Smc: School Marketing And Communications

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that creativity can be trained; the affect on brands due to the FIFA scandal; how to disagree with parents; the extent of Apple’s marketing; and Hardys sponsorship of the English cricket team.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Nasha Fitter, founder and CEO of new US school comparison website schoolie.com. 

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the buying decision process; the launch of the print edition of The Educator magazine; Google Search Console; how to submit your school to Wikipedia; and Uber and GoToMeeting’s content marketing.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss what a head of digital job title says about an organisation; more Google searches take place on mobile devices than computers; how the polls got it wrong in the 2015 UK election; top tips for effective video conference meetings; the UWA major brand refresh; Beyond, a journal by Lexus; and a NAPLAN message to St Paul’s Catholic Primary School students.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews award-winning social researcher and best-selling author Mark McCrindle about the future of education, why parents choose Catholic or independent school education, and values that parents seek when making a decision about a school.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the basics of SEO; the hot new weapon in the social platform wars: content; how to brief an agency; Google’s Doodles; and change for change’s sake.

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Professor Luke Connolly from The University of Queensland and Ron Gorman, Deputy Director of the Association of Independent Schools Western Australia (AISWA), about recent media reports concerning a study by university researchers who reportedly declared that investing in a private education is a waste of money.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss whether schools are education retailers; live streaming on mobile phones; enrolment issues; CareFlight’s website; and why school marketers do what they do.  

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, about website navigation. They go beyond the primary navigation and discuss the rest of the website structure, revealing some of the hidden truths in the small type.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss five tips for email communications; a change to Google’s search algorithm; how to ask for testimonials; two popular videos produced by Hootsuite and Eton; and are school expos dead?  

    Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, about his blog post Education Website Navigation Strategies: It Starts With the Math.    

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss Joe Lazauskas’ opinion on how terrible Facebook’s reach is, but “you’re crazy if you delete your page”; what a school marketer can learn from a high school Maths teacher; what Content Management System to use when developing a new website; how Sandpit Books and Penguin Books Australia encouraged people to read books and the art of storytelling on a low budget; and the revitalised focus on transmedia.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss a collection of quotes that will make you a better content marketer; how video has moved to become an everyday tool we all can use; getting teachers to embrace brand management; how to write a brief that works; a well-executed eBook Optus Money ball Analytics; and the Apple watch website page.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the anatomy of a killer landing page; how email is deceptively complicated; where to start if your marketing is all over the place; what a software platform for managing social media learnt from some of its less awesome blogs; and is marketing is killing our most important words  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss why your data might be letting you down; why we should be writing at middle school level; Google’s response to feedback from its recent announcement that 56.1 percent of ads on the internet are never seen; what ‘above the fold’ means and why it is still important in the digital age; and Knox Grammar’s excellent video.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss whether storytelling is just hype, the announcement by Google that 56.1 percent of ads on the internet are never seen or even ‘in view’, how often to blog and Swinburne University of Technology’s successful enrolments marketing campaign, ‘Think Forward’.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition of SMC, Brad and Scully explore what future trends may emerge in school marketing and communications in 2015.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how content is key to engagement, the announcement of Facebook’s restriction on brand reach, questions a principal wishes a marketer could answer without needing to ask and what a marketing team learnt from their failed marketing campaign.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews John Le Cras, Director of John Le Cras + Associates.