Managing Marketing

Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. Measuring the value of sports and entertainment sponsorship has been a long-term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience. https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/

Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia. He talks about the changing face of sports sponsorship and the increasing opportunities for organisations to become involved in engaging communities by going beyond naming and signage rights in their sponsorships. He highlights the insights from his involvement from the London Olympics and Paralympics in 2012, a signage and naming-right free event. And champions the opportunities of the ICC T20 World Cup, particularly the Women’s Series that culminates with the final on International Women’s Day. https://www.trinityp3.com/2020/02/marketing-and-sports-sponsorship/

Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking while delivering the required results and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role of strategy in a world that is focusing on short term results. https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/

Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with an ethical purpose beyond simply delivering increased shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct. https://www.trinityp3.com/2020/02/brand-corporate-purpose-ethics/

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models within a neural network now help marketers look forward and predict results, rather than viewing data as a retrospective exercise. https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/

Dr Augustine Fou is an Ad Fraud Investigator at Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it. https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/

To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion of the company to Asia, and then Europe and the USA, the name change to TrinityP3 and the lessons and challenges along the way. https://www.trinityp3.com/2020/01/twenty-year-history-of-trinityp3/

Jared Alessandroni is CTO of Cultural Intelligence Agency Sparks & Honey and he talks about the development of a SAAS platform to make the huge amounts of cultural data and insights they collect more accessible. But more importantly, he sees the time when CMO will have an AI to process, sort, synthesise and provide a point of view to CMOs and even CEOs to inform their decision making. https://www.trinityp3.com/2020/01/the-ai-cmo/

Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven, and James Procter is the Founder and Creative Director of the data-led agency One Small Step Collective. They discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connect media and creative concept is data. https://www.trinityp3.com/2019/12/data-ai-informed-advertising/

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Jay Henderson, the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering options and solutions for marketers to assess and consider, rather than being seen as distrustful ‘black box’ of solutions running rampant by themselves. https://www.trinityp3.com/2019/12/solve-business-problems-through-ai-technology/

Phil Phelan is the Chief Strategy and Innovation Officer at Publicis Sapient Australia and sits down to talk about the role of creating ecosystems and marketplaces not just for startups but for existing legacy businesses wanting to innovate and grow in their category. He shares the differences between product and services and the blend of the two including Financial Services, Utilities and Automobiles and the opportunities these strategies provided both customers and the organisation. https://www.trinityp3.com/2019/12/ecosystems-marketplaces-for-products-services/

Bobbi Mahlab is the Founder and Managing Director at Mahlab and is one of the two business executives who bought the Mentor Walks program from Asia to Australia. She discusses how the Mentor Walks program started and why they decided to bring the program home to Australia and shares some of the main issues for women working in media that have been shared during these mentor walks with a wide range of women working in the media industry. https://www.trinityp3.com/2019/11/mentor-walks-women-in-media/

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Brad Bennett, the Executive Strategy Director at MercerBell - Australia’s leading Customer Experience Agency™. Hailing from the USA, Brad talks about his tech background and how it is helping him shape customer focussed marketing solutions for the new wild west arena of Artificial Intelligence. https://www.trinityp3.com/2019/11/value-of-customer-experience-with-ai/

Kath Blackham is the CEO of VERSA, a digital agency specialising in voice, AR and AI and she shares the challenges facing independent digital agencies like VERSA and how she has worked to overcome these challenges to attract and retain high-quality talent through interagency job swaps, international conferences and innovative working hours and conditions such as the four day week for which the agency has become well known. https://www.trinityp3.com/2019/11/challenges-opportunities-in-voice/

Caleb Bush is the Managing Director of Australia and New Zealand of Project Worldwide and discusses how with the rise of social media consumers are increasingly making and sharing information on brands based on their experiences rather than the things the brands communicate with them. To build and grow brands, marketers need to create and manage brand experiences. https://www.trinityp3.com/2019/11/how-brands-are-experienced/

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with John James, who is an independent strategic consultant for CxOs and Founders, focussed on growth and revenue. He talks about real life, measurable applications of artificial intelligence. Including a tool that he’s building for CMOs to help reduce complexity and improve the operational efficiency and effectiveness of marketing throughout the end to end process of the marketing funnel. https://www.trinityp3.com/2019/11/measurable-marketing-applications-artificial-intelligence/

Brian Wieser is the Global President of Business Intelligence at GroupM and he discusses the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. He also looks at where the growth in media spend is currently coming from and the changing face of global media. https://www.trinityp3.com/2019/10/investors-and-the-economy-stupid/

Adrian Jenkins is a Chartered Accountant and the Founder and Director of Financial Progression, a global specialist audit company with a focus on marketing and advertising. He talks about the difference between benchmarking and auditing and the various types of audits Financial Progression provides to their clients. He also shares his unique approach to the audit process that is winning Financial Progression and increasing the number of fans around the world. https://www.trinityp3.com/2019/10/audits-in-marketing-advertising/

Christian Bartens is possibly best known as the Founder and CEO of Datalicious, but he is also an Investor, Advisor and C-Level Data Analytics Expert and Entrepreneur who is using his 20 years of experience to help companies build data capabilities in-house that deliver tangible business outcomes. Here he talks about the use of data in marketing, advertising and sales and new opportunities to use data to inform and align businesses to performance. https://www.trinityp3.com/2019/10/data-ai-agile-business-practices/ 

Joe Pullos is the Festival Director of Spikes Asia. He talks about the importance of creativity in not just advertising and marketing, but the increasing importance of creativity in solving business problems and driving growth. He also discusses the role of Spike Asia in showcasing creative talent and ideas from the most populous region of the world - Asia. https://www.trinityp3.com/2019/10/role-of-creativity-marketing-advertising/