Razorbranding Podcast

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Melissa Bowen take over for a special “She Said, She Said” episode to talk about their newest endeavor: Brand State U’s Women’s Summit at Sea.  Melissa Bowen is a Licensed Professional Counselor, Coach, and a Certified Daring Way™ Facilitator. Her work revolves around the belief that lives, relationships, and leadership can be transformed by developing a stronger sense of self and living a more authentic, vulnerable, connected, and courageous life. Melissa has experience working with companies like GSK, KADN TV15, The United Way, Family Missions Company, brandRUSSO, and Chamber of Commerce organizations. Tune in to this week’s episode as Jaci and Melissa share how the Women’s Summit at Sea came to be and how their areas of expertise blend seamlessly together to create an unforgettable “education vacation.”

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dr. Jean Oursler to discuss all things Caveman Brain - from what it actually is, to how to keep your Caveman Brain from preventing growth in your business.   Dr. Jean Oursler is a business psychologist, author, performance coach, speaker, organizational development consultant, and the creator of The Caveman Brain Business Growth System™. Dr. Jean’s mission “to leave you better than I found you” motivates her to help her clients understand what their Caveman Brain is, how to prevent it from holding them back, and instead use their Caveman Brain to propel them toward better results for their business. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast, as Dr. Jean teaches us about what your Caveman Brain is, how to get better results, and how to focus on that one “thing” that is holding you back from successful business growth. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Mila Grigg, the founder and CEO of MODA, one of the most reputable branding agencies in the country,  to discuss the importance of personal branding and how building a strong personal brand can change the way you do business.   With over 20 years of experience, Mila is an expert in building personal brands, growing leadership equity, and creating marketing and social media strategies. She has worked with a wide range of organizations - from Fortune 100s executives to first-time entrepreneurs - and helped them all create, communicate, and profit from their brands. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Mila shares her experiences helping people develop their own personal brands and the lessons she has learned over the years. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Tony Rubleski to discuss “Discovering the Missing Elements in Your Brand” - and why things like employee retention and professional development are vital to creating and maintaining your brand.  Tony Rubleski is a bestselling author, business consultant, keynote speaker, and the president of the Mind Capture Group. Tony has over 25 years of experience in the personal development industry and has been featured in Toastmasters International Magazine, The Detroit Free Press, the FOX TV network, ABC, NBC, CNN Radio, NPR, and Entrepreneur Magazine Radio. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Tony shares powerful messages about all of the things that really go into creating a brand that most people overlook. CLICK HERE to learn more about Tony's new book “It’s a Cop-Out.”

On this week’s episode of He Said, She Said: Razor Branding™ Podcast we are joined by Steven Bugg to discuss “Building a Brand from the Inside Out” and how to use progressive marketing and advertising to connect in the ever-changing world.   Steven Bugg is the President and CEO of Great Lakes Credit Union who believes that his role as “chief enthusiasm officer” is a job where one must utilize tools and resources to create clear messaging. Throughout his career, Bugg has taken on executive leadership positions, marketing/strategic planning, P&L management, public relations, and retail operations. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Jaci and Michael converse with this seasoned executive leader on branding success. 

Chris Bond joins He Said, She Said: Razor Branding™ Podcast to talk about the importance of hiring and keeping the right people to not only build a strong company, but also a stronger brand.  Chris Bond, CEO and Founder of Bluewater, is equipped with 30+ years of experience in Learning and Talent Management, sharing his knowledge through articles, speaking, and consulting. He strongly believes that companies should focus on relationships, impact, and flexibility to improve processes, reduce expenses, and drive bottom-line revenues. Join this episode of He Said, She Said: Razor Branding™ Podcast to “grow a business for the future,” as Bond would say.

Leslie Gibbs joins the He Said She Said: Razor Branding™ Podcast to talk about her experience in developing brand strategies and the importance of having a strategy for every brand. Leslie Gibbs is a career marketer with a passion for helping brands discover and implement strategic plans. Her time as a Chief Strategy Manager, with companies like Modern Vascular, has provided her with a unique insight into the best practices, what to look out for, and what to avoid. She specializes in brand strategy, marketing infrastructure, strategic alliances, and direct-to-consumer customer acquisition. With discipline and strategy as her top priority, Gibbs is ready to share her insights on this episode of He Said She Said: Razor Branding™ Podcast.

Nick Gray joins the He Said, She Said: Razor Branding™ Podcast to talk about building relationships, and how relationships play such a big role in not only branding, but in life. Nick Gray is an entrepreneur and author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2- Hour Cocktail Party, a step-by-step handbook that teaches you how to build big relationships by hosting small gatherings. Over 75,000 people have watched his TEDx talk about why he hates most museums. He’s been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”

Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies dominate new market categories.  Kevin is a journalist who has been covering tech and society for 30 years, and is the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where he and his team guide leadership teams to help them define, develop, and ultimately dominate new categories of business.

On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael welcome Dave Snyder to talk about Content Marketing, and how to best use it and manage it in today’s ever-changing digital world. It’s a problem all businesses face as they try and keep up with demand, while also protecting the integrity of their brand. Dave provides great insight on this topic, in an entertaining and enlightening conversation. Dave Snyder is the CEO of CopyPress. His background in SEO, social media, and content marketing led Dave to look for a better way to scale and create content. That search led to the formation of CopyPress. Today, CopyPress is one the most trusted content providers online working with brands like Stitchfix, Fanatics, and LinkedIn. With help from CopyPress, his clients are able to increase their organic web traffic, improve their search engine rankings, and build their brand awareness.

Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, "What is a Brand?"  At first glance, it sounds like a silly question. After all, the term branding has become part of our everyday vernacular. But with so many interpretations and uses, it’s important to bring some clarity to what it means for practical usage.  In this episode, Jaci and Michael Russo share what they’ve learned over their combined decades of experience working in branding and with each other - providing their insight and best practices on not only how to define what brand is, but how to use branding to improve your business. 

In our “5 R’s of Branding," the first principle is probably the most important – REALIZE; The consumer owns the brand, and the only way to help influence perceptions and encourage loyalty and trust, comes from the relationships you build over time. Rob Kessler, the inventor and co-founder of Million Dollar Collar, knows a few things about relationship building and joins us on the He Said, She Said, Razor Branding™ Podcast. Before Million Dollar Collar, Rob built a screen printing and embroidery business from a spare bedroom in his house to over $1,000,000 in revenue before selling the company.  Rob's sales experience in several high-dollar industries including Diamonds, Real Estate, and Automotive Sales, provided a unique blend of backgrounds to transition him into the fashion world.  His ability to look at the world through a different set of lenses than most people led to his success in every sales job and with both of his businesses.

At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires. Today, we welcome Professor Aaron Ahuvia, Ph.D., the world’s leading expert on brand love, i.e. how love works when we love a brand, product, or anything else that isn’t a person. In his new book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our wellbeing. Also, he has co-authored a United Nations report on happiness and public policy.

A lot of people are talking about storytelling these days, but what does that mean exactly, and how do you go about telling yours? Joining us on the He Said, She Said Razor Branding podcast to discuss this is Lindsay Pinchuk, an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, on-air expert, small business champion, and Mom. Lindsay’s lent her expertise to 200+ television segments, given interviews on 40+ podcasts, and has been featured or contributed to stories in Time Magazine, The Wall Street Journal, Parents.com, Babycenter.com, “The Doctors,” “Access Live,” The Chicago Tribune, Crain’s Chicago Business, Chicago Magazine and many more as both a parenting/lifestyle expert AND as an entrepreneur/small business expert. Today, Lindsay works with individuals, brands, and companies, both large and small, to tell their brand’s story, grow the communities who support them, and ignite their success both on and offline. Sh

Joining us on the He Said, She Said Razor Branding™ Podcast today to discuss Entrepreneurial Branding is Travis Rosbach. Capt. Rosbach has spent the last three decades enhancing his entrepreneurial skills. Throughout the years, Mr. Rosbach has been proud to invent and found Hydro Flask®, work as a business broker, fly as an Airline Pilot, is an active Professional Speaker, and start The Tumalo Group, providing sourcing, advising, and consulting. His clients include various industries, celebrities, individuals, and even countries. He not only shares his tradecraft with others but also practices it in the many startups in which he is currently involved. Besides Entrepreneurship, Mr. Rosbach's Experience Includes: - SCUBA Dive Master/Instructor (PADI 158190) - US Merchant Marine Boat Captain (50 Tons) - Commercial Airline Pilot (ATP) - Oregon Contractors License - Hawai'ian REALTORS License - Yoga Instructor (500 Hour Hatha and Kundalini (NOT 3HO) - Reiki Master - Member of The Explorers Club - Fellow at the Roy

B2B branding can be a challenge for most, particularly when you are more familiar with a B2C approach that, on the surface, provides more opportunities for emotional connections. Truth is, B2B branding provides the same opportunities; you just have to know where to look. Rob Kirkpatrick, Head of Brand and Communications for Airspace, joins us to discuss his experience with B2B branding and how to connect with businesses on an emotional level. While Rob's current role is guiding marketing efforts for an international tech company, he is no stranger to storytelling. His professional background includes time at CNN, Fox Television, and Townsquare Media. He is the ultimate critical consumer of media and has seen the very best and, unfortunately, the very worst in marketing and advertising. Rob is based in Lafayette, Louisiana, but works directly with teams in Carlsbad, California, and Amsterdam, The Netherlands. He's married and living the #dadlife with two young daughters.

Choosing the right agency is one of the first, and often most important steps in building a strong brand. Joining us to discuss his insight and experience is Jonathan Sachs of iDiscovery Solutions (iDS) – an international eDiscovery firm specializing in solving complex data problems. With over 15 years of consultative sales experience in the areas of eDiscovery, managed review, forensics, cyber, and expert consulting, Jonathan is responsible for all aspects of the iDiscovery Solution’s sales and revenue strategy, brand awareness and competitive positioning, and service promotion marketing programs. As iDS’s brand manager, Jonathan worked directly with the IDS leadership team to find the right agency for their unique needs.

Focus, or The Who of your brand, is the first of four primary elements RUSSO uses in the RazorBranding™️ process to change the conversation and better position clients within their marketplace. Focus helps define who you are and who your audience is through the use of consumer insight, demographics, psychographics, and personality profiles. Helping to provide some insight on how research plays a large part if finding your audience, is the Associate Director of Marketing for AAAASF, Jen Swanson, MNA CAE. For the last 15 years, Jen has worked to advance the mission of healthcare associations. In her current position, she combines her years of customer services experience with data-based insights and marketing best practices to increase the awareness of AAAASF accreditation while working to enhance and advance internal processes. She enjoys spending time with her husband and her house full of pets, visiting as many zoos as possible, and running an animal education and conservation nonprofit with her husband.

Joining us on the Razor Branding™ is Maureen Dugas Foster, who has developed a superpower she calls manifesting abundance.

Joining the Razor Branding™ Podcast is Leigha T. Porter, founder and artistic director of F.I.R.E. Expressions Performing Arts Conservatory.