Loop. This leads to a broader discussion of where DISQO is going, and how they added another popular MRX personality to their group with Roddy Knowles.  In the last few stories, the guys talk about MarketVision’s n

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are back with special guest Jill Kushner Bishop, the CEO of Multilingual Connections. Kicking off the episode, Brian and Producer Brian talk about some upcoming events in the market research community, including SampleCon, the UGA MMR conference, as well as the upcoming Cincinnati Scurry they are both participating in to benefit mental health. Then we jump right into the interview with Jill. It started off with Jill discussing her background as a linguistic anthropologist, and how she ended up in market research instead of being a high school Spanish teacher. Jill then gets into how she started Multilingual Connections, and how being a language consultant for Chipotle after 9/11 led her to start her own company. Jill also talks about the path and the evolution the company has taken over the years.  Next, Brian and Jill discuss how language plays into market research, starting from a US perspective, then to a global perspective. Th

Welcome back to Intellicast! On today’s episode, we recap all three spring conferences that happened back to back to back in April. To help provide the recap on the conferences, Brian Lamar is joined by Andrew DeCilles and Tony Brown. (Associate Producer Emma also makes an appearance as Producer Brian was at graduation) The episode kicks off with Tony and Andrew briefly talking about the recent reorganization of the sales team that happened. As part of this, they both shared their new sales team names. Then Brian Lamar and the guys jump right into the conference recap. Brian kicks it off with a quick recap of the Insights Association Annual Conference that was in Philadelphia. Andrew is next with a recap of the goings-on from Quirks Chicago. He talks about the energy that he felt, some of the items he noticed, the quality of the content, and the food. Tony and Brian then tag team the recap for IIeX that was in Austin. They both comment on how they noticed people seemed excited to be there in person, as well a

Welcome back to Intellicast! We have been gone a few weeks, but are happy to be back with a jam-packed news episode this week. Kicking it off, Producer Brian and Brian Lamar discuss a bit of personal news for Brian as he was promoted to Chief Insights Officer. Loyal listeners may know that he called himself that around April Fool’s, but now it is a reality! Then the guys jump into some market research news. First, they discuss the news about Meta (formerly Facebook) and an upcoming class-action lawsuit about how they inflated their audience measurements, as well as a lawsuit out of Illinois about how they are keeping photos of people who do not have Facebook profiles. The guys talk about the implications, both to market research and overall. Next, Brian and Brian touch on the announced merger of NPD and IRI. They discuss whether a rebrand is coming, or if there is enough brand equity in one of the current names that they keep it.  The next story leads to a broader discussion. It starts with the story about a

Welcome back to another episode of Intellicast! In today’s episode, we’re joined by Jason Inderhees to discuss the latest market research news and give a preview of the upcoming MRX conferences in April. The guys start off by discussing Nielsen’s rejection of a $15B unsolicited bid from a private equity consortium which leads to a quick chat about how far the market research industry has come in order to be turning down offers of that size. They also take a look at Escalent’s acquisition of Mercator Advisory Group and PureProfile’s integration of Sample Ninja’s panel management solution. To wrap up the news segment, the guys take a deep dive into the Insights Association’s year-long internship, The IDEAtor Fellowship Program, which aims to encourage greater diversity in the industry much like the MAPP program that EMI is involved with here locally. In the next segment, the guys launch into some conference previews. April is a busy month with the IA Annual Conference in Philadelphia on April 4-6th, Quirks Chic

Welcome back to Intellicast! On today’s episode, we continue our conversation around earning-per-click. This time we are joined by Andrew DeCilles and Vignesh Krishnan, CEO and Founder of Research Defender, to tackle earnings-per-click from a new angle. The episode kicks off with Vignesh giving an analogy of EPC to airlines selling the last remaining seat at $1.00. This analogy kicks off a great conversation of EPC and current pricing models, and other pricing models. Vignesh then brings another great point into play talking about how Google and ad tech (where EPC is coming from) are a probabilistic world where everything will balance out due to sheer numbers and volume, where sample is a deterministic world. This thought leads to a conversation around the current pricing of sample, and if a new pricing model is needed to better bridge the EPC side with the client budgets. We get pretty into the weeds on this one, but if you like the discussion from the past two episodes, you don’t want to miss this one! Than

Welcome back to Intellicast! On today’s episode, we are joined by Chris Whitaker, Partner at Explorer Research. Chris joins us to talk about some of the changes that have been going on within shopper insights due to the pandemic, as well as some shopper/consumer trends they are seeing. We also get into what trends may be temporary and what are more permanent changes in consumer behavior. Kicking off the episode, Chris tells us about his background and what led him to start Explorer Research with his other 2 business partners. He also gets into some details on Explorer Research itself, and the kinds of research they specialize in, including shopper labs, in-person observations/interviews, planogram optimizations, and much more! Brian and Chris then get into how Chris and his team had to pivot when COVID hit, and the actions they have taken since then to get back up and running again.  This topic leads to a discussion on consumer behavior, and the changes Chris and his team have observed over the last couple of

Welcome back to Intellicast! On today’s episode, we continue our conversation about Earnings Per Click or EPC as a measure of survey health. Joining Brian Lamar and Producer Brian is Andrew DeCilles, as well as special guest Katie Gross, the Chief Client Officer of Suzy. The conversation picks back up pretty quickly from the last episode. Andrew and Brian give a brief recap of what was covered, and Katie talks about why she reached out to continue the discussion. Katie has some unique insight into this area having worked for a panel, an exchange, an MR agency. and an end client throughout her career. She leans into that experience to give us the view of EPC from a panel management point of view rather than the sample purchaser view we had in the last episode.  Katie discusses how in the past if you needed to “slam sample” you called up the panel and they pushed invites out to their panelist, even if it damaged the panel. This leads to a conversation on how EPC can help protect the asset of a panel (the respon

Welcome back to aonther episode of Intellicast! In this episode, Andrew DeCilles joins us to discuss EPC (Earnings Per Click) as a measure of survey health. They kick off the episode with a recent MRX news update: Zendesk has terminated their intent to acquire Survey Monkey for $4.1 million—the second time Zendesk has shut down an attempt to merge/acquire. In a serendipitous turn of events, Andrew joined us on the previous episode where we announced this acquisition! The guys then jump into a discussion around EPC. For those listening who don’t have an in-depth understanding of EPC and what it means, don’t worry. We cover what EPC means, what it does, what it might mean for the industry, and more. Brian Lamar, Producer Brian, and Andrew each give their own opinions on EPC from several different standpoints. If you’ve ever had questions about EPC, this is a can’t miss episode! This is a great discussion on a hot industry topic. You can read Andrew’s recent blog on EPC here: https://emi-rs.com/2021/12/21/is-epc

Welcome back to Intellicast! We have a great guest joining us today – Lisa Wilding-Brown, CEO of InnovateMR. Lisa joins Brian Lamar and Producer Brian to talk about the recent venture capital funding InnovateMR received from CIVC Investments out of Chicago. Before we dove into those details, we talked to Lisa about how she was settling in as CEO. Brian mistakenly thinks it was over a year ago, and it cause a good laugh when Lisa told him it has only officially been since September of 2021. We then jump into a discussion around the new capital InnovateMR raised from CIVC Investments. Lisa talks about what the investment means to the organization. She then gets into the process behind getting the venture capital, which if you have not been through the process, is super interesting. We then get Lisa to talk about what some of the new money might be used for. She gives us a couple of hints like upgrading Pointclub.com and VisionSuite but keeps the rest of it close to the vest. We then switch gears and talk about

Welcome back to Intellicast! We have a unique episode for you today! Brian Lamar and Producer Brian kick off the episode discussing the Super Bowl. They talk about the Bengals run to the big game, the loss, but also what it meant for the city. They also touch on some of their favorite ads from the game, as well as the half-time show. Then the guys talk about the 2022 Beijing Olympics. Both guys (who are huge Olympics fans) discuss why they are not watching them this year, whether it is due to the host country, the impact COVID is having, to the myriad of scandals that are being announced on what seems like a daily basis. After the long sports discussion, the guys dive into the upcoming conferences in April and May. In what seems like a jammed-packed calendar, Brian talks about how excited he is to be getting back out on the road. In our last segment of the episode, the guys touch on a few recent market research news stories. First, they discuss the acquisition of Forsta by Press Ganey and what it could mean f

Welcome back to Intellicast! We have a jammed-packed news episode for you today. Brian Lamar and Producer Brian kick off the episode talking about some of the upcoming market research conferences, like the IA Annual Conference, Quirks Chicago, and IIeX, as well as how excited Brian is to get back to in-person conferences. Brian then talks about the launch of the new Minority Access Partnership Program (MAPP) website (www.Mappinterships.com). He also gives a bit of background of the program and how both he and EMI got involved. The guys then talk about a couple of bits of news coming out of EMI. The first is the announcement of the new partnership with Ag Access that makes EMI the exclusive reseller of their agricultural community. The second announcement is the news that was just released that EMI has partnered with Vancery to be the exclusive agent for their B2B community. This is huge news for us at EMI and we are excited to see how these partnerships help us better serve our clients.  You can read the full

Welcome back to Intellicast! We have another great guest joining us on this episode. Cheskie Rosenzweig, the Senior Research and Product Scientist at CloudResearch joins Brian Lamar and Producer Brian to talk about data quality. The episode kicks off with Cheskie giving us some insight into his background and how he got into market research. Like many who have answered this question, Cheskie didn’t have a direct route into the market research industry. Cheskie then gives us a bit of detail about how he ended up at CloudResearch, as well as what CloudResearch does.  The conversation then turns to data quality. Cheskie talks about how and why he started to focus on data quality. He talks about how his curiosity after learning more about the panel industry and his background in psychology led him down the path to explore data quality. Cheskie then talks about how he thinks about data quality, which leads to him talking about CloudResearch’s data quality tool, Sentry. He then gives Brian an overview of the Sentry

Welcome back to Intellicast! Today, Brian Lamar and Producer Brian are joined by Jason Inderhees to talk about the latest in market research news, as well as some 2022 predictions for the industry. Kicking off the episode, the guys chat about the big win by the Bengals over the weekend, and what it means for the city of Cincinnati. Then they turn their attention to the latest market research news. First off, they touch on the news about the new cookie-free voter profile solution from comScore and L2, and its potential this year as an election year. Next, the guys talk about the acquisition of Gongos by Insites Consulting. Jason gives some unique perspectives about both of these companies, having worked with both of them in the past. He also talks about how complementary they are together. The guys then talk about the new proposed law in Washington DC called Stop Discrimination by Algorithms Act. Jason and Brian talk about how this is a logical next step, but also how it might be opening Pandora’s Box. Produce

Welcome back to Intellicast! We have another great guest joining us this week. Arundati Dandapani, the CIO of the Canadian Research Insight Council, joins us to talk about how successful 2021 was and what CRIC as an organization has planned for 2022. The episode kicks off with Arundati giving the guys a recap and perspective around how successful 2021 was for CRIC, in terms of events and growth as an organization. This leads to a discussion about the level of speaker CRIC was able to get in 2021, and how it was an all-star crew. Arundati then gives Brian and Producer Brian a preview of what is upcoming in 2022. The plans include hosting more events, but a bit more spaced out, as well as rolling out new items to help member growth for CRIC. Arundati also talks about a career fair that CRIC is putting on that is planned for Friday, January 28. You can get more details on the Virtual Co-Op and Career Fair here: https://www.canadianresearchinsightscouncil.ca/registration-industry-virtual-co-op-and-careers-fair/ T