Shiny New Object

Mondelez’ Emanuel Gävert ended up in marketing after being a youth activist, bringing with him a strong desire to make a difference through the work done by the brands he looks after. His Shiny New Object is using business as a force for good, starting with the small steps that make a difference today, and ultimately overhauling business models to create more sustainable consumption patterns.

David Pugh likes to say he’s not a marketer at all. He started his career in engineering, then switched to business and eventually started working in the automotive industry – today, he is the Marketing Director at MG Motor UK Ltd. Despite his love of analytics and numbers, David’s Shiny New Object is something unexpected: the TV remote.

Have you ever considered how paternity leave could make men better marketers? Becoming a new dad has transformed Riley Dunn, Brand Manager for Dove Men+Care at Unilever, showing him the importance of being grounded in human nature and spending time at home during his paternity leave. Taking a step back and thinking of the long game are all benefits of being able to enjoy this time, as well as triggers to do marketing differently.

At WW (formerly Weight Watchers), Wesley Boas is the Head of Consumer Products - Strategy, Innovation & Marketing and works to elevate the brand and its products to help members throughout their health journey. With a lengthy career in consumer packaged goods (CPG) started at Unilever, Wesley’s Shiny New Object is the shift to online shopping, especially the significant uptake seen in recent months during the Covid-19 pandemic.

Anirban Basu is the Innovation Director at Danone, focusing on the cutting edge of marketing developments and how to harness these in specialised nutrition. With an illustrious background in marketing in the food and drinks industry, Anirban believes that the next big thing, his Shiny New Object, will be the combination of UGC and AI – two acronyms that we delved into on the podcast.

Speaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Through this journey, John has focused on archetypes drawn from psychology to design brand strategy and uses that as a starting point for his Shiny New Object: mapping marketing activities across the shopper journey.

Timo Elliott’s job title is one of the most interesting you’ll come across: a VP, Global Innovation Evangelist for SAP (one of the largest cloud technology companies in the world). He spends his time at the “leading edge of innovation” looking for learnings that he then shares with customers to drive innovation in their organisation. His Shiny New Object is the “return on interesting” and what brands stand to gain from focusing on how to be interesting to their clients.

Euan Brown is the Head of Digital and Content at Virgin Red, where his mission is to bring the Virgin companies closer together through a new rewards programme that is built on learning from customer feedback. His Shiny New Object is operating with a start-up mindset, whether a small or big company, adapting to data to improve your offering.

Adam Nickson is Head of Marketing Communications at Groupe Renault in the UK and calls himself an “accidental marketer” and an “accidental car guy” due to the series of events that have helped build his career. During our conversation, Adam outlined his Shiny New Object as a series of concepts – a 5-step marketing detox plan for 2021.

Pete Markey is the Chief Marketing Officer at TSB Bank, looking after all the marketing activities that take place at TSB. He talks about a past work screw up, the best marketing tip he received, and the importance of staying grounded and true to your purpose, even in unsettling times. His Shiny New Object is a company called InfoSum, who provide a secure way to use data to give businesses confidence in a post-GDPR world.

Iris Meijer is the Global Chief Marketing Officer at Vodafone Business. In this episode, Iris talks about her origins in Finland, how getting fired changed her career and how her team is her best investment. Her Shiny New Object is CMOs having a seat in the boardroom.

Maya Barkay is Head of Marketing for Asia Pacific at Amdocs, covering software and services for media and the telecoms space. After growing from the ground up in her career through mistakes and risk-taking, her Shiny New Object is adopting a growth mindset as opposed to a fixed mindset, and letting that guide you in taking risks, learning, and standing up for yourself in your career and personal life.

As Country Manager for the UK at Waze, Ru Roberts drives customer engagement with the ever-popular app and looks for ways to use advertising revenue to fuel innovation. It’s no wonder that his Shiny New Object is an innovative partnership: the Waze celebrity co-pilot, turning well-known voices into driving guides on Britain’s roads.

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.