On The Record...online Podcast

Aligning digital strategy with business objectives, unique risks for public companies and engaging in controversial conversations with Gary Goldhammer (@g24khamr), vice president for Interactive Solutions at Edelman Digital at the PRSA International Conference in San Diego.    Gary has been blogging for five years about the convergence of journalism and new media at Below the… The post Digital Strategy Briefing with Edelman VP Gary Goldhammer appeared first on Eric Schwartzman.

Handling public affairs at the detainment facility operated by the Joint Task Force at GTMO “Gitmo,” the efforts of the Office of the US Secretary of Defense in establishing an umbrella social media policy and whether the US Dept. of Defense will publish data sets at www.data.gov, featuring Guantanamo Public Affairs Chief, US Navy Lieutenant… The post Gitmo PR Chief on Online Engagement and the Mainstream Media appeared first on Eric Schwartzman.

Social media management, the impact of social media on our intellectual development and what’s next with author and social media professional Deirdre Breakenridge (@dbreakenridge) recorded at the PRSA International Conference in San Diego. 01:17 – Deirdre discusses the controversy surrounding her most recent book Putting the Public Back in Public Relations, which she and her… The post Mastering Social Media Management with Deirdre Breakenridge appeared first on Eric Schwartzman.

Public Affairs during the wars Afghanistan and Iraq and at the War Court during Khalid Sheikh Mohammed’s 9/11 confession with former Pentagon War Court Spokesperson Ann Peru Knabe.  Knabe is currently an active Air Force Reservist and teaches public relations at the University of Wisconsin.   01:21 — Gary Goldhammer asks what kind of food… The post Handling Public Affairs for the Pentagon War Court appeared first on Eric Schwartzman.

PR in Mexico involves overcoming false stereotypes, the impact of the illegal drug trade on Mexican tourism and pitching journalists in a corrupt climate. Marco Herrera, president of Grupo Public in Mexico City explains how earned media relations operate in Mexico City. How to Do PR in Mexico 00:58 – The state of the public… The post PR in Mexico with Marco Herrera of Grupo Public appeared first on Eric Schwartzman.

Live entertainment marketing and public relations, the impact of the digital revolution on ticket sales and tips on beating the scalpers to good seats with Andy Perez, former west coast public relations chief for Feld Entertainment, producers of Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Disney Live and Supercross.    Prior to… The post Using Mommy Bloggers to Get Butts in Seats with Andy Perez appeared first on Eric Schwartzman.

How to book celebrities for special event appearances, making a paid celebrity endorsement authentic and the impact of social media on the culture of celebrity with Rita Tateel,  president of The Celebrity Source at the 2009 PRSA International Conference.    SHOW NOTES 00:54 – Past projects with The Celebrity Source include securing High School Musical… The post Securing Celebrity Endorsements for Public Relations with Rita Tateel appeared first on Eric Schwartzman.

Why Twitter’s a bubble waiting to burst, inside-out social media marketing and the sweet spot between branding and online communities with Joseph Jaffe (@jaffejuice), president and chief inte rrupter at Crayon, recorded at the 2009 PRSA International Conference.   Jaffe recently released his third book “Flip the Funnel” about harnessing the power of your existing… The post Joe Jaffe Bursts the Twitter Bubble appeared first on Eric Schwartzman.

Social media strategy for nonprofits specialist Beth Kanter on nonprofits that are using social media effectively, why research from Weber Shandwick and Philanthropy Now about the ROI of social media at nonprofits misses the mark and leaving social media ant trails.   Featured Guest In 2009, Beth Kanter was named by Fast Company Magazine as… The post Social Media Marketing Strategy for Nonprofits with Beth Kanter appeared first on Eric Schwartzman.

Dr. Karin H. Czerny, Head of the Press Section at the United States Embassy in Vienna and Eva Muhm, Director of the American Reference Center at the United States Embassy in Vienna talk about communicating US interests via mainstream news media and social media in Austria. SHOW NOTES 00:34 – An introduction to the featured… The post Digital Diplomacy with US Embassy to Vienna Press Officer Karin Czerny appeared first on Eric Schwartzman.

U.S. Dept. of State Foreign Service Officer Liz Murphy and Public Affairs Specialist Billie Gross of the Bureau of Oceans and International Environmental and Scientific Affairs discuss using social media to stop global warming, rebuilding bridges with the international climate community and extending the reach of the UN Climate Change Conference via Facebook, YouTube and… The post How Global Warming Became Climate Change at the US Dept. of State appeared first on Eric Schwartzman.

Music Public Relations Specialist Ariel Hyatt on using social media to get signed to a record deal, how P. Diddy tweets without ruining the mystique of his stardom and using social media engagement to empower fans to promote their music organically online. 01:07 – Ariel Hyatt of Ariel Publicity and author of “Music Success in Nine Weeks’… The post Social Media Marketing Musical Recording Artists with Ariel Hyatt appeared first on Eric Schwartzman.

A conversation with U.S. Army Reserve Social Media Chief Lieutenant Colonel Gerald Ostlund about empowering service members to use social media as unofficial spokespersons, the use of social media during the Fort Hood shootings and what U.S. citizens can do to show support for members of the U.S. Armed Forces. 00:59 – Gerald Ostlund defines… The post U.S. Army Reserve Social Media Chief Lieutenant Colonel Gerald Ostlund appeared first on Eric Schwartzman.

A conversation about the chain of command inside the Pentagon, Secretary of Defense Robert Gates and caring for wounded warriors with Robert Hastings, vice president communications Northrop Grumman Information Systems and former acting assistant secretary of defense for public affairs, who presented a case study about Wounded Warrior Care: Practical Applications in Strategic Communications.  … The post Pentagon Public Affairs with Briefing with SecDef Robert Hastings appeared first on Eric Schwartzman.

Pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations with United States Marine Corps Major Danny Chung.  00:56 — Why Danny Chung decided to enlist in Marines.   02:07 – What it was about the Marine Corps versus the… The post Balancing Freedom of Information against Operational Security appeared first on Eric Schwartzman.

Austrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno.   00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social… The post State of Social Media in Vienna with Austrian Online Influencers appeared first on Eric Schwartzman.

This is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with company websites and more.   Featured guests are Brain Lane, a partner at Gibson Dunn and… The post Investor Relations: Nonselective Disclosure Deep Dive with SEC Attorneys appeared first on Eric Schwartzman.

US Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DINFOS) on getting the United States Army public affairs staff up to speed on social media, speaking truth to power and advocating decentralized communications in the command and control world.   I’m returning as the Official Podcaster… The post Digital Public Affairs Training at DINFOS appeared first on Eric Schwartzman.

A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision), about why PRSA formed the Measurement Working Group, social media monitoring and the never ending controversy over advertising value equivalency (AVEs).   Weiner will present a session at the PRSA International Conference entitled “Proving the Value of Public Relations,” and was a member… The post Public Relations Measurement with PRIME Research CEO Mark Weiner appeared first on Eric Schwartzman.

PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age.   1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the… The post Quant Data in StratComms with White House Advisor Todd Buchholz appeared first on Eric Schwartzman.