Globally Speaking Radio

In the third and final episode of our series on neural machine translation, we focus on how advancements in neural MT will impact LSPs and professional translators from a practical perspective. Hear why leading experts believe neural MT is a means to support human translation and not an end in itself.

Tune in for the second in our three-part series on Neural Machine Translation. Hear what some of the language industry's leading experts on Neural MT think about the promises, limitations--and pitfalls--of this revolutionary new technology.

The New York Times is writing about it. So is The Economist and dozens of other prestigious business publications. Why is Neural MT suddenly so important--and critical to language service providers? Tune in for the first in our three-part series on why neural MT is one of the hottest trends in the translation industry today.

2017 is shaping up to be a year of many changes for the translation industry. Hear what some of our listeners think will be among the biggest trends this year.

With digital channels available to every business today, small- and medium-sized companies can compete against industry giants like never before. Hear how some of the world's smartest SMEs are making it happen.

Moravia. Welocalize. Other translation companies. And now, Lionbridge. Why are private equity firms investing so heavily in the language industry? And what does it mean for LSPs?

In 2016, we saw major industry consolidation, the growth of voice-based content, the scramble for translation talent–and much more. But what lies ahead in 2017? Our predictions may surprise you.

The 80/20 rule. User-generated content. De-centralized translation management. Some of the strategies Marriott International uses to achieve its globalization goals are breaking new ground–not only for one of the world’s most respected brands, but also for the hospitality industry worldwide.

Content may be king according to most B2B marketers today, but how do you keep the king from losing its power when multiple markets and dozens of different languages are involved? Excellence in localization and compelling content are the answers.

Renato and Michael share their opinions on the three top things localization professionals must and must not do to deliver optimum results. And value.

What's the roadmap for elevating localization's role in a global enterprise? In this episode we discuss best practices for success in international markets—and your career.

What does it take to be a truly effective global marketer? Dr. Nitish Singh discusses the educational divide between digital marketing and localization--and what LSPs can do to bridge the gap. Is certification the solution or is real-world experience enough? Join us as we take a closer look at this important issue.

Join Renato and Michael as they discuss the ins and outs of selling in the LSP space. Key topics include price vs. cost, selling to novice vs. mature buyers, how sales have changed today and, most importantly, how to sell effectively at every stage of the buyer's journey.

The Ebola outbreak in Africa. The earthquake in Haiti. The countless children who die every day for lack of good nutrition. Join us as Lori Thicke tells the story of how she founded Translators without Borders. And how this amazing organization continues to educate, enrich and save lives. One language at a time.

Lane Greene, the primary language reporter for The Economist and writer of the magazine's Johnson language column, discusses translation from a journalism perspective. Why isn't translation more frequently used to verify news sources, and what do journalists need from the language industry?

Show up. Participate. Be there. That’s all you need to do to make an unconference worth your time. But that doesn’t explain why unconferences are so popular in the language industry. Join Renato and Michael as they interview three industry pros who discuss how unconferences benefit LSPs. Learn how to make your own unconference successful.

Branding is one of the most common concepts in marketing, but it's also one of the hardest to define. And when you consider branding from a global perspective, it's even far more complex. In fact, there is no universal approach you can take to guarantee a successful global branding strategy. But the value and importance of a company's brand reputation--and its local voice, no matter where it's heard--are more than worth the effort involved in building a strong worldwide brand. Join Renato and Michael as they discuss ways global branding has changed in recent years--and ways it's also returned to its roots.

What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds greater brand recognition and a stronger global footprint? Georgia Vidler, localization manager for Canva, joins us to discuss how localization helped this Australian provider of online design tools gain 10 million users in a matter of months—and why localization continues to fuel skyrocketing growth.

Does crowdsourcing deliver on the promise of cost-saving convenience and quality assurance for localization managers? What happens when global brands rely on multiple translators with varied backgrounds? Does widespread collaboration actually help or hinder the workflow process—and the outcome? Renato Beninatto and Michael Stevens discuss the pros and pitfalls of using crowdsourcing for translation and localization services.

Roughly 60% of international travelers now book their reservations online. Travelers who don't find what they’re looking for right away are far more likely to become lost opportunities than confirmed reservations. Global travel brands aren’t the only ones feeling the pressure. So are LSPs who provide global travel companies with translations and destination-specific content under tighter and tighter deadlines. John Jimenez, Portfolio Director of e-Commerce at Interstate Hotels & Resorts, joins us to discuss how digital marketing has changed the travel industry’s marketing priorities—and what it means for LSPs.