The Dv Show - Video Production Just Got Easier

Every inch of a soccer uniform is a battlefield for brand exposure—except one. Until now. In this episode of The Marketing Nerds Podcast, host Ellie Marx dives into a guerilla campaign so bold it had 50 million viewers doing a double take.  It was awkward. It was brilliant. And it worked. This isn’t just a story about soccer or cancer awareness—it’s a masterclass in going where no brand dares, for all the right reasons.

In an age where algorithms reward noise over nuance, we bring back the sharpest voice in advertising history—David Ogilvy—to give today’s content creators and marketers a much-needed wake-up call. This fictional yet insight-packed interview puts Ogilvy face-to-face with a modern marketer to explore everything from TikTok hooks and Facebook ads to personal branding and storytelling that sells.

We're breaking down the three essential AI-powered roles every modern marketing team needs to thrive in the era of automation, personalization, and data-driven growth. Whether you’re a solo marketer scaling up or a CMO rethinking your team structure — this episode is your blueprint for the future.

Remember when LinkedIn was all corporate jargon, humblebrags, and never-ending text posts? Well, those days are over. In this episode, we break down LinkedIn’s latest algorithm update that’s pushing video to the top of the feed—and text posts to the basement. If you're still treating LinkedIn like it’s 2019, this episode is your wake-up call. We'll show you how to pivot your strategy with punchy, no-fluff videos that stop the scroll, boost engagement, and keep you in the algorithm's good graces. Because if you don’t adapt? You might as well be shouting into the void.

Here's another explosive episode of the Marketing Nerds podcast. This time, we sat down with a very pissed-off ex-Google Ads employee who came into our studio ready to spill all the secrets — the hacks, the tricks, the behind-the-scenes manipulation. And just when we wrapped… he told us not to release it. But we're not letting it go to waste. In this episode, my PPC/SEO guy Jordan and I break down everything he said — from shady ad practices to how small businesses can finally level the playing field — and we’re publishing the full transcript in my LinkedIn newsletter, Reframed found here: https://tips.marketingnerds.ai/reframed.   If you run ads or even think about it, you’ll want to hear this.

You’ve heard the claim: “Video improves your website’s SEO.” But is it hype—or backed by data? In this episode, we go beyond buzzwords and dive into real-world case studies showing how video content can dramatically increase organic traffic, dwell time, click-through rates, and engagement. Whether you're a marketer, content creator, or business owner, this episode will give you actionable insights on how to integrate video into your SEO game plan.

Are you tired of spending money on ads that only work as long as you keep paying? What if you could invest that same effort into a platform that keeps bringing in leads, sales, and engagement—for free? In this episode, we’re talking directly to small business owners who are stuck in the PPC trap—pouring money into Google Ads while ignoring the goldmine they already have: YouTube.

Capturing attention is harder than ever. Consumers are bombarded with thousands of messages daily, making it essential for brands and marketers to stand out—fast. In this episode, Brian Alves breaks down the science of storytelling and how to use contrast, emotion, and credibility to cut through the noise. Learn how AI is reshaping personalized content and why showing results beats telling people how great you are. If you want to make an impact in under three seconds, this is the episode for you.

Most podcasters are stuck in the "post and pray" cycle—but not you. In this episode of Marketing Nerds, I’m revealing the five biggest secrets that top shows use to drive engagement, go viral, and turn their podcasts into thriving businesses. If you’re ready to take your podcast from “just another show” to a must-listen brand, tune in now!

With insights from over 500 experts and an analysis of $100M in ad spend, this is more than just a podcast  - it’s a blueprint for what actually works in performance marketing. Want to stay ahead of the biggest shifts in advertising creative? Stick around. We’re breaking it all down—what’s changing, what’s working, and how you can use these insights to drive real results in 2025.   Download the report here: https://motionapp.com/creative-trends

Affordable and effective alternatives to help small and mid-sized businesses take advantage of football fever. Learn how to leverage omnichannel marketing strategies, target key football-related audiences, and make a lasting impact during the most-watched sports event of the year. Whether you’re reaching party hosts, new fans, or die-hard supporters, these insights will help your brand score big without breaking the bank. Get ready to huddle up with us and transform your football marketing strategy into a winning game plan!

Struggling to find fresh and trending ideas to grow your YouTube channel? In this episode, we’ll walk you through 9 proven strategies to discover the hottest topics for your niche. From using YouTube’s trending feed and competitor analysis to harnessing tools like VidIQ and Google Trends, we’ve got you covered. We’ll also explore social media platforms like TikTok and Twitter to identify viral content ideas and show you how to apply these insights to skyrocket your views. Tune in and learn how to stay ahead in the ever-evolving YouTube landscape!

The fascinating connection between brand loyalty and religion. In this episode, we dive into how our attachment to brands mirrors the rituals, symbolism, and emotional engagement often associated with religious practices. From the sense of belonging to sensory appeal and storytelling, we uncover the similarities that make consumers devote themselves to brands like they would to a faith. Join us as we discuss the research behind this phenomenon and why successful brands tap into these deeply ingrained behaviors.

What should be the first step for a small business looking to ramp up its marketing efforts. What do you think is the low-hanging fruit with the highest impact?

The Marketing Nerds uncover free tools and strategies your small business can use to elevate your video production, even in today’s tight-budget marketing landscape.

Video marketing isn’t just a nice-to-have—it’s a must-have. But for small businesses with limited budgets, competing with the big brands and their flashy, high-budget productions can feel like a daunting challenge. The good news? You don’t need a million-dollar budget to create compelling video content that engages your audience and drives results. Here’s a look at smart, cost-effective strategies to help small businesses harness the power of video marketing without breaking the bank.

AI and video production are a match made in marketing heaven. From automating time-consuming tasks to personalizing video content at scale, AI tools offer tremendous potential for marketers. However, like any technology, the misuse or over-reliance on AI can lead to pitfalls that undermine the effectiveness of your marketing efforts. Here’s a look at the common mistakes marketers make when integrating AI into video marketing—and how to avoid them.

Video is the cornerstone of marketing strategies. But creating high-quality, impactful video content is no small feat—especially for marketers juggling multiple campaigns, channels, and customer segments. Enter AI video editors: the next big thing in marketing innovation. But let’s address the elephant in the room: not all tools labeled as “AI video editors” truly deliver what marketers need. Many fall short, focusing solely on generating avatars or basic edits, leaving marketers to handle the heavy lifting. So, what is a real AI video editor, and how can it transform your marketing strategy?

Humor is one of the most powerful tools in video marketing. It captures attention, creates emotional connections, and leaves a lasting impression. Done right, it can make your brand memorable and relatable. Done wrong, it can confuse, alienate, or even offend your audience. So, how do you strike the perfect balance between funny and professional?

In this episode, Brian announces an exciting new direction for the podcast as The DV Show evolves into Marketing Nerds. He shares the vision behind the rebrand, focusing on the powerful intersection of video production and marketing. Listeners will get a sneak peek at what’s to come, including actionable strategies, expert interviews, and tips to grow their brand, business, or career. Tune in to learn how this transformation will deliver even more value and help you stand out in today’s digital landscape.