Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.  You will discover a few easy ways to increase your game's monetization.   Jordan Blackman is the Owner of Bright Black Associates.   You can watch this video: http://youtu.be/ncq1Wfe3W7c Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more a

Today's guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. Gabe Kwakyi is the CEO & Co-Founder at Incipia.  SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-po

In this video, I'll show you why you should do user testing and what questions to ask. I'm going to react live to a user testing video and you'll get to hear the questions I asked along with my reactions -- brutally honest and critical ones included. You can watch this video: http://youtu.be/_ufc1byTKb4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @st

Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacatio‪n. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales. Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile apps. Countdown for Disney Vacatio‪n: https://apps.apple.com/us/app/countdown-for-disney-vacation/id1532628272 Topics Covered: 02:51 - How Nick 5X his revenues   05:01 - Where he converts over 50% of his users 06:57 - How adding the word "free" to his pricing page increased conversions 08:48 - The sharing feature that gets the most downloads 12:03 - How he's getting 50 email subscribers a week 14:23 - How to leverage Apps Gone Free campaign with rewarded videos 21:48 - Spontaneous App Audit 33:06 - Division Calculator App Audit 41:00 - Should you give credit to contributors of the app? And where

Today's guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he's using his tremendous success to build Color Switch 2. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. David Reichelt is the creator of Color Switch. Show Mentions - TinkerToys - Color Switch 2  SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ************

Discover the proven method to come up with app ideas that are guaranteed to make money. You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/messag

Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign. Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels.  You will discover: - How to approach UA with a new app - What SDKs and tracking you need before running user acquisition - How to get start with Facebook Automated App Ads - How to scale Facebook Automated App Ads You can watch this video: http://www.youtube.com/watch?v=NRNPoK23nto Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B

Geoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020. Geoff sold the company for $500 million in September 2020 -- one of the last large public deals prior to the declaration of a global pandemic by the WHO. He started his first company from a Harvard dorm and sold it for millions of dollars at age 24 in the year 2002. He sold his second company for $100 million in 2011. You will discover: - How he started his first company and exited it for millions - If selling the company changed the way he approached business - The surprising tactic that led to myYearbook surpassing a million users in nine months - The clever way he figured out to build a live streaming feature into his dating apps - What's trending in China Geoff Cook is the Founder and CEO of The Meet Group. Show Mentions - Geoof's Wired Article  - Foundr Interview - vPaaS - Fav app: Clubhouse SPONSOR

Want to how to make memes? Check out this easy-to-use meme generator app that is making over $60K a month. We study what they are doing right and what they can do better. We want to inspire you to learn from the best practices of successful apps, but also show you the opportunities that still exist in the App Store. You can watch this video: http://www.youtube.com/watch?v=Py-QYaWeltw Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B

This week Louis Tanguay, Managing Director & Founder of App Growth Summit, joins us to answer all your app marketing related questions. App Growth Summit is an invite-only global conference organization dedicated to producing the highest-quality events which help the world’s top mobile app publishers and developers discover how to increase their app’s performance & sustainability through our regional limited-vendor events Topics Covered 02:09 - How marketers need to adjust to a post-IDFA world 03:15 - Why on-boarding and UX will be more important 04:15 - Best practices for on-boarding and UX 06:33 - Why Apple is implementing IDFA 17:48 - How Louis pivoted his events business into a virtual one 23:23 - Mehndi Designs App Audit 31:11 - Wrapr‪z App Audit 51:21 - Yvett App Audit 57:43- Google now has reward interstitial ads Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters

Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech. You will discover: - How do you decide which KPIs to focus on? - The levers to pull when you want to increase retention - How to balance testing new app marketing channels vs proven ones? - The new app marketing channel that's working for them - What's the most important A/B test to run to increase organic downloads - How paid ads contribute to ASO - Her most memorable email marketing campaign Susan Azari is the Mobile App Commercial Lead at The Very Group. Show Mentions - Fav app: Clubhouse - Loop Me SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to

This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagr

Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships. You will discover: - Where to put your attention when it comes to growth at a big company - How he got buy in from all parties to move forward with a preload strategy - How to get started with a preload (on-device) strategy - How he overcome being a professional app for a preload campaign - How to get started with a preload strategy as a start-up - How to calculate ROI for preloads - Why Preloads pay per install did NOT work - What GEOs are best for preloads Martin Lancee is the Head of Consumer Growth at LinkedIn. Show Mentions - Digital Turbine - IronSource - Digital Turbine Episode - Singular - Fav app: LinkedIn Learning SPONSORS Want to scale your growth faster? GamesBoost42

Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his downloads. Topics Covered: 01:43 - How he came up with the idea 04:15 - The inspiration for his beautiful design 04:38 - How this app launch differed from his previous app launches 09:50 - What growth strategy did he focus on 14:41 - What ASO strategy really drove growth? 16:56 - How he gets such high number of ratings 23:27 - The pricing page change that led to 10% increase in monthly revenues 28:01- Lifetime in-app purchase or subscriptions? 28:06 - When do you show your paywall? 42:25 - How do you keep yourself motivated on working on single app? Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   S

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  You will discover: How to approach UA with a new app What SDKs and tracking you need before running user acquisition How to get start with Facebook Automated App Ads How to scale Facebook Automated App Ads How should UA managers collaborate with product teams How to get started with Google UAC Gina Kwong is Growth at Electronic Arts (EA). Show Mentions: - Fav app: Star Wars Galaxy Heroes SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground

With over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth.   He helps companies automate their data automation to simplify their decision making. His product helps create a clear data strategy, that saves companies time and money.   Topics Covered: 03:50 - How to figure the ONE metric that will turn a user into a customer 07:11 - How to figure the features that are often used 10:07 - What are the general metrics that EVERY app needs to be focused on? 13:17 - What's the best tool to measure app retention? 16:28 - App Audit Co-parenting 27:32 - App Audit Fast scan 48:54 - App Audit Photo time Golden hour Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors

Discover ALL the app launch mistakes that you want to avoid including how to soft launch your app and the proper way to ask for user feedback. TOPICS: - How to get beta users - How to soft launch your app and make it available for pre-order - UI / UX mistakes - Think of onboarding flow as a “drunken download” Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instag

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will discover a few easy ways to increase your game's monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games. Jordan Blackman is the Owner of Bright Black Associates. Show Mentions - Playmakers Podcast - Game Analytics - How To Double Your Game's Conversion Rate in The Next 90 Days - Fav app: Waking Up SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow u

Should you hire a freelancer or app development agency? Are you getting a warranty for your code? And how do you ensure that your code will actually be delivered?   In part 3 of our YouTube series on how to build an app startup, you will discover how best to hire developers and get the most accurate quotes.   Topics covered:  Freelancer vs dev shop  Should the developer have made similar apps in the past?  Build for both or start with one platform (Google vs Apple)  How to ensure dev won’t steal app idea  How to ensure dev won’t resell your code? Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.c

Get up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games.    This is why GamesBoost42 built a framework that can quickly give you access to the capital you need. You retain your ownership rights and the freedom to build the apps and games you want, and Gamesboost42 provides you with funding so that you can develop your app on your terms.   Today's guest is Andrew Postnikov, Chief Business Development Officer at GamesBoost42.   Topics Covered: 01:23 - Difference between GamesBoost42 and traditional investors 08:50 - How does GamesBoost42 work - do I give up profits or equity? 11:48 - How publishing works with GamesBoost42 17:45 - Dad joke #1 18:24 - DrinkDrama App Audit 27:07 - What happens when the relationship between developer and GamesBoost42 ends? 35:26 - GamesBoost42 analytics 39:32 - Drumschool App Audit 48:35 - Battlexic App Audit 57:03- What's the  to work with GamesBoost