Super Fans Podcast With Purdeep Sangha

First of all, not everyone wants to grow their business. More money means more headaches and more responsibilities. Or does it?   A lot of people get this wrong. More more business doesn't have to mean more problems. In fact, it could be quite the opposite.   So, let's say you want to scale. How do you do it? How can you 10x your business when you can't even double your business? What's the secret to massive business growth?   Well, it all comes down to one or two simple things. Want to know what they are? You've got to tune into this week's episode of Perpetual Profits to find out.

Here's the worse thing about being an entrepreneur; we get bored.   We're adventurers. We throw caution to the wind. We hate doing the same thing day in and day out. But many of those things have to be done in order to keep the business running. So, what's the solution?   How do you set up the systems in your business to set yourself free? What kind of people should you hire to make it happen? What are the most common traps business owners fall into when making this transition?   Purdeep Sangha shares with you what to do, and what to look out for, when dealing with the trap of daily operations. All that and more on this week's podcast.

No man is an island. No woman is either. But, as business owners, we can sometimes feel like we have to be, for the sake of our companies.   So, what do you do when you're not able to take the weight of the whole world onto your own shoulders? Where can you find the help you need? What kind of help could actually end up hurting you instead?   This week's episode is all about what to do when you need help, where to find it, and what to avoid. 

Most people play it safe. They play defensively. They don't play to win. They play not to lose. But is that a winning strategy?   In today's business environment, if you're not the top dog, you don't matter. If you're not on the front page of google, you don't exist. If you're not the first company that comes to mind, you're losing business.   So how do you get to the top? How do you occupy that Number One slot? How much does mindset play into the equation?   This week's episode of the Perpetual Profits Podcast answers these questions and more. Listen now.

Sometimes being the best can actually be a bad thing.   People line up around the block to buy your soup. It's the best soup in town. And since you know this is the case, you start to slack on your customer service. After all, it's not like your customers are going anywhere.   Then it happens, someone else opens up shop across the street and suddenly, your customers have another option. They start leaving your shop in droves. Even though your still the best soup in town, nobody seems to care.   What happened? How did an inferior soup shop put you out of business? If you're the soup Nazi, you'll never know, because being the best left you with a huge blind spot.   Want to know how to avoid this fate that can spell doom for even the biggest of industry giants? Then make sure you listen to this week's episode of the Perpetual Profits Podcast.

Everybody talks about how to network on Facebook. But are they skipping over dollars to pick up pennies?   More business gets done on LinkedIn. The average income of a LinkedIn user is higher than that of Facebook's users. And if you know what you're doing, LinkedIn can be a goldmine for your business.   So why are so many people asleep at the wheel when it comes to LinkedIn?   It's probably because they don't know how to use it they way they do with Facebook. So, they're missing out on a major opportunity.   Perry Monaco is here to correct that for you. He's the Director of Customer success at LinkedIn Canada, and he joins Purdeep to talk about LinkedIn.   If you've been interested in what works and what doesn't when it comes to growing your business on LinkedIn, look no further. This is the podcast for you.

Lots of businesses go under because their owners spend money on the wrong things.   We've all heard of bad investments not panning out. We all know someone who wasted a ton of money on marketing that didn't work. Horror stories of mismanaged money are rampant in the business world. But is there more to it than that?   What about when saving money goes bad? Are there areas where you're saving money, and it's having a negative effect on your business? Chances are, the answer is "yes."   Purdeep lays out where you're wasting money, where you're not spending enough, and how to tell the difference. All that and more, in this week's episode.

Most people forget 70% of the information they take if from day to day. If they're not remembering their interactions with you, how do you stay top of mind with your clients and customers?   Purdeep has a 7 step method he calls the Memory Curve. It consists of 7 things to implement in your interactions and it can mean a world of difference. Each one is simple, effective, and can keep you at the front of people's memory.   Want more referrals? Want customers to keep coming back for more? Then you need to know about the memory curve.

So, you started a business. You grew it up to become a success. But now, what used to be your passion, is seeming more like a burden. How did this happen?   This is something almost all entrepreneurs face. The thrill and excitement start to wear off and we fall out of love with our business. The impact this can have on our lives is huge. But the impact it can have on our profits is even bigger.   What causes us to fall out of love with our business? How does it affect our clients and customers? What can we do to fix it?   Get the answers to all these questions and more in this week's episode of Super Fans.

From the words on your sales page to the words on your social media profile, people are paying attention. But, what kind of attention are you getting? And what does that attention translate into in the long run?   Is the message you're sending out consistent across all your platforms? Does that matter? And are your words driving longtime customers away?   How important are the words you're using? Are there any subtle communication landmines you're not even aware you've planted? Find out in this week's episode of Super Fans.

Technology is driving innovation at faster and faster speeds. Companies that don't keep up will find themselves obsolete. But how do you pick where to innovate and where to stick with what's working?   Redbox killed Blockbuster. Uber is taking down the Taxi Industry. Kodak invented digital photography and failed to leverage it, causing their own downfall. Will your industry be next?   Nobody knows what the future holds, but smart business owners can be prepared. Knowing what will lead to more Super Fans is how you future-proof your business.

Social media is ever changing. What works today isn't guaranteed to work tomorrow. So how do you stay on top of it all?   Rachel Miller joins us to talk all things Facebook. From engagement to video to running a group, Rachel does it all. And she she helps entrepreneurs like you do it all too.   If you want to use Facebook to attract and build a loyal customer base, Rachel can show you how. It's all in this week's episode of Super Fans.  

Most of our buying decisions are based on our feelings. So, how do your customers and clients feel about you? And what can you do to impact those feelings?   This week's episode focuses on what feeling keep people coming back for more. We also talk about what feelings drive people away. Then we top it all off with some insight on how to influence the way people feel when they do business with you.   This is the subtle leverage point your competition is ignoring. Don't make the same mistake. Listen now.

The line between professional and casual has gotten pretty blurry in the last few years. Tattoos, relaxed dress codes, even social media presences seem to lack the professionalism of yesteryear. What does this all mean for the modern business owner?   What's causing this change of attitude? Should you embrace it in your business model? Are there any negative consequences? Most of all, how will it impact the loyalty of your clients and customers?   Listen to this week's episode. You'll discover how to strike the perfect balance between being professional and casual in your business.

One of the best ways to create loyal Super Fans is to have a system that rewards their loyalty. This week, we cover some of the most effective loyalty program models out there. We break down what works, why it works, and how you can put it to work for your business. You'll also discover what to look out for and what to keep track of when starting your own customer loyalty program. On a side note, you'll also hear about some ways that loyalty programs can go bad, if your heart isn't in the right place. Got Customers? Want to keep them happily coming back for more? Then this is the episode for you.

Most business owners spend a lot of money on marketing to the wrong people. Yes, you need new buyers to stay in business. But the problem with marketing to new people is you can never be sure they're the right people. Half of your marketing dollars are wasted. That means you're spending twice as much as you have to for every sale they bring in. It's a necessary evil. And if you're like most businesses out there, you're spending a lot of your marketing dollars on people who will never buy from you. What if I told you there was a group of people who were way more likely to convert based on your marketing? What if spending a dollar on advertising to them was twice as effective as any other ad spent you're investing? Would you want to know who these people are? Listen to this week's episode and discover the secret of where most marketing departments are dropping the ball, and what you can do to change that.

Short-sightedness can spell doom for your business. For every investment we make, there's an opportunity we forsake. For every seen effect of monetary decisions, there are a bunch of unseen effects that go ignored. The same is true for economic policy.   On it's face, slapping tariffs on imports might seem like a good idea. In the immediate future, it could mean more manufacturing jobs return to America. But what are the unseen effect of these kinds of policies? What are the secondary and tertiary impacts we might not be foreseeing? That's what this emergency broadcast of Super Fans is here to answer.   Warning: You might not like what you hear. But you'll be better off for listening.

Businesses are closing their doors faster than ever. Not even the industry giants are safe these days. Customers have more options and brand loyalty seems to be a thing of the past. In this highly competitive environment, how do you ensure your customers and clients stick with you? That's what this week's episode of Super Fans is all about.

Picking your team is important. Hire the wrong people or implement the wrong strategy and your business could fall apart at the seams. But what about picking your friends and family? What about picking your life goals? How does the Super Fans approach impact those areas of your life?   Most people think success in their carrier means sacrificing success in their personal life. The truth is, what works for your business can also lead to a better personal life... if you have the right strategy.   This week, we take the lessons you've already learned and apply them to outside of the office, so you can find harmony without sacrifice.   Listen now. 

What if I told you there was a threat to your business so silent, you wouldn't even know it was there until it was too late? Lots of business owners think everything is fine, when nothing could be further from the truth. They provide their product or service. They think they're satisfying the needs of the people they serve. Then, one day, out of nowhere, their customers up and take their business elsewhere. But why? You thought everything was going okay. If they weren't happy, why didn't they say something? Well, this episode will show you exactly why, what to look out for, and how to avoid this silent killer of business.