On The Record...online Podcast

Scott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors.   Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask… The post Trust and Loyalty through B2B Social Networks appeared first on Eric Schwartzman.

Sales cycles are different when we research purchasing decisions on behalf of companies and this podcast is devoted to explaining why, how and what it takes to search engine optimize your B2B content marketing. We discuss SEO for B2B tactics like keyword discovery, B2B website SEO and how B2B sales cycles impact search optimization strategy,… The post B2B SEO Tactics and Strategies appeared first on Eric Schwartzman.

What begins as a discussion about B2B applications of online video quickly spirals into a geek-out session about how to create live webcasts, online video streaming, production, editing, search engine optimization, archiving and file management.   If you’re interested in coming up to speed on the tools and technologies available for producing live video streams,… The post Digital Marketers Guide to Producing Live Webcasts appeared first on Eric Schwartzman.

In the battle to get found online, organizations are using social media to wage information warfare to win the trust and confidence of their constituents. Former DoD analyst Mark Drapeau, PhD., who is currently an online public diplomacy director at Microsoft, explains how to dominate your information spectrum with lethal generosity. This is a recording… The post How to Dominate the Information Spectrum appeared first on Eric Schwartzman.

If you sat out the SXSW Interactive Festival, this special episode, recorded at SXSW in Austin features Twitter founder Evan Williams announcing the new app platform @anywhere and Mashable Editor-in-Chief Adam Ostrow discussing the latest location-based social networking news, changes at Digg and what’s coming for Google Buzz. SHOW NOTES 00:52 — A summary of… The post Twitter CEO Evan Williams Unveils @Anywhere at SXSW appeared first on Eric Schwartzman.

Pete Cashmore of Mashable sat down with me yesterday that SXSW 2010 in Austin, Texas to discuss the rise of Mashable, how the iPad might affect the print publishing industry, CPMs for online display ads, burning the boats, Mashable’s future ambitions and more. 00:45 — Mashable CEO Pete Cashmore talks about his online social media… The post How to Pitch Stories to Mashable CEO Pete Cashmore appeared first on Eric Schwartzman.

If part of your job involves building a business case and selling digital marketing initiatives inside organizations, you don’t want to miss this episode with Brian Solis, released on the eve of the SXSW conference in Austin, Texas.   Over the last few years, Brian Solis has shot like a rocket to the top on… The post Winning Buy-In and Resources for Digital Marketing Campaigns appeared first on Eric Schwartzman.

Social networks have been mainstream for less than five years, but HR.com has been delivering much of the same value to its members for more than a decade. Founded in 1999, the site today serves nearly 190,000 members, most of them human resources professionals. Its jewel in the crown is an active calendar of webcasts… The post B2B Digital Content and Community Management Best Practices appeared first on Eric Schwartzman.

Richard Edelman discusses what the results of the 2010 Edelman Trust Barometer mean for B2B focused organizations.  This interview was conducted as part of the research for an upcoming book about the B2B applications of social media that I am writing with Paul Gillin, which will be published by Wiley later this year. 02:14 –… The post Mosaic of Trust with Richard Edelman appeared first on Eric Schwartzman.

EmployeeScreen (acquired by Sterling) celebrated its 10th anniversary last August, making it a grandfather in the hotly contested market for employee screening services.  The landscape is dotted with more than 1,000 employee screening companies, many of them specialized boutiques, according to Nick Fishman, chief marketing officer and executive vice president. EmployeeScreen has thrived in that… The post How to Conduct Employee Monitoring without Violating Workplace Privacy Laws appeared first on Eric Schwartzman.

Business benefits, audio and video production techniques, search engine optimization, a discussion of the latest gear and the future of podcasting in a world of attention deficits with Steve Lubetkin of Professional Podcasts. 01:35 — Steve Lubetkin talks about his introduction to podcasting and his background using technology as a business communicator professional. 03:32 — Eric… The post Podcasting in Public Relations Campaigns appeared first on Eric Schwartzman.

Despite the terms first appearance in George Orwell’s 1984 more over 60 years ago, the use of “doublespeak” is on the rise in the US.   Whether it’s euphemism, jargon, gobbledygook or inflated language, doublespeak is being used regularly by politicians, government agencies and businesses to distance you from the truth.     In this… The post Why Doublespeak is Dangerous appeared first on Eric Schwartzman.

I know.  You’ve heard it a million times.  The social web is not a vanity press.  It’s a place to develop relationships, where give and take rules and conversations thrive.   Sounds great, right?     But how does that work in practice?  Just because you have a way to introduce yourself, doesn’t mean people… The post Power Social Networking with Jeff Pulver appeared first on Eric Schwartzman.

In this podcast, Rashmi Sinha, CEO of SlideShare talks about B2B lead generation best practices, B2B growth marketing and getting positive user ratings, B2B social networking, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity. These show notes are more complete and narrative than in the past.  I am currently writing… The post B2B Lead Generation Best Practices on SlideShare appeared first on Eric Schwartzman.

Of all the guests I’ve had, I’m particularly excited about this one, who last appeared on this podcast in a joint interview with Robert Scoble. One of the best books I read in 2009 was “Twitterville” by Shel Israel (@shelisrael). I found it so riveting and packed with useful information, that I simply couldn’t read… The post Humanizing Brands and Building Loyalty on Twitter with Shel Israel appeared first on Eric Schwartzman.

How do you use B2B social networks to support complex sales? In all my research, I found very few B2B companies with social media programs anywhere near as sophisticated and effective as the shared marketing program as the SAP Community Network. In fact, it may the greatest B2B social networking case studies of all time.… The post How To Generate Leads with B2B Social Networks appeared first on Eric Schwartzman.

Rob Key, CEO and founder of Converseon talks about becoming a listening organization, social CRM and mining actionable business intelligence with social media monitoring platforms at the PRSA International Conference in San Diego.                                            … The post Social Media Monitoring with Rob Key appeared first on Eric Schwartzman.

Mike Smith (@smittypa), Smith Green PR, talks about his work on the Obama Campaign and the months leading up to US presidential election at PRSA international Conference in San Diego. 01:01 — How citizen journalism and viral communications worked to advance the Obama Campaign. A discussion of the boot camps which were held by the… The post Public Affairs Strategy of the Obama Campaign: Case Study appeared first on Eric Schwartzman.

This is an exclusive interview with 27-year retired United States Navy Rear Admiral TL McCreary, the former spokesperson for the Chairman of the Joint Chiefs of Staff, and a former public officer in service to Army Gen. Hugh Shelton, Gen. Dick Myers and the former Counter-terrorism Counsel and president of Military.com about public affairs strategy… The post Public Affairs Strategy of Embedding Journalists in the Iraq War appeared first on Eric Schwartzman.

Handling crisis communications for the biggest bank failure in US history with Former Washington Mutual Vice President of Internal Communications Karen Horn at the PRSA International Conference in San Diego.  Prior to her position at WaMu, she was the senior director of employee commitment at Cisco. Crisis Communications at Washington Mutual    01:37 – A… The post Washington Mutual Crisis Communications Case Study appeared first on Eric Schwartzman.