Marcusgrahamproject

Luke Sullivan is the Author of Hey Whipple, Squeeze This: A Guide to Creating Great Advertising and also a Creative Director at GSD&M.

We will be speaking with Tiffany R. Warren, Senior VP, Chief Diversity Officer and Founder of ADCOLOR & The ADCOLOR Awards. Warren oversees all diversity efforts for Omnicom Group including the Omnicom Diversity development Advisory Council, the Omnicom Medgar Evers Associate Program and the Omnicom Diversity Initiatives Group.

This episode will feature Howard R. Jean, Director of the Call Me MISTER Program. We will discuss the importance of mentorship personally and professionally. We will also discuss creativity in the classroom and what educators can do to bring their classrooms up to TODAY! The mission of the Call Me MISTER (acronym for Mentors Instructing Students Toward Effective Role Models) Initiative is to increase the pool of available teachers from a broader more diverse background particularly among the State's lowest performing elementary schools.

The summer bootcamp was awesome. Talk to members of MetaThinq as they discuss their summer, their agency, and what's next. We will also be joined by Jason White of Wieden and Kennedy to discuss his involvement and influence on the MetaThinq team members.

We will be checking in on the summer bootcamp. The group will discuss their first assignment, the development of their own ad agency brand, as well as what it has been like working with a team of 12 "strangers" that are spread across the country.

The Convergence of Sports, Brands, and Entertainment (S.B.E.) Today we are chatting with Stan Lumax (@stonefacephotog), a versatile account director and photographer that currently calls Anomaly (anomaly.com) his home. A hybrid by profession, Stan's other home is wherever his camera is pointed at. Stan has taken his passions and found a way to make it work in the business of advertising. Recently, Stan led a Converse initiative that took place in Atlanta, GA called Band of Ballers. The event brought together artists from varying musical genres with a passion for the game of basketball; artists such as Jay Electronica, of Montreal, and Jermaine Dupri. Most notably it was the site of the reunion of Harlem bred platinum selling rap artists, Cam'ron and Jim Jones. This week's show will be about exploring the convergence of sports, brands, and entertainment. If you liked last week's show about "The Marriage of Corporate Brand Strategy & The Music Business" you will love this week's episode.

Guest Host: Tiffany Hardin Topic:  The marriage between Corporate Brand Strategy & the music business .... an unhappy home? What are brands really buying into with a music strategy and what happens when their leverage (the artist) into your pockets  isn't pulling the weight in reeling you in? Would like to discuss the risks that comes with the amount of money companies dump into aligning artists with their brand. BIO: Tiffany Hardin is an entrepreneur & Founder/CEO of start-up consultation firm Digital ARMM (Digital Asset Research & Media Management.) Using media metrics, Digital ARMM focuses on interpretation of metric data to build a strategy for recording artists. Earning her BA in Entertainment Management from Columbia College Chicago in 2007 she has worked for G.O.O.D Music, Violator Management, Monami Entertainment and currently, Translation LLC under the tutelage of John Monopoly, Mona Scott and Steve Stoute respectively. Tiffany is an executive board member of Soundctrl, a social organ

Guest Host: Charles H.F. Davis III Topic: Personal Branding - The power of constructing and communicating your professional identity Charles is an Ivy League educated academician, social entrepreneur, marketing strategist, personal brand architect and inspirational speaker. A true jack of all trades and master of excellence, Charles is a multi-talented consultant of all things business and pleasure giving attention to the details while adding to his clients the power of personal style.

We will introduce and announce the summer 2010 iCR8 Bootcamp team.

Millennials. Love them or hate them. They are here! Kevin Walker, principal of Culture Lab Creative will lead a discussion discussing some of the trends that we are seeing with the millennial generation. We will also pick up on last week's episode where the question was posed, "do millenials care as much about race." CultureLab is an independent Southwest U.S. based communications agency that focuses on the use of consumer research and lifestyle intelligence to help brands and institutions effectively connect to the “NEW” general market. The “NEW” general market to us is the group of cross cultural, diverse, urban, tech savvy, young adult consumers.

This week’s guest is Emmanuel Basnight from Burrell Communications. He will be discussing Threshold Nation, a new agency subsidiary of Burrell. Threshold Nation is designed to create a deeper, more organic, hands-on dive into the lifestyle of the multiethnic urban male consumer age 18-34. Dedicated to being in lockstep with the target with a focus on gathering specific intelligence celebrating similar psychographics within the entire segment, the new agency will offer corporate clients services that include advertising, account planning, market research consulting, creative support and engagement marketing through strategic non-traditional campaigns. Visit their website found at: http://www.thresholdnation.com

Today we are chatting with George 2.0 (www.georgetwopointoh.com) about his recently released project Turn Off The TV. We will chat about the benefits of turning off the television media and turning on your mind. Turn off the TV is a sitcom mix tape that suggests that anybody and everybody can do what they see on television, as long as they turn it off long enough to be proactive about chasing their dreams. As almost all of the music and videos inspired by the mix tape were developed, recorded, shot, and edited with a Laptop, cell phone, or an improvised audio/video device, TOTV is proof that artists of any age and skill level can produce competitive content with little to no resources. While so many people have contributed to the project in various capacities, it is your donation that is most critical. Your willingness to help will allow us to spread our message across the country and eventually the world.

This impromptu discussion will encourage our listeners and fans to discuss their thoughts on this year's Super Bowl ads. The Drum is the voice of the new skool of culture creators & influencers in the media, marketing & advertising industry. Join us each Sunday at 4PM CST.

This week we will chat with Erin O. Patton, marketer and author of the book Under The Influence: Tracing the Hip-Hop Generation’s Impact on Brands, Sports & Pop Culture. Description: From the tricked-out cars they drive, technology they adopt, and brands they wear to the beverages they drink, music they listen to, and language they speak, the Hip-Hop generation has had a profound impact on brands, sports, and popular culture. Out of pure necessity, these innovators applied creativity and ingenuity against the backdrop of the urban experience and used their influence to transform their music and culture into a lifestyle, attitude, and distinct set of brand preferences that would soon be emulated, adopted and packaged for mainstream consumption. Erin Patton begins with his own journey as a product of Hip-Hop's Generation X from Pittsburgh's steel-tough inner city to navigating corporate America's advertising and marketing worlds. Using case studies and proprietary insights from his breakthrough 7 Ciphers™

Desmond Marzette Planner for Nike W+K Portland will speak about the future of music marketing. Special guests on the show will include Nicolay & Phonte of The Foreign Exchange - http://www.theforeignexchangemusic.com/

Guest: Aubrey Walker, Associate Creative Director, Global Jeep, Global Hue Topic: What it takes to climb the creative ladder in the agency world Description: Aubrey will provide insights into his career as a rising creative and provide young & aspiring creatives advice on how to improve their portfolio, how to deal with internal & external politics, as well as advice on how to maintain a creative flow in a chaotic work environment.

Guest: Jason White, Global Account Director, Nike at Wieden + Kennedy (WK) Topic: Globalization and How agencies and clients need to prepare for this shift Description: As more and more clients push into foreign markets to achieve growth, agencies and clients alike have to consider the best strategy for expansion. The pros and cons to each decision can seem endless. Topics of debate include localization vs. centralization, local knowledge vs. global savvy, and the increasingly difficult matter of evaluating talent across foreign languages and varying cultural paradigms. Our discussion will focus on his experiences in China and with WK's international brands, but I hope the lessons I've learned can be helpful to anyone trying to manage a business in today's global environment.

This week's show (12/20) will feature Clifton Simmons, VP Copy Supervisor at Campbell Ewald (ProfessorAdMan.com). He will be taking questions from a few aspiring creatives and help them through the process of creating a robust portfolio.

This week we will give an overview of The Marcus Graham Project programs and reveal plans for the upcoming year and answer any questions that you might have regarding our initiative.

Topic: "What does the New Mad Men look like?" Special Guest: Antonio Neves (@Reverse 7) Award Winning Journalist - Television Host - Producer/Writer Please view the video from a panel discussion held during Advertising Week in New York entitled: "The New Mad Men: How Familiar Agencies Are Writing a New Business Model for a New Ad World" Video Link: http://www.scribemedia.org/2009/10/04/the-new-mad-men/