Business Creators Radio Show With Adam Hommey

What is it that drives you? Motivates you? How do you react during hard times or a crisis? What are you made of? That’s the question that helps Mike “C-Roc” Ciorrocco push through the tough times, and the question that has led him to higher levels of success and satisfaction when things are going well. […]

Marketing is your ability to attract AND keep customers. Are your marketing efforts creating enough new customers for you? Do you have systems in place to turn those customers into raving fans? Marketing and branding is so much more than a cool logo and catchy tagline. Marketing expert, Wayne Mullins, lives, breathes, and sleeps marketing. […]

From the small business owner to Fortune 200 CEOs, the highly skilled and accomplished manager understands and practices professional management. And like any other professional — athlete, musician, physician — mastering the skills required to be a complete professional manager takes continuous practice, fine-tuning, and commitment. Professional management expert, Ed Eppley joins Adam and breaks […]

Most companies don’t have a plan for when their defenses fail. All entrepreneurs and business leaders face similar cybersecurity frustrations—should they worry about it, what should they do about, and where should they even start. Decisions never seem to get made, or, once made, provide the illusion of security but don’t actually reduce a business’ […]

Inc. stated that the rapid growth of those on their list can make or break the business, and it breaks more than it makes. In truth, as these companies grow like a rocket ship headed for outer space, 2 out of every 3 burn up in the atmosphere. So much potential wasted as a beautiful […]

Jeff Bezos created one of the world’s most valuable companies and, in the process, became the world’s richest person. Amazon was the fastest company to reach $100 billion in sales ever. And, he started by selling books online. How did he do it? Risk & Growth Expert, Steve Anderson, joins Adam to show you how to […]

Being an entrepreneur does not have to mean being a slave to your business. We’ve all heard the stories of business owners working 15-20 hours a day. Barely eating. Barely sleeping. Barely making ends meet. It doesn’t have to be that way. The number one way to grow your business is through systems and automation, […]

Users Do Not Search For Keywords In the real world, there is no such thing as a keyword. Keywords are simply a term that internet marketers and Google made up as a way to conceptualize targeting in PPC advertising. Keywords are how Google allows you to choose what real-world searches (called search queries) your ads […]

Marketing is much different than it used to be. Being able to rely on interrupting someone’s day to sell them something is no longer a thing. We now research on our own and gravitate toward authentic content that resonates with us. You will not be able to bombard people with features, advantages, and benefits. You […]

Everybody has an opinion about disruption–to Clayton Christensen, it’s the innovator’s dilemma. To Tech Crunch, it’s worth a celebratory contest. To struggling companies and employees, it’s nothing but painful. To companies such as Apple and Tesla, it’s something to master with tech and R&D. Suman Sarkar says they have it all wrong. He joins Adam […]

It is possible for you or your business to become a quotable expert, “a media darling”, who will receive frequent, positive attention from the media. As an entrepreneur, or business owner you’ve seen others, perhaps your competition, featured in the media and you know your work is superior. So why do they get the media […]

Your best self. You know it’s in there. Let’s bring it out. We’re all driven by our behavior – the choices we have made, do make, and will make. What drives those decisions? Why take one path over another? Understanding how you approach life allows  you to feel empowered to make more informed decisions – […]

There’s a lot of babble that sales sucks. Baloney. You don’t have to be a sleazy, aggressive and pushy hustler to be successful. It’s just the opposite. Great selling is about helping. Help is what Pat Helmers of Sales Babble is all about. In this episode he joins Adam and gives up some selling secrets […]

We’ve found, especially in cold outreach, that email campaigns start fairly low before reaching the national average. Just getting to that 15-25% average email response rates could take several campaigns through text-based email. Video changes this cadence dramatically, shortening the time needed to get to that average. Being able to understand what your outreach audience […]

Democratizing an industry means putting the means of production and consumption into the hands of the people. No more middle man, who tends to discriminate about who has access and who collects a fee to access it. Many industries have been “democratized”. For example, AirBNB has democratized hotels. Uber has democratized the taxi/transportation market. Today, […]

Most investment strategies being used today just plain don’t work. The big box advisor approach or the do it yourself “pick of the month” newsletter approach. They stopped working in the late ‘90s. The above are fine for those who want to never think about their investments or get smaller returns, or those who want […]