Writeraccess Podcasts

On this week's Writer Podcast, Byron chats with Lee Odden, CEO of TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Listen to hear Lee explain the curation tools he uses, and what has changed (and what hasn't) throughout the years in marketing.

What's the state of content right now? Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry fills us in on this week's Writer Podcast. Learn how Andy improves his own content, and the one question that every piece of content has to answer. Find out more about Andy at www.orbitmedia.com.

On this week's episode, Byron quizzes Breanne Dyck, founder of MNIB Consulting on online learning. In her book Beyond Satisfaction, Breanne details how to create a profitable online course. Learn the neuromyths behind learning, and how to get your own course out in the world. Find out more about Breanne at mnibconsulting.com.

Byron chats with Pamela Wilson, a marketer with 30 years experience, and founder of Big Brand System. In her book, Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience, Pamela walks readers through all aspects of content marketing. Learn more about Pamela and her work at http://www.bigbrandsystem.com/.

On this week's podcast, Byron chats with Dorie Clark, professional speaker, marketing strategy consultant and author on her book Stand Out. Byron quizzes Dorie on what takes to stand out and become a thought leader, and how to establish yourself within an industry. You can find Dorie's 42-page workbook on thought leadership at DorieClark.com.

WriterAccess CEO Byron White talks to Talent Manager Meghan Law and fields questions about WA's new Content Strategy service. He discusses everything from the opportunities available to freelancers to how content strategists will deliver innovative and effective products to clients. Listen in to find out more!

Are you operating under a marketing checklist approach, doing everything for the sake of doing everything? Author, strategist and speaker explains why sometimes more content is just more content. Learn why marketers should focus on creating better content and cut though the clutter. Find out more about Nick at http://www.nickwestergaard.com/.

Byron chats with David Jenyns, author and director at Authority Content. Listen in and learn David's steps to improve your marketing and build your brand.

Byron chatted with Casey Joseph, a content strategist and copywriter with over 10 years of marketing experience. In the interview, learn Casey's first steps to begin a strategy, and what's crucial to include in it. To read more about Casey, visit caseyjosephmarketing.com.

On this week's Writer Podcast, Byron chats with Kevin Donlin, author of Marketing Multipliers. He explains what it takes to become a great copywriter, including hand copying great sales copy in order to develop muscle memory. Listen in as Kevin describes what his marketing matches are, and why the most valuable writing is rewriting.

How many weasel words did your last email include? Byron interviewed Josh Bernoff, author of the book Writing Without Bullshit. In the interview, learn how to eliminate unnecessary words from your writing, and why fear makes us write longer.

Are you a bulldog copywriter? Byron quizzes copywriter coach Chris Marlow on what copywriters need to know to attract clients. In the interview, she says that writing is only half what freelancers need to know to be successful. The other half is marketing. Hear the rest of her advice she has for writers by tuning into this podcast.

Is there a difference between content marketing in England and the U.S? Find out what author and managing director of the ID Group, Mark Masters thinks in this interview with Byron. Listen in to hear their lively conversation on what elements make up great writing, what doesn't work in content marketing and other topics in between.

How do you define your own success? Author, entrepreneur and poet Sage Cohen joins Byron to talk about her latest book, Fierce on the Page. In the book, Sage encourages writers to hold themselves accountable and set goals. Tune in to hear Sage's advice for improving your writing, productivity, and creativity.

What makes a successful writer? Author and content strategist Stephanie Mann shares her advice on how to create better business writing, from identifying the migraine to forgetting the writing rules that you were taught in high school. Stephanie contributes to the Huffington Post and Entrepreneur.com the topic of content strategy for entrepreneurs. To learn more, visit StephanieHMann.com.

On this week's episode, Byron chats with Mark Baker, author of Every Page is Page One. In the interview, Mark explains why every page must establish context, and how writing short can improve your content. In addition to holding the title of author, Mark is the President and Principal Consultant for Analecta Communications Inc.

On this week's podcast, Byron chats with Jessica Ann, CEO & Creative Director at Jessica Ann Media and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. Listen to learn how Jessica grew her blog, her favorite type of content, and what advice she has for writers.

Byron chats with Chris Smith, author of The Conversion Code this week. Chris is a USA Today bestselling author and the co-founder of Curaytor, a full-service digital marketing company that focuses on the real estate industry. Learn why the black lab mindset is important to sales, what analytics really matter, and how to bridge the gap between marketing and sales.

Boost your book's performance with these tips from Jeremy Jones, author of the book Client Bait: How To Use Content Marketing To Add Value, Build Trust and Get New Clients. He explains why it's crucial to get others involved in your publishing process, and who you need to keep in mind while writing.

Content marketing in a week? Byron chats with Jane Heaton, author of Content Marketing in a Week: Engage Your Audience With Compelling Content In Seven Simple Steps. Learn the framework to build your content marketing program, and the biggest content marketing obstacle marketer's face.