On The Record...online Podcast

PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the… The post On the Media Co-Host Bob Garfield on Digital Advertising appeared first on Eric Schwartzman.

Public information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis.   FEMA Public Information Officer John Shea talks about how the Federal Emergency Management… The post Digital Crisis Communications at FEMA: Case Study appeared first on Eric Schwartzman.

Public affairs and public diplomacy blogger Matt Armstrong discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs… The post Smith-Mundt Act Fails to Protect American Citizens from Fake News appeared first on Eric Schwartzman.

Twitter marketing training episode with public relations specialist Sarah Evans, who has more than 100,000 followers. In this interview, Sarah talks about a tweet chat she organized that took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and… The post Twitter Marketing Training with Sarah Evans appeared first on Eric Schwartzman.

Social networks were how student, parents and faculty communicated with each other during the tragic Virginia Tech Massacre, where an active shooter shot and killed 32 people and wounded 17 others on April 16, 2007. Social media usage during the Virginia Tech Massacre is the topic of this discussion with University of Colorado at Boulder… The post Social Networking During the Virginia Tech Massacre appeared first on Eric Schwartzman.

Online newsroom best practices, online newsroom design and social media communications with Scott Deyager — Head of Internal Communications for Toyota North America — who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom PR and the future of social media communications. Online Newsroom Best Practices 2:48 – Scott shares… The post Managing Toyota’s Online Newsroom with Scott Deyager appeared first on Eric Schwartzman.

SEO Training is something every public relations professional needs. In this deep dive interview, Search Engine Land editor-in-chief Danny Sullivan, talks about SEO, inbound links, citation indexing, his transition from traditional journalism to the internet and much more. Show Notes: 3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is… The post SEO Training with Danny Sullivan appeared first on Eric Schwartzman.

How to pitch Wired Magazine with contributing editor Frank Rose. In this interview, Frank advises public relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits and whether or not the quest to write the great American novel or spec screenplay… The post How To Pitch Wired Magazine with Contributing Editor Frank Rose appeared first on Eric Schwartzman.

Video On Demand Deep Dive with Dina Kaplan, who covers the growth of online video, measurement challenges and how much showrunners earn from distributing their online programs on Blip.TV. Show Notes: 5:45 – Dina Kaplan on what makes Blip.TV different from other online video, what kind of shows Blip.TV focuses on, mainstream television versus viral… The post Inside the Video On Demand Business with Dina Kaplan appeared first on Eric Schwartzman.

Social media management, social media optimization and social media PR on Facebook with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing. Show Notes: 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in… The post Social Media Management with CC Chapman appeared first on Eric Schwartzman.

Blogger relations advocate Jason Rosenberg, Director of Communications at the Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 3:18 – Jason Rosenberg on handling online communications at the Democratic National… The post Digital Communications at the Democratic National Convention appeared first on Eric Schwartzman.

Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, digital media compliance, the social media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Show Notes: 3:49 – PR jobs expert… The post Advice to PR Job Seekers from Don Spetner at Korn Ferry appeared first on Eric Schwartzman.

This is a podcast about the benefits of social media marketing, the benefits of social networking and the benefits of blogging. I discussed building profitable online communities, understanding the differences between Linkedin and Facebook for B2B marketing, mapping objectives to social media channels and more with explained John Cass, the author of Strategies and Tools… The post Social Media Marketing Best Practices with John Cass appeared first on Eric Schwartzman.

Veteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles,… The post Newspapers in Transition with LA Times Reporter Kevin Roderick appeared first on Eric Schwartzman.

NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Eric Schwartzman discloses his partiality for The New York… The post How to Pitch the Sunday New York Times with Reporter Allen Salkin appeared first on Eric Schwartzman.

Email newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity.   Show Notes:    2:59 – New media mogul Dany Levy… The post Email Newsletter Marketing Secrets with Daily Candy Editor Dany Levy appeared first on Eric Schwartzman.

How to conduct statistically relevant social media research with Tom Smith, CEO & Founder of the Global Web Index, a market research company with technology at the heart. Tom shares best practices for determining global social media penetrations rates, what types of products and services are most talked about online and why marketing professionals trust… The post Social Media Research- Why We Trust Strangers Online appeared first on Eric Schwartzman.

Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing. Show Notes: 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job… The post Digital Marketing Mash Up Podcast with Christopher Penn and John Wall appeared first on Eric Schwartzman.

Social media marketing training courses aren’t all Media Bistro offers. Listen in as Media Bistro founder and cyber hostess Laurel Touby talks about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Show Notes:   1:23 – New media… The post Social Media Marketing Training Courses at Media Bistro appeared first on Eric Schwartzman.

Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention in Detroit. Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 20 years in public relations, who has been an independent consultant. Before that, he served as… The post Hiring the Right PR Agency with Jon Greer appeared first on Eric Schwartzman.