Managing Marketing

Kate Guaran is a Senior Marketer, specialising in B2C, Digital, Innovation, Strategy, Customer Experience, Leadership and Insights. She shares her view on the role of marketing from her agency and advertiser perspective and highlights the insights and lessons she has learned and used along the way to engage and inspire her team and agencies to go above and beyond. As Kate says, the objective she has for anyone she works with is for them to scare her, in a good way. But please note, she doesn't scare easily.

Kylie Sandercock is an entrepreneur, and accountant and now a Senior Financial Consultant at TrinityP3 Marketing Management Consultants. She shares her experience working with agencies and tech companies and highlights the opportunities for advertising and media agencies to improve their efficiency and productivity. Opportunities are often overlooked or rejected because of the requirement to change their culture, structure and processes to deliver improved outcomes for their clients.

Tasman Murray is the founder and Managing Partner of Holistic Analytics. Tasman and David discuss the increasing ability of analytical modelling to refine marketing strategy, customer strategy, advertising deployment and media expenditure; the importance of developing a customer-centric analytics culture in organisations; and the contentious challenges implicit in a marketing analytics project, including trust in the analytical model, fear of what a model might reveal or determine, the need to go beyond marketing, and the role of the media agency in the process.

Renee Amor is the General Manager Marketing & Communication, and Lucy Lithgow is the General Manager of People & Culture at BPAY Group. They share how they engaged the whole organisation to redefine the purpose, mission, vision and values to help carve out a new position in the financial services ecosystem. Employee behaviour now forms 50% of people’s performance measurement. You can find out more here on how people bought into the business transformation with an innovation mindset

Belinda Noble, a communications strategist and the co-founder of Comms Declare, a group dedicated to harnessing the power of comms, marketing, media & advertising to supercharge the transition to a climate-friendly future. Comms Declare recently celebrated its first birthday, with more than 300 organisations and individuals and growing. Belinda shares the inspiration and motivation for starting the group with co-founder Cally Jackson and the objectives and outcomes they are working to deliver.  You can declare here at https://commsdeclare.org/declare/ 

Simone Allan is the Founder and CEO of Mondo Search and the joint founder of The Mentor Evolution, the mentoring platform of the TrinityP3 Marketing Mentor program. Simone shares her passionate belief in mentoring as the ideal way for individuals to enrich and develop their careers both as a mentor and a mentee. She also talks about the ability of mentoring to foster and encourage diversity in thought, beliefs and practices by creating sharing and inclusive communities.

Hamish Thomson is a keynote speaker, board and startup advisor, consultant and the author of the business book “It’s not always right to be right”. Hamish shares his experience and insights from a career that started in advertising in the UK as a copywriter and took him across to marketing at Reebok and Mars, where he became the Regional President. He reflects on the challenges and opportunities presented at each stage and the important skills and capabilities he developed along the way.

Chris Maxwell is the Founder and Managing Director of Lution, Australia’s leading in-house agency specialist, with deep experience building and optimising in-house teams. Chris shares his experience building the in-house capabilities at Carlton United Breweries. And how this experience inspired him to develop and offer this to other Australian marketing companies. He talks about the challenges and the benefits beyond simply cost reduction. https://www.trinityp3.com/2021/03/how-what-where-in-house-agencies/

Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity  to review and rethink everything they may believe. He talks about the process of writing the books and his third book to be published soon. https://www.trinityp3.com/2021/03/strategy-creativity/

Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results her team delivered in 2020. She also looks to the year ahead with optimism, outlining an ambitious agenda for the organisation in the coming year both from a regulatory and educational perspective. https://www.trinityp3.com/2021/03/data-driven-marketing/

Stanley Johnson is a Creative Director, Brand Transformer, Copywriter and one half of the creative consultancy StanLee with his creative collaborator, Lee Callister. Stan discusses his career and contrasts his experience as a creative leader in the various roles in network agencies, independent agencies, creative consultancies and an in-house agency. He reflects on the lessons of his creative career and his social media moniker - BrandDNA https://www.trinityp3.com/2021/03/being-a-creative-in-agencies/

Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an industry, organisational and personal perspective. Plus she looks to the year ahead and the plans to continue to address the issues of privacy, sustainability and diversity. https://www.trinityp3.com/2021/02/interactive-advertising-last-year-and-next/

Nick Keenan is the Chief Executive Officer of Starcom Australia, a Publicis Groupe Company. Globally, Starcom is known as the Human Experience Company and combined with the concept of People Powered Growth is designed to improve their positioning and point of differentiation. But what does it mean and how will it work for advertisers, media owners, their other agency partners and their staff. Nick and I discussed this to determine if this is a tangible advantage for Starcom Australia or not. https://www.trinityp3.com/2021/02/people-powered-growth/

Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, a marketing and media content agency. She talks about her progress moving from law and finance into journalism and then marketing on the international stage. And shares her approach to helping brands and businesses use their communication superpowers to develop bespoke media and marketing strategies to maximise demand generation, boost brand engagement and amplify their leadership status. https://www.trinityp3.com/2021/02/law-journalism-media-and-marketing/

Mike Wilson is the Chairman at Havas Media Group Australia and New Zealand and here shares his experience from starting in media planning and buying at BMP London, where he worked with many of the team who started Naked years later. His time as a Senior Marketing Manager at Warner music and the path that led him to founding Naked in Australia. He talks about the importance in working with great people and how to manage exceptional misfits to achieve outstanding results. https://www.trinityp3.com/2021/02/creativity-innovation-in-media/

Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-tech marketers, less complex and more transparent and accountable in the marketing mix. https://www.trinityp3.com/2021/01/problems-with-programmatic/

John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 months, including greater engagement with members and the industry, maintaining the membership level during COVID and an opportunity to reset the annual conference RESET with great success. https://www.trinityp3.com/2021/01/advertising-and-marketing/

Susan Werkner is the co-founder of The Agency Accelerators. She shares her experience working as a marketer in large corporations and large network agencies in the USA. How her experience reinforced her belief that smaller, independent suppliers could compete very successfully against their larger competitors. It was a strategy she proved worked when she started her own business. Today, Susan and her partner, Peter Applebaum are using this knowledge to help independent agencies grow. You can find out more here. https://theagencyaccelerators.com/trinity-p3/ https://www.trinityp3.com/2021/01/how-independent-agencies-win-corporate-clients/

Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture. Following a successful career in advertising, working at Wieden + Kennedy, Goodby Silverstein and more, he moved into the world of tech, with senior roles at Apple and Facebook. Today, he is also a non-executive director on several global businesses. Who better to share the role that creativity plays in his life and the journey it has taken him on. https://www.trinityp3.com/2020/12/creativity-in-advertising-tech-business/

Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia and shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken in developing and sharing their innovative perspective to those problems and implemented solutions. And discussed the industry initiative into developing a cross-media measurement solution and the more interesting work of Karen Nelson-Field into cross-media engagement.  https://www.trinityp3.com/2020/12/smart-agency-solutions-to-media-challenges/