Smc: School Marketing And Communications

In episode 52, Brad and Scully discuss how most Australian school heads are unprepared for the new competitive environment. In addition, they examine how it is critical to include employees in your communication efforts; and the death of traditional journalism and its impact for school marketers. This episode’s commonly asked school marketing question looks at eight tools that save you time. This week’s school marketing example: Trinity Oaks Christian Academy successful postcard campaign. The rants and raves segment looks at the trick that will double your content success. This week’s links: School Heads unprepared for competitive onslaught http://schoolmarketinginstitute.com/ Employee advocacy - no longer optional in 2016 https://www.marketingmag.com.au/hubs-c/employee-advocacy-no-longer-optional-2016/ The quiet death of church and state https://contently.com/strategist/2016/01/19/the-quiet-death-of-church-and-state/ 8 tools to save you time at school http://info.imageseven.com.au/school-marketing-blog/8-too

In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored, Protection racket: The unacceptable cost of deception in the war against non-government schools. This week’s links: Protection racket: The unacceptable cost of deception in the war against non-government schools: https://www.ahisa.edu.au/wp-content/uploads/2015/04/03-Special-Edition-Lyndal-Wilson-Protection-racket.pdf AHISA infographic #1: Independent schools and student academic achievement https://www.ahisa.edu.au/resources/ahisa-infographics/ahisa-infographic-1/ Interview with Dr Paul Burgis, Executive Principal of Presbyterian Ladies College, Sydney: https://vimeo.com/imageseven/review/91133922/8260846afc

In this special episode of SMC, Brad speaks with Professor Luke Connolly from The University of Queensland about recent media reports concerning a study by university researchers who reportedly declared that investing in a private education is a waste of money. This issue is vitally important for Principals, School Heads, Marketing and Enrolment leaders because parents and prospective parents will draw conclusions based on the headlines. To put you in the picture we give you this ‘background briefing’ by going directly to the source to ask the hard questions. This will arm you with the facts to overcome any objections you might receive. Brad interviews Professor Connelly about the study in question, ‘Does school type affect cognitive and non-cognitive development in children?’, which was published recently in the Australian Journal of Labour Economics. Professor Connelly states that the headlines are vastly oversimplified claims and goes on to explain the purpose of the study, research conducted, data sources

In this special episode of SMC, Brad speaks with one of Australia’s best public speakers, Matt Church. Matt is an Australian Speaker of the Year and is also an author, leadership consultant, and a passionate thought leader. Brad begins the interview by asking Matt in a world that is full of exceptional leaders and thinkers, why he advocates we need to be more — we need to be thought leaders. No longer is it enough to have the best ‘widget’, you need to be able to communicate that it is the best in a way that is engaging, compelling and relevant, and in a method that people can trust. Trust has traditionally been aligned in marketing communications with the idea of brands, and Brad asks Matt if brands are finding it harder to obtain trust from customers. Matt has tracked some trends and discusses his observations. He continues by discussing the mega trend — that thought leadership marketing is the number one way to differentiate your organisation, product and services in an increasingly competitive market. Mat

In episode 48, Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising; the news that digital marketing is mainstream; and provide the ultimate guide to SEO for content marketers. This episode’s commonly asked school marketing question looks at how you can save five hours a week on social media. This week’s school marketing example: Crescent School’s ten reasons why to send your son to an all-boys school. The rants and raves segment looks at a useful tool that grades websites.   This week’s links: Why good infographics are more than just pictures and numbers https://contently.com/strategist/2015/11/25/why-good-infographics-are-more-than-just-pictures-and-numbers/ Native advertising: buzz, bollocks or brilliance? https://www.marketingmag.com.au/hubs-c/native-advertising-buzz-bollocks-brilliance/ Last Week Tonight with John Oliver: Native advertising https://www.youtube.com/watch?v=E_F5GxCwizc The ultimate guide to

In episode 47, Brad and Scully discuss nine tips to create dynamic email content and produce better results. In addition, they examine how privacy law applies to schools; and discuss the announcement that Content Marketing Institute’s Chief Strategy Officer, Robert Rose, has accepted an advisory role for the University of Canberra’s world first Bachelor of Journalism majoring in Content Marketing. This episode’s commonly asked school marketing question looks at three ways that podcasting can generate enrolments for your school. This week’s school marketing example: how Esperance Anglican Community School leapt into action when bushfires struck. The rants and raves segment looks at ten interesting marketing charts from 2015. This week’s links: 9 ways dynamic content delivers for email marketers https://emma.uberflip.com/h/i/165821664-9-ways-dynamic-content-delivers-for-email-marketers Demystifying privacy laws: what’s your privacy policy? https://www.marketingmag.com.au/hubs-c/demystifying-privacy-law-whats-pr

In episode 46, Brad and Scully discuss adopting a more strategic, longer-term approach to video. In addition, they examine four automated emails you should be sending; and whether email messages are reaching inboxes. While this episode’s commonly asked school marketing question looks at managing reputation risk. This week’s school marketing example: fantastic videos for hospital schools. The rants and raves segment looks at a powerful, but simple podcast player for iPhone, iPad and Apple Watch. This week’s links: Video content strategy: Think long term http://wallblog.co.uk/2015/11/05/video-content-strategy-think-long-term The 4 automated emails you should be sending https://emma.uberflip.com/h/i/147850948-the-4-automated-emails-you-should-be-sending Email deliverability 2015: Are messages reaching inboxes? http://www.marketingprofs.com/charts/2015/28649/email-deliverability-2015-are-messages-reaching-inboxes You are only as good as your reputation http://info.imageseven.com.au/psm-blog/you-are-only-as-good-a

In episode 45, Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to remarket to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked school marketing question looks at if your brand is ready for an update. This week’s school marketing example: Trinity Grammar School’s outstanding new website. The rants and raves segment looks at a very useful guide for marketing automation. This week’s links: Is editorial independence officially dead? https://contently.com/strategist/2015/10/07/is-editorial-independence-officially-dead/ Remarketing to people that have already visited your website https://moz.com/blog/remarketing-to-people-that-have-already-visited-your-website-whiteboard-Friday Facebook vs Twitter vs Snapchat: Who will win the news war? https://www.linkedin.com/pulse/facebook-vs-twitter-snapchat-who-win-news-wars-ryan-holmes 12 signs it’

In episode 44, Brad and Scully discuss the four key themes from the 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer posts; and the 10th annual Shonky Awards for dubious claims and dodgy products, coordinated by consumer advocacy group Choice. This episode’s commonly asked school marketing question looks at ways to include video in content marketing. This week’s school marketing example: Tanbridge House School’s record breaking advert. The rants and raves segment looks at Seth Godin’s excellent blog on marketing topics and a great video, The story of content: Rise of the new marketing. This week’s links: B2B content marketing report: 2016 benchmarks, budgets and trends http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf Twitter dropping its 140-character limit signals a new era in content marketing https://contently.com/strategist/2015/09/30/twitter-dropping-its-140-character-limit-signals-a-new-era-

In episode 43, Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine whether to implement your digital strategy in-house or outsource to an agency. This episode’s commonly asked school marketing question looks at where to start with social media, with four simple steps to guide your social media strategy. This week’s school marketing example: a range of universities from across the world that have good alumni relations. The rants and raves segment looks at Malcolm Turnbull’s clever use of social media to announce his leadership challenge. This week’s links: The value is the wall, not the brick: Robert Rose https://www.kingcontent.com.au/blog/the-value-is-the-wall-not-the-brick-robert-rose/ Bullseye: The 5 rings of content marketing ROI http://contently.com/strategist/2015/09/18/bullseye-the-5-rings-of-content-marketing-roi/ In-house or outsource: getting the best value digital strategy https://www.marketingmag.com.au/hubs-c/house

  In episode 42, Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and 12 great content marketing ideas for boring industries. This episode’s commonly asked school marketing question examines how to achieve brand consistency at your school. This week’s school marketing example: repositioning Barcelona’s brand. The rants and raves segment looks at Canadian Bank TD’s successful video.     This week’s links:   Is Australia ready for inbound marketing?   https://www.marketingmag.com.au/hubs-c/australia-ready-inbound-marketing/     Why white papers still matter: Their role in effective content marketing   http://contentmarketinginstitute.com/2014/09/white-papers-matter-effective-content-marketing/     12 sensational content marketing ideas for boring industries   http://blog.newscred.com/12-sensational-content-marketing-ideas-for-boring-industries/     How to achieve brand alignment at your school   http://info.imageseven.com.au/school-marketing-blog/how-to-ac

  In episode 41, Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian independent schools are top performers; media monitoring company Isentia has bought content marketing agency King Content; and the effect if Australia embraces ‘US-style privately managed public schools’. While this episode’s commonly asked school marketing question examines why professional photography matters on your website. This week’s school marketing example: St Anne’s Diocesan College’s great website. The rants and raves segment looks at how Spotify’s CEO apologises following anger over its new data privacy policy.   This week’s links:   Data driven marketing: a new era of interpreting information https://www.marketingmag.com.au/hubs-c/data-driven-marketing-new-era-interpreting-information/     AHISA Infographics #2: Australian independent schools are top performers   http://www.ahisa.edu.au/resources/ahisa-infographics/ahi

In episode 40, Brad and Scully discuss the IBM Watson Personality Insights service. In addition, they examine marketing operating systems and give seven tips for delivering great presentations. While this episode’s commonly asked school marketing question examines whether traditional advertising still works. This week’s school marketing example: Bunbury Cathedral Grammar School’s biannual school magazine. The rants and raves segment looks at a terrible email sent to prospective families. This week’s links: The IBM Watson Personality Insights service http://watson-pi-demo.mybluemix.net/ What version marketing operating system are you running? https://www.marketingmag.com.au/hubs-c/version-marketing-operating-system-running/ Seven tips for delivering great presentations http://www.marketingprofs.com/articles/2015/28246/seven-tips-for-delivering-great-presentations Bunbury Cathedral Grammar School – Grammarian school magazine www.bcgs.wa.edu.au/our-magazine

In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored, Protection racket: The unacceptable cost of deception in the war against non-government schools. This week’s links: Protection racket: The unacceptable cost of deception in the war against non-government schools: https://www.ahisa.edu.au/wp-content/uploads/2015/04/03-Special-Edition-Lyndal-Wilson-Protection-racket.pdf AHISA infographic #1: Independent schools and student academic achievement https://www.ahisa.edu.au/resources/ahisa-infographics/ahisa-infographic-1/ Interview with Dr Paul Burgis, Executive Principal of Presbyterian Ladies College, Sydney: https://vimeo.com/imageseven/review/91133922/8260846afc  

In episode 38, Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked school marketing question looks at how to drive culture within a school. This week’s school marketing example: videos at Perth College, St Catherine’s School, and other schools. The rants and raves segment looks at philanthropy and the public versus private school debate. This week’s links: Increase your play rate: Optimise your video position and size: http://wistia.com/blog/video-position-and-size Google gives up on Google+ as a Facebook rival: http://www.theaustralian.com.au/business/wall-street-journal/google-gives-up-on-google-as-a-facebook-rival/story-fnay3ubk-1227459656166 Consumer trust crisis: Companies excelling in candour substantially outperform the market, with JetBlue leading the way: www.bu

  In episode 37, Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your time, and how your own employees are the most important audience for content marketing. While this episode’s commonly asked school marketing question looks at the art of the correction message. This week’s school marketing example: how content marketing achieved a return on investment of 560 percent at Brillantmont International School in Switzerland. The rants and raves segment looks at CoSchedule’s Headline Analyzer and Evernote.com.   This week’s links:   Content marketing will be a $300 billion industry by 2019:   http://www.marketingmag.com.au/news-c/content-marketing-will-300-billion-industry-2019/   5 Online Assets That Are Worth Your Time:   http://www.ducttapemarketing.com/blog/2015/07/10/online-assets/   The Most Important Audience for Your Content Marketing: Your Own Employees:   http://contently.com/strategist/2015/

  Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how to write a powerful headline; television is the new television; how different generations consume content; email subject lines that hook you; and a video produced by The Pocket Public School.  

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, to discuss the school’s success with direct marketing that was highlighted in the case study from episode 34 of SMC.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that marketing is more science than art; marketing lessons from Fast Moving Consumer Goods; 27 words that you should never use to describe yourself; seven tips for mastering the art of the interview; and the use of direct mail. 

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Matt Church, an Australian Speaker of the Year, author, leadership consultant, and thought leader.