The Delivering Wow Dental Podcast

What's up, guys? Welcome to another episode of the Delivering WOW Dental Podcast. Today, I wanted to come on. I was actually inside of my practice's Facebook account, and I noticed that there were a few changes for targeting. I'm super excited about that, and so I just wanted to jump on. For all of you guys who are running Facebook ads, are boosting posts to your practice, this is pretty exciting news. In the past, we were actually able to target people based on their net income. You could put in someone who has a net income of $100,000, or 300,000, or half a million dollars, and that was super exciting, right? You could also target people by their home values and the amount of liquid assets that they have. A lot of you guys be like, "How does Facebook know all of that?" Well, I can tell you Facebook is super smart, super intelligent. In fact, really interesting, and I'm sure this has happened to you as well. I was actually in a van with some volunteers when I was in Kenya when we went off to build a classroo

What's up guys? Welcome to another episode of The Delivering WOW Dental Podcast. I am super excited to be on today. I am actually driving in my car. I am heading out from dropping my daughter to ballet. I just wanted to jump on spend a little while. We have had a crazy few weeks, one with wrapping up our Delivering WOW Summit so of course you guys have probably seen all the pictures if you were not there. It was an incredible, incredible special event. There were a lot of tears shed. There were also a lot of like huge celebrations, of wins, or practices that had grown over the last year by 30 or 40% from our inner circle. We also had a workshop helping practices understand the achievement cycle and seeing their gaps. Overall, it was just a great even with great, great speakers. We have since shifted our focus into the launch of our Platinum Mastermind. I can tell you, I am so excited about this program. Inside of our Platinum Mastermind, many of you guys have heard of it. I had this idea to actually teach all

I’m super excited to welcome my good friend, Jared Parente from Dental Warranty Corp, onto this episode of the podcast. We discuss how you can grow your dental practice by giving your patients peace of mind with dental warranties they can trust. Jared Parente is the CEO of Dental Warranty Corp and has committed the vast majority of a highly-entrepreneurial career to growth opportunities in healthcare. His work has helped to generate results through a focus on better patient experiences delivered through unique and disruptive concepts. Dental Warranty offers nationwide, life-proof protection for restorative dentistry and appliances. It offers a unique practice growth opportunity with typical practices seeing an acceptance rate between 40% and 80%. In my discussion with Jared, we talk about how your warranty can act as a powerful practice builder to help you not only grow your practice, but boost hygiene consistency, treatment acceptance and revenue. On the podcast we discussed… How Dental Warranty can help in

The dentistry industry is competitive. If you’re not offering the latest products and services that your patients are looking for, you risk losing their custom to another practice that does offer those things. And, one of the most sought-after products in today’s market is Invisalign, which is why I’m so excited to have Nancy Ward from Invisalign on this episode of the Delivering WOW podcast. Invisalign (www.invisalign.com) pioneered the world’s first clear aligners, helping people to straighten their teeth to achieve the smile they’ve always wanted – in as little as 3 months! Nancy has been an Invisalign provider for 12 years and is part of the US and Global faculty for Invisalign. In my discussion with Nancy, we talk about how dentists like you can utilize Invisalign to enhance restorative outcomes and grow your practice. On the podcast we discussed… How to integrate Invisalign in your practice when you aren’t a trained orthodontist The process of learning how to be an Invisalign provider Tips for training

Does your team struggle to convert potential new patients over the phone? If you’re nodding your head, this conversation with Jonathan Karren, the Account Executive at Mango Voice Phones, will be like music to your ears! In the episode, we talk about how you can improve call conversions to help grow your practice and fill-up your weekly schedule. Jonathan’s role at Mango Voice is to drive customer acquisition through direct sales, social media marketing and partner relationships. If you’re not familiar with Mango Voice, they are an enterprise-grade VoIP phone system based in the cloud. With its time-saving features, they help dentists and other business owners from all over the world run their business much more efficiently. On the podcast we discussed… What Mango Voice is and how it can help you increase phone call conversions How you can use phone call recordings as a coaching guide for your team Using SMS to respond to missed calls and get back to patients quicker Converting voicemails to emails How to us

On this exciting episode of the podcast, I welcome my good friend, Mike Buckner, onto the show to talk all about how you can cut through the noise with help from some powerful technology. Mike Buckner has been working in the Dental Technology Field for eight years. He has worked as a Business Development Executive for Solutionreach, as well as a Director of Business Development for Dental Intel. He is currently the Director of Business Development for Weave, and speaks at various meetings about patient retention and building patient loyalty. And, on top of all that, he has twin baby boys that keep him on his toes! On the podcast we discussed… What makes patients reluctant to come back to your practice How to improve patient retention by focusing on relationships The action steps you can take to maximize relationships with your patients Why you should use text messages to bond with patients and increase case acceptance Using the Weave App to help improve efficiency and communication Weave is a powerful and u

Would you like to learn how you can get more traffic from Google and grow your practice? If this sounds like something you’d be interested in, join me on this episode of the podcast for an insightful discussion with Brett Allen, the CEO and Co-Founder of Marketing 32. Marketing 32 is a Google Marketing Agency for Dentists and Dental Specialists. The team at Marketing 32 are also the creators of "Google Made Easy for Dentists" which is a step-by-step program that is transforming the industry by helping dentist do their own SEO and Google Ads. Brett and I have a very interesting talk about how dentists can leverage digital marketing to attract more patients and explode the growth of their practices. So, if you're struggling to fill up your appointment schedule or you just want to expand your practice and accelerate its growth, this is the episode you’ve been waiting for! On the podcast we discussed… Why you should use multiple traffic sources to help grow your practice How to leverage relationships and get peo

What's up guys? I hope that all is well. I wanted to come on and tell you guys a quick story that happened actually last week with my kids. Many of you guys know I have two teenagers, a 13 and a 14 year old and quite frankly, we've been having some challenges with getting them to get up on time, to get their breakfast on time and to leave the house on time and it's caused a a lot of frustration on my part as well as my husband and caused them to leave the house, I'll say this, in not a great mood. I'm not sure how many of you guys have teenagers but it's not always easy. But an interesting thing happened a few weeks ago where Sarah on my team, she actually does coaching with office managers of our inner circle. Anytime they are having any challenges or any time they need help with anything, they just box her and she jumps on calls and she works directly with them. There was actually a doctor that tends to want to stay really late in the practice and her office manager was actually struggling with it. He said,

I’m delighted to introduce Dr. Anne O’Donnell to the podcast and talk all about how dental practices can use aftercare chatbots to connect with patients and offer ‘Care beyond the Chair.’ Anne is a dentist based in Ireland and has been in practice for ‘more years than she cares to remember.’ She has had her own dental practices and sold a small corporate in 2018. She then became the groups Clinical Director. In 2013, she bought a failing practice and completely turned it around. It is now a multi-disciplinary general and specialist practice with a tenfold increase by 2018. Anne is passionate about dentistry, her team, and her patients. She and her team have even developed a patient aftercare messaging service using Facebook Chatbots called "Care beyond the Chair.” On the podcast we discussed… How ‘Care beyond the Chair’ works and how it helps make patients feel appreciated Why chatbots have a higher open rate than email Recommending dental hygiene products using chatbots Tips for scheduling automated chatbot

What's up guys? It is Anissa, super excited to be here talking to you today about, are you leveling up your team leaders? So, I actually just looked at my What's Up messages and I received a message from Tammy, who is my Office Manager, and the message actually says ... Now granted it is 2:00 in the afternoon on a Friday as I'm recording this. The message says, "Hey Doc, just letting you know we had no water today. The Water Commission was working in the area and so, all of the water was turned off. Our backup tanks did not kick in, they were not working. And so, I contacted the plumber, he came in, he fixed our tanks. Everything is working, we're all good to go. We rescheduled the patients, everything is fine. Again, just letting you know. Let me know if you need anything, have a great weekend." Now, I am so excited because number one, there are processes in place for what happens if there is no water, right? So, she knew to contact the plumber. She knew where to get his number. She knew if there was an issu

What's up guys, it's Anissa. I am super pumped to be on today. I am actually heading out to Funnel Hacker Live, which is in Nashville, is a coming together of 3,500 and more marketers from all over the world. What's really interesting is that I used to feel a little bit embarrassed or a little bit ashamed to let people know how passionate I was about Funnels and about helping dentist or by using Funnels to be able to grow businesses and it's really interesting. This summer I was traveling to Kenya, many of you guys know that when we launched our first online coaching program, which was Delivering Wow U, all of the money that we actually made for the startup of that product actually was donated to village impact, which is a community organization that builds schools in Africa. So I actually built a classroom along with a few other members of the ClickFunnels community and we went to Kenya this summer to open up our classrooms. But anyway, I was in the van with Russell Brunson, who was the founder of ClickFunne

What's up everyone? It is Anissa Holmes and today I want to take you behind the scenes of my Facebook ad that did not work. Now, many times when I am inside of Facebook groups or perhaps sometimes when I'm out at conferences, people come up to me and they're like, "I know that you work with dentists to be able to help them understand social media and the strategy behind it and how they can get a lot of patients using social media without spending a lot of money. However, the issue that I've had is that I've tried Facebook, it didn't work. I ran some ads. I posted. Nothing happened." So, people say, "What can you recommend for me to get better results?" Right? Which is normal. Which is typical. Which is a great question. I actually wanted to talk to you about what we do inside of my practice when we run Facebook ads as well as what we teach inside of our Facebook boot camp. I think this will help you a lot and shed some light into the real truth behind running Facebook ads and creating campaigns. Again, we hav

What's up everyone? It is Anissa, wanted to jump on and talk to you guys about bonuses. When should you bonus? Should you bonus? How should you bonus? And there's lots of different thoughts and ideas about how to reward your employees or your team members for a job well done. Now, before we do that, I actually want to tell you a quick story. So back when I was nine years old, I wanted to get this Rainbow Brite Doll. I don't know if you guys had that Rainbow Brite Doll. If you remember it, if you're old enough to remember it, but it was a really, really colorful doll. She had like blue hair and yellow hair and I just wanted this to doll. But the problem is that I knew that my mom would probably not get it for me. So I came up with this grand idea that I would actually create a lemonade stand to be able to get the money to be able to buy this doll. And so I came home from school and I said, "Mom, I want to do lemonade stand on Saturday, and so can you please take me to the supermarket." And so she actually said

I’m thrilled to welcome Steve O’Leary, the Project Consultant at APEX Design Build, onto the show to talk about the best processes for designing and building your ideal dental practice. Steve is a natural born leader and dedicated to delivering high levels of customer satisfaction with help from his positive outlook on life and great listening skills. He has worked at APEX Design Build for almost three years and is super passionate about the company and what they stand for. Apex Design Build is a fully integrated design, architecture, and construction firm that specializes in creating state-of-the-art healthcare facilities. Their motto is as enduring as it is simple: Your practice made perfect. On the podcast we discussed… Everything you need to know about APEX Design Build Vs. Design Bid Build and what each involves The importance of having a high level of communication during the new buildout process Questions you should ask before hiring a team to help you build a new practice The impact that a well-desig

What's up guys? I hope that all is well. Welcome to another episode of our podcast. I actually wanted to jump on, I am right in the middle of organizing my Google Drive for a new product that we're going to be launching which is our Delivering WOW funnel program. We have had almost 1,000 people to go through our Facebook Bootcamp, and inside of the bootcamp we give a Facebook ad for every service. We give about 20 or 30 images, we also give a Done For You funnel and email copy for dental implants. But what's happened is that, a lot of our members are like, this is really, really good can you provide us more content? So we want to be able to get for example, images every single month for Invisalign as well as maybe, an article that we can share with our patients. As well as fresh Facebook ads, as well as fresh images, right? And so what we've been working on for the last six months is actually, creating all of that content. So for actually 12 different dental services: implants, Invisalign, cosmetic dentist

What's up guys? I hope that all is well. I actually wanted to jump on today and talk to you a little bit about what happens with teams when you start to scale and grow. I actually just received a message from ... and they were saying that as their practice is growing, now that they're implementing all of these great strategies, the practice is growing, there more patients. And they're needing to actually hire more team members. And so the question is, how do we prevent people who have been there for a while, getting a little bit concerned. Maybe worrying about their job security. And so I wanted to talk to you guys a little bit about that. Actually, what I'm going to do is talk to you about what happened inside of my practice, because the same thing actually happened inside of my practice. So as we've been implementing all of our strategies to better serve our patients, giving them more great experiences. Such as the warm peppermint scented towels, and the complimentary hand and arm massage, giving them headp

Hi, guys. I hope that all is well. I actually wanted to jump on. Something really interesting happened to me when I was looking at the podcast stats, and it was quite interesting. It really related me to what happens inside of our practice where we really drop the ball in terms of looking at what is happening in our business, looking at what drives our performance and our success. So, I wanted to tell you a quick story. So, I actually, as many of you guys know, we're starting this new podcast format, right? Where I am giving you quick tips, telling you what's going on behind the scenes in Delivering WOW. So, I actually went into our podcast audio player. What's up, guys? It is Anissa Holmes. Wanted to jump on really quick. Hey, guys. What's up? Wanted to come on and tell you a quick story about the power of tracking, looking at numbers, and how it affects your performance as well as your behaviors. So, I actually want to start off with a quick story. So as many of you guys know, I decided to take you behind t

What's up everyone? It is Anissa Holmes. I am actually driving in my car. I wanted to come on and just give you guys a quick shout out. It's actually Saturday. I had breakfast this morning with my husband. I'm actually driving to pick up my daughter. She went to watch a school soccer match. But I wanted to come on really quickly and just let you guys know what is happening with our podcast and how it's going to allow us to serve you even more. Many of you guys know that Delivering WOW was recently voted one of the top dental podcasts. We actually came in number three behind Nifty Thrifty and A Tale of Two Hygienists. We've been doing the podcast now for about three years and I really want to start actually taking you guys behind the scenes of what's happening with Delivering WOW, what's happening in my day, the ups, the downs, how we're helping our coaching clients, and how we're serving. I hope that you like this format. We're going to be doing a lot more podcasts, and many of them will be me driving in my c

If you want to make your dental practice stand out from your competitors, you’ve got to start thinking about new and innovative products and services you could potentially start offering to your patients. In this podcast episode, I’m thrilled to be joined by Michael Foley, the founder and president of Emerginnova. It’s a fantastic conversation all about ceramic dental implants and the steps you can take to integrate them into your practice. Emerginnova is the official North American distributor of ZERAMEX Ceramic Dental Implants. ZERAMEX is a growing company with a solution that is evolved like metal-implants but has all of the benefits of Ceramic Implants. No one knows more about the market and future of this sector than Michael Foley. So, who better to talk to about the dental implant market and advise you on how you can start using ceramic implants in your own practice? On the podcast we discussed… Michael reveals how he got into the dental implant business The benefits of ZERAMEX dental implants includin

I’m thrilled to welcome Ian Miller onto the podcast to talk about all the ways that you (and your patients) can improve oral hygiene and enjoy a wider, brighter and healthier smile. Ian is the Director of Global Sales for both Plaque HD and Steraligner. His passion for getting premium oral hygiene products into the mouths of your patients is only surpassed by his drive to make it as easy as possible for all of your patients to have maximum oral health...oh, and his love for baseball and getting into the Guinness book of world records because of it! On the podcast we discussed… How Ian transitioned from the world of B2B business to oral hygiene How Plaque HD got started and what inspired its creation The benefits of using a plaque identifying toothpaste that’s suitable for the whole family Ian shares a compelling story about how Plaque HD helped improve a child’s oral health Teaching patients how to brush their teeth properly Using Plaque HD to achieve a brighter smile, whiter teeth, and a healthier body How