Sinopsis
Not another sales and marketing podcast... Super Fans is for the "Next Level" business person. Super Fans isn't about how to go out and spend a bunch of money attracting new clients and customers. Instead, it's about how to turn your already existing customers and clients into raving super fans. No more wasting money on advertising that only leads to one sale. Instead, you'll be enjoying the benefits of long-term customer loyalty and repeat sales to your super fans. Do you want clients and customers who wouldn't dream of shopping with your competitors? Do you want happy patrons who go out and do your marketing for you? Are you in business for the long-game, not just to turn a quick buck then move on to the next bright, shiny object?
Episodios
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Why Tactics Strategies Don't Work
11/02/2019 Duración: 15minAmateurs spend all their time trying out new tactics. Gurus always say, "the tactics won't work unless you've got a solid strategy in place first." But without getting this first thing right, neither tactics or strategy will be of any value to you. What is the key ingredient missing from most people's approach to life and business? Purdeep reveals it in this week's episode, along with: Why most people fail eight times out of ten How a Roman Emperor laid the path for success in the modern world Why women are better at expressing their emotions (but not always better at controlling them) The truth about logical thinking How to keep a positive attitude, even when a project flops 3 different groups of people who are using your emotions against you Why breathing and meditation help you keep control over your emotions And more Listen now.
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Leaving Your Manhood On The Table
04/02/2019 Duración: 17minToo many men are sacrificing their manhood these days, and they're paying a heavy price for it. Being a strong leader in the workplace has its own set of requirements for men in the modern workplace. We have our own set of social issues to navigate in the modern world. Trying to bend to the will of others is causing us to lose our way and our values right along with it. So, what should we do instead? This week, Purdeep discusses one of the most common problems facing men today... leaving their manhood on the table. Tune in and find out why: Why so many men reject their own masculinity What lowered testosterone levels are doing to your leadership skills Why relationships healthy balance of masculine and feminine energy How your relationships at home affect relationships at work 1 huge way the legal system is destroying manhood today How sacrificing your manhood leads to sacrificing your values 4 ways guys go about establishing their values the wrong way How to get ba
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Mindfulness Creates Exponential Abundance
28/01/2019 Duración: 21minLet's face it. As guys, we're not always the best at getting in touch with our emotions. We ignore them, hamper them, and try to pretend we don't have any. But could that approach be holding us back from reaching our goals in life? This week, Purdeep does a deep dive into where most men go wrong when it comes to controlling their emotions. Topics covered include: What the true meaning of abundance is Why people with the most are often still not satisfied How not controlling your emotions can kill your self-esteem Why self-esteem and success are not as connected as you might think How to change your default emotional baseline (and why you should do it now) Why desire to succeed isn't always enough to make it happen How to bounce back when you hit rock bottom The real reason why most people never get abundance in their lives Oh, and of course, our thoughts on the new Gillette commercial You gotta hear this one. Listen now.
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Building High Performance Teams with Chester Elton
21/01/2019 Duración: 50minTeamwork makes the dream work. Problem is, most company cultures put almost zero emphases on building a strong team culture for their businesses. Chester Elton is the man leading the Orange Revolution. His approach to building strong company cultures is second to none. And in this week's podcast, he's giving away some of his best secrets. He explains: Why home life and work life can't be kept separate How to reinforce teamwork Why giving out rewards might actually be annoying your team 3 simple things you can do to build a great team Why the little things make the biggest difference The best food to eat when you're constipated(wut?) Why you should care more about your employees than your customers How to get the most out of your employees The most costly mistake most leaders make in team meetings And more Listen Now https://www.thecultureworks.com/
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Sex, Drugs and Other Entrepreneurial Addiction
14/01/2019 Duración: 25minBeing an entrepreneur can be a rush. It can also be a major source of stress. It's no wonder so many entrepreneurs find themselves addicted to illicit substances. Sadly, this aspect of entrepreneurship is almost never talked about. Well, we're breaking the taboo. In this week's podcast, we cover: Why entrepreneurs are drawn to addictive substances The most common addictions entrepreneurs fall victim to What entrepreneurs and astronauts have in common How to develop healthy habits instead Why success often leads to depression How to deal with a family member's addiction issues Why not every addiction is a bad thing How social media keeps people addicted How to break your own negative addictions And more Listen Now
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What It Means to be a Male Entrepreneur
07/01/2019 Duración: 24minTrigger Warning Men face different hurdles in the entrepreneurial world. Because of today's politically correct environment, a lot of times, it's not okay to talk about those hurdles. Well, we're breaking the taboo and diving in, head first. This week, Purdeep and Nathan discuss: Why it's okay to focus on male entrepreneurs The differences between men and women in the workplace Why the balance of masculine and feminine roles is so important How to be a strong leader without creating a toxic workplace How the MeToo Movement is actually harming women in the workplace What men need to know about the fears women have Why women can get away with things men can't Why women should listen to this podcast And a lot more Tune in, but be warned. This one is not for the easily offended.
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The Year of the Male Entrepreneur
31/12/2018 Duración: 17minSometimes we have to pivot in our business. That's what we're doing today. Welcome to the all-new Male Entrepreneur Podcast. So, who is this podcast for? Did we leave you behind? Or are you exactly who we're changing for? Listen if you're: Sick of having to hustle your face off all the time. Wanting to enjoy your success with the people you care about. Driven to leave a legacy and an impact on the world. Focused on building more freedom for yourself. Looking for more vitality in your life. In this episode, you'll discover: Why the evolution of your business requires the ability to pivot. The one personality trait that holds most guys back in business. How to stay in the "flow" of your business. A result of evolution that's actually preventing you from enjoying success. Why you need to get clear on your values. And more. Listen now.
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Improve Your Business with SEO Feat. Tom Casano
24/12/2018 Duración: 24minLooking for a way to get FREE traffic coming to your site, over and over, year after year? Tom Casano runs the Sure Oak marketing agency. Their focus is on SEO and increasing website traffic. They'll help numerous businesses like yours go from internet ghost towns to the hottest spots on the web. Today, he joins Purdeep Sangha to talk about how you can improve your SEO and climb to the top spot in search results for your industry. You'll hear about: How to get people from Google to your website Why you need to be in the top 5 results (and how to get there) What Google is looking for and how to serve it 3 ways to improve your SEO juice and get more organic traffic How to do research on which keywords to target Where to place your keywords How to use your network and increase your website credibility Who should focus on SEO (and why it might not be you) The most common mistakes people make when planning their SEO strategy 4 simple ways to increase backlinks to your website
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Why Cash Flow is King
17/12/2018 Duración: 21minWe've all been there. Earnings are great. Expenses are paid. And at the end of the month, there's nothing left to pay ourselves with. Why does this fact plague so many business owners and entrepreneurs? More importantly, is there another way? Well, you're in luck. There is a better way. It works for some of the biggest companies out there. In fact, it's the reason they're the biggest companies out there. And it can work for you. It just takes a little bit of a shift in your perspective. This week, Purdeep breaks down: Why business owners dread managing their money (and why they should do it anyway) The biggest reason successful businesses often have broke business owners The worst (and most common) way people manage their money How to ensure high profits at the end of the day Why business expenses can so easily get out of control One piece of tax advice that most people get wrong How the counterintuitive way is actually the best way to manage your money Why most people ha
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The High Price of Cutting Expenses
10/12/2018 Duración: 23minSometimes, the most expensive thing you can do in your business is look for ways to save money. It's a cutthroat world of business out there. If your competition can underprice you, how many of your customer base will leave you? So you do the logical thing and look for ways to reduce operating expenses. Problem is, you don't know what to cut. And if you cut the wrong things, you might lose even more customers and clients than if you stay charging the higher prices. What's a business owner to do? Join us this week as Purdeep reveals: Why so many businesses choose not to deliver on quality How manufacturing has changed market expectations How saving money by cutting corners is actually costing you money One big change you might not have noticed about the Big Mac How the quality of your product or service impacts your team (and how that impacts the way your team treats your customers) What you can learn from the Japanese auto manufacturers The number one killer of employee gen
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What's Your Legacy?
03/12/2018 Duración: 20minBuilding a business is a large part of leaving a legacy. After you're gone, your business will be one of the things people remember you by, but it's not the only thing. Sometimes, tragedy can strike and it puts things into perspective. You lose a loved one, you suffer some sort of tragedy, and you have to stop and ask yourself, is this all worth it? That's something Purdeep recently faced with the passing of his father. Out of that loss, some valuable insight was gained. Join us as we talk about: How to have a healthy business Why loving what you do increases your chances of success How to get your priorities into alignment When you should put your personal life before your business How to deal with loss and keep moving and a lot more Tune in for a very emotional and insightful conversation about love, family, business, and legacy.
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Do You Need a Reset in Your Business?
26/11/2018 Duración: 21minBeing a business owner isn't all it's made out to be. Long hours, petty squabbles, wrong investments, and more; these are the realities about business ownership most people don't talk about. So, what do you do when it all gets to be too much? How do you know when it's time to pivot or when it's time to call it quits? How do you know if what you're doing is worth the risk and sacrifice it requires. These are the parts of business ownership we try not to think about. But ignoring them can be catastrophic. So, what should you do instead? In this week's podcast, Purdeep Sangha reveals: How reseting can give you a recharge The #1 cause of entrepreneurial burnout How our strengths can actually be our weaknesses What stress and worry are doing to your business The hidden dangers of multi-tasking Why working more doesn't lead to better productivity How to tell if the sacrifices you're making are worth it What to do when you hit a dead end How to avoid "Mission Drift" An
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How to Pick Strategic Partners in Your Business
19/11/2018 Duración: 35minPurdeep recently had a crazy experience with one of the people he rents a property to. From drug dealers to baseball bats to shootouts with the local police, you'll never believe what happened. It was like something out of a movie, and it'll teach you a lot about business. If you want to do business in today's world, you need to have partners. But picking the wrong partners could spell doom for your business. So, what are some things to look out for when linking up with other businesses out there? This week, Purdeep reveals: What to seek out in potential business partners (and what to avoid) How interdependence can be the best thing for your business What kinds of businesses you should be partnering with Why you should "cheat" on your business partners And a lot more we can't get into here. Listen now.
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Persuasion Tips with Jeff Tippett
12/11/2018 Duración: 31minJeff Tippett was a skilled manipulator until he ran up against a brick wall. One day he found himself in another country, trying to help someone else, and none of his tricks seemed to work for him. He had guns pointed at his head. He had machetes held up to his neck. He had to flee from cities for his own safety. Suddenly, he had to change up his strategy. That's when Jeff discovered the difference between manipulation and persuasion. It changed his life for the better. Now he takes that information and uses it to help business owners grow and profit. Jeff joins the podcast this week to tell you his story, and fill you in on: What the difference between manipulation and persuasion is Why ethical persuasive skills are vital to the success of your business The easiest way to get what you want in life Why listening is important to persuading 5 ways to connect with people and influence them How technology is actually hurting your ability to persuade How to tell when you're being mani
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Start With "How"
05/11/2018 Duración: 21minSimon Sinek wrote the book on why you should Start With Why. Your reason why can give you vision and destination. But knowing your "how" can help you plan out the trip. If you're only focused on your "why" you're doomed to fail in business. Sure, you're better off than most people. But you're still flying blind. Would you like to change that all around and put the odds in your favor? In this week's podcast, Purdeep reveals: Why your "how" is just as important as your "why" How to get your whole team on board with your "how" What to do when people challenge your "how" How to pick the right team for your vision and roadmap The biggest mistakes team leaders make when hiring people When to change course and let your team choose your "how" What political division can teach you about team leadership Why pushback is actually a good thing (if you handle it correctly) And a lot more Listen now.
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BlockChain and Your Business with Joseph Snyder
29/10/2018 Duración: 26minBlockchain technology is changing the world, and it's not just in the currency world. Will your business ride the wave or get left behind? Lannister Holdings is on the cutting edge of what's going on in the business and blockchain world. They're taking the idea into realms unexplored by most people in the field. They're exploring a new frontier, and Joe Snyder is at the wheel. Joe joins us this week to explain: What is the blockchain and how does it work? Other than cryptocurrency, what else can blockchain be used for? How long until blockchain tech affects the average person's everyday life? How can implementing blockchain into your business save you time and money? What are the risks of embracing blockchain technology? What are the legal and security implications of blockchain technology? What impact will blockchain technology have on global politics? And a lot more.
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Why You Need the Business Fundamentals
22/10/2018 Duración: 16minThe business world is fast-paced and overwhelming. Does it ever feel like you're getting left behind? Every day there's a new platform to be on. Every week there's a new Must-Have tool to integrate into your program. Sometimes it feels like your being pulled in 10 different directions at once. So what's the solution for the already overworked business owner and entrepreneur out there? Tune in to this week's podcast and find out: Why smart people make business more complicated than it needs to be How simple adjustments can have a major impact Why you don't really need a 15 step sales funnel What to do instead The #1 sign of a bad coach, consultant or mentor And a whole lot more
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Old School Business Tactics; Getting back to the Basics
15/10/2018 Duración: 18minPeople get so focused on the latest bright, shiny object that they forget to focus on the foundations. When it comes to running a business, there are time-tested fundamentals. If you forget about employing them, your business will suffer. But that doesn't mean we can't also keep up with the times. So, in this ever-changing world, which things remain constant in the world of business and customer service? Which things should we hold on to? And which things should we leave by the wayside? Tune in to this week's Profits Podcast and you'll find out: Why you should still be networking in person Why the old school stuff still applies today How to mix the old with the new when it comes to marketing Why people neglect the classics (and why it's hurting their business) When to use the new stuff and when to use the foundations How to choose what's the best approach for your clients and customers What old school tactics are killing it now
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How to Master the Success Mindset
08/10/2018 Duración: 24minYou'll never grow your business past the limitations set in place by your mindset. No matter how hard you hustle, your mindset will always win out. So, how do you set your mind to achieve the most success possible? In this episode, you'll discover: How to define personal success How to be successful without working 80 hours a week What are the mental Hang-Ups that prevent most people from succeeding If you've been educated into failure How and why you need to protect your mindset And more. If you're looking for the secret key to unlock your full potential, you've found it. Listen to this week's episode of the Perpetual Profits Podcast.
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Why Content is Such a Powerful Form of Marketing
01/10/2018 Duración: 17minContent is king, but only if you do it right. But a lot of people are falling short when it comes to content marketing. People want to feel educated before buying. The marketer who does that has the advantage. But it also has to be delivered in a way they want to consume it. Right now, smaller businesses actually have an edge when it comes to content marketing. And the reason why might shock you. Listen to this week's episode of Perpetual Profits to find out why.