Sinopsis
Knowledge and inspiration from the leading Facebook Marketing Agency, MuteSix. Learn the inside strategies and tactics that expert eCommerce brands use to grow businesses with Facebook ads, Google Adwords and more.
Episodios
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Episode 107 Ben Davis and Steve Weiss on how brands can easily integrate a TryNow, Buy later concept
26/06/2020 Duración: 23minIn this podcast, we get to know Ben Davis, founder and CEO of TryNow, and discuss the backend infrastructure of his business, essentially creating a market of TryNow and buy products later.
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Episode 106 Doug Jacob and Steve Weiss on restructuring business goals amidst the Coronavirus pandemic
19/06/2020 Duración: 41minDoug Jacob, co-founder of consumer brand investment platform &vest, stops by $10K a Day to talk about his journey into the world of food and service while also successfully building a branding agency on the side. We also touch on how Doug and his team finessed the business model of their fast casual chain, &pizza, once the Covid-era affected the market.
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Episode 105 Alex Beller & Drew Edell on the rise of SMS as a lifecycle channel
30/03/2020 Duración: 38min10K Live comes back with a bang from a few quarantined closets across the west coast. We're joined by Alex Beller, Co Founder and President of PostScript.io as well as returning 10k champion, Drew Edell. Together, we'll provide insight into how SMS is reshaping lifecycle commerce.
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Episode 104: A high-level look into your BFCM strategy on the Google Platform
06/11/2019 Duración: 39minWe sit down with a panel of our brightest minds in the Google ecosystem to take you product-by-product through how you can build a strong presence on Google this holiday season.
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Episode 103: Moody Nashawaty on the new paradigm in creative development
19/10/2019 Duración: 30minMoody Nashawaty, CSO at MuteSix, stops by 10K to hit a wide-range of topics. Creative is going to be more important than ever for DTC ecommerce brands trying to make an impact in their marketing channels--but brands are taking a far too slow approach to producing and leveraging that creative.
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Episode 102: RJ Talyor on how brands can rethink creative development
11/10/2019 Duración: 18minSign up for our hour-long panel with RJ and Pattern89 here: http://bit.ly/2OEeh6vPattern89 co-founder and CEO, RJ Talyor, stops by 10K to discuss how brands can master creative development.
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Episode 101: Susana Magarét on sharing our agency secrets to finding new profitable customers with The Facebook Ads Masterclass
01/10/2019 Duración: 25minSusana Magarét, Auditor-in-Chief at MuteSix, stops by 10K to talk all things AcademySix, the educational arm of our agency. We are SO excited to announce the Facebook Ads Masterclass. Check it out here: https://scale.mutesix.com/the-facebook-ads-masterclass/
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Episode 100: Steve Weiss on Entrepreneurship and MuteSix
27/09/2019 Duración: 22minCEO and original 10k host Steve Weiss hops back on the mic to share some exciting news about the Future of MuteSix. We discuss entrepreneurship and everything you need to keep in mind when you're ready to take your business to the next level. We're also excited to be back to our regular posting schedule after a brief hiatus!
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Episode 99: Lee Greene on the Rise of Influencer Marketing
16/08/2019 Duración: 18minLee Greene, VP of partnerships at Grin.co stops by 10k a Day to discuss the rise of influencer marketing. Listen in as we go through a high level talk on how to build relationships with influencers and how brands can start thinking about all the ways to utilize this emerging channel.
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Episode 98: Maintaining onsite focus with Justuno CTO Travis Logan
05/08/2019 Duración: 35minTravis Logan, CTO and Co-Founder of JustUno, stops by 10K to talk about convenience and site focus. We dive into how brands can serve their customers instead of just mindlessly heaving promotions at them.
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Episode 97: Sarah Grosz on Influencer strategies for CBD brands
26/07/2019 Duración: 28minA bunch of VERY specific audience questions lead us to bring in Sarah Grosz, head of influencer marketing at MuteSix to discuss how digital brands producing legal CBD can utilize influencers in their marketing strategy.
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Episode 96: Steve Weiss on the future of e commerce and 10K a day
19/06/2019 Duración: 29minToday, MuteSix CEO Steve Weiss swaps chairs to be interviewed by Peter Starr Northrop. This is our most meta episode in a while, but it is the start of a new chapter for 10K a day. Listen to meet our new host and get our broader insights on where e commerce is going in 2019.
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Episode 95: The Future of Email and Shopify With Ben Jabbawy of Privy
09/05/2019 Duración: 21minIn today's episode, Steve speaks with Ben Jabbawy, owner of Privy, an onsite conversion app for e-Commerce platforms like Shopify and BigCommerce. Tune in to hear them discuss the end of the partnership between Mailchimp and Shopify and what it means for Shopify retailers.
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Episode 94: How to Use Google Shopping to Acquire Customers on Search
22/04/2019 Duración: 14minOn today's episode, Steve sits down with Harrison Phillips, VP of Paid Search, to discuss Google's updates on Google Shopping and making image search's shoppable. Tune in to learn how Google has been trying over the last couple years to really expand upon Google shopping and how we're using it with eComm brands to acquire new customers at scale.
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Episode 93: How to use Campaign Budget Optimization (CBO) to Grow Your Brand on Facebook
15/04/2019 Duración: 11minOn today's episode, Steve talks about his time at the Digiday Media Buying Conference. He also dives into some new updates coming to Facebook, including Campaign Budget Optimization, and how it will have an impact across brands who are advertising on Facebook.
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Episode 92: Growing Locally with Google Ads
09/04/2019 Duración: 17minOn today’s episode, Steve interviews Ross Bucholc, VP of Paid Search at MuteSix, about growing local SMBs with paid search, as well as changes happening at Google and YouTube in the paid search sector.Listen in as they discuss these changes, as well as how to capitalize on these changes that Ross sees for both e-commerce brands as well as companies that are looking to generate leads on paid search, all while staying at a very high level.
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Episode 91: Exploring Google Prospecting w/ Harrison Phillips
11/01/2019 Duración: 12minLearn from, CEO of MuteSix, Steve Weiss and, Vice President of Paid Search, Harrison Phillips as they dive into Google prospecting and discuss how to use Google as a channel for consumers to discover new products and services.In this podcast, they examine techniques such as leveraging audiences, optimizing catalogs, and ad sequencing.
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Episode 90: Creating an Efficient Marketplace Strategy on Amazon
21/11/2018 Duración: 19minOn today's episode, Steve Weiss interviews David Yu, an expert on growing brands on Amazon. As brands are transitioning from D2C to online marketing places such as Amazon, Weiss and Yu discuss how to build an efficient marketplace strategy.Listen as they talk about ways in which a company can control branding, create full visibility, develop ongoing brand protection, and maintain an efficient supply chain. As well as, Yu’s expertise on utilizing customer feedback, click through rates, keyword expansion, conversion rates, and sales velocities, all in time for the Holiday season.
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Episode 89: Building a Unique Product Experience w/ Rob Schutz of Ro
29/10/2018 Duración: 35minOn today's episode, Steve Weiss interviews Rob Schutz, Co-founder of Ro. Ro is a mission-driven healthcare technology company where doctors, pharmacists and engineers are working together to reinvent the way in which the healthcare system works. Ro is special because they were able to overtake the market share of an outdated industry with the combination of quality products and a unique consumer experience.Listen as Weiss and Schutz explore how a company can grow from zero to over 100 employees and 10s of thousands of purchases a month through growth marketing. They discuss topics focusing on developing trust amongst businesses and their consumers, creating a productive company culture, along with personal and professional improvement.
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Episode 88: Are Your Facebook CPMs Rising? Here’s Why
03/10/2018 Duración: 08minAre Your Facebook CPMs Rising? Tune in to today's podcast to hear from Steve Weiss, CEO of MuteSix on what's happening behind the scenes at Facebook causing CPMs to rise. From the ITP 2.0 rollout to other updates and the recent hack, the platform saw an overall increase in CPMs the end of this quarter. Particularly hurt, was anyone running DPA or Mobile App install campaigns. Listen in to find out what happened and how you can bounce back.