Sinopsis
Managing Marketing is a podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.Ideal for marketers, advertisers, media and commercial communications professionals.TrinityP3 is the leading marketing management consultancy in Asia Pacific. More marketing management thought leading ideas and concepts can be found on the blog.
Episodios
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Michael Moszynski And Darren Chat On The Technology Future of Agency Pitches
14/10/2025 Duración: 51minMichael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency pitches, the impact of technology and procurement on the selection process, and the importance of human interaction in fostering successful client-agency relationships. Michael shares the challenges faced by agencies in a technology-driven environment, the value of long-term relationships, and the need for creativity in marketing. The conversation also introduces the BetterPitch Framework, which outlines key principles for improving the pitch process. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-market
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Katie Dally And Darren Discuss Two Sides Of The Marketer And Agency Divide
07/10/2025 Duración: 49minKatie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager of Brand, Creative, and Operations at Endeavour Group. Katie shares her experience transitioning to from an agency leadership role to a client roles, exploring the cultural shifts and challenges faced this transition. She discusses the importance of understanding the role of marketing within organizations, the need for strategic thinking in agencies, and the impact of AI on the marketing landscape. And Katie highlights the necessity for marketers and agencies to adapt and innovate in a rapidly changing environment while maintaining a focus on human-centric skills. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/
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Kathryn Illy And Darren Chat On Navigating The Modern Marketing Revolution
30/09/2025 Duración: 48minKathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising. Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a cost center and a growth driver, the importance of metrics and accountability, and the need for collaboration across departments. She emphasizes the balance between the art and science of marketing, the necessity for marketers to speak the language of business, and the value of professional credentials. Kathryn concludes with advice for young marketers on developing both hard and soft skills to succeed in the industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitch
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Kim Russell And Darren Talk On The Challenges And Opportunities In QSR Marketing
23/09/2025 Duración: 51minKim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry. Kim shares insights on consumer behavior, the importance of authenticity, and the role of technology in enhancing customer experience. She discusses pricing strategies amidst rising costs, the significance of day part marketing, and the potential of retail media in QSRs. Kim also reflects on her personal achievements, including launching a successful loyalty program with Katy Perry, highlighting the emotional connection consumers have with food brands. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://m
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Suzie Shaw, Paul Edwards And Darren Talk About The New Era of Reputation Management
16/09/2025 Duración: 46minSusie Shaw, APAC CEO, We Are Social and Paul Edwards, an advisor to We Are Social’s new reputation practice and Director at John Connolly and Partners, discusses the evolving landscape of corporate communication and reputation management. There was a time corporate reputations were managed by corporate communications, shaping messages for shareholders, government and the public. But then social media arrived, and it is not just shaping but driving corporate reputation. In the new report, “Reputation at the speed of social,” it is shown how reputation has become more volatile, more visible, and far more public. Here they explore the impact of social media on corporate reputation, the disconnect between consumer expectations and shareholder demands, and the importance of internal culture in shaping external perceptions. The conversation also delves into the challenges of diversity and inclusion, the anxiety surrounding technology, and the rise of vocal advocates in brand advocacy. Ultimately, they emphasize t
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Richard Benyon And Darren Chat On The Role of Technology In Agency Evaluations
09/09/2025 Duración: 43minRichard Benyon, CEO of the new SAAS start-up, Alliansis, discusses the importance of professional relationship management in marketing. He shares his experience developing relationship management technology and the role it plays in facilitating effective evaluations, the necessity of structured feedback, and the value of 360-degree feedback in understanding agency-client dynamics. They also touch on the pitfalls of one-way scorecards, the significance of emotional responses in evaluations, and the need for continuous engagement to address issues effectively. Richard emphasizes the importance of narrative in feedback and the need for calibration to uncover root causes of problems in relationships. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ Fo
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Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills
02/09/2025 Duración: 36minKimberly Palmer, the marketing manager at Bendigo Woollen Mills, Australia's largest manufacturer of hand knitting yarn. Kimberley, joined just over a year ago and shares her insights in transforming the marketing strategies of the company, focusing on customer engagement, brand storytelling, and community building. Despite economic challenges, Kimberly has achieved double-digit growth in direct-to-consumer sales by elevating the brand's visual appeal and connecting with both existing and new customers. Kimberley also discusses the importance of a structured trade plan, the joy of crafting, and future innovations for the brand. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit http
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Cheryl Sing And Anton Discuss The Laptop Initiative - Giving Laptops To People In Desperate Need
26/08/2025 Duración: 39minCheryl Sing, founder of an Australian charity called The Laptop Initiative, a charity focused on bridging the digital divide by providing laptops to those in need, including disadvantaged youth, refugees, and victims of domestic violence. Cheryl shares the origins of the initiative, the importance of technology access, and the impact of their campaigns. She was horrified to hear that there was over 2.6 million tonnes of e-waste generated in Australia annually, and that some of the laptops could go to people who desperately need one. The conversation highlights the collaboration with corporate donors and advertising agencies, success stories from beneficiaries, and the challenges faced in engaging larger organizations. Listeners are encouraged to get involved and support the cause. It’s a remarkable story that Cheryl shares with Anton. And she proudly shares that they have also just partnered with Clean Up Australia. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Lis
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Oksana Koriakova And Anton Discuss Making Branded Experience Unforgettable
19/08/2025 Duración: 38minOksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies. Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections with customers. She discusses her journey from starting a hamper company to establishing Impero, emphasizing the need for ethical sourcing and quality in branded merchandise. The conversation highlights the shift from traditional digital marketing to experiential marketing, where the focus is on creating memorable experiences that resonate with customers. Oksana also stresses the importance of understanding the customer journey and ensuring that every piece of merchandise serves a purpose in that journey. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https:
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Jed Simpfendorfer And Darren Discuss What Marketers Really Want
12/08/2025 Duración: 50minJed Simpfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective making him uniquely qualified as a strategist and researcher, plus he has the experience as a marketer working on some of the world’s most famous consumer package goods brands at both local and global levels. Jed attempts to answer the difficult question, “what do marketers really want?” It is a question that agencies worldwide ask. It is a question we get asked by agencies when pitching for a marketer’s business. To date, the not particularly satisfactory answerto this complex question is, it depends. But Jed provides eight clear things that most marketers are looking for and need in their roles and careers. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://m
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Friends of Rhonda And Ellie Angell Discuss What It Is To Be Queer In Advertising
05/08/2025 Duración: 55minJulia Stretch, Fenn Aldred and Liam Jenkins are three of the leaders of Friends of Rhonda, a network set up to provide community and belonging to queer people in our industry. In a wide ranging and candid discussion, Ellie and the team discuss what it is to be queer in advertising, and in life; queer representation in advertising and film; allyship, and what it means; the important role that Friends of Rhonda provides in connecting and supporting the queer community; and the aspirations of the group as it extends from its Melbourne base into other markets in Australia. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live o
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Lisa Overall And Darren Discuss Bridging The Gap Between Media And Message
29/07/2025 Duración: 48minLisa Overall, Managing Director of Creatalytics, a company that is closing the impact gap between media and message and maximising return on creative investment, discusses the intricate relationship between brand performance and creative optimization. She explains the role of creative analytics in enhancing media effectiveness, and the constraints that can drive creativity. In 1964, when Marshall McLuhan wrote “The medium is the message” there has been an on-going advertising conundrum – is it the content or the channel? Is it the creative and the media? Is it the message or the medium? Karen Nelson Field has demonstrated that the choice of media channel impacts the attention, but the creative messaging is responsible for triggering the action. So, assuming both are essential, how do we ensure the media and the message are working together, particularly in a world where there is so many different media choices? Lisa shares her views on the future of measuring creative performance, the impact of time on consu
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Mark Smith, Jeremy Taylor And Darren Discuss How To Deliver A Better Pitch
22/07/2025 Duración: 53minJeremy Taylor, Managing Director and Mark Smith, Business Director of TrinityP3 UK discusses the complexities and challenges of the pitch process in the advertising industry an explore the notion that while many believe the pitch process is broken, it may simply need to evolve to better suit the modern landscape of marketing and media. The conversation delves into the importance of chemistry in client-agency relationships, the role of procurement, and the need for a more streamlined and engaging pitch process. Mark and Jeremy introduce the concept of a 'BetterPitch' that emphasizes fun, focus, and flexibility, aiming to foster better relationships and outcomes in the advertising world. As an industry, we need to move away from the question that is so often asked: “What should we do instead of pitching?” Rather, the questions we should be asking are: “What is the most appropriate way to pitch?” and “How can we make the pitching process better”. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-m
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Stewart Gandolf And Darren Talk About The Trends And Challenges In Healthcare Marketing
15/07/2025 Duración: 49minStewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from traditional healthcare to a focus on wellness, and the rise of vaccine skepticism. They explore the evolution of healthcare marketing, the challenges of public trust, and the importance of specialization in marketing strategies for healthcare providers. Stewart Gandolf shares the significance of specialization in healthcare marketing, the challenges faced by agencies, and the evolving role of procurement in agency selection. They explore the impact of AI on marketing strategies, particularly in healthcare, and emphasize the importance of expertise and credibility in building client relationships. The discussion highlights the complexities of the healthcare marketing landscape and the necessity for agencies to adapt to changing market demands. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spoti
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Ellie Angell, Darren Woolley And Anton Buchner Celebrate Ten Years Of The Managing Marketing Podcast
08/07/2025 Duración: 54minThe Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing. Since then, hundreds of guests have appeared on the Managing Marketing podcast, sharing their stories in conversations with various TrinityP3 hosts. Some of these people are marketing famous, but many are telling their story on a podcast for the first time. To celebrate the tenth anniversary of the Managing Marketing podcast, our main hosts come together to reminisce and share stories from their experience hosting the show, including memorable moments, technical glitches, and the best conversations. Please enjoy this best of the past decade with the TrinityP3 podcast team, featuring Ellie Angell, Anton Buchner, and Darren Woolley. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/7
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Jacquie Ally, Margie Reid And Darren The Benefit And Challenges Of Owning Your Own Agency
01/07/2025 Duración: 53minJacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the Chief Executive Officer of possibly the most talked-about agency in the market, Thinkerbell. Together, they represent two distinct paths to owning and managing an independent agency business. Jacquie worked in the family business, on and off, for much of her career. Margie built a career by rising through the ranks of major network agencies to become Managing Director before taking the leap to equity ownership and assuming the chief executive role. These two business leaders share the joys and challenges of independent agencies, providing invaluable insight into the values-driven decision-making that makes indies so appealing to staff and an ever-growing cohort of marketers. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher:
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Kate Ferguson And Anton Discuss Transforming Marketing Charity - The Sydney Children's Hospital Foundation
24/06/2025 Duración: 40minKate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented at the Sydney Children's Hospital Foundation, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships. She highlights the significant impact of their campaigns, the importance of connecting with donors through authentic narratives, and the future aspirations for pediatric healthcare. Additionally, Kate encourages professionals to consider careers in the non-profit sector, emphasizing the rewarding nature of such work. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on
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Chloe Hooper And Ellie Talk About Putting Values In Action By Bridging Purpose And Practice
17/06/2025 Duración: 59minChloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms. Chloe shares her transition from the agency landscape to consultancy, emphasizing the need for organizations to truly embody their values and the challenges of self-doubt that many face, particularly women in leadership roles. The conversation highlights the interconnectedness of personal growth and professional success, advocating for a culture of accountability and radical candor in the workplace. Chloe shares insights from her podcast, 'Limitless Equation,' which aims to inspire women by showcasing their superpowers and encouraging self-advocacy and touches on leadership, the significance of assertiveness in professional settings, and the need for diversity and understanding within teams. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Lis
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Hilary Badger And Ellie Talk About The Life and Love of Creativity
10/06/2025 Duración: 42minHilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative leadership; our creative loves and pet peeves; the importance of diversity in marketing; the existential threat to our industry; our love of true creativity and why it should endure; the best use of AI to ensure that humans remain in the industry; and what clients and agencies need to do to keep the creative flame burning. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
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Darren O’Meara, Troy Graham And Darren Talk About The Growing Influence Of Experiences
03/06/2025 Duración: 53minDarren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry. They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The conversation highlights the importance of memory-making, the value exchange in brand experiences, and the need for ongoing engagement post-event. They also discuss the role of technology in enhancing experiences and the challenges of measuring success in this dynamic field. Ultimately, the episode emphasizes the necessity of choosing the right partners and strategies to effectively leverage experience marketing and delves into the intricacies of experiential marketing, emphasizing the importance of creating engaging brand experiences, understanding client expectations, and the role of specialization in marketing. Listen on Apple: https://podcasts.apple.com/au/podcas