Nik And Ant - Ptma Podcast

Some belting questions this week from the bunch of absolute legends in the academy ...  Aside from client education, what more can I do to support clients outside of sessions to improve my service and it’s value? Top 3 Monthly Goal Review questions! United or City? can never think of a question How many hours per week of coaching (in the gym) should I aim for? "As you know I’m mainly working on developing my online coaching. Do you have any advice on how I can reach a wider audience?  Evening though I have online clients and I’m getting great feedback and referral’s, my clients are all still local people to my area. I feel like one of the reason why they sign up with me is because I’m the local guy from the gym who know his stuff. The only thing I can think to of is paid ads.  I’m not complaining, I’m just curious and it would be nice to get myself know out of North Lincolnshire

Short one this week guys!  How long and how frequently should I send out nurture emails to my competition leads? Going to continue during free trial of community group in Feb and wonder if I should continue with a weekly email How do I get clients to focus on their goals with loved ones getting in the way . One example would be... husband thinking wife is doing too much (10k steps per day and isnt allowing her to get out and do daily tasks she has set for herself)  A gym member approached me after my class and asked if she could book ONE session with me so I can teach her how to use the machines and weights. What would your approach be for this? How many times would email someone on email list a week? How do you prioritise your tasks  FYI - Doors close to the PT Business Transformation program this Saturday, so if you have been waiting until closer to the time ... not long left!  Find out more / confirm your space by clicking here! 

Welcome to another episode of the weekly Q&A from the community. Questions covered below.  Also, if you want to find out more on the upcoming Business Transformation program > click here! What would you do if you urgently needed clients but don’t feel comfortable doing cold marketing / sales? What are some things I can do to make good quality videos? I don’t want it to just be me stood talking in front of a camera as I’d like some visuals to help explain stuff. Don’t want to spend a ton of time editing videos so anything that’s fairly quick preferable! How to market outside of a commercial gym?  Need to build an online platform how do I start? How to deal with leads when you're full for 1:1 and they want face to face? I have a free 28 day program that I've been giving out and try get them on my socials/ email list but I feel bad that this isn't enough sometimes. How to create a non-judgemental environment/a client's feeling of safety during check ins, so they tell you about weight

Some great questions this week from the community;  Next PT BUSINESS TRANSFORMATION is LIVE now to book your space If you were to create a community group to encourage and educate women (30-45) to get into the gym, what would be the most important bits of support for you to provide to give the most value without spending too much time on it per week? What 5things are important to share on social media outside marketing services ? If I think my target market/audience is changing what do you think my first steps should be. I want to attract more female muscle building than fat loss. Should I ease into it with social media posts? Morning Lead Gen activity quirky idea please! How would you review the quality of your service? As mentors, What are some of the main things you come across that PTs lack the most?  A client said they would come back to train with me in Jan, I messaged once but haven't heard back. How much should I follow up until I give up? whats the best soft wear for schdueli

HAPPY NEW YEAR!  Some ace questions and topics from this week, including;  How to get the best use out of Google business? How would you deal with someone haggling over the price of your service when you feel guilty because you know they are a great fit? How would you manage enquiries that come in once I’ve run out of spaces? In process of dropping shifts so will be able to take them on soon but don’t want to waste their initial motivation by having them wait. Have consult anyway then nurture or wait until the spaces are available? How many times should follow up to a lead? Like every month or week Top tips for a free challenge. I’m thinking 7 day, simple as possible. Either workouts using the app as a trial or a step challenge.  How can I enhance my higher priced packages, what else can I offer?  how to find your feet again after time off work? "Please just talk me through a basic onboard process for online coaching - STEP 1 They have DM'd me.....Final Step they on all set

100th Episode of the podcast!  Actually a big milestone, through nothing more than following through with the consistency and what we said we would do.  But to "celebrate" we invited 4 amazing humans and coaches on who have worked with us in different capacities over the past 12 months + ....  So huge thank you to Sophie, Nicole, Dom, and Sam .... amazing to have you guys on, and we are definitely going to get more of the guys on in the future too.  We spoke through the varying topics getting everyone views and experience, and covered;  What would they say has been really important in improving your confidence in business as a self employed coach.  What advice they would give anyone now lacking in confidence. What are the main contributing factors that had a high impact on their successes. Why values and have clear fundamental goals are so so important to each of them.  Guys hope you enjoy this one.  If you haven't please give us a rating and also share this wit

Last one for the year guys.  Hope you've got something from these over the past year.  This was episode 99 of the podcast, 100 will hopefully be a little different.  Questions covered this week;  What are some examples of ways you can work with other local businesses? Think this could be a good avenue for me in smaller town just not sure how to go about it When marketing my services do I market them all at once or chose 1 at a time ? The gym seems full of teens at the moment, how would you work around this? I’m always talking to people and turning up off shift but it’s just a lot of kids in the gym p.s thanks for the help have a great Christmas both! What are your main programming considerations when creating / updating for a clients

Questions covered this week;  Can’t think of a proper one so who benches more, Nik or Ant?

So pumped and grateful to be able to talk to Jon.  Jon is the founder of The Personal Trainer Development Centre @theptdc Author of 11 books including the ever popular "ignite the fire". Is a pioneer in the industry and someone we have followed and respected for a long time.  It was a free flowing conversation, but below are some of the points we covered throughout;  The work Jon is doing to bring the fitness industry together and spread awareness. How the pandemic changed his outlook. The value behind 1 on 1 conversations. The comparison trap trainers fall in to.  How coaches and trainers can evolve their businesses for the future.  Thanks for listening, hope you enjoyed the episode.  As ever, any feedback, please drop us an email @ admin@ptmentoracademy.com 

Question covered this week;  What do you do when clients are not losing weight but fully tracking, weighing foods (so they say) gym 4 times a week, steps not so great. Feel like I’m getting to my wits ends with one of them but I want them to succeed  How can I best market on a gym floor that isn’t typically very busy? Hard to predict busy times for me to just come in and chat to people so wondering if there is something else I can do  I actually have a couple - 1. I don’t have an iPad or anything, but I would like to actually fill out the form with people in the gym however I have this weird thing where I don’t go on my phone if I’m on the gym floor, any suggestions on getting around this would be great! 2. How would you go about setting up the workshops such as technique correction etc, would you have a station set up or go and ask people if they want a quick 20 minutes to learn a new exercise/ check on technique? First could I request a zoom class with you guys to talk about 2022 ideas

Questions covered this week;  Any advice for how to approach business over my 11 days off over Christmas? Going to make sure content is scheduled and programs are all sorted but is there anything else I should get in place? When working for a gym, how do cope with consistent changing of their time when your business is set and clients are set? Hope this makes sense  Thoughts/ advice on my socials have my personal name rather than my business name? My only barrier to having my personal name is if I wanted to expand and take on extra coaches in the future.  Thought on ''i have XX amount of spaces left'' marketing strategy  Best way to collect emails at the charity event, who turns up ? I am struggling to come up with open ended questions to ask on social media, any advice on how to do it? What sport of things would you be preparing / getting in place just now to prepare and make the most of the January boom - gym being busier, potentially more enquiries etc

We are very fortunate to have Stuart Aitken on in this episode. Stuart runs a very successful podcast, and in our opinion are something one day we aspire to come to close to the quality of episodes Stuart puts out for LTB.  This is specially to support PTs/fitness businesses who are thinking of putting a podcast together but are potentially missing the mark with their reasons why and who they are directing it towards, we covered; What do you feel are the main advantages of a podcast? What are the top 3 things that PTs need to know when setting one up? Where do you feel potentially some PTs go wrong with this? What advice would you give to avoid this? What have been your best 3 take away’s from guests you have had on? You can find Stuart @litfthebar on Instagram, or find his podcasts on all popular streaming mediums by search for Lift The Bar.  And feedback, please feel free to send through to; admin@ptmentoracademy.com 

I have heard about a former PT in my gym stealing clients if PT’s and they weren’t happy about it, I wouldn’t do it intentionally but if I’m focused on speaking to and helping as many people as I can, how would I deal with this when I don’t focus on who’s clients is who’s? (I don’t want to be that type of pt) Movement assessment in the consultation or 1st session? i like to see how they move so i can advise them of how many sessions they should have with myself/alone following program. But its very time consuming  Tips for taking down notes during consults without breaking up the flow of conversation, I’m terrible at doing both at once

Different type of question to usual - any tips on how to manage your time during a session? I’m finding with a few clients we end up chatting a lot (much better than my issue when starting of awkward silences

Questions covered this week ....  Still struggling to get people to book on for monthly reviews, how can I get across the value of these? Are they necessary for every client? Should I start with my new prices of my service or an introductory offer? I only told 1 person the intro prices but I have a feeling due to that, they won’t value other parts of the service, I can explain prices have gone up, but due to already agreeing, that I will keep the price the same for the 3 months I'm changing my payment method to monthly direct debits in the new year. What would you do if a member wanted to sign up, but couldn't make 1 or 2 weeks due to a holiday and therefore didn't want to pay for a full month? I think a potential option could be to increase their session frequency before and after their holiday so they're not missing out. I know this is an option for 1-2-1 but would it work with group coaching too? In some cases I don't think I'd mind charging for half a month if it meant keeping them in my busine

The fear of interacting with people we don't know, and speaking on camera is a real sticking point for a lot of Personal Traienrs and Business owners who largely rely on this being the forefront of acquiring clients.  Warren has an incredible story and a unique skill set and ability to support people increasing their confidence.  We chat through;  The Art of standing out and being seen. Relationship building skills with potential clients on the gym floor. Overcoming the fear of speaking on camera, Presenting on camera Selling your services effortlessly You can find Warren on IG @warren_inspire 

Questions from the team this week; How to approach clients being unresponsive to emails for check-ins/not joining Facebook group/monthly reviews? Wasn’t included in price before so not sure how to firstly get them to value it, then actually fill them in. They all say they are very happy with service which makes me think I don’t need to change much and don’t want to keep badgering them  How you would structure and enquiry call, questions things like that etc. Do you need two seperate routes for 1:1 & online coaching - e.g. pre-consult, consult, onboarding Do you think it's possible to move fully online too soon?  How can you deal with potential clients / members in the gym believing BS advice from other PTs. Is it more talking to the team about their knowledge or giving education out to the members and hoping they believe you. I’ve start a daily email to my small list with hopes to row my list and engagement with my audience. Would you say it’s ok repeating what I also post on social m

Question covered this week;  How would you market a 6 week nutrition/fat loss course? Aimed at 25 - 35 year old females, education based with a program for all to follow ( 1-2-1/ group coaching) 1. You talk a lot about your wants, needs, beliefs and values and how do you go about creating and relating these to your business. 2. If you were going into a new commercial gym (doing 12 hours rent also) what would be your first priority actions going in there to get you off to a good start. What are your thoughts on working with people for free before launching a new service? As I'm creating a new onboarding process I am considering taking on 2-3 online clients for free before launching the new service in the new year. I think this would allow me to get familiar with this process while sorting out any issues and making improvements to it before I launch the paid service, any thoughts or advice? Any advice for setting up a podcast? I have a client who hasn't been to any sessions in a few weeks. We h

In this week session we cover;  How to improve adherence for a long term client How to know when you're not doing enough or the client isn't giving you enough Im doing an online exercise library for my clients - what is the best way to upload it? Google drive/FB/ APP?. How would you collect emails at the gym? 1. Would you produce different content accross different social media plateforms? Or can you post the same things accross IG, facebook, LinkedIn? If different, what would be the differences? 2. Any advice on local marketing, as a gym located in the city centre I am thinking about going into the offices in the building and offering either seminars (wellbeing at work, lunch at work, quick stretch routine) and/or flyers with intro to PT at half price. If someone takes ages to sign up after consultation/ you have to chase them a bit.. should this be seen as a red flag? Should you onboard them? How would you go about pursuing the local area as a marketing medium? Flyers/business cards in l

Questions from this weeks check ins;  Is lead gen in classes dead or would it be good to promote business. I was thinking of giving away a free recipe book next week to people who give me their email and then maybe the following week a free group training trail. Could I do more or is this a good starting point? Do you think males or females are a tougher target market to sell to and bring onboard? Best way to ask your clients what more support they want from you without feeling like shit if they through loads of ideas your way that you haven't been doing with them  How do you know if your target market is the right one for you? 1. Clients would rather pay monthly as they go instead of using GoCardless (i.e. direct debit).  So far I've just gone with what they prefer.  Is this going to cause issues further down the line? 2. When I do the weekly check in I feel like I might be bothering clients when they'd rather be left alone.  How do you find the balance between supporting clients outside of the gym, a