Writeraccess Podcasts

On this week's Writer Podcast, Byron talks to Rob Garner, Head of Growth at 3Q Digital, and author of Search and Social: The Definitive Guide to Real-Time Content Marketing. Learn if SEO is still stronger than ever, why you have to optimize your content, and the tools that Rob is using for social media.

Why take on the challenge of writing a book on curing writer's block and writing 2,000 words a day? That's how Byron starts his interview with Steve Scott, author of Writing Habit Mastery - How to Write 2,000 Words a Day and Forever Cure Writer's Block. Steve explains how he finds his target audience, how he builds his own habits, and how much time is spent marketing his books versus writing. Steve runs DevelopGoodHabits.com, which seeks to help people improve their life. Read more about Steve at http://www.developgoodhabits.com/.

Why do we share? What happens when we share? Byron quizzes Bryan Kramer, author of Human to Human #H2H, on these questions. Learn how to make content more likable and shareable, and find out why mistakes are important in this space. Bryan is the CEO of PureMatter, frequent speaker and host of the #H2H Twitter chat. He's been named a top 25 Influencer to Follow by Forbes, and is a featured contributor on SocialMediaToday.com, Business2Community and IBM Social Business. Read more about Bryan at http://www.bryankramer.com/.

How do you analyze quality content? Sharon Tanton and Sonja Jefferson tackle questions all about good content - a topic they know well, as they co-authored the book Valuable Content Marketing together. In the interview, Byron asks them if there's a new definition to quality content, and how the role of content creator has changed in the last few years. Keep up with Sharon and Sonja at: http://www.valuablecontent.co.uk/

What is great content, and what makes it engaging? Byron chats with Stephanie Diamond, author of Content Marketing Strategies for Dummies, who addresses these questions and more on our weekly Writer Podcast. Stephanie worked as a marketing director at AOL for eight years, and founded Digital Media Works, Inc. To learn more about Stephanie and her books, you can visit http://www.contentmarketingtoolbox.com/.

Neal Schaffer, named one of marketing's ten biggest thought leaders by CMO.com, joins Byron to talk about all things social. In the podcast, catch up on what's new on social media, learn about how much time should be spent on the different platforms, and much more. To find out more about Neal, visit http://maximizeyoursocial.com/.

Heather LeFevre spent a year of living with nine top marketing strategists around the world. She stayed with each of the strategists for two weeks, and documented what she learned in her book, Brain Surfing. Listen to the interview to hear about how she planned her trip, and what kind of wisdom she gained. You can learn more about Heather here: http://heatherlefevre.com/.

In this week's Writer Podcast, Byron chats with Chad Pollitt, VP of Audience and Co-founder of Relevance. Learn why Chad thinks that audience is king, and his thoughts on the content that we see today. He's been named one of the Top 20 Digital Strategists in Marketing from the Online Marketing Institute and is ranked 5th on the Top 100 Content Marketing Thought Leaders list by Onalytica. You can learn more about Chad and download his book at http://www.chadpollitt.com/.

There's an art of explanation, and Lee LeFever has written a book on the subject with the same name. Lee creates explanation videos for companies, and has worked with Google, Dropbox, and LEGO. Learn the the elements to what makes content understandable, and the importance of tone and style in the process. Want to hear more about Lee and his videos? Visit: https://www.commoncraft.com.

What's the life of a ghostwriter like? Byron chats with Andrew Crofts, who has made a career out of ghostwriting, publishing over 80 books. Learn what it takes to be a ghostwriter, how to work with clients, and who Andrew would like to write for. Find out more about Andrew and his books at http://andrewcrofts.com/.

Are you an aspiring medical writer? Byron chats with Naveed Saleh, author and Medical Treatments Expert at About.com. In the interview, you'll find out how to develop a writing voice, and how to break into the medical writing field. To read more of Naveed and his writing, visit http://www.naveedsaleh.com/.

Learn the neuroscience behind metaphors and how companies employ this figure of speech to sell products. In The Tall Lady With The Iceberg, Anne Miller teaches readers how to communicate through metaphors. Anne is an author, speaker, and a Sales and Presentation Specialist at Chiron Associates, Inc. Learn more about Anne at: http://annemiller.com/.

In this second installment of the Ask the CEO podcast, WriterAccess CEO Byron White talks with Talent Marketing Manager Greg Hunt about a variety of topics submitted by writers. Topics include how to get involved in the WA community and what the long term plans are for WriterAccess.

Sage Cohen, author of The Productive Writer, chats with Byron on this week's Writer Podcast. Sage gives listeners tips to help them become better writers - from facing their fear of not being good enough, to figuring out how to create writing goals and measuring their success. Byron also asks her questions about the importance of attitude while writing and working with clients. To learn more about Sage, you can visit http://www.pathofpossibility.com.

Travis John shows Byron how to become a five hour author through his book that's aptly titled The Five Hour Author. Travis talks about the best way to select writers, and how to guide writers when you're not one yourself. Founder and chief strategist of the Travis John Agency LLC, Travis is also a father and husband, who's founded several other companies. You can download a free copy of John's book at http://www.5hourauthor.com/.

Byron talks copywriting with Ginny Redish, whose titles include copywriter and author. In the interview, Ginny explains that writing is a conversation, and shares the tools on how to make yours successful. She's written three books, and credits to her name include founding the Document Design Center at the American Institutes for Research in Washington D.C, and is a speaker and mentor. Find out more at: http://www.redish.net/.

On the ninth Writer Podcast, Byron talks with Andy Maslen, author and copywriter. He's authored five books, most recently Persuasive Copywriting. In the interview, you'll learn how people make decisions, the process of transitioning from a writer to a copywriter, and how storytelling plays into the selling process. Learn more about Andy his Copywriting Academy at http://www.copywritingacademy.co.uk/.

Byron gets an update on Uberflip with its CEO and co-founder, Yoav Schwartz. Listen to learn what's new on the content marketing system. "Acid Trumpet" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

Venturing into the world of fiction writing, Byron talks to Susanne Lakin about what makes a successful novel. She's a writing coach and novelist with several books to her name, in genres including fiction, sci-fi and fantasy. In this Writer Podcast, Susanne discusses how to avoid the common pitfalls in fiction writing, and the 12 pillars that all plots must have. Keep up with Susanne at http://www.livewritethrive.com/. "Acid Trumpet" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

WriterAccess CEO Byron White talks to Talent Marketing Manager Greg Hunt and fields questions directly from writers. He discusses everything from how to increase your star rating as a writer to what the new Rising and Falling Star systems means. Listen in to get a leg up! Music Credit: "Funk Game Loop" Kevin MacLeod (incompetech.com)