Brandwidth On Demand

When audio pros want honest answers about growing their audience, they call Tom Webster.In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content.Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset.This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.

Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.

You can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla, who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+ stations just since we recorded this interview!We’re talking all about how you have to be your unique self in a world that’s constantly trying to squeeze you into a box. Simple, but not easy. Jimmy shares his wild journey and how he crafts his show, blending humor with the serious stuff, like current events and even politics — you know, the fun topics! Plus, we’ll get into the nitty-gritty of how to connect with audiences across different platforms, including his top-rated TV Show and best-selling books!So, grab your earbuds, kick back, and let’s explore the art of being a one-of-a-kind voice in this crazy media landscape!Check out Jimmy'sRadio show - FOX Across America with Jimmy FaillaPodcast - FOX Across America (on Deman

Want to secure YOUR career against the unknown? In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secrets that have empowered legions of broadcasters and podcasters to cut through the noise in todays evolving mediascape. With her decades of coaching the who’s who in broadcasting, Valerie digs into the nuts and bolts of crafting content that doesn’t just speak but resonates, engages, and captivates—because let’s face it, your audience has the attention span of a TikTok scroll.Why should you care? Because unless you’ve been living under a rock, you know the media game has changed. It’s no longer enough to just broadcast; you’ve got to echo across multiple platforms. Valerie’s insights into turning your every broadcast

Join us as Sean Ross, the renowned writer and editor behind "Ross on Radio," explores the radio industry’s path to thriving in 2025.Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement, from bilingual classics in Miami to innovative listener promotions worldwide. Sean also dives into the resurgence of mass-appeal formats like Top 40 and Country, strategies for fostering deeper community connections, and the role of AI in production and content creation. Sean shares actionable insights for broadcasters to extend in-car listening, leverage video content, and reimagine the audience experience. With practical advice and global examples, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving radio landscape. Tune in to gain new perspectives on what it takes to thrive in 2025 and beyond. Sean's INTRIGUING observations and concepts you'll want

This time we welcome Larry Rosin, President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear. These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio.As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now. Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today’s digital realities isn’t optional—it’s survival.Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace

Kelly Ford is making waves as the newly named Music Director and afternoon host at 103.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country. Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her status as one of the top voices in the format.With accolades including three CMA Awards, three Gracie Awards, an ACM Award, and the prestigious Marconi Award, Kelly’s legacy speaks for itself. In this episode, she shares insights from her journey from launching the original NASH FM in New York City to hosting the nationally syndicated *America’s Morning Show* and beyond. In this episode, hear Kelly’s take on staying adaptable, mastering the art of storytelling, and building lasting relationships with guests and audiences. Kelly also reflects on the rapidly evolving media landscape and offers practical advice on enhan

Get ready for a deep dive into the future of audio with Steve Goldstein, founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention. Steve shares why being on multiple platforms is no longer optional and gives real-world examples—like how an episode of SNL exploded from 8 million TV viewers to over 200 million views on social media clips. Learn why "time-shifted audio"is crucial for keeping your listeners engaged and why repurposing radio content into podcasts needs a smarter approach.Whether you’re a broadcaster, podcaster, or simply passionate about audio’s future, this episode is packed with actionable strategies to help you evolve, adapt, and thrive in this rapidly changing landscape. Hit play to learn how to stay ahead of t

In this episode, David Moore, Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with sales teams. A great episode for valuable advice and strategies from one of the industry’s most experienced professionals.Visit: David Moore - LinkedIn KSLX - Facebook KSLX - X (Twitter)Hubbard Broadcasting/PhoenixOne Minute Martinizing by David MartinPlease help us thank these BRANDwidth on Demand supporters:

Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape. Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practi

In our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing the listening experience. He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today’s media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert.One-Minute Martinizing (tap here)Please help us thank these BRANDWIDTH on DEMAND supporters: Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emailReturn to Brandwidth on Demand episodes

In honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's unique and impactful presence in the radio landscape.One Minute Martinizing with David MartinPlease help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes

Gain valuable insights from Molly Cruz, Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical strategies.One-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email

This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show.The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience.Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show.One-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to BRANDwid

This time, we feature Nashville’s Multimedia Queen. WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipelineKey Points You Won't Want to Miss:[03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM.[00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls.[06:00] Eryn has observed several emerging trends shaping the

Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications and regularly speaks at industry events. Time-Stamped Highlights:(01:58) Steve shares some of the biggest opportunities for local radio hos

Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS.Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7.As the visionary behind 100.3 FM The Sound, also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John, Unfictional, Business Wars, COLD, and many, many others.The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech l

In this episode, we explore the evolving dynamics of radio in 2024 with industry guru Sean Ross! In his roles as VP Music + Programming at Edison Research, and creator of the popular Ross on Radio Insight column, Sean is the perfect 'go-to' guy to explore the key questions we'll all be facing in 2024. Among them:Can collaboration with record labels rejuvenate radio's influence? How crucial are up-tempo hits in today's audio landscape? Is radio's influence slipping in comparison to platforms like TikTok?How will the radio landscape change with different music tastes evolving including the surge of country music?" Is revitalizing local stations with truly local programming – the key to sustainability?Sean also explores the coming pulse of the Billboard Hot 100 and industry concern over the scarcity of new music on radio. We’ll also explore how falling ratings and market share threaten radio's legacy, and what can be done about it. Join us as we attempt to unlock these secrets of radio survival. The future of ra

Corey Dylan, the morning host of 100.7 Big FM in San Diego, Corey discusses her passion for radio, her career journey, and the importance of embracing new technologies like AI in the industry. She emphasizes the need to adapt to changes, learn about AI, and use it to enhance rather than replace human creativity. Corey also shares advice she received from George Clooney and Bryan Cranston about approaching auditions with confidence and viewing them as an opportunity to solve the employer's problems. Overall, the conversation highlights Corey's commitment to community engagement, personal branding, and staying relevant in the evolving media landscape.Her insights offer valuable lessons for aspiring radio professionals, emphasizing authenticity, community engagement, and adaptability as key pillars in radio success.One Minute MartinizingPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster  Radio Swag Shop  Morning Show Boot CampReturn to Brandwidth on Demand episod

We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s. This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences. We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage.As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies.One-Minute MartinizingPlease help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster  Radio Swag Shop  Morning Show Boot CampReturn to Brandwidth on Demand episode