Managing Marketing

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. https://www.trinityp3.com/2018/12/need-for-short-medium-long-term-strategy/ 

LANGUAGE WARNING: Mark Ritson is well known for his coarse language, which is reproduced here in full. If you find course language offensive please do not proceed any further. Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing. Find out more on the Mini MBA here at https://mba.marketingweek.com/ https://www.trinityp3.com/2018/11/mastering-marketing-principles/ 

Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the opportunities technology provides. https://www.trinityp3.com/2018/11/creativity-in-a-digital-age/ 

Anne Miles is the Managing Director and Executive Producer of International Creative Services. Anne shares with Darren her vision of ways marketers can work more directly with creative and production people without the layers of administration and management found in the traditional models. She also talks about how the industry is often overlooking the invaluable resources of older, more experienced professionals who have been often rejected from adland. https://www.trinityp3.com/2018/11/working-with-creative-people/ 

David Angell is Head of Media and General Manager at TrinityP3 and has his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he chats with Darren about the evolution of digital trading models and how agencies are changing but that perhaps advertisers are not taking full advantage of the changes in the way digital media buying is done today. https://www.trinityp3.com/2018/10/digital-media-buying-are-marketers-getting-benefits/

Shawn Callahan, award-winning author of Putting Stories to Work and co-founder of Anecdote, a business storytelling company shares anecdotes with Darren about the role of storytelling in business and how often people get the concept of storytelling wrong when it comes to using it as a business tool, continuing their podcast discussion from 2015. https://www.trinityp3.com/2018/09/storytelling-for-business-role-of-anecdotes/

Julia Vargiu is the founder of New Business Methodology and the Australian Director of SI Partners Global. She chats with Darren as they share the stories on how agencies get new business and pitching right and how they get it horribly wrong. https://www.trinityp3.com/2018/09/advertising-agency-new-business-successes-and-failures/

Ben Sharp is a Commercial Business Leader and Mentor, Investor and Non-Executive Director, and Chairman. Ben chats with Darren and on how he became a LinkedIn Viral Sensation when the BPme app failed and he posted the implications on LinkedIn, which has had more than 300,000 views in less than ten days. He also shares the response from BP and the lessons to be learned by marketers everywhere. https://www.trinityp3.com/2018/09/when-customer-experience-technology-data-go-bad/

Michael Morrison was a highly successful media and advertising executive who is now the Founder of the Blacklight Principle. Here he talks with Darren about his own experience of the advertising and media industry and the impact of mental harm and mental health in the workplace and the important work in addressing this issue in the same way we acknowledge physical harm. https://www.trinityp3.com/2018/08/psychological-harm-in-workplace/

David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angles where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. https://www.trinityp3.com/2018/08/importance-of-media-agency-contracts/ 

Elizabeth Heusler is a media maverick, communications warrior and strategy zealot. Here she talks with Darren on the changing role and face of public relations and the opportunities marketers may overlook of misuse in the way they engage public relations into the communications mix. https://www.trinityp3.com/2018/08/public-relations-role-in-marketing/

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today. https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Justin Ricketts is the CEO of Hogarth Australia and recently shared his thoughts on recombining media and creative agencies, while still recommending that the resultant production be decoupled. While decoupling production has been common in the UK for decades it is still a hot topic in many markets and he discusses the benefits and the challenges of getting it right. https://www.trinityp3.com/2018/07/benefits-complications-of-production-decoupling/

Nicole Sheffield is an industry leader in digital media holding roles like the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this is made even more complicated by the constantly evolving nature of the ecosystem and challenging marketers to deliver meaningful results for brands and businesses. https://www.trinityp3.com/2018/07/achieving-transparency-digital-media-supply-chain/ 

John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how the IPA is providing a professional accreditation program for advertising professionals globally as a Chartered Profession. They also compare advertising and management consulting identifying some key differences. https://www.trinityp3.com/2018/08/profession-of-advertising-compared-to-management-consultants/

Will Scully-Powers is the Chairman of Datarati and the CEO of Pascal. Here Will and Darren discuss Big Data versus Small Data and the role of first, second and third-party data. The role of data in transforming organisations to be customer-centric or customer first and how privacy issues around data will be transformed by technology like blockchain. https://www.trinityp3.com/2018/06/big-data-small-data-first-second-third-party-data/

Harry Preston is the Managing Director A/NZ of Genero, a technology platform for more than 300,000 film and video creators, connecting this community with advertisers, marketers, and agencies. Here Harry discusses the innovations occurring in the industry and how technology is making high-quality productions faster, more accessible and lower cost. https://www.trinityp3.com/2018/06/innovation-in-film-production-industry/

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customers most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success. https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers,, they are increasingly challenged with managing this complex relationship and contributing to overall marketing performance. https://www.trinityp3.com/2018/04/changing-role-challenges-facing-media-agencies/ 

Ed Pank is the Managing Director of WARC Asia and a self-confessed Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren about the importance of creativity and innovation in business today. They explore the nature of agency creativity and explore the role of the agency in developing customer and business innovation. https://www.trinityp3.com/2018/03/discussing-creativity-innovation-importance-to-business/