Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Are you a quitter?   Today, I want to talk about giving up too soon.  Way too often, we give up on a goal or a dream, and end up finding ourselves repeating the same pattern.   You can stop this pattern and learn how to stick to your goals and ambitions with just a little bit of dedication.   Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube As always, than

Is your market feeling a little slow? Are you feeling like your business is in a little bit of a slump? You’re not alone! If you’re feeling some of the impacts of a seasonal business, it’s important to connect with like-minded entrepreneurs so that you can help each other beat the blues. That’s that main focus on our February mastermind call: what behaviors should you implement to counter the effects of a slow market? What are the seemingly small things that you can keep plugging away at in your business to set yourself up to succeed, no matter the season, and no matter how many houses are on the market? Want to hear from others who are out there, doing the work, day after day? Here’s just a few of the things we talked about: Making communication personal with your list Saving money for the “down” times What social media platforms are going to give you the best bang for your buck? There are two major benefits to getting together with others when the times feel “down:” first, you don’t feel like y

Are you always right? Often, being right is all about perspective! From your perspective, of course you’re going to be right! You have your own perspective no matter what you do, whether you’re buying a house, buying milk, or dealing with your kids. And from your perspective, you’re right! When you’re dealing with people, we all have our own unique perspective that shapes how we approach a situation. That means that if there’s conflict, you may want to take a moment to consider their perspective. Once you understand their perspective, you’ll be able to help create the ultimate win-win situation. This week on the Selling the Dream podcast, I’m sharing how you can take a look at situations from another person’s perspective, and how that will change everything. Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amaz

How do your clients describe their experience working with you? Are you personable, or funny? Do you take care of their needs? Answer all their questions before they’ve even asked them? We all have our own methods and ways of connecting with our clients and leads, and Tanya Delahoz is no different. Whether she’s closing a $300,000 condo sale, or a $3 million house sale, Tanya doesn’t change a thing. She’s opted to provide high-level concierge service, and strives to create that experience for all of her clients. See, in Breckenridge (her market), people are coming and paying cash for their second homes; their dream vacation homes. Tanya understands what they want when they come to her: an easy, done-for-them buying experience. Not only does she know what they want, but she knows just how to make it happen, and that has paid off for Tanya. Things didn’t start that way. After being laid off from her job working in the medical industry, Tanya shifted her focus and managed rental properties. Wowed by her

Technology has changed the world in the past 5, even 10 years, and it can be hard to keep up! However, we have three choices: we can adapt, adopt, or disappear. It’s the people who are agile and quick to adapt who are able to keep their businesses throughout the years. See, if you don’t take the time to learn, and get to know the “new ways,” you’re going to find yourself disappearing, whether you want to or not. Don’t rest on your laurels: get out there and learn the industry, and keep growing! This week on the Selling the Dream podcast, I’m sharing how you can keep growing and learning to keep your business long term! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: Technology is changing the way that real estate works: can you

Love may be blind, but real estate isn’t! Have you ever considered working with your spouse or partner? Or are you afraid that you’d fire them immediately? There are countless husband and wife teams figuring things out and working together. But what if you could get the scoop from someone who has worked with their spouse for more than 20 years? What if you could ask them all of your questions, like: How do you work together without driving each other crazy? How many times have you fired the other person? How do you practice healthy boundaries, and keep work out of your personal time? How do you divide the work? For this special Valentine’s Day episode of the Selling the Dream podcast, I’ve invited Jeff and Melissa Krantz to come share with us some of their secrets to working together. They’ve been a real estate team for 22 years, and have been through the good, the bad, and the ugly. You’ll never believe how many times they’ve fired each other...and how they’ve mastered working together as a t

When it comes to referrals, are you the first person to come to mind when someone thinks of your area? If you want to get referrals, you have to make sure that you own that space in their mind! I’ve made sure that when agents think of Maui, they think of Tom Tezak! I wear aloha shirts, and share aloha with everyone that I meet at every event. I embrace the island life, and bring that mentality to them. My goal is that when they have a client or lead that says they are interested in Maui, they say “I know just the guy to help you!” It’s a powerful thing when you own that space: in fact, within the past 60 days, I’ve had at least 3 transactions that have been because someone in my network knows that NOBODY knows Maui like Tom Tezak! This week on the Selling the Dream podcast, I’m sharing a few ways that you can own one of the most important spaces out there: your network’s mind! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make

How are you at capturing expired listings? Once a listing expires, other agents are lined up at the door, ready to grab that commission. Expired listings can make a huge impact on your business, but you’re going to have to be strategic about how you handle them. Tired and frustrated homeowners are going to hear from dozens of agents the day after their listing expires...and you’re one of those agents who wants to be able to capture that lead. We caught up with many real estate agents at a recent Tom Ferry conference, and asked them for their hottest tips and tricks on how they capture these listings. Do they cold call? Do they have a plan? How many steps are in their plan? Do they call immediately? Do they wait? What’s their plan? We want to know all their best tips and tricks! Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here

Ever had a deal start to go bad? That’s when the finger pointing starts. It’s the realtors fault! No, it’s the escrow manager’s fault! Wait, it’s the buyer….or was it the seller? Someone is at fault! Doesn’t matter who it was - but there’s always someone ready to point a finger and blame someone else. Want to get the job done? Cut off your finger! Stop pointing fingers at others, and make the deal happen for the client. Stop trying to be a superhero, and instead, get the job done. Stepping in and trying to be a super negotiator means that we can easily get in the way. Instead of trying to be a superhero, it’s better to just make it happen for your clients. This week on the Selling the Dream podcast, I’m encouraging you to step up, stop pointing fingers, and make it happen for your clients! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and

Did you miss the January Mastermind live? We’ve got you covered! This week’s episode of the Selling the Dream podcast is the replay of the mastermind. When we brought Jessica Forrester onto the show (episodes 135 & 137), we knew that she was sure to be a hit. She’s successfully integrated an ISA into her business, and we want to learn her methods and how she set herself up to achieve success! We hear it all the time: so many real estate agents need to hire an ISA to help bring in and qualify leads. But how? And when? And what should you do to make it happen? One episode wasn’t enough to have Jessica share all of her wisdom - we had to bring her back so our mastermind group could ask all their hard-hitting questions - they might have asked some of the ones that YOU had when you listened to her original interview. You won’t want to miss out on these answers: How do you train your ISA? How should you pay your ISA? Should your ISA be licenced? How do you handle things if your ISA isn’t local to yo

Have you ever said to your clients, “how does this make you feel?” If you’ve ever watched a successful realtor, you’ve probably noticed that not only do they know the business, but they also know how to advise people. You’ve got to be a little bit of a therapist to help your clients make smart decisions! Having trouble with this concept? Consider this: how would you want someone to help YOU? How would you want someone to advise you? Emotions can run high when making big decisions: people get excited, and partners can get mad at each other. It’s your job to assess and help people make good decisions. When you take on this role, you’re going to be remembered as someone who truly cares about their clients! This week on the Selling the Dream podcast, I’m encouraging you to ask more people how they feel, and help them work through the decision-making process! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a

How much did you sell in your first year as a real estate agent? Imagine making nearly 6 figures your first year, and then skyrocketing to the top selling agent in your second year! How would you do it? What would be the one activity that would lead you to that level of success? What tools would you use? How often would you be reaching out to your database? The key to being able to serve your clients well is by establishing yourself as not just an expert, but as THE expert. You’ll see it in my marketing: I tell clients that I know one section of Maui inside and out - and I do! I may not know the other islands of Hawai’i, or even other parts of THIS island - but I know everything there is to know about real estate in this one area! Once you’re THE expert, your ability to serve your clients will skyrocket - and so will your commissions! Todd Beckstrom is here this week on the Selling the Dream podcast to share how he established himself as an expert. He spent hours everyday learning the market, and gett

How do you help your high net worth clients? You have the ability to impress your high net worth clients by offering even higher levels of service. We all know that most of our clients own more than one piece of property: maybe even more than 2! Taking time to prepare reports about their market will help them understand more about the value of their property, and give them material to pass on to their financial advisors. Preparing a report of the real estate that you have helped them acquire gives you the chance to ask an important question: do you have any more properties you want me to add to the report? The more that you know about your clients, the more opportunities to serve them you will find! Learn about a simple way you can get more information that can convert to more leads, sales, and referrals. Don’t miss this week’s Tip Tuesday episode of the Selling the Dream podcast! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! M

Are you part of any networking groups? They can have a huge impact on your business: being connected to like-minded people working in similar industries can bring in many qualified leads. Networking groups don’t have to be hard: they can be as simple as assembling a group of various professionals from similar industries. You’ll want to invite people strategically: you want to work with like-minded people! Who would you invite? Michael has invited various professionals, from commercial real estate agents, financial planners, business coaches, lawyers - they’re all able to come together and encourage each other to become better in their business. Michael Tudorie is here this week on the Selling the Dream podcast to share how he has created his networking group, and how it’s impacted his business. He doesn’t get leads from sources like Zillow - most of his business is from referrals! By creating networking opportunities, he’s built a solid team of go-to professionals he can turn to when he needs anything, a

Have you reviewed all of your sales from last year? If not, I’d like to encourage you to take an hour or two and do this. List out all of your sales, and look for some patterns: where did the sales come from? Were they referrals? Was it through your sphere of influence? Was it a lead? Now, look for commissions. How much did you make on each sale? When you know this, you know what sources are the most valuable! Take a look at your budgeting and marketing plan: how much are you spending? How are those dollars working for you? Once you understand all of your numbers, you can make a solid business plan for the year ahead. You can more strategically spend your marketing dollars, and eliminate systems and processes that are not as profitable. This will help you streamline your systems, and create more time and income for yourself. This week on the Selling the Dream podcast, I’m encouraging you to take the time to develop your 2020 vision! It’s time to take a look at what you did in 2019, and see what you can

More than 60 years and counting - at least, that’s what I thought before I started talking to Shawn Clayton. Turns out, Clayton and Clayton was founded in 1930, and the family-owned real estate business has been going strong in the Jersey Shore area ever since! But how can a business thrive so long? In an industry plagued with burnout, and a short lifespan, any small business that has spanned generations must be something special! You’ll be amazed as Shawn is sharing his strategies that a lot of what he does is implement the practices we’ve been talking about, and being consistent for years. Shawn is here this week on the Selling the Dream podcast to share how he has stepped into the family business, and he pulls back the curtain to share some of his best strategies to continue to build a business to last for future generations. Want to be inspired how your actions today can create a legacy business? Don’t miss this week’s episode of the podcast! Before we dive in: start your new year with an amazing net

Are you brave, or are you trying to be perfect? When I was at the National Association of Realtors Convention, I heard Billie Jean King speak. I was fascinated by her topic, where she shared about how we have been trained to tackle life from a very young age. From her perspective, boys are raised to be brave, and girls are raised to be perfect. That’s screwed up, you know? There are exceptions - we know some boys that are raised to be perfect, and some girls who are raised to be brave. But how does that upbringing reflect in our work? How does it impact our choices? This week on the Selling the Dream podcast, I’m encouraging you to choose to be brave, not perfect! You’ll see how striving for absolute perfection will hold us back from being able to achieve. Which are you choosing in 2020? Brave, or perfect? Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean t

Do you remember when we talked to Jay Otlewski? We talked to him in episode 119, where he shared one of his best resources: a book that he wrote himself! Jay found that his target clientele lived outside the Phoenix, Arizona area, but were buying homes in Arizona. How could he best serve them? He’d taken the time to get to know their desired communities, and the exact types of people who lived in those areas. But how could he make the connection from a distance? That’s when Jay, a math guy, sat down and wrote a book. It wasn’t hard: one Sunday morning, coffee in hand and a dog in his lap, Jay just started writing down all the questions his clients had. He answered them, one by one. Within hours, Jay had the first draft of his book. When he published it, and began using that book as a marketing tool, he established himself as THE real estate expert in active adult communities in the Phoenix area, and his business has dramatically changed. One little 6x9 book brought in hundreds of qualified leads who be

I always love it when our episodes land on holidays - that means that I get to bring you super special greetings! It’s almost the new year, and lots of people are making their new year’s resolutions. I’m going to be honest: I think new year’s resolutions are bullshit! As a small business owner, I’d like to encourage you to constantly be making new goals for yourself and your life and business. Instead of waiting for the new year, or new month, when you think of something you want to do, start it immediately! You don’t have to wait for a “new start” - just make a commitment to yourself and your business, and take action immediately. If you are starting out the new year with resolutions and goals, that’s awesome! Just make sure that you stay committed, and keep going! I’m excited to hear how making - and sticking to any resolutions you make ANYTIME in your business helps you grow! Thank you for joining me on this Tip Tuesday episode of the Selling the Dream podcast! Thanks for joining us on Selling the D

It’s almost 2020, and we’re taking a walk through some of my favorite episodes of the podcast in 2019. First of all, thank you so much for listening to the podcast - it’s been a great year, and I’m honored to have been able to share so much valuable information with you all. From talking about how to use social media to connect with people, understanding how different demographics want to be sold to, to being consistent in providing value, we’ve talked about some of the top marketing tips that will completely change your business. It was hard to pare down the gems we’ve heard over this past year, but we did our best: did we talk about your favorite? Make sure that you tune in to hear some of the top episodes of the Selling the Dream podcast from 2019. Before we dive in: start your new year with an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your