Keep It Simple - Digital Marketing Advice

Becoming cynical and depressed about your career path is a terrible feeling and can be detrimental to your health. I am going to give you three things that you can do RIGHT NOW to energize your focus and move you toward finding happiness in your career path, no matter what type of work you do. You can schedule a one-on-one appointment with me to discuss your career goals. Email me at getmemichaelmac@gmail.com

Who and what do you follow on social media can have a big impact on getting in front of the right audience to attract them to your Career Brand. I will give you some helpful hollow tips on how to decide who should be following all social media and in your career course

In the midst of an international crisis, like COVID19, how do you know what you should be marketing or if you should be marketing at all?  I have a handful of easy to follow and easy to implement tips on how you can manage your brand and potentially grow your audience without jeopardizing your brand. Listen to learn! 

Have you considered making a podcast or a video blog to further your small business or career? You should! A personal broadcast channel can be a great way to get your name and reputation out there in the world. In this weeks podcast I go over the reasons why you might want to start a broadcast, a format for broadcast writing, and platforms you can use to get your podcasts and videos out quickly and easily.

Most professionals have a LinkedIn account and most of them do not make the most of it! LinkedIn is a super-powerful and essential professional networking tool. Let me give you a few tips to spruce up your account and improve you ability to find work and get hired.

Far and away, content marketing as the hottest trend in digital marketing today. Company is large and small are using content marketing to engage current potential customers and interesting and entertaining ways. You can use the same principles to market yourself and further your career. I will tell you how!

In this episode I talk about how I see people not dropping out of social media as much as dropping into closed pockets of social media exchange. This is the end of the social media “party line”

Recognizing where the next joe or career lead is coming from will change moving forward. Have your channels open to the right signals of hiring in the automation and AI economy.

What you read says a lot about you as a professional and as a potential candidate. If you are not reading about your industry then you are missing out on future opportunities.

Predictions as to what you will need to do to be successful with social media marketing and how we got here. (2018)

We typically think of SUCCESS as being tangible and permanent. In reality, even the most successful among us can struggle with self-doubt. Let’s talk about it.

Never miss an opportunity to further your brand by networking, sharing, and being prepared to share your #careerbrand story.

Having trouble growing your social media following or getting likes and shares? Start here. Practical tips and some background on the changing social media environment.

TOP 5 JOBS that will be replaced in the future by automation and artificial intelligence and how you can insulate your career from the changes.

What drives your career? What motivates you to do the work that you do? AI is coming and it can potentially supplant you at work. Better start thinking about your CORE CAREER BRAND VALUE

Video marketing is the future of digital marketing, for sure. Video can be very expense and time consuming to produce so I want to turn you on to three different video marketing apps that I recommend you try. Check it out!

The softer side of personal brand development. Image, demonstration, and tone. Listen to learn. Follow me on Twitter @getmemichaelmac

Applying and seeking work is becoming much harder and more finite. Set yourself apart in the job market with some practical #branding advice. These are thing that you can do today to #increase your chances of getting #hired.

Are you ready to take advantage of email marketing but don’t know where to start? Start here. I will cover the right frequency of emailing your current and potential customers as well as rating the top three email marketing platforms: MailChimp, Constant Contact, and Campaign Monitor. Check it out!