Sinopsis
There was a time when advertising was pictures in magazine, blurry ads on the telly and some posters around town. Lets be honest youre amazed it worked.Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.Marketing tech is the most powerful force in commerce today.The Shiny New Object Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.
Episodios
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![Episode 75 / Sowmya Gottipati / Estee Lauder / Vice President, Estée Lauder, Global Brand Technology Leader at The Estée Lauder Companies Inc.]()
Episode 75 / Sowmya Gottipati / Estee Lauder / Vice President, Estée Lauder, Global Brand Technology Leader at The Estée Lauder Companies Inc.
28/05/2020 Duración: 35minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
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![Episode 74 / Andrew Hogwood / Sainsburys / Digital Director]()
Episode 74 / Andrew Hogwood / Sainsbury's / Digital Director
21/05/2020 Duración: 33min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Episode 73 / Michael Codd / AB-Inbev / Digital Marketing and Innovation Lead Europe]()
Episode 73 / Michael Codd / AB-Inbev / Digital Marketing and Innovation Lead Europe
15/05/2020 Duración: 29min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Episode 72 / Simon Kemp / Kepios]()
Episode 72 / Simon Kemp / Kepios
07/05/2020 Duración: 26min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Episode 71 / Katherine Freeley / Colgate-Palmolive / Global Marketing, IMC Associate Director]()
Episode 71 / Katherine Freeley / Colgate-Palmolive / Global Marketing, IMC Associate Director
01/05/2020 Duración: 37min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative. www.automatedcreative.net/podcasts
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![Shiny New Object Amit Thard, Regional Head of Ecommerce, SEA at Stanley Black Decker, Inc]()
'Shiny New Object' Amit Thard, Regional Head of Ecommerce, SEA at Stanley Black & Decker, Inc
08/04/2020 Duración: 28min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Shiny New Object Shawn Roy, Global Lead - Consumer Insights (Food Nutrition) GSK]()
'Shiny New Object' Shawn Roy, Global Lead - Consumer Insights (Food & Nutrition) GSK
01/03/2020 Duración: 38min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Shiny New Object Jerry Daykin, EMEA Senior Media Director, GSK]()
'Shiny New Object' Jerry Daykin, EMEA Senior Media Director, GSK
21/02/2020 Duración: 28min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Shiny New Object Grace Dolan, Vice President, Integrated Marketing at Samsung]()
'Shiny New Object' Grace Dolan, Vice President, Integrated Marketing at Samsung
17/02/2020 Duración: 35min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Shiny New Object Joe Comiskey, Head of Digital Northern Europe and Head of Media UK/I at Beiersdorf]()
'Shiny New Object' Joe Comiskey, Head of Digital; Northern Europe and Head of Media; UK/I at Beiersdorf
14/02/2020 Duración: 34min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Shiny New Object Raphael Capitani, Brand Manager, Cadbury]()
'Shiny New Object' Raphael Capitani, Brand Manager, Cadbury
10/02/2020 Duración: 28min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Shiny New Object Avis Easteal, Regional Head of Consumer, Luxasia]()
'Shiny New Object' Avis Easteal, Regional Head of Consumer, Luxasia
05/02/2020 Duración: 29min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Shiny New Object Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora]()
'Shiny New Object' Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora
27/01/2020 Duración: 38min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Shiny New Object Ben Flintoff, General Manager, Baskin-Robbins Australia]()
'Shiny New Object' Ben Flintoff, General Manager, Baskin-Robbins Australia
22/01/2020 Duración: 30min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Shiny New Object Nick Bamber, Chief Growth Officer, Missguided]()
'Shiny New Object' Nick Bamber, Chief Growth Officer, Missguided
17/01/2020 Duración: 32min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Shiny New Object Stuart La Brooy, Growth Strategy, Creativity Partnerships, Diageo]()
'Shiny New Object' Stuart La Brooy, Growth Strategy, Creativity & Partnerships, Diageo
10/01/2020 Duración: 25min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
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![Shiny New Object Fiona Spooner - Global Marketing Director, B2C at Financial Times]()
'Shiny New Object' Fiona Spooner - Global Marketing Director, B2C at Financial Times
20/12/2019 Duración: 31min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
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![Shiny New Object Huib van Bockel - Founder, TENZING Natural Energy]()
'Shiny New Object' Huib van Bockel - Founder, TENZING Natural Energy
12/12/2019 Duración: 22min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
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![Shiny New Object Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS]()
'Shiny New Object' Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS
04/12/2019 Duración: 33min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
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![Shiny New Object Adam Boita, Marketing Director - National Citizen Service Trust]()
'Shiny New Object' Adam Boita, Marketing Director - National Citizen Service Trust
28/11/2019 Duración: 45min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
