Globally Speaking Radio

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 0:00:18
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Sinopsis

Globally Speaking is a program for, from, and about language, translation and localization professionals. And how we help global companies achieve their goals in international markets.

Episodios

  • Podcast 042: Localization as a Humanitarian Effort: The Wondrous Vision of the Virtual Assistant Circle

    06/12/2017

    In the wake of the Great Flood of 1999, a small group of people went to Hue, Vietnam to help save the lives of children who had lost their parents in the tragedy. Who could have ever guessed at the time that teaching language localization skills would become a road map for leading so many of these children out of poverty and into a future of real opportunity?

  • Podcast 041: Forecast 2018: What's Ahead for the Language Industry?

    22/11/2017

    In 2017, we saw significant advancements in translation technology, most notably in the growing use of neural machine translation. But technology isn't the only thing that is having a major impact on our industry these days. Hear what our hosts believe are the major trends we'll all be facing in the coming year.

  • Podcast 040: How to Be Globally Appropriate, Locally Relevant (and Avoid Cultural Mistakes)

    08/11/2017

    Michele Coady, Microsoft's Director for Global Readiness, has a lot to say on what companies can do to keep their communications from inadvertently offending disparate cultures. Hint: One way is to make sure you don't miss this fascinating episode of Globally Speaking.

  • Podcast 039: Is Remote Interpretation Getting Closer to the Norm?

    25/10/2017

    New technologies are moving interpreters farther and farther away from the center of the action. Whether it's remote video interpretation or over the phone, the traditional rules of interpretation are changing. Hear what three of the world's top interpretation experts have to say about new advancements—and the future for interpreters.

  • Podcast 038: How Salesforce Drives a Global Localization Engine

    11/10/2017

    How does the world's leading CRM platform localize highly complex business software to make it easier for more than 150,000 companies across the globe to build stronger relationships with their customers? Join us to learn how Salesforce drives localization to new levels.

  • Podcast 037: Putting ‘Culturalization’ on the Localization Map

    27/09/2017

    Cultural differences in geographical names usually aren't a top-of-mind priority for translators and localization professionals. But using incorrect place names can be serious cultural and political hot buttons—and even worse, the loss of your client's trust. Find out how to avoid offending key target audiences when the assignment calls for localizing maps.

  • Podcast 036: Technology in the World of Translation

    13/09/2017

    With so many translation technology options on the market today, it's no wonder why language service professionals are often confused about what technology products to use, and which solution is the best choice for their own particular needs. Are you one of them? Join us for some stimulating conversation—and answers—about translation technology issues.

  • Podcast 035: Building a Global Infrastructure

    30/08/2017

    Today's episode features an eye-opening discussion with Tableau Software's Daniel Sullivan, who is Director of Global Content Readiness at Tableau Software. Learn more about the needs, opportunities and pitfalls localization professionals must increasingly face to understand the growing impact of more targeted, relevant and insightful data.

  • Podcast 034: Endangered Alphabets

    16/08/2017

    As language professionals we hear a lot about the dangers of disappearing languages. But what about writing systems? What happens to a culture when new generations can't read its ancestral alphabet? Join us for a fascinating—and unscripted—conversation with Tim Brooks, founder of the Endangered Alphabet Project.

  • Podcast 033: Pricing—Addressing the Elephant in the Room

    02/08/2017

    Translation pricing hasn't changed from around 20 cents a word in two decades. Or with the advent of faster translation software, has it? Join us as we talk with Anne-Marie Colliander Lind and have one of the most important discussions we've ever had on Globally Speaking.

  • Podcast 032: A Conversation with Adolfo Hernandez

    19/07/2017

    In March 2016, Adolfo Hernandez took the helm as the new Chief Executive of SDL. Now, about a year-and-a-half later, he joins us to share his unique perspective on where the language industry is today--and where he sees it headed in the future.

  • Podcast 031: The Rise of Interpretainment

    04/07/2017 Duración: 18s

    The interpreter's job is to translate what a speaker is saying while keeping their own opinions and feelings completely separate. Or is it? When a motivational speaker wants to move an audience to action, how do you keep the main points from being lost in translation, unless the translator conveys the same feelings and excitement as well? The answer—INTERPRETAINMENT.

  • Podcast 030: Localizing for the Netflix Effect

    21/06/2017

    Netflix recently launched service to 130 countries simultaneously, It's the most aggressive localization push in history, and it's great news for translators. Tune in to hear how Netflix is changing the way companies communicate with global customers--one by one.

  • Podcast 029: Translation and the Ebola Crisis: How We Can Help

    07/06/2017

    The recent Ebola outbreak in the Democratic Republic of Congo once again confirms the critical role language and translation play in a crisis. Ellie Kemp, head of crisis response for Translators without Boarders, joins us to discuss how volunteer translators are helping in the humanitarian effort to fight Ebola--and what each of us can do as well.

  • Podcast 028: Music and Localization: Fine-Tuning the Universal Language

    24/05/2017

    If music is the universal language, where does localization fit in? How does localizing music differ from localizing language? And what are the primary factors that drive a composer's thinking when creating music for a global audience? Tune in for a lively discussion with renowned composer, Marty O'Donnell.

  • Podcast 027: The Four P's of Global Marketing

    10/05/2017

    Plan. Produce. Promote. And perfect. Why are the four P's of global content marketing so important for achieving your global marketing goals? And what happens when you leave one of them out?

  • Podcast 026: Localizing the Revolution in Global Travel…the Airbnb Way

    26/04/2017

    Join us as we talk with Dan Hill from Airbnb—one of the leading pioneers in the global sharing economy. Learn how a platform for private individuals to easily and safely transact business has revolutionized the global travel industry. And what it means for language professionals.

  • Podcast 025: Speaking of MultiLingual

    12/04/2017

    Where do you go for in-depth news and information about the language industry? For more than 25 years, MultiLingual Magazine has been the primary answer. Learn more about the magazine's past, how the media landscape is changing, and why relevant news coverage is so valuable for professional language service providers.

  • Podcast 024: Localization in the World of Gaming

    29/03/2017

    Demand for localization services is booming in the gaming industry. But producing winning translations is far from easy. It's a serious business that can sometimes mean the difference between success and failure in a specific market. If you want to stay ahead of the game in gaming localization, today's episode is one you won't want to miss.

  • Podcast 023: Regulation, Process and Profit: A Look at Localization in Life Sciences

    15/03/2017

    What if the translation of a word had to deal with life and death? Join us as we talk with someone who handled that very responsibility every single day.

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