Sweetlife Entrepreneur: Lifestyle Entrepreneur | Online Business | Startup | Solopreneur | Mompreneur | Female Entrepreneurs

Established coaches and consultants looking to separate from the pack in 2024. You want to do your work differently and reduce friction. The theme of this year is “less in more”. We’ll be focusing on making smart decisions to reduce overwhelm and create more traction in your business. Though there are a lot of things you can do to build your company, in this show we’re focusing on 4 of the most important areas you’ll want to nail first.    For each of the four areas of your business, I’m breaking down key things to consider in evaluating how you’ll upgrade your process and profit including: 2024 industry trends in each of the 4 core areas How they affect your current business Innovative ways to upgrade, change, and pivot   …All while reducing work time and doing less.      At the end of this episode, you will:  Know the 4 areas of business you need to focus on to scale in 2024 Have evaluated each area to determine necessary changes Be able to take action    Visit our show notes for the t

This one's for all you independent consultants, coaches, and experts who are looking to grow your business next year. We're going to chat about what it really takes to build a million-dollar consulting business.    Yes; you need the right mindset.  Yes; you need to be good at what you do   But did you know there’s an actual mathematical formula to determine if your company is capable of hitting a million dollars in gross revenue a year? There is, and in this episode April Beach, an international business strategist, unpacks the key values you need to be aware of that become the inputs for your million-dollar business formula.    This episode is like your personal guide to growing your business in a smart way. It's super helpful if you're working on your own and want to increase your sales without burning out. We're going to talk about knowing your limits, which is really important, and using that knowledge to make better plans for your business. This way, you can make more money, keep your customers ha

  This episode is tailor-made for entrepreneurs who have an established training or program but struggle to generate leads or have a smaller list. If you want ways to increase visibility for your business without diving into conventional advertising routes like Facebook or LinkedIn ads, then this episode is a must-listen.     April's conversation with JV partnership expert, Charles Byrd, provides an alternative path to business growth that is dependable and requires less effort to generate leads. You will be introduced to the world of joint venture (JV) partnerships through Charles, a renowned figure in this arena. They'll uncover the four distinct types of JV partnerships, learning how each can be a lucrative option depending on your business's unique needs. This episode delivers actionable steps on implementing these JV strategies. When you’re finished listening you’ll have more clarity on which type of partnership is best for where you are in business currently.      At the end of this episode, you w

  In this episode we are revealing easy licensing offers that every entrepreneur can do regardless of your experience with licensing, length of time in business, and capacity. Whether you're just starting out or you've been at it for a while, if you're looking to grow without all the extra headaches, this episode's for you. Have some training modules or content under your belt? Tune in.    Licensing is a great way to scale your business and expand the work you've already done by allowing other companies to distribute your trainings, content, courses, systems, frameworks, or materials. But the process of licensing may seem huge, especially when you've never done it before. But, you don't want to miss out on an opportunity to scale your business.    In this episode, we unpack 3 Easy Licensing Offers that will increase your profit with less work. You’ll learn each offer and determine which is best for you. This is the perfect place to start if you aren’t sure if licensing is right for you or you simply don’t

What is the science behind mindset? A lot of coaches teach mindset but don’t fully know, or teach neuroscience. When you understand it’s not “woo woo” and mindset strategies are backed by science, it can help you to implement for faster results. In this episode, Danya Douglas Hunt unpacks what’s behind mindset and takes listeners through actionable steps to close million-dollar deals, sell more of your consulting or coaching services, and utilize proven processes to push yourself through barriers that may have been holding you back, whether you were aware of them or not.      At the end of this episode, you will:  Change your mind about “mindset” if you were never a big fan Understand more about the importance of neuroscience for your life and business Have actionable steps that can push you to higher profit in your business For the show notes and all the resources go to https://sweetlifepodcast.com/309

Have you been tempted to run LinkedIn Ads but don’t know where to start, what type of ads are available and if you have the budget to run them successfully? In this episode our friend AJ Wilcox is back on the show again, updating us on the latest changes to LinkedIn Ads and how you can make the most of them. We’ll dive into tactics, steps, and even how to plan your budget. You’ll know the latest cost per lead and so much more.  If you run a consulting business and you want to use LinkedIn to grow your reach and increase your sales, this show is a great one.      At the end of this episode you will:  Understand the types of Ads available Understand which Ad type is best for you  Know what your budget needs to be and what you can expect from a solid Ads campaign Have simple steps to start using your LinkedIn Ads account effectivey   For more about this episode visit https://sweetlifepodcast.com/308

Are you committing any of the "deadly sins" of LinkedIn without realizing it? LinkedIn has become the go-to place for consultants, coaches and subject matter experts who want to generate quality leads and build a sustainable business. However, as the popularity of the platform grows, so has the onslot of terrible spam DMs and cold pitches.    In this episode we’re discussing the importance of LinkedIn Etiquette and our guest expert Salina Yeung, reveals best practices for positioning your brand, creating genuine connections, and actionable steps for your find your ideal clients, create content that converts, and connect with them in a way that highly converts. We also unpack an ideal posting schedule, creative ways you can build more trust and increase your leads.      At the end of this episode, you will:  Discover the “deadly sins” of LinkedIn and what not to do Know the exact posting ratio that Salina recommends for CTA posts Have a solid strategy you can confidently execute to generate leads a

LinkedIn Events are a great way to generate leads, as long as you know the strategy and have the steps to execute. In this episode, we’re diving in with LinkedIn Expert Jen Corcoran to learn the ins, outs, dos, don'ts of LinkedIn Events.    There are three phases to using LinkedIn Events and actions to take in each phase including, how to create the event, how to promote the event and what to do after the event. Jen covers important steps to follow. Additionally, we also cover strategies for creating an event on your business vs personal profile, how to grow your email email, how to promote paid vs free events, and skills for direct messaging with people who’ve been interested in your event but haven’t actually taken the steps to register. If you’ve been using LinkedIn Events and not getting great traction, this episode is definitely for you.      At the end of this episode, you will:  Know how and where to create LinkedIn events Understand the pre-event promo strategy and how to expand your reach Ha

This episode is perfect for both new and already-running business owners who are eager to get to know their audience better on LinkedIn. Think of LinkedIn polls as a super tool that lets you ask questions and find out what people really think! Maybe you are planning to start something new and want to know what others like, or perhaps you are curious to see if you're sharing the stuff that really matters to them. By using LinkedIn polls, you can discover exactly what your audience is interested in, helping you make smarter choices for your business.    We are diving deep into the world of LinkedIn polls with the help of expert Tanya Bhattacharya! We’ll explore step-by-step how to create polls that are just right - not too boring, not too tricky, but interesting and fun for people to answer. It's like creating a little quiz that helps you understand what people like and what they are interested in. April and Tanya will also share how you can use these polls when you’re launching a new program or trying to ree

Wondering what to do with your LinkedIn Company page? Join the club. LinkedIn Company pages have been generally inactive and ineffective for growing brands and capturing leads. Over the years you may have created a company page and it’s just sitting there… or maybe you’re posting to your company page and hoping the spaghetti will stick and measurable growth will miraculously happen. If so, this SweetLife Entrepreneur™ episode is for you… On a hunt for tangible LinkedIn Company page strategies, I came across Michelle J Raymond, who is an international LinkedIn Company Pages expert and LinkedIn B2B Growth Strategist. Michelle also wrote the first book on LinkedIn Company pages! Perfecto… we found exactly who were looking for. In this episode Michelle breaks down the potential of LinkedIn Company pages and how you can use a simple strategy, which she unpacks on this episode, to leverage LinkedIn Company Pages for your business: Why businesses of all sizes need a company page How much time to allocate to your com

You’re a podcaster or you’d like to be, but you’re wondering how to make money for your business from your show, especially in a market that feel saturated. In this show April records live from Podcast Movement 2023 and she is delivering to you the exact talk she delivered on stage at Podcast Movement!    If you have a small list, or you’re new to podcasting. If you don’t want advertisers or you don’t have enough downloads for them to pay attention to you. And, if you’re wondering how we’ve generated over a million dollars in sales directly attributed to this how, this episode unpacks it all.    This show also comes with:  Slides from April’s talk at Podcast Movement 2023 1 hour training and worksheets on how to create an intuitive quiz for your show Powerful resources for building aligned offers    At the end of this episode you will:    Know how to create a show structure that make you the centerpiece, even with guests Have a funnel you can apply to your show Know how to create offers that your

You’re great at what you do but delivering results may be taking longer than it should. You might find yourself spending extra (unpaid) time with clients to assure they’re receiving results, or feeling like you need to give more to create happy clients. If so, this episode is for you!    In this mini-masterclass episode, April Beach breaks down the structure of a highly profitable coaching program that guarantees your clients results in less time so you don’t feel the need to over-serve, or stay up at night worrying about how well your clients are doing. You’ll be able to rest assured knowing that your consulting program or training will deliver predictable results, your clients will be extra happy for efficiency in success and you’ll be able to take on more clients, scale for higher profit and live life without worrying about your clients in your subconscious.    There are 3 parts to a profitable, scalable coaching program. April Beach breaks down her unique recipe for building programs that have helped

Are you amazing at what you do but struggling to sell it? In this episode, we’re excited to introduce you to Jessica Erwin, our COO. Our clients and partners know and love Jessica, but it’s high time that all of our podcast listeners get to know her as well.   In addition to her expertise in systems and operations, Jessica works with our clients to understand the psychology of packaging and selling their offers in an irresistible way. In this episode, we’re unpacking the 5 keys you must determine to sell out your next offer.    If you’re an expert at what you do but you’re struggling to sell it, we’re here to help. Sometimes your expertise in your specific skill doesn’t translate to an expertise in sales and that’s okay. You might not be the best marketer, and you might not be a sales ninja, but if your programs create results, then people need to know you.  This episode creates a bridge between having a great product and selling it.    There are 5 Keys to a Sold Out Offer:  These are 5 keys to make an o

For our birthday we’re reflecting on what it’s taken to hit 300 episodes. April Beach unpacks huge mistakes we’ve made that we’d never do again, changes in our listenership, and how our family life has also affected the show.    To celebrate, we’re giving away $2k in Free business consulting to our faithful listeners.  To learn more go to www.sweetlifepodcast.com/300

Online services, courses, memberships and coaching programs are a great way to scale your business. However, how you structure your suite of offers can make or break your business. In this week’s show April Beach shares her Strategic Business Design Method™ and how you can design your company for long-term lifestyle and profit goals now, and why launching any program outside this method is a risk.    At the end of this episode, you will:  Get the high level steps of April’s Strategic Business Design Method™ Know where to start when considering your offers Have clarity on what you should be working on right now   For more information and to access the resources mentioned, visit https://sweetlifepodcast.com/299

In this episode, we take a deep dive into why the launch of online courses alone just doesn't cut it anymore. We explore the startling drop in demand for online courses - a decline of $13.4 billion - and the reasons behind this trend, from course fatigue to inadequate materials and missed outcomes. It's a frank look at a shifting landscape, providing valuable insights for coaches, consultants, experts, and speakers who want to take their online businesses to the next level.   We then pivot to the exciting potential of online courses, particularly if you know how to curate your content effectively and focus on delivering real transformation to your participants. This isn't just about teaching skills - it's about guiding people to new heights. The key is the powerful technique of Transformational Program Design™, and we will discuss how to create a course that doesn't just educate, but transforms, setting your online offering apart from the rest.     Key Takeaways: Grasp the nuts and bolts of Transformatio

If you're an entrepreneur and you're looking to get in front of your ideal audience, establish yourself as a trusted source and solution, and sell more of your signature programs, services or offers, speaking as a great way to do that. However there are strategic steps that should be followed in order to achieve your ideal outcome, and what we learn in speaking to this weeks guest is that you can actually send clients away by saying the wrong things.   And this weeks show, Heather Seger, strategic speaking advisor, guides you through her four step speak for authority method To fill your programs using speaking. Heather also dives into statistics speakers need to know, how to tell the right story, and expert insights to make sure you are speaking up in the right way, to the right audience, about the right topics.    At the end of this episode you will:  Understand the four steps to the "speak for authority method" Know how to nail your message And understand quick strategies to choose your signat

If you’re a small business owners or entrepreneurs looking to grow your list of leads using intelligent online marketing, then this is the show for you. In this episode we’re diving into how to use a quiz or self assessment to grow your list of ideal clients and discard those who aren’t a perfect fit for your company.    We’re also diving into the steps to create the content, outcomes and questions of your quiz and wrapping it all up with the software we love and use for assessment creation.    At the end of this episode you will:  Have the strategy of quiz list growth well understood Know if you should be using this strategy in your business Learn the exact process to design your quiz content   To grab the resouce mentioned and to view the transcription, go to https://sweetlifepodcast.com/296    

If you're struggling to get noticed, scale, or become a leader in your field, it could be because you don't have a proven method, process, or framework. In this podcast episode, April Beach takes you on a dive deep into the concept of creating your unique coaching method, process, or framework, which is essential for delivering transformational results to your clients. By the end of the show, you'll understand the importance of having your own method, learn eight clear steps to jumpstart its creation, and discover how it can be the core of your business's future growth.   Key Takeaways: Determine your need: Figure out why creating your unique method or process is essential for your business's success. 8 clear steps: Follow the outlined steps to kickstart the creation of your method, from choosing your ideal client to scaling your business. The core of your business: Understand how your method becomes the foundation for all your services, offers, and future scaling, helping you guarantee consistent resul

Are you feeling stuck in your business, unable to convert prospects into clients? In this podcast episode, we tap into the issues of this common problem faced by many entrepreneurs. We explore the powerful interplay between 'offers' and 'programs,' two key aspects that can either make or break your business. Often misunderstood and underestimated, these elements might be the missing pieces in your puzzle. So, ask yourself, are you struggling to make your offers irresistible and your programs transformational? Tune in to this episode and discover how you can turn things around.   Most people do not know the difference between an “offer” and a “program”. This episode clarifies both so that you can move your business forward fast! This podcast episode is designed for entrepreneurs, especially those in the consulting, teaching, and advising fields, who are struggling to build a 6-7 figure business, and need guidance on improving their offers and programs. Listeners can expect a deep dive into how to mak