Fuel Your Marketing Podcast With Arti Sharma| Marketing Podcast For Ceo's, Business Owners, Entrepreneurs And Modern Marketer

In this episode of Fuel Your Marketing, Arti Sharma sits down with Trinity Nguyen, CMO at UserGems, to discuss how AI is transforming sales and marketing — not by replacing people, but by amplifying their impact.

In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond. What you'll learn: -Why community is a GTM superpower -How to turn media into a distribution moat (not a cost center) -The 4 pillars of community value that accelerate product-market fit -Why AI helps you scale—but can't replace human creativity -Why narrative-driven marketing is your biggest blind spot -Advice for SaaS founders & marketers on channel focus, experimentation, and growth

In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth. Topics discussed: -Why demand generation fails without a strong brand foundation -How to create customer-obsessed messaging that drives real loyalty -The role of AI in marketing (and where human connection still wins) -How to measure brand impact with real business metrics -Building employee brand advocates & internal storytelling -Leading marketing through enterprise change, IPOs & acquisitions -Advice for the next generation of CMOs looking to lead with passion + results

In this episode of Fuel Your Marketing, Arti Sharma sits down with Jordan Benjamin, CEO and sales coach at My Core OS, to explore the mindset, emotional intelligence, and feedback culture necessary to lead and sell effectively in today's rapidly changing world. What you'll learn in this episode: How to reframe failure using a growth mindset Jordan's 4-part leadership model based on self-awareness & empathy Sales as education—not persuasion Aligning sales and marketing through feedback, not friction How culture leads everything in high-performing teams Whether you're a CMO, sales leader, or founder, this episode will challenge how you think and give you the tools to grow.

In this episode of Fuel Your Marketing, Arti Sharma speaks with Esther Hall, Head of Marketing at Stäubli, about what it really takes to thrive in B2B industrial marketing, where sales cycles are long, global, and built on trust. What you'll learn in this episode: -Why educational content is the foundation of strategy in manufacturing -How to build brand trust in a slow-moving pipeline -Adapting messaging for global markets and regional cultures -How AI is changing how buyers gather information -Why solving the right pain point is everything -Actionable ways to leverage customer feedback in strategy

How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that's making big waves in CPG.  

In this episode, we're joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares powerful insights for marketers ready to break the mold.

What really wins deals in today’s market? It’s not price—it’s perception.

In this episode of Fuel Your Marketing, Arti Sharma sits down with Donna Weber, customer onboarding expert and author of Onboarding Matters, to discuss how structured onboarding can reduce churn and drive revenue growth. This episode is an absolute must-watch if you're in customer success, marketing, or revenue leadership. ✅ Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma sits down with Sangram Vajre, Co-founder & CEO at GTM Partners. If you're a B2B leader, founder, or marketer, this is the GTM strategy session you don’t want to miss! ✅ Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently. ✅ Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and leadership transformation. ✅ Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma sits down with Adrienne Jung, CEO & Co-Founder of eeva, to discuss the real challenges of entrepreneurship, scaling a SaaS startup, and how to stay mentally resilient while building a thriving business.   Key Takeaways:  

In this episode of Fuel Your Marketing, Arti Sharma sits down with Tara Robertson, Head of Revenue Marketing at Chili Piper, to reveal how small marketing teams can drive massive pipeline growth—without burning out. Key Takeaways:

In this episode of Fuel Your Marketing, Arti Sharma sits down with Andrea Bumstead, a customer success powerhouse with 15+ years of experience scaling SaaS companies through retention, expansion, and customer advocacy. They dive deep into: ✅ Why sales and marketing teams should aim to be "best friends" ✅ AI’s role in the future of customer success & GTM ✅ Breaking down silos between sales, marketing & customer success Looking to scale smarter and reduce churn? Then tune in for expert insights on driving growth through team alignment strategies!

In this episode of Fuel Your Marketing, Arti Sharma welcomes Joelle Kaufman, GTM strategist, author, and coach - she shares her expert insights on navigating life and business challenges.  Discover Go-to-Market strategies, tips for staying profitable, and leadership lessons learned from decades of experience. Joelle and Arti dive into the importance of flexibility, aligning teams, and humanizing AI-generated content for better buyer enablement.

In this episode, Arti Sharma chats with Feras Alhlou - entrepreneur, analytics expert, and co-founder of Start Up With Feras. Feras shares his inspiring journey from scaling a digital analytics consulting firm into a global analytics leader to its acquisition by dentsu, one of the world’s top media companies. Discover how Feras built systems for sustainable growth, made his company acquirable, and embraced new opportunities post-acquisition. Learn actionable strategies to scale your startup, prioritize data-driven decisions, and stay focused in today’s fast-paced entrepreneurial landscape. This episode is packed with wisdom for founders, entrepreneurs, and startup leaders looking to scale to 7 and 8-figure success while staying true to their vision.

In this episode, we sit down with Mathieu Gamache, Founder of Birds Marketing Wingmen and Fractional CMO at Sperri, to explore the strategies behind building successful consumer packaged goods (CPG) brands. With 18+ years of experience working with tier-one organizations like Hershey, McDonald’s, and Kraft, Mathieu shares insights on navigating challenges in the CPG industry, driving growth, and aligning product development, marketing, and sales for impactful Go-to-Market strategies. This episode covers: ✅ Go-To-Market (GTM) Strategy in CPG: How to streamline product launches and accelerate time-to-market. ✅ Content Strategy for CPG Brands: Tips on creating and distributing content that resonates with consumers. ✅ Brand & Demand Generation: Balancing long-term brand equity with immediate sales goals for sustainable growth. ✅ Product-Market Fit in CPG: Evaluating consumer feedback and pivoting effectively to meet shifting preferences. ✅ Advice for Fractional CMOs: Guidance for aspiring marketing leaders i

In this episode of the Fuel Your Marketing Podcast, Arti sits down with Susie Picken, Head of Marketing at Big Tree Farms, to uncover the strategies and insights behind her successful rebranding journey. With two decades of experience at powerhouse brands like The Hershey Company, Susie shares how she uses sustainability storytelling to make an impact. 

Discover what sets top-performing SDRs and BDRs apart, how outbound sales is evolving, and the impact of AI on modern sales teams. In this episode, Arti chats with Chris Muldoon, Co-Founder and CRO at Punch! Join them as they discuss trends for SDRs, practical AI uses, and the future of outbound strategies, offering actionable insights to help you and your team stay ahead in today’s market.