Startup Bizcast

There has been quite a gap between episodes 85 and 86.   The reasons for that are plentiful, but one of the biggest is that I’ve been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast.   For this episode, I wanted to make […] The post Startup BizCast #86 – How Social Media Changed PR (Steve Mullen) first appeared on EndGame Public Relations.

Between hardware like mobile phones and new social media tools, there’s so much new technology coming out every day that it can be hard to keep track.   If you’re able to harness some of these tools, however, it can make your work more profitable and sometimes even easier.   The topic of this episode […] The post Startup BizCast #85 – New Tech for “Old” Jobs (David Marks) first appeared on EndGame Public Relations.

The social media landscape changes so quickly … almost every day!   The pace of change is so fast, in fact that it’s sometimes hard for professionals to keep up, let alone small business owners who have other things to worry about.   For that reason, in Startup BizCast #84 I decided to revisit the […] The post Startup BizCast #84 – Small Biz Social Media Review (Steve Mullen) first appeared on EndGame Public Relations.

It’s no April Fools … tax day in the U.S. is rapidly approaching.   That means you’d better be getting to work on your tax returns.   If you’re not, you may need to think about filing for an extension.   Our guest on this episode of Startup BizCast is Ryan Thompson from FileLater, an […] The post Startup BizCast #83 – Tax Time in the U.S. (Ryan Thompson) first appeared on EndGame Public Relations.

After a bit of a long hiatus, Startup BizCast is back with episode 82!   In this show, we take the pulse of entrepreneurship.   How are things going out there?   Our guest is Chris Benjamin from Rogue CFO.   He’s a contract CFO, working with companies that need someone in that position, but […] The post Startup BizCast #82 – The Pulse of Entrepreneurship (Chris Benjamin) first appeared on EndGame Public Relations.

It’s tough to hire new employees these days.   It may seem like a strange statement, and it’s not top on the list of concerns of most people, but it’s something to consider.   If you’re one of the small businesses that’s actually thriving in this weak economy, and you put an ad in the […] The post Startup BizCast #81 – Hiring in a Weak Economy (Brad Smart) first appeared on EndGame Public Relations.

Back in the 1990s, all you needed to do if you wanted funding for your business was show up with an interesting company name and slogan … and you’d get all you wanted.   These days … not so much.   With the economy withering, so is the amount of funding available.   To gain […] The post Startup BizCast #80 – Small Business Venture Funding (Robert Ochtel) first appeared on EndGame Public Relations.

After missing a week of the show … I’m back!   This week we have our promised episode on how small business owners can use Twitter.   I’m a member of the micro-blogging site and use it quite a bit, but I decided to bring in a guest who is even more immersed in the […] The post Startup BizCast #79 – Twitter for Small Business Owners (Dave Saunders) first appeared on EndGame Public Relations.

This week we welcome back one of our favorite guests.   Ken Colburn from Data Doctors joins us to talk about this year’s Consumer Electronics Show.   Ken was at the show in Las Vegas, covering it not only for his own newsletter but also for CNN!   He gives us the rundown on a […] The post Startup BizCast #78 – Small Biz Tech from CES 2009 (Ken Colburn) first appeared on EndGame Public Relations.

Happy New Year everyone!   Startup BizCast is back from the Christmas and New Year’s break, and ready for action! In this episode, I give a few suggestions for resolutions for this year for small business owners.   More importantly, however, I’d like YOUR input.   What do you think small business owners should resolve […] The post Startup BizCast #77 – Small Biz New Year’s Resolutions for 2009 (Steve Mullen) first appeared on EndGame Public Relations.

There’s a large portion of the population that would probably rather take a bath in a tub full of those newly-discovered cyanide spitting pink millipedes than speak in front of a room full of people.   Public speaking is one of the top fears out there, but when you’re asked to talk about yourself and […] The post Startup BizCast #76 – Small Business Public Speaking (Rich Hopkins) first appeared on EndGame Public Relations.

Free is good … free is great!   With times as rough as they are for small businesses, we need to save money wherever and whenever possible.   This week on Startup BizCast Ken Colburn from Data Doctors and I run down some of the best FREE resources on the `net for your small business! […] The post Startup BizCast #75 – Internet Freebies for your Small Business (Ken Colburn) first appeared on EndGame Public Relations.

This week we tackle small business websites, and what they need.   I go solo to discuss three different types of small biz sites, and the integral parts of each.   Included are the online business card, the online store, and the social media hub.   This is a shorter episode, as I’m slammed trying […] The post Startup BizCast #74 – Your Small Business Website (Steve Mullen) first appeared on EndGame Public Relations.

Note: I’m publishing a day earlier than usual this week, partly because there was no episode last week and partly because of the Thanksgiving holiday in the U.S. This week we have not one piece of advice … but five!   The guest for Startup BizCast’s small business advice segment is Jim Tracy, founder and […] The post Startup BizCast #73 – Five Tips from ABC (Jim Tracy) first appeared on EndGame Public Relations.

A few weeks back I was one of the presenters in two different webinars from PRWeb.   Each of the presentations was about small business marketing, and during each I talked about business blogging.   And … after each I received a number of emails from people who were confused about how to do it. […] The post Startup BizCast #72 – How and Why of Business Blogging (Steve Mullen) first appeared on EndGame Public Relations.

Local, state, and federal U.S. government contracts are NOT easy to get.   However, they tend to bring in good money, particularly for small business owners who aren’t used to multi-thousand or million dollar deals.   And, it’s unlikely our government is going to go out of business any time soon — a major consideration […] The post Startup BizCast #71 – Small Business Government Contracts (Gloria Berthold Larkin) first appeared on EndGame Public Relations.

This week, I welcome a good friend and guest from the first handful of Startup BizCast episodes.   The topic of the week is SEO for press releases.   More and more people are catching on to the fact that news releases can be used for SEO purposes, but many people don’t know how to […] The post Startup BizCast #70 – News Release SEO (Jiyan Wei) first appeared on EndGame Public Relations.

Despite having a bigtime name behind them, businesses like McDonalds, Hair Cuttery, and Century 21 are all small businesses.   They’re franchises, and most of the time they’re owned by someone in your area.   There are challenges inherant to marketing a franchise small business, however, not the least of which is that people don’t […] The post Startup BizCast #69 – Marketing for Franchisees (Sherri Fishman) first appeared on EndGame Public Relations.

This week, we’re talking about how to manage the flow of money going out the door, while the poor economy worldwide may be limiting the amount of money that’s coming in the door.   My guest is Toffer Grant, founder and CEO of PEXCard, a company that offers prepaid VISA cards for use by businesses […] The post Startup BizCast #68 – Small Business Expense Management (Toffer Grant) first appeared on EndGame Public Relations.

Almost a year and a half ago, in episode five of Startup BizCast, I reviewed a list of online news release distribution services.   These sites will post and distribute your news release across the web, bringing benefits like SEO and potential media coverage.   Since it’s been so long since that episode, and a […] The post Startup BizCast #67 – Online News Release Distribution Services Updated (Steve Mullen) first appeared on EndGame Public Relations.