Rei Marketing Nerds

Most investors are more interested in finances, management and processes than online marketing. While all those skills are useful, marketing leaves a big gap. That gap is often filled by bad marketing advice from fake gurus, agencies who overpromise and underdeliver or marketing templates that haven’t worked since 1998.  This week’s guest Josh Eberly started investing with a big marketing skill set. In this episode, he’ll show you how you can get practical marketing skills to boost your real estate investing business.  Ready to learn the one skill you’re missing to build the life you want?  Listen now! Show highlights include:  The one book most millionaire investors read. (5:55) How to convince your spouse real estate investing is great for both of you. (9:02) Why knowing nothing about marketing can make you better at it. (11:52) Where most investors’ digital marketing fails—and how to succeed now (16:52) The “wild west” marketing platform no other investor is using now. (18:31) How “earned media” magnetize

Are you closing 139 deals per year in your real estate investing company?  If not, you’ll discover how to do that in this episode — whether you have years of experience or are brand-spanking new.  In this episode, Andrew Newlon joins me to discuss how he scaled his company from working on a couple fix and flips a year to doing 139 deals a year.  Best part?  Andrew only works with two small markets in different locations.  Listen to the episode now and unlock the keys to massive growth and success in your business.  Show highlights include: Why your fear of messing up paralyzes your growth more than your biggest boneheaded mistake (5:39)  The ‘Sell Houses Backwards” secret for getting your foot in the door of wholesaling when you don’t have extra cash (5:54)  Why people with zero business background or skills create the best businesses (6:52)  The “Rural Migration” phenomenon happening right under you nose (and how to capitalize on it this year) (11:18)  The counterintuitive reason slowing down your growth sc

If you have door-to-door sales experience, you can crush it in the world of real estate investing. It pays better, requires less work, and gives you a better life.  But what if you don’t have door-to-door sales experience? Then this episode is for you!   In this episode, Michael Lee, a former door-to-door salesman turned real estate investor, joins me to reveal his sales secrets that help him net $75k from closed deals.  Listen to the episode now to discover how to inject door-to-door sales strategies into your real estate investing company and close bigger deals.  Show highlights include: The unsexy “Craigslist trick” for closing $80k deals in 3 hours or less (even if you have no experience in wholesaling) (3:37)  How being a miserable failure with door-to-door sales is a cheat code for real estate investing (6:04)  The weird way wearing a suit slaughters your sales — especially in saturated markets (9:48)  How to get into real estate investing when you can’t afford to buy a house with your own cash (13:22)

If you’re not running your REI business full-time (yet), it can seem impossible to catch up with full-time investors who have all the time in the world to generate leads and close deals.  But the truth is: You can build and run a thriving real estate investing business in your free time. Today’s guest Erik Pinuelas has done just that.  In today’s episode, you’ll find out how Erik has optimized his life and business to have plenty of free time, close deals and work a full-time job—all at the same time. Listen now if you’re ready to build a business that supports your lifestyle. Show highlights include: The management principle that lets you get more done in 4 hours than others can in 40. (5:58) Erik’s highest-leverage activities that he focuses on to get more done in less time. (7:35) The 3 main numbers you need to worry about if you want to flip houses. (9:55) How accountability can turn your construction and remodeling projects into successes—or ruin them if you do it wrong.  (14:45) To get the latest upda

There are a ton of important things in real estate investing: Lead generation, sales, lead conversion, etc.  But when it comes down to it, real estate investing is one thing: Getting the numbers right. No matter how great your marketing is, you’re not profitable if you spend more than you make.  In this episode, Chris Music tells you how he makes sure he gets the numbers right every time. Show highlights include: The one book that sparked the success of many highly profitable investors (don’t read this if you’re comfortable and want to stay that way).  (7:30) How Chris went from just reading books to closing his first deals. (11:55) How to become a successful full-time investor, even if you’re stuck in a job right now. (17:05) Why “knowing your numbers” is what makes the difference in a falling market. (24:30) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your o

When an investor generates leads online using any given method, they might just have gotten lucky or not have a lot of competition. Copying them might be like expecting to win by copying someone’s winning lottery numbers. But what if a strategy helps generate motivated seller leads online for 100 investors? In this episode, you’ll hear about the insights gained from working with 100 investors to generate more motivated seller leads.  Listen now and find out what works across the board and how you can apply the learnings to improve your own lead generation process and close more deals! Show highlights include:  The 4 biggest obstacles in the way of most investors’ success. (2:45) 3 questions to ask yourself when you encounter the “strategic hurdle” and don’t know who to target. (4:24) How the 2 biggest online marketing obstacles can set your investing business up for failure—and how not to let them ruin you. (6:55) How to make sure you actually implement what you learn in coaching programs or courses. (10:36)

What’s the best marketing channel?  Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads.  Many of the channels get a bunch of hype, but they might not be the best fit for you.  Here’s the bad news:  There is no perfect marketing strategy. And each channel comes with trade-offs. For example, Facebook Ads generate a boatload of leads but not many sales. Whereas Google Ads generate a ton of deals, but not many leads.  That’s why I put together the REI Lead Gen Strategy Matrix. It helps you identify which channels are the most profitable for your unique business so you don’t blow your budget on ads that don’t move you toward your goals.  Listen to the episode now before you spend another penny on marketing.  Show highlights include: The 2x2 Grid that reveals your most profitable lead gen strategies in an instant (2:12)  Why Facebook Ads drown you in leads but not new deals (5:25)  How SEO crushes Facebook Ads wit

You’ve probably realized that more and more investors are pouring into the market. This means more competition, but it also means more profit potential for people who target investors. When you want help with your marketing, tech or sales, you’ll have to hire service providers. But how do you know who’ll make you money and who will suck you dry?  In this episode, you’ll find out how to use a little-known psychological effect to weed out the bad ones and find the people who’ll grow your business and help you run the business you wanted all along.  Listen now! Show highlights include:  Why the recent REI boom will flood your business with people asking for money. (4:20) The biggest advantage of having a competitor with a better offer. (5:58) Why the best experts are often timid–and how to use that to choose service providers. (11:11) How to choose the right service providers for your business—and how to spot money-sucking “service providers” who’ll ruin your business. (13:45) To get the latest updates directl

If you’ve tried paid ads, you know they’re a lot harder to pull off profitably than some people would have you believe.  And it hurts to lose money and feel incompetent, especially when you thought the campaign would be the turning point for your investing business. It’s easy to say “I don’t get paid traffic” and walk away. In this episode, you’ll find out the 4 ways you can use to get more clicks from online marketing and how to get those clicks profitably. Show highlights include: Why clicks or views aren’t important—and the one metric that determines your success in online marketing. (3:00) How to write an ad people want to click on (incl. the one headline that usually gets a lot of clicks). (5:25) When to add more keywords to an AdWords campaign. (15:00) How to find out the most profitable area to target so your marketing profitable. (19:50) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsn

The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today.  This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing. And this could doom the real estate investing industry in the near future.  But how do you create content and focus on SEO when you have a million other things to do and aren’t a great writer?  In this episode, Tessah Aihara, SEO expert and owner of The SEO Mama, joins me to reveal simple SEO strategies that helps your content close more deals.  Listen to the episode now before the entire real estate investing industry gets left behind. This is the future of online marketing!  Show highlights include: The “Hone Everyday” filter for selecting an SEO agency that delivers the results you promise (5:24)  How to create massive PR campaigns (even if you can’t get into major media publications) (5:57)  The cold, hard truth about

Many real estate investors dream of quitting their jobs to do deals full time. And while that’s a great thing for many, that might not be your reality (yet). Maybe you don’t even want to invest full time and would rather keep your REI business a side hustle. If you’d rather keep your investing business a side hustle or if it’s just not realistic to quit your job, you’ll love this episode. Today, you’ll hear from Ryan Substand, who runs an investing business while also working a full time job. It’s possible to be a successful investor, even if you’re working 9-5. If you’re ready to get the success you know you can have, listen now! Show highlights include:  How Ryan balances family life, investing and his full time job (and the only thing he doesn’t compromise on). (10:11) Where Ryan gets his work done—this sounds insignificant, but is a giant productivity secret. (12:02) How to get leads and deals with direct mail in 2020–plus exactly how often to send your letters and what channels to combine them with. (19

Most investors can get leads. Send enough postcards, mail enough letters and run enough ads—somebody will call you.  But many leads waste your time. They expect sky-high prices, don’t want to sell or don’t understand what you do.  The less you waste your time with these tire kickers, the more you can talk with real, motivated leads and close deals. In this episode, Vince Hall from Call Porter shows you how to qualify leads on the phone to weed out those who waste your time and focus on lucrative deals instead.  Want to stop wasting your time and close more deals? Listen now!  Show highlights include:  Why picking up the phone could be the most profitable activity in your business. (9:48) The “4 pillars of a good real estate deal” checklist that helps you qualify leads in minutes. (12:42) How an overseas VA can hurt your business (and why “overpaying” for U.S.-based phone operators lets you close more deals) (19:10) How to make Instagram give you more views on their algorithm by adding silly songs to your vid

In an economic downturn, you can’t rely on what used to work. Being reactive won’t help you thrive.  If you want deals, you have to innovate. Today, you’ll hear from an investor who solved his business problems by innovating. David Lecko shows you how to spot and close on properties in any economic situation.  Ready to leave behind outdated tactics and become a smart investor? Listen now! Show highlights include:  How a software programmer with zero experience closed 8 properties by generating using his car. (7:24) Look at any house. If you spot these subtle signs, the owner might want to sell. (13:02) If you’re not mailing houses this often, your competitors will ring that doorbell soon. (16:27) Why Uber drivers love to generate leads for you. (18:12) 3 ways irrational investors are changing real estate marketing to your advantage. (20:52) This “open secret” of real estate lets 130 investors close 50+ deals yearly from home. (25:15) Why passive income is a myth. (29:08) To get the latest updates directly f

Many real estate investors never flip more than 30 houses a year. But today’s guest, Chris Music, accomplished that goal.  Chris’s secret?  He swapped out direct mail campaigns with online marketing. Not only does he get a better return, but he’s able to work less while flipping 30 houses a year — in California of all places.  In this episode, Chris reveals why online marketing is superior to offline marketing and how it’s helped grow his business consistently over the past couple of years.  Ready to discover why online marketing is your key to growth and success? Listen to the episode now. Show highlights include: The “Supply Force Depreciation” secret for why home prices continued to rise throughout 2021 against experts’ advice that they would drop (3:31)  Why real estate investing is one of the safest industries in the world (even as the world turns upside down) (4:38)  The weird “Mental Zone” the real estate industry is entering (and why you shouldn’t worry that price inflation is slowing down) (7:15)  H

Most investors use patchwork marketing tactics they learned from different sources. Whether it’s direct mail, bandit signs, SEO, AdWords or postcards–you’ve probably heard it all a thousand times.  You can see success with all these tactics, but most investors don’t know why they do them. If you do know, you can beat even established competitors. The truth is: All the marketing you do compounds when you start building a brand.  In this episode, Penney Dollar stops by to show you how to build your own brand that attracts motivated sellers and never lets you run out of leads.  Ready to become the go-to investor in your area? Listen now! Show highlights include: Why marketing for real estate is different than marketing anywhere else—and the new channels your competitors might not be aware of. (7:21) The fundamental shift happening in REI marketing right now. If you miss this, your competition will—and leave you behind. (9:11) Why cool new marketing tactics fail you—and the 30-second activity that “revives” lead

If you want to become wealthy as a real estate investor, you need to scale your REI business. The only way you’ll ever accomplish that is by using leverage to get more results in less time.  How can you do that? You’ll find out in today’s episode with Dave Payerchin. He’s an investor in the Columbus area and knows how to scale an investing business better than most investors.  Listen now to find out exactly how to stop getting little results for all your time and celebrate big wins working fewer hours.  Show highlights include:  The “superpower” that advanced Dave’s REI career faster than any other skill (you probably do this all the time already... ). (7:07) How making more money can curse you and set you up for failure. (8:30) Why most real estate investors never actually get the freedom they start their business for. (20:38) The only thing that makes a deal a good deal–don’t trust what looks good on paper! (26:56) To get the latest updates directly from Dan and discuss business with other real estate inv

If you want to scale your REI business, you’re probably thinking about all the marketing tactics, the technology, and who and when to hire help.  But sometimes, things are much simpler: Jesse Trujillo does 80 flips in a year in a very competitive market on the back of just relationships. In this episode, you’ll hear all about why relationships are so important and how you can build better ones to cement a reputation in your market and do deals quickly.  Listen now if you’re ready to stop making things too complicated and win deals fast.  Show highlights include: The scary shift in Jesse’s business that he says is the biggest thing he’s ever done. (9:22) How Jesse restarted his investing business on “easy mode”. (14:29) The 2-word advice that’ll radically improve your results from your networking. (18:18) How to think about selling properties if you’re impatient. (24:22) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook gr

Some investors can run their business on “easy mode”. They’re the only real estate investors in a small market and get all the deals. Sure, they have their challenges too.  But they have it easier than you if you’re in a big city full of competitors preying on your leads. If you want to make it in a hot market, you need to step up your game. That’s just what Eric Hartsburg is doing. He invests in Phoenix, a growing city. You’ll find out exactly how to thrive under competition and come out ahead. Ready to stop getting beaten to the deal? Listen now! Show highlights include:  The one book all successful real estate investors credit their success with. (4:28) How to go from a single deal with zero help to dominating a whole metro area with your team. (7:45) How to get so much trust motivated sellers never want to call another investor. (11:30) How investors kill trust they earned from business partners, contractors and sellers—and how you can become the one trustworthy investor in your area. (14:25) The expensi

Many investors start out extremely excited about all the opportunities in real estate, imagining the life they can live once they profit off of their new business.  But more often than not, success doesn’t happen as quickly as they thought it would. They come to believe investing is a year-long slog before the deal-closing and money-earning begins.  But it doesn’t have to be that way. In fact, you can sign multiple deals in your first couple of months. Today’s guest Devin Williams has done just that.  In this episode, you’ll find out what made him successful quickly and what you can do to sign multiple deals quickly.  Listen to this episode if you’re an action-taker who wants to close deals ASAP. Show highlights include: Why most online courses are completely useless–and how to turn any REI course into breakthrough results. (3:35) Devin’s advice for any investor who is not seeing results from online marketing. (11:45) The most powerful marketing strategy that not only gets you more leads but also makes you i

Getting started as an investor is the hardest part. You’ve got all this information, but you don’t know where to start. And while you watch others close deals and quit their day jobs, you’re still stuck in the “getting started” phase.  Today’s guest, Dara Abasute, took action right away instead of waiting for everything to be perfect. And in this episode, you’ll hear what strategies and tactics she used to start a successful real estate investing business together with her mom.  If you’re still thinking about getting started, this episode is for you. Listen now and become the investor you know you can become.  Show highlights include: How adding a second person to your business can help you turn “lost” leads into signed deals. (12:15) This underrated and underpriced form of marketing is Dara’s main source of leads (the only technology you’ll need is 143 years old). (13:10) Why not to outsource some parts of your marketing—especially if you spend too much time doing it. (13:50) Why you need a website—even if