Uncensored Growth - Online Marketing & Business Strategies

In episode #29, Wilco talks about the most important question that you can ask yourself, and that is, "What is your why?" Time Stamped Show Notes: 00:39: Why are you doing what you're doing? 00:51: What is your why, and why it is important? 02:40: You need to know your why for internal motivation. 02:55: Simon Sinek: 'How great leaders inspire action' 03:44: Start with the why. They start with, "We want to change the world." 04:40: if you don't know your why, it's really hard to really influence people. 04:50: If you know your true why, you can convince people to believe in that same thing as you do. 06:02: What I always loved doing most, is to do things in a way that make me feel smarter than someone else. 07:10: Do things as the top couple percent. 08:15: ConnectRetarget that allows you to only retarget those for example, who spend more than x time on your site or who scrolled to at least 50% of your page. 09:00: The real point of this podcast is that by knowing your why, you'll, it will be easier motivate

In episode #28, Wilco shares about his experience about selling a business. Time Stamped Show Notes: 00:40: I wanted to talk about selling your business. 02:05: You may know me from WordPress for Facebook. 02:20: That was a WordPress plug-in that allowed you to create Facebook welcome pages. 04:30: FE International, they have a bid network of people who basically are interested in more higher ticket size or online businesses that are worth more. 06:45: If you are ever planning on some kind of an exit or like selling your website or selling your business, it makes a lot of sense to have recurring in your business. 07:00: Another thing I learned is that I was too involved in the business. 08:49: If you are ever trying to or thinking of selling your business, make sure you are not working in the business by the time that you're going to list it for sale. 10:10: It's always good to do brainstorm with an expert beforehand to make sure that your merchant account can be easily moved over. 14:19: Don't try to do it a

In episode #27, Wilco will share his split-test geekiness with all of you. Time Stamped Show Notes: 00:25: You better get ready for some marketing geekiness. 00:55: Converted 83% better than my original version of that page. 02:55: Now, the first tip I want to give you is that you should not start running a split-test. 03:22: First, I’m just throwing something out, see if something even has potential. 04:16: My point here is that I only start split-testing once I know if something kind of works. 04:47: Now, the second thing that you need to do is to aim for big differences. 05:37: The main headline is like what really draws people into it. 07:00: You want to make sure that you have enough traffic. 10:30: My point here is that when you are doing a split-test, you need to know what you’re optimizing for, what your end goal is because sometimes, you’re looking at the wrong goals. 11:20My point here is that you need to make sure that you have the right goal in mind. 11:40 You need to have patience 13:00 Keep trac

In episode #26, Wilco shares how to stay focus especially for entrepreneurs just like him. Time Stamped Show Notes: 00:25: How do you stay focused? 01:00: Wilco de Kreij, I've been an online entrepreneur for, I don't know, 15 years or so. 01:38: Do what excites you. 02:10: I want to create products and build things that people actually use that they're happy with and they thank me for it. 02:38: I saw one of our customers raving about UpViral and how he got thousands of lead in the first 15 hours. 03:00: My "idea quarantine". 03:28: I write it down in Evernote. I'm not allowed to touch that idea for two weeks. 03:59: The third tip is to surround yourself with people who run a similar business. 04:40: I got some friends who are doing a lot of e-commerce. 06:00: Keep planning your plan. 07:04: I actually have a schedule right here on the wall where I map everything out. 07:26: You can change within your focus and that might seem a weird thing to do. 08:00: We just had a two year anniversary for UpViral, which i

In episode #25, Wilco talks about the most important of every sale which is what do you once someone becomes a customer of yours. Time Stamped Show Notes: �00:30: Today's episode is going be relevant for you and you specifically. 01:15: The most important aspect is actually, what do you once someone becomes a customer of yours. 01:48: You need to put in the work to get the customers in. 01:59: It's so much cheaper to get someone who's already a customer to buy another product of yours over and over again. 02:48: Now, the most important part is often to get your customers to consume your product. 04:10: The moment that they start consuming your course, the moment they actually go through your course, that's when things change. 04:51: He had a genius idea for this, in his course, he's basically adding incentives for people to go through it. 06:40: Connectio.io, it's a platform where we sell various tools for Facebook advertising. 06:43: ConnectLeads, it's a tool to collect Facebook lead ads and add them into yo

In episode #24, Wilco shares his experiences on hanging out with guys who run 8 figure businesses. Time Stamped Show Notes: 00:50: We went to the southern part of Italy. 01:12: I've got roughly 20 people on our team, we've got tens of thousands of customers. 02:00: Helped me to sort of zoom out and basically get my helicopter view of the business back. 02:19: Working in your business, versus, on your business. 02:55: I just need people who are ahead of me, people who have a business that's bigger than me, bigger than mine. 03:15: I need to see others achieve something, because then when I see other people achieve it, then I know I can do it as well. 04:08: Over time it became harder to find people that are ahead of me. 04:20: I've run into, for example, Russell Brunson's mastermind. 05:38: I also notice is that the more I hang out with people who are ahead of me, the more I sort of assume that whatever I know isn't that special. 06:20: The point is that, the more I hang out with people who are doing better th

In episode #23, Wilco talks about a cool strategy that he use often in order to get more customers through the door. Time Stamped Show Notes: 00:28: Do you want to improve your conversions? 01:03: This is what I call the power of simplification. 01:55: You want to explain a concept of what a product actually does but in a couple of seconds. 02:40: You want to improve your retargeting on Facebook, you can do it by using ConnectRetarget. 02:55: It's behavioral retargeting, it's awesome and you'll get better retargeting results. 04:30: I try to tell them a story, try to get them, instead of being an obvious sales page or being an obvious sales video, I tell them a story about that. 05:30: This exact same principle, I've used it multiple times and every single time it works, it plain works. 07:00: ConnectExplore, allows you to find more and better interest on Facebook. 08:42: I know that often because we're so excited about our own products, it's so easy to over complicate things. 09:13: For those of you who migh

In episode #22, Wilco shares a chat he recently had with someone who asked him some of the right questions to basically get himself focused. Time Stamped Show Notes: 00:28: I just bought myself a new toy. 00:50: It's actually a whiteboard with a year planner on it. 01:11: I just need it to be something more visual where I plan out all the projects so I could see exactly. 02:27: As an entrepreneur, it's not always easy to stay focused on the right things. 02:37: Would your business be around in 300 years from now? 03:00: What should happen in order for that business to be around in 100 years? 04:46: If you look at all the businesses that have been around for more than 100 years, none of them solely rely on its founder. 05:35: If you look at UpViral, a lot of the dashboard and interface and how certain features work, I've all created it myself. 07:39: Is it actually something longterm? 07:46: Connectio is 100% focused on Facebook ads and UpViral is 100% focused on getting people to share the message. 08:00: UpV

In episode #21, Wilco shares his thoughts on what’s a good time to cut your losses if you’re working on something. Time Stamped Show Notes: 00:08: I’m actually fairly happy, especially considering the fact that I just pulled the plug on a project that we’ve been working on for over a year. 01:40: The beauty of doing that offline is that you can really do a deep dive into your mind. 02:07: It just helps me a lot to sometimes just go offline, and just do nothing there, and write in my notebook. 03:44: As you probably know, we create various software products that we had a piece of software pretty much fully ready to market. 04:41: When we released UpViral, there was nothing of the kind where it’s like, “What? 04:54: For ConnectLeads, first time you were able to connect your Facebook lead ads into your auto-responder. 05:00: ConnectRetarget, you can do behavior re-targeting on Facebook. 05:29: I don’t mind competition, but I just want to be first, and then people can try to compete with me. 05:44: My point being

In episode #20, Wilco shares what he's doing to get his day back and to prevent being overwhelmed. Time Stamped Show Notes: 00:31: Just realized that a lot of the times that I'm recording an episode, actually, is because I'm feeling a certain way. 01:50: Last week, I went to the U.S., United States, for a mastermind together with Russell Brunson. 03:25: Do not let others control your to-do list. 03:33: Do not check your email. 04:40: Cut down your distractions. 06:38: You can also just disconnect or turn off your Wi-Fi. 06:55: I plan my hours day by day. 08:06: So every single time I start a new task, I write it down. 08:35: So I write down all these things and I'm asking myself like, "Is this something that I should be doing, or is this something that I could hand off to someone else?" 10:12: I want to be the voice and the sort of person of the business. 10:21: I'm flying out to Liverpool for a couple days of basically brainstorming with like-minded entrepreneurs. Transcription: Hey, hey. It's Wilco de Kreij

In episode #19, Wilco shares his mastermind experience and ways to grow a business. Time Stamped Show Notes: 00:40: Went to Boise in Idaho for a Mastermind together with my coach and mentor, Russell Brunson. 01:28: It's not always easy to find the right people who I can sort of still learn from. 01:30: When I go to an event, I prefer to be the dumbest guy in the room. 02:41: That's currently the path I'm currently on, as well, to move my business from a seven figure into an eight figure business. 03:18: There's only three ways to generate more revenue in your business. 03:47: You need to get customers in, otherwise you're not gonna make it. 04:10: In order to scale, it's not always matter of just getting more customers in. 04:26: That's number one, get more customers. 04:30: The second thing is, get those customers to spend more. 06:12: Thirdly is get them to buy more often. 06:20: Try to get them to buy something with you every single month. 07:32: But what I'm gonna be focusing on more from now on, is also

In episode #18, Wilco shares why he had to let go of his return on investment focused mindset. Time Stamped Show Notes: 01:14: I pretty much calculate everything in life. 02:09: In my business, I pretty much calculate everything, as well. 02:32: Based on calculations, I make decisions on whether or not I should focus on something. 03:46: Over time, everything I did in my business sort of had to be ROI focused. 03:56: It's ridiculous to think that we need to have an ROI on everything, right, because sometimes it just cannot be calculated. 04:50: I joined Russell Brunson's Inner Circle mastermind last year. 06:20: You have to do content marketing, right, but if you do it yourself you can spend quite a bit of time. 07:49: I let go of that ROI mentality, it was only after I sort of accepted that you know not everything in my business should have an ROI, but sometimes it's just okay to go for your gut feeling, basically. 08:50: Don't always try to calculate everything. 09: 40: Ever since I let that go, the ROI foc

In episode #17, Wilco will help you send out more effective emails through your email subscriber list without having to learn any copywriting or without having to learn anymore new skills and you can implement this right away into your business! Time Stamped Show Notes: 00:55: Ever since I've implemented this strategy into my daily routine, it has not only helped me to improve all of my email marketing. 01:32: Email marketing is the number one most important thing in my business. 01:54: We have upviral which is all about building up your email list. 02:17: Most of the sales happen after we sent out some emails. 03:20: I always used to keep an eye on basically other people who I think are good email copywriters. 03:53: So what I did a year ago, was I started categorizing all the awesome emails I got. 04:17: Some folders that I have is for example the first one is bonding. 04:40: Good job on closing out an offer in a creative way that I think wow I can use this, I add it to my closing or scarcity folder, right.

In episode #16, Wilco talks about a book that pretty much all of you probably read and definitely have heard of. It is The Four Hour Work Week from Tim Ferriss, does it work? Is it possible to run an online business in four hours a week? Time Stamped Show Notes: 00:37: We've been traveling through the mainland as well as through the Galapagos Islands. 01:09: In my experience is really beneficial for basically understanding how to do marketing right. 01:32: I personally read it, I think four or five times, which is The Four-Hour Work Week from Tim Ferriss. 02:04: Rescue Time is a tool that you can install in your computer and it automatically keeps track of what you do. 02:42: What I just did is actually logged in to see how many hours I actually spent during my trip. 03:52: Right before we left we just finished a major new project launch of ConnectExplore. 04:00: I want to talk about what I need to make happen beforehand and what I actually did focus on those five hours. 04:30: Whether it's actually possible

In episode #15 Wilco talks about on how to get more than 50% conversion rate on your opt-in pages. Time Stamped Show Notes: 00:29: I got some pretty awesome stuff for you prepared, If you want to convert more traffic into leads and customers. 01:05: It's not easy to go offline. 01:51: I want to talk about is your conversion rate or pretty much how to get 56% or 55% conversion rates on your opt-in pages. 02:52: I actually convert, I think it was about 54%-55% of all traffic entered their email address. 03:36: Often we would start split testing. 04:01: I created five different pages, and every single page had the exact same copy. 04:30: First round is we split tested the design. 04:42: Second test, based on the winning design we then create five different ones, all with the same design but this time just a different title. 05:02: We try not to go for similar ones, we really try to go for big differences, a different kind of hook. 05:38: We actually got 54%-55% conversion rate. 05:57: Because that's usually what

In episode #14 Wilco talks about the risk he took on his previous product launch (ConnectExplore) and shares the sales funnel that he created for the product launch. Time Stamped Show Notes: 00:29: We just recently had a big launch for ConnectExplore, one of the products in our Connectio Suite. 00:39: I had to make some tough decisions that were actually quite risky to do. 01:10: As a company one of the goals that we have is to increase our recurring revenue. 02:17: What we actually do is we try to get as many people, as many affiliates to promote to their audience. 02:27: To make it even more interesting we usually even add a contest to it. 03:22: A real critical element for affiliates is how well it actually converts. 04:16: One of our goals is to have a recurring offer where we get as many recurring products into our business as possible so we can actually maintain and improve our products. 06:15: I had no idea whether it was actually going to work. 06:25: I'm going to do something that has not been done b

In episode #13 Wilco talks about the importance of consistency in your business. Time Stamped Show Notes: 00:43: ConnectExplore, it's one of the new products that we just launched for Connectio.io 01:16: There is actually one thing that helped us a lot to get more affiliates on board for this one, to get a higher conversion on the sales page. 02:37: What I think helped this a lot over the last couple years is one thing and that is consistency. 04:06: It's a trap, right? You're always going after the next thing. 04:49: UpViral is our viral referral platform and Connectio.io is a suite of various Facebook ad tools. 04:54: The first tool that we created inside of Connectio.io was actually ConnectAudience. 05:56: The things they deliver are actually a great value for what you pay, right? 06:22: Over the years we've shown to our customers, our affiliates, to partners and people around us that this is what we do, and we're sticking to it. 07:07: The reason why they promote it is because they believe in what I do. 0

In episode #12, Wilco talks about how to get sane during a busy period in your business. You might be able to relate to such a busy period, right? Listen as Wilco provides you with great advice on how do you make sure you're not stressed out, at least to a minimum degree, while getting all your stuff done. Time Stamped Show Notes: 00:52: We run two software companies, UpViral and Connectio.io 00:55: Suite of various Facebook tools, tools for Facebook advertisers to make their ads more profitable and more efficient. 01:10: ConnectLeads, ConnectAudience, ConnectRetarget. 01:12: Launch a new product: ConnectExplore 01:22: The downside is that whenever we launch a new product, there's so much work that goes into that. 01:53: When we launch a product, we usually do it with a lot of affiliates. 02: 39: I want to move and I want to move fast. 02:50: What we always do is we pick a date that we're going to launch it in advanced, usually like two months in advanced. 03:00: that's the date we are going to launch it, no

On this episode, Wilco we’ll talk about the most important success factor in your business. Time Stamped Show Notes: 00:38: Have you ever bought a tool or a software or something like that and ended up never using it? 01:32: UpViral, Viral referral marketing platform. 01:44: What Dropbox did was if someone signed up to Dropbox they get everyone of their members to own their own unique invite link. 03:18: Brad Costanzo, added 3,000 subscribers within a couple of weeks using UpViral 04:06: Facebook community where people can actually discuss and brainstorm about how they are viral hacking their business. 04:38: 10,000 emails subscribers for three weeks using UpViral 06:15: What my point here is that usually it's not about the tools that we have. 08:03: The point is if you are selling a product to your customers and it doesn't really matter what it is, often it's not just about your actual product. 08:35: Do everything in your power to make sure that they are going to see all the value that you have in it. 09:26

In Episode #10, Wilco answers the question that he got asked a lot, listen as he discuss what he’ll do if he has to start all over again from scratch and what kind of business will he start. Time Stamped Show Notes: 02:29: What would my wife start something online? 03:10: Formulated the business model for my wife if she will do this. 04:08: What would be my model, exactly? 04:04: Pick a market you know, that there is money to be spent. 04:32: People buy on emotions. 07:15: Look what other brands and people are doing. 07:25: connectio.io/blog/, Spy tools for Facebook Ads. 08:25: look in Alibaba/Aliexpress 09:50: Start driving Facebook Ads, see which ones works best. 10:10: I really suggest to go for just one product first, make as simple as possible. 10:59: Add a recurring element on the backend. 13:40: I would create my own brand. 15:52: Bulletproof coffee, they are not selling their product, what they sell is productivity. 16:22: One actual product at the front end, one recurring element on the backend, and