Writeraccess Podcasts

This week Byron chats with Gene Knauer, author of Herding Goldfish and a marketing communications writer. Listen in to get tips on launching your writing career and most importantly, what herding goldfish has to do with content marketing.

Do you talk funny? David Nihill, founder of FunnyBizz, talks all things comedy with WriterAccess CEO Byron White. Find out the key principals of comedy that can be applied to public speaking, and why you should hold the funniest part of your story until the last possible moment.

On this week's WriterAccess Podcast, Byron talks to Kathy Klotz-Guest, author of the upcoming book "Stop Boring Me! How to Create Kick-Ass Marketing Content through the Power of Improv." Kathy explains the elements of storytelling, and why framing your lens is imperative to the art.

What does jello has to do with content marketing? Byron chats with Theresa Cramer, editor of EContent magazine, on this topic and several others on this week's Writer Podcast. Find out how to create content that clients want to read, and what branded content stands out.

How does content marketing relate to art? Byron chats with Malcolm Dewey, fine artist and author of The Art of Content Marketing to find out. Learn why Pinterest is one of the most important parts of Malcolm's content strategy, and how having a social media presence has benefited him and his art.

Jacky Fitt joins WriterAccess CEO Byron White to talk about great content and her book, How to Get Inside Someone's Mind and Stay There. Jacky explains how she became an author, and how to make your writing stand out.

Listen in on Byron's interview with Shama Hyder, author of the new book Momentum. Shama shares her tips on marketing, including what type of content writers should produce, and one of her favorite marketing resources. In addition to the title of author, Shama is the CEO of The Marketing Zen Group. She's an accomplished strategist, earning several honors, including the Forbes 30 Under 30 list of Movers and Shakers for 2015.

What's the biggest pain point that content marketing officers face? On this week's Writer Podcast, Drew Neisser, founder and CEO Renegade, a NYC-based agency, and author of The CMO's Periodic Table: A Renegade's Guide to Marketing explains. Find out how Drew gathered his marketing elements, and what the centerpiece of his periodic table is.

Laura Pepitone, Global Account Manager at WriterAccess, interviews CEO Byron White about the company's expansion into translation. Byron answers questions from translators worldwide about everything related to translating via WriterAccess.

Business branding speaker David Avrin joins Byron White for this week's Writer Podcast to talk about his upcoming book, Visibility Marketing. Listen in as David reveals what does and what doesn't work for your branding, and how you can make yourself stand out.

Matt Heinz, president of Heinz Marketing, shares his knowledge from his book, The Modern Marketer's Field Guide on this week's Writer Podcast. WriterAccess CEO Byron White quizzes Matt specifically on the areas of content strategy and how to reverse engineer success. Tune in to learn this and more!

Byron White interviews Scott Brinker, editor of chiefmartec.com, and co-founder and CTO of ion interactive, on his newest book, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. In the podcast, Scott talks about how tools have infiltrated marketing, and how we can adapt to take advantage of it. Byron also challenges Scott to reveal one hack from the book - listen and see how you can implement right after listening. To learn more about Scott, you can visit http://chiefmartec.com/.

How is neuromarketing making its way into content writing? On the latest Writer Podcast, Byron chats with Roger Dooley, marketer, speaker, and author of The Persuasion Slide - A New Way to Market to Your Customer's Conscious Needs and Unconscious Mind: Use Pyschology and Behavior Research to Influence and Persaude. To learn more about Roger, visit http://www.rogerdooley.com/.

How does context relate to content? On this week's Writer Podcast, Byron chats with Andrew Hinton, author of Understanding Context: Environment, Language, and Information Architecture. The interview covers several topics, including the concept of context with mobile experience, and how context fits into the customer journey. Andrew is a Senior Digital Experience Architect at State Farm, and a founding member of the Information Architecture Institute . You can learn more about him at http://andrewhinton.com/.

Where do we go wrong with social media strategy? Keith Quesenberry, author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution gives Byron White, CEO of WriterAccess and host of the Writer Podcast, the scoop on all things social. Keith explains why listening and looking at other brands social strategy is important, and what the best uses of social media are. To learn more about Keith, visit http://www.postcontrolmarketing.com/.

How do you begin to create a buyer persona? Learn from Adele Revella, author of Buyer Personas, the steps to finding your target audience and more in this week's Writer Podcast with Byron. Adele is the CEO of Buyer Person Institute, and her book, Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align your Marketing Strategies, and Win More Business is listed as a Top 5 Business Book by Fortune Magazine. Learn more about Adele and buyer personas here: http://www.buyerpersona.com/

When is obvious the enemy? Byron talks to Rohit Bhargava, best selling author, speaker, and founder of the Influential Marketing Group, about his latest book, Non-Obvious. In Non-Obvious, Rohit writes about how to discover emerging trends through observation. Learn what Rohit thinks will happen if companies ignore digital trends, and what the meaning behind the "spoon code" is. To catch more of Rohit, visit http://www.rohitbhargava.com/.

Learn the tips and tricks of great copywriting with Mish Slade, author of May I Have Your Attention, Please?, and founder of the copywriting agency, Mortified Cow. In this podcast with Byron, Mish explains the questions she asks when talking to clients, and what's essential to do when working with them. To learn more about Mish and her business, visit http://mortifiedcow.com/.

In this third installment of the Ask the CEO podcast, WriterAccess CEO Byron White talks with Talent Marketing Manager Greg Hunt about a variety of topics submitted by writers. Topics include how to raise your star level and the upcoming changes at WriterAccess in 2016.

How do we turn stories into sales? Byron talks with Bernadette Jiwa, author of Meaningful, about all things storytelling. Learn about where we go wrong with storytelling, and how timing is important to this art. Meaningful is Bernadette's fourth book, published in 2015. To learn more about Bernadette and storytelling, visit: http://thestoryoftelling.com/.