The Spend $10k A Day Podcast

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 33:46:41
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Sinopsis

Knowledge and inspiration from the leading Facebook Marketing Agency, MuteSix. Learn the inside strategies and tactics that expert eCommerce brands use to grow businesses with Facebook ads, Google Adwords and more.

Episodios

  • Episode 87: Why You Should Be Advertising Your eComm Brand on YouTube

    21/09/2018 Duración: 13min

    Learn from the experts at MuteSix on how to use YouTube to increase revenue for your eComm store. 6 months ago, YouTube didn't have the features to drive sales but now they do. Tune in to hear from MuteSix CEO, Steve Weiss and VP of YouTube Advertising, Harrison Phillips on how to launch profitable campaigns on YouTube.

  • Episode 86: How to Launch and Build an Affiliate Marketing Program

    14/09/2018 Duración: 13min

    Learn from Steve Weiss, CEO of MuteSix, and Senior Campaign Manager Josh Henry-Hicks on how to launch and build an affiliate program. Affiliate marketing comes with risks if you aren't doing it right - learn the do's and don'ts from the experts at MuteSix. Once you launch your program correctly, your affiliate channel can drive hundreds of thousands of additional revenue for your brand. Get this channel working for you to hit your Q4 goals out of the park!

  • Episode 85: When to Start Scaling Your Ad Spend

    07/09/2018 Duración: 17min

    Tune in to today's episode to hear from MuteSix CEO, Steve Weiss, and Senior Campaign Manager, Josh Henry-Hicks to learn the early signs you should be looking out for that tell you it's time to start scaling your ad spend. Just in time for the Holidays, this episode will go in-depth on scaling eCommerce campaigns on Facebook and Instagram.

  • Episode 84: Get Your UGC Trending This Week w/ Rafael Romis

    20/08/2018 Duración: 38min

    This week, Spend $10k a Day host, Susana is joined by Rafael Romis, an eCommerce brand strategist. Learn from Susana and Rafael as they discuss getting you UGC content trending. Stories are king. but you know that already. How, specifically can your brand spark meaningful UGC moments that stand out when you’re not a legacy beauty brand or cult favorite?Let’s demystify the process using principles that companies of all sizes can use to plan, create, track and deliver campaigns that work. We’ll take a behind-the-scenes look at several case studies for strategies you can apply today, without the fluff.About Rafael:Growing a loyal online community is the key to eCommerce success. You don't just want to participate in your space. You want to lead the pack. After 20 years of experience creating digital impact for the biggest brands on the planet, I'm​ excited to help your brand take over your chosen market.

  • Episode 83: Is More Data Always Better Data?

    10/08/2018 Duración: 16min

    Spend $10k a Day host, Steve Weiss, sits down with MuteSix’s CMO, Maria Claudio, to discuss what she has learned from working at Facebook before joining the MuteSix team. In this podcast, you will learn why understanding the socioeconomics of Facebook users is the key to seeing success in Facebook Ads along with other key learnings from Steve who's spent millions on the platform and Maria who has the inside view of what and how Facebook does what it does.

  • Episode 82: Striving for Challenges w/ Colin Wayne of RedlineSteel

    16/07/2018 Duración: 35min

    On today's episode, Steve interviews fitness influencer, model, ​and CEO, Colin Wayne. After being kicked out of his house and joining the military at age 17, Colin Wayne Erwin has become one of the best problem solvers of our generation. Tune in to today’s podcast to hear how Colin Wayne Erwin, CEO of RedlineSteel, was able to turn nothing into a company on track to do 30 million dollars this year.

  • Episode 81: How will Instagram TV have an impact on your business?

    13/07/2018 Duración: 06min

    Facebook has finally launched Instagram TV: their first attempt at creating a platform to compete with YouTube. On today’s episode, Steve Weiss explains how business owners can leverage Instagram TV to get cheaper impressions and drive growth for their company. Tune in to hear why being a first mover on IGTV is important for your business.

  • Episode 80: Changes You Should Make To Your Facebook Ad Strategies

    10/07/2018 Duración: 04min

    Facebook has updated its platform once again. Tune in to hear MuteSix CEO, Steve Weiss, discuss changes you need to make to your Facebook ad strategies to stay ahead of your competitors. The main change is that now all ads are viewable on a brand's Facebook page. Use this to do competitor research but also to re-tool your strategies so that your customers and followers don't feel cheated.

  • Episode 79: Changes Coming to the Facebook Platform

    15/06/2018 Duración: 05min

    On today's episode, Steve goes into detail on some of the most recent changes on the Facebook Platform. Tune in to learn how to lower CPM costs and take advantage of new ad units for direct response marketers. Steve also talks about upcoming changes to the algorithm for Facebook and Instagram.

  • Episode 78: What to Spend Your Money On Now That You Have It

    01/06/2018 Duración: 15min

    So you have some traction, you're making money, now what? How do you scale your eCommerce company effectively? On today's episode, Steve and Susana are joined by MuteSix COO, Daniel Rutberg. This podcast answers these questions; when to hire different team members? When do you upgrade your office? Do you even need an office? 80% of companies fail in the first year, how do you ensure you'll stay afloat? Steve and Dan go in-depth on what successful companies spend their money on and how to execute those decisions. From hiring to signing contracts, learn the best practices from the co-founders of MuteSix. MuteSix is one of Inc's fastest growing companies, experiencing over 300% growth since it's inception in 2014.

  • Episode 77: Adopt These 2 Habits to Overcome Failure & Stress

    18/05/2018 Duración: 06min

    Entrepreneurship and failure are pretty much synonymous. So how do you move past your failures without letting them drag you down? How do you combat the daily struggle of staying on top of your game? Marketing is evolving daily and if you want to win in this business you need to be at your best at all times. Steve Weiss, a successful entrepreneur and the CEO of MuteSix, shares two key habits that you need to adopt in order to get through these everyday challenges. Listen in for two new ways to stay positive and keep innovating.

  • Episode 76: Leveraging Facebook Messenger as a Core Acquisition Channel w/ Ben Parr from Octane.ai

    11/05/2018 Duración: 23min

    Tune in to today's episode to learn how to leverage Facebook Messenger as a key part of your user acquisition strategy with Steve Weiss, the CEO of MuteSix, and Ben Parr, the Co-founder and Chief Marketing Officer of Octane AI. Octane AI is a conversational commerce platform that enables stores and brands to communicate with their customers over Facebook Messenger, recover 3x more abandoned carts, and increase customer engagement. Ben Parr is also the author of the best-selling book "Captivology: The Science of Capturing Peoples Attention" -- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He sits on the board of directors of Samasource, a global non-profit dedicated to giving work through impact sourcing and sits on the innovation advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator for CNET, and the Co-Editor and Editor-at-Large of Mashable, where he wrote 2,446 articles on technology and business. He is a

  • Episode 75: How To Be a Better Entrepreneur

    04/05/2018 Duración: 09min

    Tune in to hear the top 5 skills you need to have to be a better entrepreneur from MuteSix's CEO, Steve Weiss. From meditation to leadership - hear from an influential CEO on 5 of his habits that keep him at the top of his game. Being an entrepreneur is hard. Anyone who tells you otherwise is lying. That said, there are a lot of things that successful entrepreneurs do to keep their minds clear and their efficiency high.For those of you who are new to being an entrepreneur or are just finding yourself struggling lately, today's episode has a few "mind hacks" that will make it a little easier.Along with these new habits, you’ll still need to put in the hard work, but hopefully, these make the late nights, stress, and problems you face as an entrepreneur a bit easier to overcome.

  • Episode 74: You’re Playing a Full Funnel Game, Start Thinking Like It

    03/05/2018 Duración: 27min

    Today, on the Spend $10k a Day Podcast, Susana is joined by MuteSix's Chief Strategy Officer, Moody Nashawaty. Tune in to learn the 3 things you need to focus on to get scale quickly. Paid acquisition is a full funnel strategy, focus on these 3 things to make the biggest impact.

  • Episode 73: How to Combat Audience Saturation & Start Scaling

    24/04/2018 Duración: 18min

    Susana is joined on today's podcast by Moody Nashawaty, MuteSix's Chief Strategy Officer, who is responsible for spending millions of dollars on Facebook each month on behalf of different brands. Susana and Moody dive into the hot topic of audience saturation and how to diagnose it and then combat it so that you can scale your brand profitably.

  • Episode 72: Everything You Need to Know About Facebook's Privacy Issue with Cambridge Analytica

    13/04/2018 Duración: 19min

    This week Steve and Susana discuss the issues and future impact of the Cambridge Analytica debacle that's been all over the news. What happened? What is Facebook doing to combat this issue and future issues? and How will this affect​ marketers who advertise on the Facebook platform? Learn the answers by tuning in!

  • Episode 71: It's Not You, It's Facebook - How to Combat Increasing CPMs

    06/04/2018 Duración: 22min

    Sometimes you can be doing everything right and yet you see your CPMs and CPAs rising. What gives? Hear from Josh Henry-Hicks, Senior Campaign Manager at Facebook ad agency MuteSix, on why this happens and how to stop it. From the Facebook data breach to the end of the quarter - find out what's hurting your bottom line and how to correct it.

  • Episode 70: Building & Scaling Your eCommerce Business w/ Dan King of Ritual

    30/03/2018 Duración: 29min

    Listen in today's episode to learn about how to scale your eCommerce business from one of the best marketers around. Dan King has worked with eCommerce giants like Me Undies, Beachmint, Fun in a Box and is currently serving as the CMO of Ritual.

  • Episode 69: Facebook Messenger & Beyond for eCommerce w/ Caroline Klatt from Headliner Labs

    23/03/2018 Duración: 33min

    On today's episode, Steve interviews Caroline Klatt, Co-Founder and CEO of Headliner Labs. Listen in to learn about chat marketing - Facebook Messenger & beyond. Steve & Caroline discuss how to increase your conversion rate and overall sales using chatbots​ to do marketing automation. Caroline is an expert in all things e-commerce. Former @fab.com @McKinsey&Co.

  • Episode 68: Learn How to Effectively Scale Your eCommerce Brand w/ Chad Rubin of Think Crucial & Skubana

    16/03/2018 Duración: 31min

    From selling vacuums online to inventory management software, learn how to hack your growth strategy, get to know your metrics and optimize your supply chain all in this one episode with Chad Rubin. Chad Rubin (Ecommerce Renegade) builds e-commerce businesses. Fresh out of college and Wall Street, he took his family vacuum business online and built his own direct to consumer e-commerce business called Crucial Vacuum. He grew it from 0 a $20 million dollar valuation in just 7 years. He happens to be a top 250 Amazon seller. He co-founded Skubana with DJ Kunovac and built one of e-commerces hottest operational softwares.

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