Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Are you missing getting together with other agents, and brainstorming ways to grow your business? Then you won’t want to miss our mastermind meeting replays! You’re going to want to be a “fly on the wall” to hear about what we’re seeing in the market as a result of COVID, how we’re handling buyers who may have cold feet about buying second homes, and how we’re all facing an ever-changing real estate market! Any real estate agent who has been in the business for a while knows what happens during an economic downturn: people decide that this isn’t the industry for them! If sales are drying up, income isn’t coming in! And that’s where people start jumping into more “consistent” careers. When you take time to invest in your business, and keep encouraging each other in best practices, you’ll be able to get that boost that you need! That said, we’d love to invite you to “join” us and listen in! You can hear us talking all about what’s happening in our markets, how we’re responding to the pandemic, and how w

How do you market? Do you post on social media, and hope for the best? Are you trying to connect with your audience, wondering exactly where they are, and how you can connect with them? But are likes lagging, and does your content feel like it’s falling short? Or is your social media targeted and effective, with content that turns heads and brings in leads? Marketing is an art and a science, all rolled into one! You can create content for your audience, and I totally recommend that you do that! But combine relatable content with a solid marketing strategy, and you’ll begin to see next-level results as you’re connecting with your audience! This week on the Selling the Dream podcast, I’m talking to Chris Smith, the co-founder of Curaytor and the co-author of Peoplework. He has been paid to speak 100's of times on the topics of lead generation, Facebook Advertising, Lead Conversion, CRM, email marketing and customer service. I met Chris at a networking event, and just absolutely thought the world of him

If you were asked if you should be an optimist, or a pessimist, which would you choose? The optimist, right? I mean, who likes being around a pessimistic person? I heard a story once, where in a prison camp, the optimists struggled! “We’re going to be freed soon,” they said! They’d look forward to the date when they’d be liberated….and then nothing happened! When their optimistic hopes were not met, they were crushed! This week on the Tip Tuesday episode of the Selling the Dream podcast, here to share the attitude and mindset that you need to have to survive the turbulence of these unknown times! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: Should you be an optimist, or a pessimist? I’ve always looked at myself as being the

Are you planning your comeback after this global pandemic? You may have seen your business slow down, and had to revisit your strategies for connecting with the communities around you! How are you connecting with your contacts? What are you saying to them to help them face their fears and insecurities? When you know your market, you know their questions and their needs. You know what is going to help answer their questions, and make them feel understood and cared for! So how are you going to do that? There’s one key to success: you have to make a decision and take action and follow through! So what are you going to do? What’s your plan? How are you going to grow your business? This week on the Selling the Dream podcast, I’m talking to Tom Ferry, the #1 ranked Real Estate Educator by Swanepoel Power 200 and founder and CEO of Ferry International, the real estate industry’s leading coaching and training company.  Tom’s ever-growing influence impacts professionals in a wide variety of ways – including

How can you keep showing houses during COVID-19? With so many people under stay at home orders, it’s hard to imagine gathering people together for an open house! That means we have to stay innovative in how we show houses! Whether it be video tours, or figuring out ways to be able to really know what your clients want, you’d be amazed to know that houses are still selling right now! You just have to change the way that you do the work! When you take someone to see a home, and they are pre-approved, and are ready to make an offer, you’re going to find that sellers are willing to work with you to make it happen! They know you’re not going to be bringing in tire kickers and wasting their time: they know you’ve brought the cream of the crop! This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m bringing in Matt Farnham to share how he’s still selling houses, even during COVID-19! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving

Have you ever walked into a house and thought “something HAS to change for this house to sell?” We all collect our treasures! Maybe it’s turtles, or just knick-knacks that you’ve collected over the years! But when it comes to staging your house to sell, that’s gotta go! How can you tell your clients that their house is ugly? Or that their treasures are junk, and keeping them from being able to sell their house? Jocelyn Russo, a master networker, has learned the fine art of kindly telling her clients that their house is ugly. She’s mastered the ability to help sell houses that have sat for months, or even years! She’s not only an expert at helping make houses more beautiful, but she’s a pro at networking, and finding just the right connections!  You’re going to love listening to her as she shares her top secrets to connecting with the perfect agent for the deal! Make sure you listen to this week’s episode of the Selling the Dream podcast! Before we dive in: start your new year with an amazing network

Feeling lost during this pandemic without your routines? Is your productivity suffering? It’s our normal day-to-day actions that help us feel purpose and stay productive! With stay-at-home orders active almost everywhere, how can you stay productive? Instead of staying in bed and sleeping in, get up! Make that coffee! Schedule meetings! Set goals! The number one thing that you can do to help yourself? Time blocking! When you create a schedule and goals, you’ll be amazed at how much your productivity skyrockets, even when you’re stuck inside! I’m here to share how time blocking can help you stay productive - and sane - during this pandemic! This week on the Selling the Dream podcast, I’m sharing how time blocking can prevent you from becoming your own worst enemy! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even

Are you being coached? If you’re thinking about recruiting, and building a team, you’re going to need to figure out some coaching! You know that it takes time to bring powerful agents over to your brokerage! It doesn’t just happen! If you want to build a powerful team, you have to be a powerful team! That is the result of intentional, focused work, that often comes through the process of coaching. I’ve connected with Adam Roach, who has been coaching real estate agents for a while now. He knows what it takes to attract - and sign - $20 million dollar sellers to your team. It’s going to take time, and some intentional moves, but he’s ready to help you get there! This week on the Selling the Dream podcast, I’m talking to Adam Roach about his coaching process, and what it takes to build a strong team! You won’t want to miss him! Are you thinking about building a real estate team? Make sure you listen to this week’s episode of the Selling the Dream podcast! Before we dive in: start your new year wit

There is a lot of negativity out in the world right now! People are complaining, and getting upset. When you log into Facebook, or on Instagram, or Twitter, who are you most interested in hearing from? Do you want to see a bunch of people complaining? No! You’re excited about stories about good things happening in the world, and are attracted to people who are seeing life from the high road! That’s why it’s so important that we are talking from the high road! Share that view; that positivity with others! You can vent! Just do it privately, because once you’ve said things, you can’t undo them! This week on the Selling the Dream podcast, I’m sharing how the views are better from the high road! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of th

In the last 30 days, how many videos did you make? If the answer is zero, it’s time to change that! I went out on the golf course near my house the other day, and just collected golf balls. See, it’s all shut down and no one is there on the course! While I was there, I took out my phone, and made some videos! I posted them all over the place: Facebook, Instagram, wherever my potential clients hang out! They may not care about golf balls, but they do care about my neighborhood! And I’m taking the time to show them features of the neighborhood! You have the opportunity to create content that’s going to resonate with your potential clients and leads, even if you’re quarantined, and I brought in an expert to talk about what you can do! This week on the Selling the Dream podcast, I’m talking to Dennis Yu, CEO of BlitzMetrics. It took me almost 3 minutes to talk about all of his achievements and what he has to offer! You won’t want to miss him! Want to be inspired to connect with your audience? Make sur

Are you innovating in your business? I’m talking about trying new things, and testing new ways to connect with your customers! You’re going to have to think outside the box! We’re in the middle of a quarantine, but I actually wrote down this Tip Tuesday before the COVID-19 pandemic hit! See, no matter what situation you (and the world) are in, if you do things the way that you’ve always done them, you’re not going to be able to keep up! You’ll need to learn how to adapt and change, or you’re going to be left behind! This week on the Selling the Dream podcast, I’m sharing how you leave behind how things have “always been done” and innovate in your business! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: Do you do things the

Ever compare yourself to a professional athlete? That might feel silly at first. But then, you really dig into what it takes to be a professional athlete. Here’s just a few of the skills they develop, both on and off the field: Determination Consistency Hard work Teamwork Those sound like skills you need to succeed in business, don’t you think? Just like an athlete needs to train to be exceptional on the field, we have to train to be leaders in our industry! It’s never “easy” to do what we do, no matter what anyone says! It takes hard work and hours of discipline and practice, refining our skills and building the best team possible! This week on the Selling the Dream podcast, I’m talking to Jason Whittle, 11 year NFL veteran. When he retired from professional sports, he decided it was time to jump into the world of real estate! Want to be inspired to train like an athlete? Make sure you listen to this week’s episode of the Selling the Dream podcast! Before we dive in: start your new year

The economy will impact our businesses! My team has been working on getting ahead of the curve, and getting ready! The second home market is going to be hit, as people are hunkering down and not making big decisions. Our job is to not bury our heads in the sand and hope for the best: we need to continue connecting with people! Get on Zoom calls, send Bomb Bomb videos, and you’ll find that people look to you as their home-buying resource! If you’re out in front when the times are tough, you’re going to be in the front when things pick back up! This week on the Selling the Dream podcast, I’m sharing how you can be a leader in the industry, even when times are tough! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: Are you a leader

How are you connecting with second home buyers? Are you in a good market, with lots of opportunity for second home buyers? Did you want to learn how to connect with them, and be able to help them find the second home or vacation home of their dreams? But how can you find them, especially if your feeder market is distant? One strategy is to hold events to help train and educate second home buyers! These events connect you with clients, helping educate them and connect them with the best opportunity. Whether they are looking for a second home near the slopes, or a peaceful waterfront view, you’re there to make the connection. Partner with someone in your feeder market, and organize an event! This week on the Selling the Dream podcast, I’m sharing the replay of the March Mastermind call! We’re talking about how you can use events to connect with your feeder market, and bring about even more referrals! Want to educate and connect with your ideal clients? Make sure you listen to this week’s episode of

Right now, the world is in uncertainty and chaos. As businesses, we have an opportunity: we can be the lighthouse, or we can be the wave. We can stand strong, and help people. Or we can be like waves, crashing around and wildly hitting things and causing chaos. More than ever, people need a lighthouse. Someone that they can look to, call on for help, and trust during turbulent times. They don’t need the chaos of another wave. What will you choose to be? This week on the Selling the Dream podcast, I’m sharing how people are looking to you during times of trouble, and how you can be a beacon of strength and hope to them! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: Are you a lighthouse, or a wave? A lighthouse stands tall a

People tend to communicate at their best when they are face-to-face. We all know that meeting up with clients and leads helps us connect with people, understanding the communication that doesn’t even require words. But it’s hard to have that face to face communication when you’re working in the second home market. What about when your ideal clients are thousands of miles away? Or what about times like right now, when the world is in a pandemic, and many people are self-quarantining? It’s hard to have those face-to-face connections! There’s a way to overcome: video. We’ve seen the rise of video in the industry, whether it be Zoom calls with tours of houses, or meeting up with clients via Facetime. But that requires so much coordination: time zones, availability … so many things to juggle! There’s where services like Bomb Bomb are so valuable. You can create short, on deman videos that create those personal connections, whether you’re a brokerage owner looking to recruit new agents, or an agent con

It seems that everywhere you look right now, people are panicking about COVID19. While I think it’s definitely something to be concerned about, and be careful during this time, it’s important not to panic, especially in business. My business really took off during SARS; another time when people were worried about the state of business. Now is your time to find opportunity. Think outside the box; find ways to help your clients find their dream home! Get creative; have house tours via Zoom, and meet up with your clients online! When you choose to be innovative and don’t give up, you’ll see results in your business. It’s all about being proactive and looking for opportunity in the face of adversity. This week on the Selling the Dream podcast, I’m sharing my top tips on how you can find opportunity in the midst of adversity, and see how it impacts your business! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you g

On a scale of 1-10, how do you feel about your skills in video? And will your customer service keep people coming back to you? In this week’s Conference Quick Takes, I’m stopping people at one of Tom Ferry’s conferences and asking them about what they think has led to their success, and this week is all about customer service and video! These two items work together to help create an incredible experience for your buyers and sellers. A “white glove” customer service experience brings in referrals, and your video content builds that additional trust. When you take the time to do these things - and learn how to do them well - you’ll be unstoppable in your market! It’s time to share another series of Conference Quick Takes for this week’s episode of the Selling the Dream podcast. I’m getting quick information bites from leaders in the world of real estate, asking them their quick answers to burning questions! Thinking about video, and how you can become even better at it? Want to make sure you’re the best

Do you engage in personal development? About five years ago, I got an Audible account, and have been listening to audio books. It’s amazing how I have access to some of the most influential pieces of literature everywhere I go! I’d estimate that I’ve listened to at least 100 books, and I’m here to share with you the best of the best! These are the books that have changed me. While I’ve listened to these books, I’ve: Lost 40 pounds Redefined the way I interact with customers Changed the way that I approached marketing Impacted how I viewed the sales industry This week on the Selling the Dream podcast, I could go through all of the books that I have listened to, and share some excellent ones, but this week, I want to share the best of the best. Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing gu

Have you ever found yourself in charge of a boutique business? There’s a lot that you have to do. You’re responsible for so many things! Here’s just a few of them: Making sure the business is up to date Connecting with clients Serving agents on your team Training people Paying people This list isn’t even exhaustive, but there aren’t enough hours in the day to do everything! So then what do you do? Do you just buckle down and work constantly? Or do you find another way? And if you do sell the business, what then? What happens to the agents you’ve built deep, lasting relationships with? In this week’s episode of the Selling the Dream podcast, I’m sitting down with former NASCAR car chief Josh Tucker to explore his journey into real estate, and how he found himself leading a boutique business, trying to balance everything. He knew he couldn’t do it all, so started looking for options. Trying to figure out what is next in your business, and considering acquisitions? Make sure you listen to this