Fuel Your Marketing Podcast With Arti Sharma| Marketing Podcast For Ceo's, Business Owners, Entrepreneurs And Modern Marketer

What really wins deals in today’s market? It’s not price—it’s perception.

In this episode of Fuel Your Marketing, Arti Sharma sits down with Donna Weber, customer onboarding expert and author of Onboarding Matters, to discuss how structured onboarding can reduce churn and drive revenue growth. This episode is an absolute must-watch if you're in customer success, marketing, or revenue leadership. ✅ Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma sits down with Sangram Vajre, Co-founder & CEO at GTM Partners. If you're a B2B leader, founder, or marketer, this is the GTM strategy session you don’t want to miss! ✅ Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently. ✅ Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and leadership transformation. ✅ Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma sits down with Adrienne Jung, CEO & Co-Founder of eeva, to discuss the real challenges of entrepreneurship, scaling a SaaS startup, and how to stay mentally resilient while building a thriving business.   Key Takeaways:  

In this episode of Fuel Your Marketing, Arti Sharma sits down with Tara Robertson, Head of Revenue Marketing at Chili Piper, to reveal how small marketing teams can drive massive pipeline growth—without burning out. Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma sits down with Andrea Bumstead, a customer success powerhouse with 15+ years of experience scaling SaaS companies through retention, expansion, and customer advocacy. They dive deep into: ✅ Why sales and marketing teams should aim to be "best friends" ✅ AI’s role in the future of customer success & GTM ✅ Breaking down silos between sales, marketing & customer success Looking to scale smarter and reduce churn? Then tune in for expert insights on driving growth through team alignment strategies!

In this episode of Fuel Your Marketing, Arti Sharma welcomes Joelle Kaufman, GTM strategist, author, and coach - she shares her expert insights on navigating life and business challenges.  Discover Go-to-Market strategies, tips for staying profitable, and leadership lessons learned from decades of experience. Joelle and Arti dive into the importance of flexibility, aligning teams, and humanizing AI-generated content for better buyer enablement.

In this episode, Arti Sharma chats with Feras Alhlou - entrepreneur, analytics expert, and co-founder of Start Up With Feras. Feras shares his inspiring journey from scaling a digital analytics consulting firm into a global analytics leader to its acquisition by dentsu, one of the world’s top media companies. Discover how Feras built systems for sustainable growth, made his company acquirable, and embraced new opportunities post-acquisition. Learn actionable strategies to scale your startup, prioritize data-driven decisions, and stay focused in today’s fast-paced entrepreneurial landscape. This episode is packed with wisdom for founders, entrepreneurs, and startup leaders looking to scale to 7 and 8-figure success while staying true to their vision.

In this episode, we sit down with Mathieu Gamache, Founder of Birds Marketing Wingmen and Fractional CMO at Sperri, to explore the strategies behind building successful consumer packaged goods (CPG) brands. With 18+ years of experience working with tier-one organizations like Hershey, McDonald’s, and Kraft, Mathieu shares insights on navigating challenges in the CPG industry, driving growth, and aligning product development, marketing, and sales for impactful Go-to-Market strategies. This episode covers: ✅ Go-To-Market (GTM) Strategy in CPG: How to streamline product launches and accelerate time-to-market. ✅ Content Strategy for CPG Brands: Tips on creating and distributing content that resonates with consumers. ✅ Brand & Demand Generation: Balancing long-term brand equity with immediate sales goals for sustainable growth. ✅ Product-Market Fit in CPG: Evaluating consumer feedback and pivoting effectively to meet shifting preferences. ✅ Advice for Fractional CMOs: Guidance for aspiring marketing leaders i

In this episode of the Fuel Your Marketing Podcast, Arti sits down with Susie Picken, Head of Marketing at Big Tree Farms, to uncover the strategies and insights behind her successful rebranding journey. With two decades of experience at powerhouse brands like The Hershey Company, Susie shares how she uses sustainability storytelling to make an impact. 

Discover what sets top-performing SDRs and BDRs apart, how outbound sales is evolving, and the impact of AI on modern sales teams. In this episode, Arti chats with Chris Muldoon, Co-Founder and CRO at Punch! Join them as they discuss trends for SDRs, practical AI uses, and the future of outbound strategies, offering actionable insights to help you and your team stay ahead in today’s market.

  In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods.   The discussion goes deep into OG Life Lab's unique approach to targeting “trailblazers” and early adopters with its digital learning solutions, followed by Remi's own content-driven demand generation strategies, which include the “Pick a Fight” and “Lead a Parade” methods. Having done this in her previous role at Thermomix, Remi shines a light on the need for a marketing automation strategy as a profit center, in lockstep with sales, and the importance of quality customer data to enable effective personalization.   Her passion for marketing, especially in connecting people with great products, combined with her rich background, makes her a great example for both seasoned and new marketers

Have you ever wondered what it takes to turn a vision into a thriving business?   Joyce has done just that, as the first marketing hire for several manufacturing startups! She’s passionate about helping founders craft their narratives and reach their people.  We dove into the emotional challenges of the startup journey, the importance of strategic decision-making, and how effective partnerships play a vital role in achieving success. Joyce also shared invaluable insights on preparing for that crucial first marketing hire, particularly in the SaaS industry, highlighting the need for self-awareness and a clear understanding of what good marketing looks like.  Join us as we explore the intricacies of startup marketing and the drive to create meaningful impact. Whether you’re a seasoned marketer or an aspiring founder, this episode is packed with insights to help "fuel your marketing" and accelerate your path to success.  Learn from an experienced leader who’s been in the trenches of high-growth startups

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up?  In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift.  We also impart nuggets of marketing wisdom and strategies to help elevate your brand. Embracing digital transformation in your marketing strategy is key to staying ahead of the curve. Learn more about that by tuning in!    Episode Highlights:  00:00 Podcast Intro  00:10 Episode Intro  00:30 Digital Transformation in Consumer Electronics  01:15 The Role of Traditional Marketing in a Digital World  02:45 Strategies for Effective Email and Social Media Marketing  04:10 Building Brand Identity Through Consistency  05:30 Adapting to Change: Lessons from the Automotive Afterma

Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice that you can apply to your own marketing efforts. Listen and learn in this episode! Episode Highlights: 00:00 Podcast Intro 00:10 The power of targeted demand generation 01:45 Lead generation vs demand generation 02:25 Data's Role in your campaign 03:45 Personalized engagement 04:10 Sales & Marketing alignment 04:40 Top 5 Metrics to keep an eye on 06:00 When to use targeted demand generation? 7:00 What kind of content should you produce on campaigns? 8:00 Example: Health Tech Space Company 10:40 Adapting your campaign to your target audience 13:30 Outro If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to ra

Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How important it is to up-level your skillset using these tools, maximizing your revenue and engagement results. Listen and learn in this episode! Episode Highlights: 00:00 Podcast Intro 00:10 Episode Intro 00:30 A deep dive into Artificial Intelligence 01:20 Why AI matters so much for us marketers and business owners? 02:25 How AI is changing how we interact with technology 03:25 How is AI already making waves in the world of advertising 04:30 Combining marketing strategy with AI 06:20 How experienced marketers help 08:00 Learning to uplevel your skillset using AI 09:45 The importance of embracing AI through testing 11:00 Simple automation can be your entryway 12:05 Optimizing

One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO series by talking about AMPs or Accelerated Mobile Pages. She shares the pros and cons of using them to help you make the right decision if you should hop on this trend for your business. Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE Accelerated Mobile Page (AMP) is an open-source framework developed by Google Developers that allows web developers to create fast loading lightweight versions of web pages for mobile devices. Why businesses are using AMPs? AMPs are designed to load quickly and provide a smooth, seamless user experience on mobile devices, which can improve user engagement rates.  Faster loading times tend to rank higher in search

Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voice Searches on different Maps.  Listen and learn in this episode!   KEY TAKEAWAYS FROM THIS EPISODE More than 2 Billion people are using Voice Search to find businesses, products, services, and general information. One big reason why voice search has been so successful in recent years is that it’s being used in smartphones, smart homes, cars, and everywhere else.  The 3 types of Voice Searches: Discovery, Direct, and Knowledge-based. In discovery searches, people are looking for types of local businesses. In direct searches, people ask for information about a specific local business. Knowledge searches may have local businesses’ intent, but local businesses can cre