Razorbranding Podcast

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Serial Entrepreneur and Author Jeremy Delk to discuss embracing failure, learning from adversity, and gaining a deeper understanding of your brand through emotional and quantitative data. Jeremy Delk is a self-made entrepreneur, author, investor, and speaker. Since 2001, his businesses have earned hundreds of millions in revenue and created hundreds of high-paying American jobs. Today, he uses his experience to advise fellow entrepreneurs on their journeys as a speaker and author. Listen to this episode of He Said, She Said: Razor Branding™ Podcast as Jeremy shares his experiences as an entrepreneur and discusses the importance of resilience, good communication, and adaptability in business. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Becky Lawlor, the Founder and Chief Research and Content Officer at Redpoint, to discuss the challenges of using data meaningfully and the importance of effective survey design when creating and implementing marketing strategies.  Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint, a boutique original research and content marketing agency renowned for its work with major brands like Adobe, IBM, and Samsung. She has over a decade of experience in B2B tech content creation and a passion for data-driven storytelling and original research. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Becky shares this passion and provides helpful insight for collecting and sorting through data efficiently to develop effective marketing strategies.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Lori Haller, founder of Designing Response, to talk about the challenges of staying relevant, creative problem solving, and the importance of being adaptable to different audiences.  Lori Haller is an extremely in-demand creative strategist, speaker, author, and coach whose agency has been creating award-winning, sales-generating direct mail, online promotions, space advertising, and design for over 20 years. Her clients have included such prestigious names as Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s O’s Big Book of Happiness, The Agora Companies, Procter & Gamble, TurboTax, and National Geographic. Lori is a member of AWAI’s Program Advisory Board, and the author of their Ultimate Guide to Building a Highly Profitable Graphic Design Business. Global design is one of her specialties, and in addition to the U.S. including Hawaii and Canada, she has worked with and coached clients in Singapore, B

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, to discuss the importance of education, research, and collaboration - both creatively and strategically - for B2B branding to yield better results for your brand.  Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's,Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. In his early years, Shachar co-founded BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1M in billings. He also founded Redacted, which became Chica

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kurt Uhlir, a globally recognized marketer, operator, and speaker, to talk about how establishing systems and processes early on leads to building better businesses and better brands.  Preview Caption: As a popular keynote speaker, podcast guest, and author, Kurt Uhlir wants to help people and create environments where people can flourish as themselves. Kurt has given hundreds of speeches across the United States and Europe, including presenting at prominent industry events such as PPAI, GDC, EXPCON, the White House, and private company/team workshops. He has also appeared on national television shows and periodicals including Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, and ABC, along with many others. He recently finished a multi-year engagement as VP, Marketing & Operations for eXp Realty (an eXp World Holdings company) where he oversaw the growth of eXp Realty’s Integrated Platfor

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jonathan Sachs, Chief Revenue Officer at iDiscovery Solutions, and our very own Molly Daigle, President of Client Success at brandRUSSO, to celebrate International Podcast Day and to talk about their experiences hosting podcasts for their respective brands.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Katrina McKinnon, an Australian content writing expert, to talk about the value of storytelling in marketing and how combining creativity and strategy creates strong, compelling, and lasting brands. (Sound familiar?)  Katrina McKinnon founded one of Australia’s first web development agencies in 1996 and pioneered innovative practices now standard in eCommerce, including off-shoring and content marketing. She is the founder of CopySmiths.com, a charter member and one of the 50 founding members of eCommerce Fuel, and a well-known speaker in the eCommerce community. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Katrina shares her expertise from years of experience in the web development and marketing industries and how she leveraged that to establish CopySmiths.com to help her clients increase their organic engagement and expand their overall online presence. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Gil Allouche, founder of Metadata, to discuss the role of automation in marketing and how it can benefit both productivity and happiness. Michael, Jaci, and Gill also spent time talking about the idea of bringing a B2C mentality to a B2B world, and the potential for changing the rules of B2B marketing. Together, they emphasized the need for creativity and a willingness to challenge the status quo. Gil Allouche is the founder of Metadata –a marketing platform for B2B that sets lead generation on auto-pilot using data enrichment and multi-channel targeted ads. Prior to Metadata Gil was the VP Marketing at Qubole – a Big Data cloud company. Previously Gil ran marketing at Karmasphere (Acquired by FICO). Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Gil shares his insights on how he helps his clients bring automation to their marketing efforts. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by David Deutsch, copywriter, marketing strategist, author, and copywriting coach, to discuss the changing landscape of advertising and how some traditional advertising methods can still be a secret weapon in modern B2B branding. David also shares some of his experience while working for the great David Ogilvy at Ogilvy & Mather on Madison Avenue. David Deutsch is a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. David started at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as David shares his insights on the changing landscape of B2B branding and how sticking to the basics can still yield strong results. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dan Chamberlain, Senior Director of Marketing (Americas) at ENGIE Impact, to talk about B2B marketing, specifically how identifying your target industries with the right strategies and aligning your sales and marketing teams can take your efforts to the next level.  A highly engaging and successful leader, Dan has over 25 years of B2B marketing across multiple industries including professional services, technology, industrial supply, and telecommunications. He has developed and executed effective marketing programs for clients from venture-backed startups to Fortune 100 multinationals. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Dan shares his insights on all things B2B marketing and his experiences as a marketing director for a global consulting firm.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Sean Schnipper, Director of Marketing at Transervice, to talk about the challenges and strategies involved in managing a brand for a national logistics company, emphasizing the importance of collaboration, authenticity, and trust in building a successful brand. Sean Schnipper is the Director of Marketing at Transervice, bringing with him nearly 20 years of experience in all aspects of marketing communications. In his current role, he handles the day-to-day marketing activities of the company and develops strategies for its social media platforms and industry engagement. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast, as Sean shares what it’s like being the marketing director for a national B2B company and his experiences - both positive and not so positive, that go along with it. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Nathan Yeung, Vice President of CMO Services at Find Your Audience Marketing Partner, to discuss his thoughts about the progression of AI tools, the need for alignment within organizations, and his experiences as a marketer in an ever-evolving industry.  Nathan Yeung is an experienced marketing strategist with over 10+ years of expertise in advising B2B businesses, helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. Trained in marketing, he has also worked in finance and management consulting, providing him with a comprehensive understanding of business operations and strategy. Nathan's ability to think outside the box has helped his clients to stand out in their industries, and his expertise has been recognized by numerous organizations over the years. Listen in to this episode of He Said, She Said: Razor Branding

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Brian Will, a serial entrepreneur, industry-leading business and sales management consultant, and two-time Wall Street Journal best-selling author, to talk about the importance of accepting and efficiently adapting to change in the business and branding industries.  Brian Will is an industry expert in sales and management consulting, a two-time Wall Street Journal best-selling author, and a serial entrepreneur with over 35 years of experience. Today, Brian is a visionary business leader, owning restaurants in Atlanta, an insurance and technology company in Denver, and a real estate business in Georgia and Florida. His expertise in turnaround projects and driving billions in sales make him a sought-after consultant and speaker. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Brian shares his insights and experiences about the importance of accepting and adapting to whatever changes are thrown your

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are sans guest, so they decided to divulge into one of their many areas of expertise: building brands - specifically, how to build your brand from the inside out. From forging solid relationships and developing a strong culture to investing in your internal team, Jaci and Michael share the key components of creating a kick-ass brand, inside and out.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Eric Quanstrom, Chief Marketing Officer at CIENCE, to talk about his work in B2B marketing and how leveraging AI tools has helped him stay ahead of the game.  Eric Quanstrom is the Chief Marketing Officer at CIENCE, a B2B lead generation service, where he focuses his expertise on growth, sales, and marketing strategies to develop programs with quantifiable objectives to measure results. During his time at CIENCE, Eric built the inbound and outbound programs that helped grow the company into a 4x winner of the Inc. 5000 Fastest Growing Private Companies in America. Listen in to this episode of He Said, She Said: Razor Branding™ as Eric shares about how he and his team have figured out how to work with - not against - AI tools to boost their productivity and results.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Adam Warner, Director of Field Marketing at GoDaddy, to take a closer look at how artificial intelligence (AI) is affecting marketing and branding strategies (but not the way you might think).  Adam Warner is the Director of Field Marketing at GoDaddy. In his role, Adam raises brand awareness through events and community discussions. His expertise and experience allow him to speak to the ins and outs of field marketing, best practices for engaging various communities, and website building. Listen in on this episode of He Said, She Said: Razor Branding™ as he shares his thoughts about the direction AI is taking marketing and branding efforts. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jodi Daniels, a privacy/security specialist and author, to discuss how to protect your brand and your brand’s reputation from privacy and security threats online.  Jodi is the founder & CEO of Red Clover Advisors, co-host of the She Said Privacy/He Said Security podcast, a national keynote speaker, and co-author of the Wall Street Journal Best Selling Book, Data Reimagined: Building Trust One Data Byte At A Time. Jodi understands the challenges of building and managing a business or brand. That’s why she’s dedicated her career to working with businesses to help them better understand and stay compliant with the ever-changing privacy regulations so they can get back to doing what they love. Listen in to this episode of He Said, She Said: Razor Branding™ as Jodi shares her expertise in security and privacy matters and explains how you can keep them from holding you back. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by, well, themselves. Due to a last-minute rescheduling, Jaci and Michael were left to their own devices, and they decided to share about how they’ve learned to adjust to change over the years - specifically, how they’ve managed work-life balance, transitioned into a hybrid work environment, and navigated continued growth.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast,  we are joined by Jason Berkowitz, SEO extraordinaire, to learn about search engine optimization (SEO), how to properly use SEO, and how to “break the web” to make sure you’re at the top (where you deserve to be).  Jason Berkowitz is the founder and SEO Director of Break the Web, a search marketing agency that specializes in Search Engine Optimization (SEO) and paid advertising. Jason has been sharing his expertise in SEO and digital marketing since 2009 through interviews, podcasts, lectures, and feature writing for a variety of industry sites. Listen in to this episode of He Said, She Said: Razor Branding™ as Jason shares with us why SEO is so important to your brand and how you can use SEO tactics to your advantage. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jonathan Pritchard, a mentalist turned consultant, to learn how applied psychology (aka mind reading) can help you create better systems within your company and change how you view branding and sales.  Jonathan Pritchard is the founder of ZAVANT enterprises and the author of multiple books focused on the power of applied psychology. Prior to founding ZAVANT, Jonathan toured the world for 15 years as a Mentalist - a type of entertainer specializing in reading minds, predicting the future, instant hypnosis, and other impossible skills. Jonathan realized his talents could do more than just entertain, and that’s when he switched to consulting for some of the world’s largest companies where he shares his secrets with sales teams, delivery teams, and anyone else who needs to deliver results in high-stake environments. Listen in to this week’s episode He Said, She Said: Razor Branding™ Podcast as Jonathan shares how to use appli