Startup Bizcast

A recent study from ABI Research indicates that the number of people watching videos online has doubled in the past year.   It’s obvious that people are becoming more comfortable using this technology.   What that means, is that you should be using it for your business!   My guest this week is Benjamin Wayne […] The post Startup BizCast #66 – Small Business Video (Benjamin Wayne) first appeared on EndGame Public Relations.

Are the worst enemies to your small office computer network banging on the gates, or walking around inside the castle?   Truly, there are plenty of people out there trying to harm your business, either by writing viruses or actively trying to gain access to your data.   You need to protect yourself from those […] The post Startup BizCast #65 – Small Business Computer Security (Ken Colburn) first appeared on EndGame Public Relations.

Fall isn’t a time when you normally think much about taxes … unless, that is, you filed for an extension back in April.   If you did, that means your taxes are due next month.   Additionally, the more thinking you do NOW, the higher the chances you’ll lower your tax burden when you file […] The post Startup BizCast #64 – Fall Tax Update (Glen Weilandt) first appeared on EndGame Public Relations.

These days, if you only use your cell phone to talk to other people, you’re considered behind the times.   Today’s cell phones email, text, surf the web, and much more.   My guest this week is Mark Asnes from Wireless Zone.   He has tips for how you can use your cell phone to […] The post Startup BizCast #63 – Phoning in your Small Business (Mark Asnes) first appeared on EndGame Public Relations.

I love it when someone emails a friend about my business.   How would you like it if thousands of people were emailing friends about something you created?   When something on the Internet gains that kind of traction and gets spread around from friend to friend, it’s said that it’s “gone viral”.   In […] The post Startup BizCast #62 – Small Business Viral Marketing (Dave Saunders) first appeared on EndGame Public Relations.

It feels good to get back into the studio chair after taking a couple of weeks off this month — one due to workload and one due to vacation.   This week we’re talking about another new media tool that you can use to promote and brand your small business.   Rich Baker, CEO of […] The post Startup BizCast #61 – Small Business Webinars (Rich Baker) first appeared on EndGame Public Relations.

This is a packed show! In this week’s interview segment: What if one of your customers became the victim of identity theft … and you were the cause?   Needless to say, it wouldn’t be good for your business.   This week we’re talking about protecting the personal information of your customers.   As someone […] The post Startup BizCast #60 – What to Shred and How to Shred It (Joe Roberto) first appeared on EndGame Public Relations.

This week we’re joined by an honest-to-goodness double agent.   It’s true.   Double Agent Derek Meister is with the Geek Squad, a service that provides technology solutions for consumers through Best Buy’s retail stores.   He joins us to talk about must-have technology for different types of small business owners.   If you’re anything […] The post Startup BizCast #59 – Tech Gadgets for Small Business Owners (Derek Meister) first appeared on EndGame Public Relations.

I’m back!   After a one week hiatus, Startup BizCast returns for episode 58.   This show ran a touch long, due to having listener feedback and a longish interview.   Both were so good, however, that I just couldn’t chop any more out.   So … the show is 15 seconds longer than my […] The post Startup BizCast #58 – Warming Your Cold Calls (Sam Richter) first appeared on EndGame Public Relations.

On this week’s episode, we’re talking about small business owners who also happen to be stay-at-home moms. My guest and her partner call them “Mompreneurs”. These moms are running service or product businesses as a source of secondary or even primary income for their household, and they’re balancing it with taking care of the kids. […] The post Startup BizCast #57 – Small Business Moms (Pat Cobe) first appeared on EndGame Public Relations.

I didn’t really know what to call this abbreviated episode, but it came to me as I was reading a story about the White House needing to apologize to the Premier of Italy after they released a less-than-flattering biography about him.   I decided to talk about tips to help you avoid mistakes with email […] The post Startup BizCast #56 – Avoiding Email Blunders (Steve Mullen) first appeared on EndGame Public Relations.

I can’t help but laugh when I hear the words “Office Space”, because I love the classic movie of that name.   But, this week’s episode has nothing to do with that great flick.   This week we’re talking about how to find office space for your small business.   Whether you’re leasing space for […] The post Startup BizCast #55 – Office Space for your Small Business (Chris Desloge) first appeared on EndGame Public Relations.

Imagine the worst happens with your business — perhaps one of your employees is caught trafficking goods from your warehouse, or one of your products is tainted and makes a whole flock of people sick. What would you do to handle the crisis? Having a crisis plan in advance can help. In this episode of […] The post Startup BizCast #54 – Crisis Planning and Communication (Steve Mullen) first appeared on EndGame Public Relations.

Sorry for the tardiness of this episode. I have one correction right off the top: There is no Recommended Reading feature on the blog this week. Sadly, I lost my list of links and simply don’t have time to look them up! Apologies! And now … on with the show! Between insane fuel prices and […] The post Startup BizCast #53 – Greening Your Small Business (Tish Kashani) first appeared on EndGame Public Relations.

Thus far on Startup BizCast, we’ve talked about marketing, advertising, PR and even logo production. In this episode, we’re going to talk about techniques that use all of the above and more. Branding strategies use an across-the-board approach to create a feeling in the customer (or potential customer) about your business. Our guest is Dave […] The post Startup BizCast #52 – Branding your Small Business (Dave Martin) first appeared on EndGame Public Relations.

I’ve talked a lot on this podcast about how to make your business blog work for you, but what about using other people’s blogs to promote your business? That’s this week’s topic on Startup BizCast. I go solo to talk about what a successful blogger relations campaign can do for you, and give some tips […] The post Startup BizCast #51 – Blogger Relations (Steve Mullen) first appeared on EndGame Public Relations.

I’m celebrating! Startup BizCast is not only celebrating its 50th episode this week, it’s also turning one year old! The premier of the small business advice podcast was on May 30, 2007. To mark this dual occasion, I’m doing the following: 1) I’m introducing the new Startup BizCast theme music and produced open. The music […] The post Startup BizCast #50 – The Best of the First Year first appeared on EndGame Public Relations.

The idea of using social networking to promote your small business has come up a number of times on this podcast, and in this episode we’ll get some specific tips on using one of the most popular sites for business — Facebook. John Blown of 6s Marketing, an Internet marketing firm, is this week’s guest […] The post Startup BizCast #49 – Facebook for Small Businesses (John Blown) first appeared on EndGame Public Relations.

During the Great Depression of the 1930s a large portion of the world’s population suffered as inflation ran wild and unemployment reached epidemic proportions. But, there was a group of people and companies that actually flourished during the depression, thanks to smart and innovative thinking. With the weak economy nowadays, we can learn a great […] The post Startup BizCast #48 – Great Depression Millionaires (Laura Posey) first appeared on EndGame Public Relations.

I was racking my about the topic of this week’s Startup BizCast, when Casey Quinlan came along. She suggested talking about business storytelling … and I think it’s a great idea. My guest this week is Casey, who is the owner of Mighty Casey Media. She says if I have to put her “in a […] The post Startup BizCast #47 – Business Storytelling (Casey Quinlan) first appeared on EndGame Public Relations.