Benji Bruce Podcast

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How do great business minds think and what are they doing differently? Benji Bruce focuses on what entrepreneurs are really doing and the psychology that goes along with growing a business.


  • #13: Underestimating what it takes to succeed

    #13: Underestimating what it takes to succeed

    16/02/2018 Duración: 22min

    You get demotivated when your expectations don’t match reality get excited do some work for a day, or two, or a week You don’t see immediate results so you ‘rethink’ & ‘plan’ You say “It’s not quantity it’s quality” So you slow down B/c you slowed down, you’re contacting less = only makes it worse You plan more, look at others online Wonder why you’re not getting results & get demotivated You blame the guru/person who told you to do the work You search for another method & get back to planning   Story: Moved into high rise & filming didn’t work Backlit & paid 10k for new equipment   Why do we underestimate? Never done it before - don’t know what to expect You see the end result but can’t see the work - you haven’t done it Experience = see into the future b/c you know the past   Story: Built the online business & underestimated how much I need to do to make sales They said “10k people on your email list and you can do a million dollar launch” NOPE I thought “create ad, send email

  • #12: The psychological factor that makes success inevitable

    #12: The psychological factor that makes success inevitable

    01/11/2017 Duración: 13min

    definition: the impetus(force) gained by a moving object   Problem: Most people don’t get things done or start/stop   Story: Living with a friend & schedule days to prospect. Got momentum, then stopped. Hard to get back   Story 2: Facebook ads were going, I had to stop to change the website & didn’t start until two months later Made excuses about ‘creating content’   Momentum makes you an unstoppable force Makes you obsessed by generating thoughts because you have to keep up Sense of urgency You get excited and feel like you can (and should) do more   I went out for walks and felt hyped because of the energy a walk creates I did weekly calls and got hyped at the end of the calls on Sundays to keep working   E=mc2 … energy becomes mass I don’t care if it’s not true, let me believe in Santa Claus Under the right conditions, energy can become mass and vice versa The energy you have, actively creates something physical Ex: Thoughts in my head became a book on restaurant magic It never existed

  • #11: Getting to $100k in a month

    #11: Getting to $100k in a month

    11/09/2017 Duración: 16min

    This is the email that was sent out... The first time I hit $1,000 a month, I thought it was amazing. Then $10,000 a month. Then $25,000. Then $90,000/month, etc. I looked at the $90,000 that month and thought, “Damn…for the longest time I struggled to make that in a year, and I just did it in a month.” What changed? What was the mindset that changed inside of me that allowed it to happen? Honestly…nothing. I was always a badass. Success doesn’t happen overnight, you iterate your way to it. You keep changing and adjusting until you finally get it one day. But I want to give you 4 nuggets that I found useful over time… Nugget 1: Don’t trust your thoughts just because they came from you Throughout my time marketing myself (aka my entire life…I’ve never had a job)…I’ve learned that you can’t trust your own thoughts in the beginning (when you’re not making money). The reason is because you’ve been brainwashed by culture. The thoughts in your head are ‘average people thoughts’ that you grew up with. And you’ve hea

  • #10: Make Money Or Excuses

    #10: Make Money Or Excuses

    11/07/2017 Duración: 10min

      The only thing standing in your way of growing your business are the excuses you make for why you don’t have any business.   I don’t know how much you’re making right now in your business, but I do know that if you’re not making at least six figures, you’re making excuses instead.   You don’t have time because you have a job and you have kids. I hear you.   You can’t spend money right now because you have to pay bills. I hear you.   You can’t bring a video guy with you to an event. I hear you.   But do you know what I hear?   “Excuse, excuse, excuse.”   I literally started with $0. Literally. No money from parents. No loans. No nothing. Just a single parent home where my mom was making $1,800 a month with 3 kids. She couldn’t give me money to start my business if she wanted.   When you start growing your business, you’ll realize that the only reason you didn’t do it faster was because you kept making excuses. “Yea but he can do it because…blah blah blah.”   Listen to this podcast because the second you stop

  • #9: The Day You Decide To Be Great

    #9: The Day You Decide To Be Great

    24/04/2017 Duración: 06min

    Most people don’t do enough. They haven’t decided to be great yet and it’s costing them everything. But when you decide to be great, you work through the pain. When things don’t work out, you figure out another way. When that doesn’t work, who cares, you figure out another way. And you keep going. The day you decide to be great is the day your life changes forever.

  • #8: Intense Psychology - Most people wont understand you

    #8: Intense Psychology - Most people won't understand you

    12/04/2017 Duración: 07min

    Your psychology should be so intense that it doesn’t make sense to people who aren’t on your level   If you want to accomplish something, you have to be prepared for people to not understand you   To accomplish something, you have to believe certain thoughts that might not register with the people around you.   Warren Buffett has pictures of ‘times of crisis’ on his wall where everyone freaked out over the economy to remind everyone that it has happened and will keep happening so keep your cool. Be a great athlete/entrepreneur = insanely competitive Get healthy = sugar equals death of my goals Stock traders = when everyone freaks out, you buy Real estate = when housing bubbles bust, you buy cheap   People who are on your level, will understand your psychology. Everyone else won’t.

  • #7: Selling Your Expertise For A Lot Of Money

    #7: Selling Your Expertise For A Lot Of Money

    28/03/2017 Duración: 06min

    Problem: You have knowledge/expertise and you want to market yourself...sell it...but how? How do you sell YOU for a lot of money?   I had a great presentation but couldn't sell it to seminars. I had to get into corporate Seminars: Events were boring, speakers were boring, etc. I created a pitch and it didn't work. Corporate: "I think you need entertainment because..." ..."Sure"..."Wait...I didn't finish my pitch"   Most people have a great product but they're not selling because they're selling to the wrong people.   If you have a fitness product, who do you sell it to? -people who need to lose weight who eat fast food all the time? -people who are already healthy and go to the gym all the time?   'need' their product vs 'already' buy the product   If you have a self-help product, do you sell it to people with struggling businesses, and struggling life who need money? Or do you sell it to the successful people with money? Sell it to successful people because they buy that stuff. That's why they're success

  • #6: How a nobody built an entertainment empire

    #6: How a 'nobody' built an entertainment empire

    23/03/2017 Duración: 19min

    My problem: How do I get companies to pay me a lot to do a presentation? My Story: I met a guy at a house party. He’s getting business but not me. There comes a moment when you realize you need to step up your game It has nothing to do with your product It’s about EXPOSURE I built a sales process but it wasn’t too effective…I couldn’t charge high fees My problem: Why do they pay one guy high fees versus another guy? It’s all about IMAGE Value is based on what surrounds an item, not what the actual item is Art piece in a museum surrounded by glass & alarms = high value The more someone charges, the more it’s about them, not what they do My Story: Got video footage from restaurant magic I focused on IMAGE Video testimonials Focus on the EMOTIONS - ‘this is the reaction you’ll get when hiring me’ Bigger crowd pictures/videos Venue determines value (restaurant vs white house) I persuaded an company to have it in a banquet room instead of restaurant Website - does it look good? Contact page: ‘fo

  • #5 Running Off Your Own Fuel When Starting

    #5 Running Off Your Own Fuel When Starting

    13/03/2017 Duración: 05min

    When you're building a business, it's easy to get demotivated because you feel like things aren't moving fast enough. You create content and nobody pays attention. You contact people to do business with, and nobody responds to you. And that's why you have to run off your own fuel in the beginning...because nobody pays attention to you, except you.

  • #4: Overcoming Procrastination

    #4: Overcoming Procrastination

    07/03/2017 Duración: 15min

    Procrastination is the enemy of success. But how do you overcome procrastination. In this episode, we talk about why people procrastinate and what to do about it.

  • #3: Why Are Billionaires So Secretive?

    #3: Why Are Billionaires So Secretive?

    07/03/2017 Duración: 08min

    Extremely successful people tend to be quiet for a really good reason...especially billionaires. In this episode, we talk about why billionaires so so secretive. You'll also notice this happens with several entrepreneurs. 

  • #2: Dealing With Family  Friends When Growing A Business

    #2: Dealing With Family & Friends When Growing A Business

    07/03/2017 Duración: 11min

    How should you deal with family and friends when you're building a business? Sometimes they don't get it and you don't know if you should cut them off or deal with it. So what should you do? This episode talks about the psychology you have to adopt with the people around you when you're trying to grow.

  • #1: Are Successful People Crazy?

    #1: Are Successful People Crazy?

    07/03/2017 Duración: 13min

    Are great entrepreneurs delusional or rational? Should you believe in the Law Of Attraction or not? People keep telling you to think big, go after your dreams, and everything in between. But when you hear stories of entrepreneurs who make it big, you'll notice how rational they are. Or are they?